MENA startups inject tech savvy into Saudi Arabia’s entertainment scene

Events and entertainment tourism are expected to play a key role in the Kingdom’s economic reform, with more than 5,000 events on the calendar for 2019. (Supplied)
Updated 08 November 2019
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MENA startups inject tech savvy into Saudi Arabia’s entertainment scene

  • Event organizers are delivering an experience that lives up to the expectations of attendees
  • Up-and-coming event organizers will be able to provide professional and seamless digital experiences

CAIRO: While the Middle East and North Africa (MENA) region has always been a popular destination for business and entertainment events, a host of startups are taking the industry to the next level through the power of technology.

Earlier this year, Saudi Arabia’s General Entertainment Authority announced a new strategic plan to revamp the local entertainment sector. There are more than 5,000 events on the calendar for 2019, with investments projected to exceed $64 billion over the next decade.

The plan is part of a broader push to diversify the Kingdom’s economy away from oil by 2030. 

Events and entertainment tourism are expected to play a key role in this ambitious economic reform.

However, this sector boom is nothing new to the region. The UAE has established itself as a leading destination for business events and entertainment tourism, while more of MENA’s major economies are implementing economic plans that incorporate the thriving events industry in one way or another.

Startups in the region are capitalizing on the evolution of this space by developing a digital ecosystem which allows event organizers to deliver an experience living up to the expectations of their attendees.

Whether it is making ticket purchases easier, streamlining event check-in, or addressing a whole host of other challenges regional events organizers have historically faced, these startups are leveraging technology to raise the standards of event management.




A new generation of startups are leveraging technology and tourist entertainment. (Supplied)

“After all, it is not enough to have great performers when the rest of the experience that comes with attending events is below par,” says Farrukh Bandey, a user experience research manager at UXBERT Labs, the digital experience design company behind event planning and discovery app HalaYalla.

Launched in early 2014 by Bandey and Nadeem Bakhsh, the Saudi-based venture came to dominate the country’s entertainment scene after becoming the official ticketing app for the Jeddah Season series of events.

HalaYalla provides a full suite of event-management features together with live event analytics and reporting for organizers. It also worked with local authorities to let international event attendees apply for a tourist visa while buying their tickets through the platform.

While gaining the trust of the government was a huge milestone for the company, it was also a challenge. The team’s abilities were first put to the test when they handled the registration for Saudi Arabia’s first-ever Baloot Championship, a card game popular in Gulf Cooperation Council countries.

Held in October 2018, the event saw more than 85,000 players register to compete.

Considered by many as one of the earliest disruptors in MENA’s event space, Eventus was founded in 2012 by Egyptian duo Mai Medhat and Nihal Fares. The company was backed by multimillion-dollar investment rounds from prominent local and international venture capitals.

The market Eventus excelled at addressing was providing event organizers with a customized app. The execution was a great hit for forums such as the Startup Grind’s Global Conference, an annual gathering for a community that supports 2 million entrepreneurs in more than 125 countries.

 

 This report is being published by Arab News as a partner of the Middle East Exchange, which was launched by the Mohammed bin Rashid Al Maktoum Global Initiatives and the Bill and Melinda Gates Foundation to reflect the vision of the UAE prime minister and ruler of Dubai to explore the possibility of changing the status of the Arab region.

 


Lebanon PM to visit new Damascus ruler on Saturday

Updated 5 sec ago
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Lebanon PM to visit new Damascus ruler on Saturday

  • Lebanon’s Prime Minister Najib Mikati will on Saturday make his first official trip to neighboring Syria since the fall of president Bashar Assad, his office told AFP
BERUIT: Lebanon’s Prime Minister Najib Mikati will on Saturday make his first official trip to neighboring Syria since the fall of president Bashar Assad, his office told AFP.
Mikati’s office said Friday the trip came at the invitation of the country’s new de facto leader Ahmed Al-Sharaa during a phone call last week.
Syria imposed new restrictions on the entry of Lebanese citizens last week, two security sources have told AFP, following what the Lebanese army said was a border skirmish with unnamed armed Syrians.
Lebanese nationals had previously been allowed into Syria without a visa, using just their passport or ID card.
Lebanon’s eastern border is porous and known for smuggling.
Lebanese Shiite group Hezbollah supported Assad with fighters during Syria’s civil war.
But the Iran-backed movement has been weakened after a war with Israel killed its long-time leader and Islamist-led rebels seized Damascus last month.
Lebanese lawmakers elected the country’s army chief Joseph Aoun as president on Thursday, ending a vacancy of more than two years that critics blamed on Hezbollah.
For three decades under the Assad clan, Syria was the dominant power in Lebanon after intervening in its 1975-1990 civil war.
Syria eventually withdrew its troops in 2005 under international pressure after the assassination of Lebanese ex-prime minister Rafic Hariri.

UN says 3 million Sudan children facing acute malnutrition

Updated 11 min 53 sec ago
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UN says 3 million Sudan children facing acute malnutrition

  • Famine has already gripped five areas across Sudan, according to a report last month
  • Sudan has endured 20 months of war between the army and the paramilitary forces

PORT SUDAN, Sudan: An estimated 3.2 million children under the age of five are expected to face acute malnutrition this year in war-torn Sudan, according to the United Nations Children’s Fund (UNICEF).
“Of this number, around 772,000 children are expected to suffer from severe acute malnutrition,” Eva Hinds, UNICEF Sudan’s Head of Advocacy and Communication, told AFP late on Thursday.
Famine has already gripped five areas across Sudan, according to a report last month by the Integrated Food Security Phase Classification (IPC), a UN-backed assessment.
Sudan has endured 20 months of war between the army and the paramilitary Rapid Support Forces (RSF), killing tens of thousands and, according to the United Nations, uprooting 12 million in the world’s largest displacement crisis.
Confirming to AFP that 3.2 million children are currently expected to face acute malnutrition, Hinds said “the number of severely malnourished children increased from an estimated 730,000 in 2024 to over 770,000 in 2025.”
The IPC expects famine to expand to five more parts of Sudan’s western Darfur region by May — a vast area that has seen some of the conflict’s worst violence. A further 17 areas in western and central Sudan are also at risk of famine, it said.
“Without immediate, unhindered humanitarian access facilitating a significant scale-up of a multisectoral response, malnutrition is likely to increase in these areas,” Hinds warned.
Sudan’s army-aligned government strongly rejected the IPC findings, while aid agencies complain that access is blocked by bureaucratic hurdles and ongoing violence.
In October, experts appointed by the United Nations Human Rights Council accused both sides of using “starvation tactics.”
On Tuesday the United States determined that the RSF had “committed genocide” and imposed sanctions on the paramilitary group’s leader.
Across the country, more than 24.6 million people — around half the population — face “high levels of acute food insecurity,” according to IPC, which said: “Only a ceasefire can reduce the risk of famine spreading further.”


Turkiye says France must take back its militants from Syria

Updated 36 min 45 sec ago
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Turkiye says France must take back its militants from Syria

  • Ankara is threatening military action against Kurdish fighters in the northeast
  • Turkiye considers the Kurdish-led Syrian Democratic Forces as linked to its domestic nemesis

ISTANBUL: France must take back its militant nationals from Syria, Turkiye’s top diplomat said Friday, insisting Washington was its only interlocutor for developments in the northeast where Ankara is threatening military action against Kurdish fighters.
Foreign Minister Hakan Fidan insisted Turkiye’s only aim was to ensure “stability” in Syria after the toppling of strongman Bashar Assad.
In its sights are the Kurdish-led Syrian Democratic Forces (SDF) which have been working with the United States for the past decade to fight Daesh group militants.
Turkiye considers the group as linked to its domestic nemesis, the Kurdistan Workers Party (PKK).
The PKK has waged a decades-long insurgency in Turkiye and is considered a terror organization by both Turkiye and the US.
The US is currently leading talks to head off a Turkish offensive in the area.
“The US is our only counterpart... Frankly we don’t take into account countries that try to advance their own interests in Syria by hiding behind US power,” he said.
His remarks were widely understood to be a reference to France, which is part of an international coalition to prevent a militant resurgence in the area.
Asked about the possibility of a French-US troop deployment in northeast Syria, he said France’s main concern should be to take back its nationals who have been jailed there in connection with militant activity.
“If France had anything to do, it should take its own citizens, bring them to its own prisons and judge them,” he said.


Lebanese caretaker PM says country to begin disarming south Litani to ensure state presence

Updated 10 January 2025
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Lebanese caretaker PM says country to begin disarming south Litani to ensure state presence

  • Najib Mikati: ‘We are in a new phase – in this new phase, we will start with south Lebanon and south Litani’

DUBAI: Lebanese caretaker Prime Minister Najib Mikati said on Friday that the state will begin disarming southern Lebanon, particularly the south Litani region, to establish its presence across the country.
“We are in a new phase – in this new phase, we will start with south Lebanon and south Litani specifically in order to pull weapons so that the state can be present across Lebanese territory,” Mikati said.


Tanker hit by Yemen militia that threatened Red Sea spill has been salvaged

Updated 10 January 2025
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Tanker hit by Yemen militia that threatened Red Sea spill has been salvaged

  • The Sounion had been a disaster in waiting in the waterway, with 1 million barrels of crude oil aboard
  • The Houthis have targeted some 100 merchant vessels with missiles and drones since the war in Gaza started

DUBAI: An oil tanker that burned for weeks in the Red Sea and threatened a massive oil spill has been “successfully” salvaged, a security firm said Friday.
The Sounion had been a disaster in waiting in the waterway, with 1 million barrels of crude oil aboard that had been struck and later sabotaged with explosives by Yemen’s Iranian-backed Houthi militia. It took months for salvagers to tow the vessel away, extinguish the fires and offload the remaining crude oil.
The Houthis initially attacked the Greek-flagged Sounion tanker on Aug. 21 with small arms fire, projectiles and a drone boat. A French destroyer operating as part of Operation Aspides rescued its crew of 25 Filipinos and Russians, as well as four private security personnel, after they abandoned the vessel and took them to nearby Djibouti.
The Houthis later released footage showing they planted explosives on board the Sounion and ignited them in a propaganda video, something the militia have done before in their campaign.
The Houthis have targeted some 100 merchant vessels with missiles and drones since the war in Gaza started in October 2023. They seized one vessel and sank two in the campaign that has also killed four sailors. Other missiles and drones have either been intercepted by a US-led coalition in the Red Sea or failed to reach their targets, which have included Western military vessels as well.
The Houthis maintain that they target ships linked to Israel, the US or the UK to force an end to Israel’s campaign against Hamas in Gaza. However, many of the ships attacked have little or no connection to the conflict, including some bound for Iran.