TheFace: Shahd Attar, Saudi digital transformation consultant

Shahd Attar with her husband and children. (AN photo by Ziyad Alarfaj)
Updated 08 November 2019
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TheFace: Shahd Attar, Saudi digital transformation consultant

I remember exactly the moment I decided to pursue a career in technology. I was born into a home where there were hundreds of computers and devices lying around. My father is an electrical engineer who founded a software company and then went on to run several other IT companies. He was a CEO by day and a gamer by night. Technology was a way of life for us and our house was a perpetual computer lab. Whenever he would dismantle a PC to install a new graphics card, he would use my small hands to hold the tiny screws for him, and I knew then as I stared in fascination at my dad whilst he operated on the mysterious green board, shiny interior and intertwined highway looking cables, that I would be hooked for life.

My career formally started at Cisco, a global leader in networking solutions. It was a dream come true to me. Reality hit me very quickly when there were not many other women around, especially after graduating from an all-girls school. I realized then that a noble higher calling would be to play an active role in bringing more women into the workforce and collectively working with everyone on creating a positive environment that celebrates diversity. However, after many years of dealing through the various challenging and rewarding situations, those colleagues became my friends, supporters and mentors. It was the growing pains that we, as a society, had to go through to transform, to find the right balance and the right culture that defines the new Saudi Arabia.

As our country marches into the future, global markets and technology will undoubtedly be the underlying enabler for many years to come. That is how I got to where I am today as a consultant in digital transformation with Accenture. I work with many clients everyday on leveraging technologies such as big data, the Internet of Things and Cloud Computing to change the way they do business and to enable them to innovate and deliver new digital experiences that are memorable and customer-centric. Change is happening quickly, and I am fortunate to be part of this positive momentum.

"There are so many wonderfully talented professional women in the market, but many employers have difficulty finding them. This invisible cultural barrier is slowly disappearing."

Talent shortage in technology is no joke, we are racing against time to fill the jobs required to execute all the digital transformation initiatives. Employing women is no longer optional, it is mandated by the government. I cofounded a nonprofit called “CellA,” which means “connection” in Arabic, in order to promote women’s economic participation in Saudi Arabia, supported by Al-Nahda Foundation. Professional women needed a platform in Saudi Arabia to connect to find jobs and to grow their careers through inspiration, mentoring and personal development. We held regular meetings and ran many events where great female role models spoke about their journey and the challenges they faced. I am so proud of the incredibly positive force of energy we created for women in Saudi Arabia.

There are so many wonderfully talented professional women in the market, but many employers have difficulty finding them. This invisible cultural barrier is slowly disappearing. However, over the years I have met and spoken with hundreds of women and I understand many of the problems and challenges they face. I continue to speak up and advocate for them and be personally inspired by their achievements and stories.

Recently, we held the largest meetup for women in technology in Riyadh, at the Ministry of Communication and Information Technology. 1,500 women attended all-female technical panels and workshops. Today, no one can say that there are no women in cybersecurity, data science or any field of technology. It has been a great and rewarding personal journey, from feeling lonely to seeing hundreds like me, sharing the same passion and aspirations and realizing great career heights.

Like my father, my mother also influenced my personality and brought me balance. She is the reason I look up from the screen of my computer and to try to connect to people. She taught me kindness, empathy and positivity. She taught me to how to love life and give love. I have been blessed with a son and a daughter and a wonderful husband. It is for my family that I work and hope for a brighter and better future. I am blessed to be in a professional position that sets the foundations for the future of my country. 

 


Al-Jouf olive festival boosts economy, tourism

The 18th Al-Jouf International Olive Festival highlights the journey of olives from cultivation to the final product. (SPA)
Updated 11 sec ago
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Al-Jouf olive festival boosts economy, tourism

  • Event showcases Al-Jouf region’s olive production, which includes over 23 million trees yielding more than 150,000 tonnes of table olives annually

RIYADH: The 18th Al-Jouf International Olive Festival offers an engaging experience, highlighting the journey of olives from cultivation to the final product.

Held at the Prince Abdullah Cultural Center in Sakaka until Jan. 12, the event showcases the Al-Jouf region’s olive production, which includes over 23 million trees yielding more than 150,000 tonnes of table olives annually.

The festival features 43 local farmers and five agricultural companies offering high-quality olive oil, table olives, and related products, the Saudi Press Agency reported.

In addition to competitive pricing, all products meet strict food safety standards, having undergone rigorous testing at Al-Jouf’s municipal laboratory.

Seven analyses — acidity, rancidity, moisture, chemical content, oil blending, taste, and authenticity — ensure the products’ quality. Those that pass receive a certification label for consumer confidence, the SPA added.

The festival has also become a key tourism and economic event for both the Kingdom and Al-Jouf region, attracting significant interest, visitors, and investment.

It also supports families in cottage industries, entrepreneurs, and small businesses by offering spaces to showcase their products, fostering growth and expanding their consumer reach.

Additionally, the festival celebrates Saudi heritage through folk art performances, the Saudi Ardah, traditional fashion, Sadu weaving, plastic arts, poetry, and cultural evenings.


Makkah authorities on high alert amid heavy rains

Updated 11 min 34 sec ago
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Makkah authorities on high alert amid heavy rains

JEDDAH: The Saudi Red Crescent Authority’s Makkah branch has increased its readiness in response to warnings of heavy rain issued by the National Center for Meteorology.

On Monday, several regions of the Kingdom, including Makkah and Madinah, experienced heavy rain and thunderstorms, with the Civil Defense expecting the weather to continue until Wednesday, the Saudi Press Agency reported.

The authority stated that its command-and-control room, ambulance stations, rapid response teams, and volunteer ambulance units in Makkah are fully operational.

The Makkah region has on standby teams of doctors, specialists, and emergency medical technicians, the authority said.

A total of 1,420 staff members are ready to respond, supported by 149 vehicles. This includes advanced ambulances, disaster response vehicles, and an air ambulance for critical situations, the SPA added.

The authority urged citizens and residents to follow official instructions, exercise caution, and prioritize road safety during heavy rainfall.

The public was also asked to cooperate with ambulance teams by clearing the way for them on the roads, the SPA reported.

The authority operates 24/7, and individuals can request ambulance services by calling 997 or through the Asefne app in emergencies.


Saudi program empowers youth as global ambassadors

Updated 06 January 2025
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Saudi program empowers youth as global ambassadors

  • New graduates set to advance Saudi Arabia’s global diplomacy, Vision 2030

RIYADH: Saudi Arabia’s Youth Leaders Program welcomed its latest group of graduates on Monday, the Saudi Press Agency reported.

The new graduates are the seventh group to complete the initiative, run by the Salam Project for Cultural Communication under the patronage of Foreign Minister Prince Faisal bin Farhan.

Deputy Foreign Minister Waleed Elkhereiji attended the event, expressing gratitude to King Salman and Crown Prince Mohammed bin Salman for their continued support of Saudi citizens.

He emphasized the Kingdom’s commitment to equipping youth with the skills needed to effectively represent the nation internationally.

Elkhereiji noted that the program aligns with Saudi Vision 2030 by empowering young people to become influential global ambassadors.

Launched in 2018, the program has seen 432 young men and women graduate across seven cohorts, the SPA reported.

Notably, 240 graduates have participated in over 120 international conferences both within and outside the Kingdom, leveraging the program’s comprehensive curriculum, which covers key areas such as Saudi Vision 2030, intercultural communication, global issues, international representation, media engagement, the UN Sustainable Development Goals, and international diplomacy.

Mohammed Al-Sayed, executive director of the project, said it aims to support efforts to build bridges of cultural communication with diverse peoples and cultures.


Japan hopes to attract more Saudi travelers through exhibitions in Kingdom

Updated 06 January 2025
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Japan hopes to attract more Saudi travelers through exhibitions in Kingdom

DUBAI: As Japan and Saudi Arabia approach their 70th anniversary of diplomatic relations, the Japan National Tourism Office is planning more exhibitions to attract Saudi travelers, the organization’s Dubai executive director Daisuke Kobayashi said.

Kobayashi told Arab News Japan that JNTO hopes to maintain “strong partnerships” with local travel agencies and related organizations.

“Through these collaborations, we aim to deliver more comprehensive and engaging information to Saudi travelers, encouraging them to discover the unique experiences Japan has to offer,” he said.

There are as yet no plans to open a JNTO office in Saudi Arabia, Kobayashi said. However, he confirmed that the organization will continue its promotional activities in the Kingdom to meet the growing interest in Japan from Saudi travelers.

In December 2024, JNTO held its first event in Riyadh, titled “Feel Your Four Seasons.”

The exhibition provided visitors with an introduction to Japan’s diverse seasonal attractions, including luxury travel experiences.

Kobayashi told Arab News Japan that since the event, JNTO had observed a “significant increase in Saudi travelers’ interest in visiting Japan.”

“During the event, we noted a strong desire among attendees to travel to Japan, particularly in the spring to experience cherry blossoms,” he said. “We also noticed growing curiosity about Japan’s summer and winter offerings. Visitors showed interest in natural landscapes, summer festivals, and winter activities such as enjoying snow-covered scenery.”

Expo 2025 Osaka, Kansai in April is also a big tourist attraction for Saudi and GCC travelers.

According to Kobayashi, travelers from the region are usually most interested in traditional Japanese accommodations such as ryokan (Japanese-style inns), which often include onsen (hot spring) experiences and authentic Japanese cuisine.

Anime and manga’s popularity in the Middle East is also a key reason why Arab travelers choose Japan for a vacation.

From a cultural aspect, Kobayashi said that Japanese and Arab cultures share similar values, which can help to put Saudi travelers at ease.

“The cultural parallels create a sense of familiarity and comfort for travelers from Saudi Arabia and the broader GCC region when visiting Japan,” he said. “Whether it’s exploring Japan’s traditional tea ceremonies, staying in ryokan, or simply interacting with the warm and respectful Japanese hospitality, these experiences resonate deeply with visitors from Saudi Arabia.”

According to Kobayashi, in the first half of 2024, there was a 72.2 percent increase in visitors from Saudi Arabia to Japan, compared with the same period in 2023.


Saudi FM meets US envoy to discuss developments in Lebanon

Updated 06 January 2025
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Saudi FM meets US envoy to discuss developments in Lebanon

  • Explored collaborative efforts to address challenges facing Lebanese people and in broader region

RIYADH: Saudi foreign minister Prince Faisal bin Farhan met with Amos Hochstein, the US Special Envoy to Lebanon, on Sunday at the Ministry of Foreign Affairs headquarters in Riyadh.

The meeting focused on regional issues, with particular attention given to the situation in Lebanon, the Saudi Press Agency reported. 

Both sides exchanged views on recent developments and explored collaborative efforts to address the challenges facing the Lebanese people and the broader region, SPA added.

Also in attendance was Prince Yazid bin Mohammed bin Fahd Al-Farhan, advisor to the Minister of Foreign Affairs for Lebanese Affairs, who contributed to the discussions.