TheFace: Shahd Attar, Saudi digital transformation consultant

Shahd Attar with her husband and children. (AN photo by Ziyad Alarfaj)
Updated 08 November 2019
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TheFace: Shahd Attar, Saudi digital transformation consultant

I remember exactly the moment I decided to pursue a career in technology. I was born into a home where there were hundreds of computers and devices lying around. My father is an electrical engineer who founded a software company and then went on to run several other IT companies. He was a CEO by day and a gamer by night. Technology was a way of life for us and our house was a perpetual computer lab. Whenever he would dismantle a PC to install a new graphics card, he would use my small hands to hold the tiny screws for him, and I knew then as I stared in fascination at my dad whilst he operated on the mysterious green board, shiny interior and intertwined highway looking cables, that I would be hooked for life.

My career formally started at Cisco, a global leader in networking solutions. It was a dream come true to me. Reality hit me very quickly when there were not many other women around, especially after graduating from an all-girls school. I realized then that a noble higher calling would be to play an active role in bringing more women into the workforce and collectively working with everyone on creating a positive environment that celebrates diversity. However, after many years of dealing through the various challenging and rewarding situations, those colleagues became my friends, supporters and mentors. It was the growing pains that we, as a society, had to go through to transform, to find the right balance and the right culture that defines the new Saudi Arabia.

As our country marches into the future, global markets and technology will undoubtedly be the underlying enabler for many years to come. That is how I got to where I am today as a consultant in digital transformation with Accenture. I work with many clients everyday on leveraging technologies such as big data, the Internet of Things and Cloud Computing to change the way they do business and to enable them to innovate and deliver new digital experiences that are memorable and customer-centric. Change is happening quickly, and I am fortunate to be part of this positive momentum.

"There are so many wonderfully talented professional women in the market, but many employers have difficulty finding them. This invisible cultural barrier is slowly disappearing."

Talent shortage in technology is no joke, we are racing against time to fill the jobs required to execute all the digital transformation initiatives. Employing women is no longer optional, it is mandated by the government. I cofounded a nonprofit called “CellA,” which means “connection” in Arabic, in order to promote women’s economic participation in Saudi Arabia, supported by Al-Nahda Foundation. Professional women needed a platform in Saudi Arabia to connect to find jobs and to grow their careers through inspiration, mentoring and personal development. We held regular meetings and ran many events where great female role models spoke about their journey and the challenges they faced. I am so proud of the incredibly positive force of energy we created for women in Saudi Arabia.

There are so many wonderfully talented professional women in the market, but many employers have difficulty finding them. This invisible cultural barrier is slowly disappearing. However, over the years I have met and spoken with hundreds of women and I understand many of the problems and challenges they face. I continue to speak up and advocate for them and be personally inspired by their achievements and stories.

Recently, we held the largest meetup for women in technology in Riyadh, at the Ministry of Communication and Information Technology. 1,500 women attended all-female technical panels and workshops. Today, no one can say that there are no women in cybersecurity, data science or any field of technology. It has been a great and rewarding personal journey, from feeling lonely to seeing hundreds like me, sharing the same passion and aspirations and realizing great career heights.

Like my father, my mother also influenced my personality and brought me balance. She is the reason I look up from the screen of my computer and to try to connect to people. She taught me kindness, empathy and positivity. She taught me to how to love life and give love. I have been blessed with a son and a daughter and a wonderful husband. It is for my family that I work and hope for a brighter and better future. I am blessed to be in a professional position that sets the foundations for the future of my country. 

 


Saudi minister holds talks with Chinese, EU officials on climate, global issues 

Updated 25 May 2025
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Saudi minister holds talks with Chinese, EU officials on climate, global issues 

RIYADH: Saudi Arabia's Minister of State for Foreign Affairs and Climate Envoy Adel Al-Jubeir received China's Special Envoy for Climate Change Liu Zhenmin in Riyadh on Sunday.

During the meeting, they discussed strengthening cooperation in climate action and environmental conservation, along with other topics of mutual interest.

Both officials also reviewed the Kingdom’s ongoing initiatives and achievements in this field, the Saudi Press Agency reported.

In a separate meeting, Al-Jubeir received the deputy secretary-general for political affairs at the European External Action Service, Olof Skoog, and his accompanying delegation.

The meeting reviewed international developments and the efforts being made to address them, in addition to discussing topics of mutual interest.


Sheikh Saleh bin Humaid to deliver Arafah sermon during Hajj 2025

Sheikh Saleh bin Humaid will deliver the Arafah sermon during this year’s Hajj. (@PRAGOVSA)
Updated 25 May 2025
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Sheikh Saleh bin Humaid to deliver Arafah sermon during Hajj 2025

  • The day of Arafah (the 9th of Dhul Hijjah) is widely considered the pinnacle of Hajj, marking the most important day for pilgrims
  • The sermon is delivered from Masjid Al-Nimra on Mount Arafat before Dhuhr and Asr prayers are performed together on Dhul Hijjah 9

RIYADH: Sheikh Saleh bin Humaid will deliver the Arafah sermon during this year’s Hajj, the Presidency of Religious Affairs announced on Sunday.

The day of Arafah (the 9th of Dhul Hijjah) is widely considered the pinnacle of Hajj, marking the most important day for pilgrims. Muslims around the world who are not performing the pilgrimage mark the day by fasting and engaging in worship.

The sermon is delivered from Masjid Al-Nimra on Mount Arafat before Dhuhr and Asr prayers are performed together on Dhul Hijjah 9.

Head of Religious Affairs of the Grand Mosque and the Prophet’s Mosque Sheikh Abdulrahman Al-Sudais thanked King Salman and Crown Prince Mohammed bin Salman for the appointment.

The appointment underscores the Kingdom’s global religious leadership, reflects its continued support for religious institutions, and exemplifies the leadership’s care for the two holy mosques, the presidency said.


Saudi deputy FM receives EU official in Riyadh

Updated 25 May 2025
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Saudi deputy FM receives EU official in Riyadh

  • A meeting was also held as part of the third round of political consultations between Saudi Arabia and the EEAS

RIYADH: Saudi Deputy Minister of Foreign Affairs Waleed Elkhereiji received Olof Skoog, deputy secretary-general for political affairs at the European External Action Service, and his accompanying delegation, in Riyadh on Sunday.

During the meeting, they discussed bilateral relations between the Kingdom and the EU and other topics of common interest, the Foreign Ministry wrote in a post on X.

A meeting was also held as part of the third round of political consultations between the Kingdom and the EEAS. Senior officials from both sides participated in the session, chaired by Raed bin Khalid Qarmli, director-general of the general directorate of policy planning at the Saudi Foreign Ministry, with Skoog representing the European side.

 


Pakistani ambassador to Saudi Arabia meets with CEO of Diriyah Gate Development Authority

Ahmad Farooq, Pakistan’s ambassador to Saudi Arabia, meets with Jerry Inzerillo, CEO of Diriyah Gate Development Authority.
Updated 25 May 2025
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Pakistani ambassador to Saudi Arabia meets with CEO of Diriyah Gate Development Authority

  • The meeting focused on strengthening Saudi-Pakistani ties in the field of heritage and culture

RIYADH: Ahmad Farooq, Pakistan’s ambassador to Saudi Arabia, met with Jerry Inzerillo, CEO of Diriyah Gate Development Authority in Riyadh.

The meeting focused on strengthening Saudi-Pakistani ties in the field of heritage and culture, the Pakistani Embassy wrote in a post on X on Sunday.

The ambassador presented Inzerillo with a painting from his own Diriyah-themed series, created to celebrate the Kingdom’s history and heritage.

He also presented him with a made-in-Pakistan FIFA-standard football “symbolizing Pakistan’s craftsmanship and the mutual spirit of friendship.”


Saudi reserve engages pilgrims on biodiversity

Updated 25 May 2025
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Saudi reserve engages pilgrims on biodiversity

  • Pilgrims were welcomed at Al-Shuqaiq in the Jouf region, where more than 4,000 gifts reflecting the reserve’s history and conservation efforts were distributed

RIYADH: Hajj pilgrims arriving in the Kingdom by land were introduced to projects and initiatives of the King Salman bin Abdulaziz Royal Reserve Development Authority.

The initiative aims to enhance biodiversity, restore vegetation and breed endangered species to create a more sustainable natural environment.

The authority also distributed educational brochures to raise awareness about environmental preservation, the Saudi Press Agency reported.

Pilgrims were welcomed at Al-Shuqaiq in the Jouf region, where more than 4,000 gifts reflecting the reserve’s history and conservation efforts were distributed.

Visitors were informed about the reserve’s environmental heritage, biodiversity, and commitment to sustainable ecological stewardship, the SPA added.

The authority works to preserve biodiversity by protecting habitats and creating safe environments for wildlife and plants to thrive.

Its achievements include planting more than 2.4 million trees, scattering four tonnes of native seeds and rehabilitating 250,000 hectares of degraded land.

The reserve hosts more than 290 documented bird species — about 58 percent of those recorded in the Kingdom — and includes five internationally recognized important bird areas.

Covering 130,700 sq. kilometers, the King Salman Reserve is the largest natural terrestrial reserve in the Middle East, spanning four administrative regions: Jouf, Hail, Northern Borders, and Tabuk.