Why Saudi reforms are bad news for the world’s terrorists

Illustration by Luis Grañena
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Updated 12 December 2019
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Why Saudi reforms are bad news for the world’s terrorists

  • Norman T. Roule, CEO of Pharos Strategic Consulting LLC, spoke to Arab News on the sidelines of SALT Conference in Abu Dhabi
  • Roule expressed confidence that terrorism, extremism and radicalism will decline as long as Saudi Arabia succeeds

DUBAI: Terrorism, extremism and radicalism will decline as long as Saudi Arabia’s drive toward reform succeeds. If it does not, the West will suffer.

Who says so? Norman T. Roule says so — and he should know.

A 34-year veteran of the Central Intelligence Agency, Roule is now one of the world’s most respected analysts of Middle East affairs.

“It’s in our interest (for the Kingdom to succeed) because of terrorism and extremism, but not just because of that,” he said.

“There are millions in the region, in the states of Libya, Lebanon, Syria, Iraq and Yemen, who require assistance and a better life. This is something the region has to lead with Western support.

“It’s not America’s job to come over and rebuild these countries. It’s the region’s job, with American and international support, andthe Saudi and Emirati leadership, working with friends in Kuwait, for example, or Bahrain. This is the path forward.

“The consequences of not doing that would be terrible for the people who live in these countries, and who so desperately need a better future.”

Roule, chief executive of Pharos Strategic Consulting LLC, which focuses on the Arab Gulf states and Iran, thinks the significance of the changes he has witnessed in Saudi Arabia in the course of his many visits to the region cannot be overstated.

“I see the same strong hearts and good aspirations that I’ve seen for 35 years — the family environment within the Kingdom and the desire to have a better future,” he told Arab News on the sidelines of this week’s SALT conference in Abu Dhabi.

Saudi Arabia has a generation with access to social media, and an engagement with the world that makes all things possible.

“What’s different now is that you have such a large young population, and the population is eager to transform the country to make it more effective in a very new world,” he said.

“It’s the same new world Americans will be facing in the coming decades. It’s no different for a 30-year-old in Ohio than it is for a 30-year-old in Riyadh or Abha.”

Talking about the opportunities that he thinks young Saudis, especially women, sense in their home country, he said: “I find that not only very heart- ening, but it underscores my point: What we need most from the Middle East is not oil and not a market for weapons. We need its people’s ideas, friend- ship and assistance in developing new technologies, and there’s no reason we can’t build a better world together.”

He added: “When you talk to the people on the streets in Saudi Arabia or elsewhere in the region, you see this is possible. And our entrepreneurs, our academics and the growing tourist population who come to the Kingdom are all seeing this underway.”

He attributed these developments to the decisions taken by the Saudi leadership. Although the king and crown prince are the country’s decision-makers, Roule described the Cabinet they are assisted by as extraordinarily able.

“This is probably one of the finest, most experienced and best educated cabinets any country could aspire to,” he said.

“The Saudi people also have a generation (that has) access to social media, and an engagement with the world that makes all these things possible. Many components are making this work.”

During his latest visit to the Kingdom for the Formula E Championship, he attended the much-acclaimed Riyadh Season, where he came across the coffee shop Toqa, owned by a Saudi entrepreneur.

“This entrepreneur, who has relations with the West, has had discussions with American and European businessmen. She has a product to offer that’s enjoyable, it’s fascinating, and it shows Saudi culture,” Roule said.

“Because of Saudi Arabia’s special role in Islam, and because of its geographic position, they have a historic responsibility to lead the region in a new direction.” 

“It’s exactly the type of thing that symbolizes what Saudi Arabia can bring to the West: Culture, enjoyment, people and business.”

He said over the years, publicity regarding Saudi Arabia in the US has been dominated by the 9/11 attacks and the death of journalist Jamal Khashoggi.

Yet, Roule added, every American he knows who has been to the Kingdom recently has witnessed the many “unknown” parts that had not been opened (to the public) until recently.

These include the governorate of AlUla, one of Saudi Arabia’s archaeological gems that is home to Madain Saleh, the country’s first UNESCO World Heritage site.

“AlUla is an amazing place. I’ve had the pleasure of seeing it, and the world should come to AlUla,” Roule said, adding that the governorate is a testament to the extraordinary work done by the Ministry of Culture.

Visitors “come away saying, ‘this is a lovely place that I wish I could come back to more often’,” he said.

“The potential for tourism and the potential to become a source of regional entertainment is vast.”

Looking at the bigger Middle East picture, Roule said Saudi Arabia and the UAE have a crucial role to play due to the size of their economies, and their interest and experience in working to improve regional stability.

“Because of Saudi Arabia’s special role in Islam, and because of its geographic position, they have a historic responsibility to lead the region in a new direction,” he added.

“I believe success in Saudi Arabia, by promoting a moderate Islam, can not only push back extremism but also improve dialogue between different civilizations of the world,” he said.

“I’ve met, on a number of occasions, with Sheikh Mohammed bin Abdulkarim Al-Issa of the Muslim World League. He’s an extraordinary man, and his vision of Islam and of interfaith dialogue is something that can not only transform the region, but also have an impact on global society.”

But will the West change its stance vis-a-vis the Kingdom in the near future? Roule is optimistic about business people and tourists, saying social media will propel some of this change, while governments move slowly.

On the subject of Yemen, Roule cited the Masam demining program to point out the billions of dollars that the Saudis, Emiratis and Kuwaitis have spent in that country, something that is “rarely seen or talked about” in the West.

“It tells a lot about the Saudi people and the Emiratis that they’re participating in this program as well as the Yemenis,” he said.

“But the international community should be behind the demining program, to rebuild Yemen once the conflict ends,” he added.

“So I encourage greater international partnership with the Kingdom and the UAE to solve the region’s problems, because it’s in the global interest to do so.”

A new era for the Middle East could be in the works due to such changes and transformations, Roule said.

“The speed with which it will achieve all of its goals is something I can’t predict, and I’m not sure anyone else can,” he added.

“But I do know that the intent of the Saudi and Emirati leaderships is honorable, and it’s something that benefits the international community. It will make the world safer, more prosperous and more interesting.”


Saudi women embrace natural beauty: a fresh take on changing standards

Updated 07 January 2025
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Saudi women embrace natural beauty: a fresh take on changing standards

  • Trend focuses on simplicity over perfection
  • Consumers take more mindful approach

RIYADH: Women in Saudi Arabia have been embracing a more natural approach to their beauty routines in recent years, focusing on sustainability, health and authenticity over heavy makeup and curated perfection.

Arab News spoke to several women who described how this trend reflects a deep alignment with personal and societal values — prioritizing routines that enhance their natural features while promoting overall well-being and environmental sustainability.

For Laila Al-Ghamdi, this change is personal. “A few years ago, I would say natural beauty was everything to me. As a young teenager, my whole world used to revolve around the epitome of beauty,” she said. “Nowadays, healthier choices are influencing my decisions, and ironically, they’re the ones that make me prettier.”

LOCA focuses on ‘natural ingredients and sustainable packaging.’ (Instagram/locabeautysa)

This shift is supported by local brands that cater to these changing standards. One standout is LOCA Beauty, a Saudi brand with a focus on sustainability that was founded in 2018.

“LOCA Beauty was born out of a desire to provide innovative solutions that align with the Saudi lifestyle,” said Mai Al-Mohaimeed, marketing director of LOCA. “We focus on natural ingredients and sustainable packaging, which resonates deeply with our customers.”

Similarly, Asteri, another brand, empowers women with vegan products that withstand harsh weather conditions while celebrating the region’s natural beauty.

Beauty is no longer about fitting into a mold. It’s about feeling good in your own skin and celebrating who you are.

Munira Al-Ahmad, Local

Sustainability is central to the natural beauty movement in Saudi Arabia. Consumers are increasingly conscious of the environmental and health effects of their purchases. Local brands are rising to meet this demand with eco-friendly materials and safe ingredients.

Glossig, inspired by Saudi Arabia’s desert landscapes, combines cultural storytelling with artistic innovation to enhance individuality. Meanwhile, Mai Ward and Jayla emphasize sustainability and luxury — Mai Ward celebrates Saudi heritage through handcrafted, sustainable products, while Ladeena focuses on organic solutions, delivering skin-friendly products infused with natural oils and butters.

Glossig is inspired by Saudi Arabia’s desert landscapes. (Instagram/glossigcosmetic)

For women like Rawan Al-Zahrani and Munira Al-Ahmad, these brands have become trusted choices.

“I love how LOCA products feel luxurious yet sustainable. Their makeup products are my go-to because they offer such an amazing glow to my skin,” Al-Zahrani said.

Al-Ahmad, meanwhile, praised Asteri for its innovative solutions. “Asteri’s products feel like they’re made for me — lightweight but effective, perfect for our environment,” she said.

Saudi women are increasingly embracing a more natural approach to their beauty routines. (@locabeautysa)

Social media has also played a transformative role in this cultural shift. Platforms such as Instagram have become spaces for clean beauty enthusiasts to share tips and inspire others. Influencers highlight natural products and promote mindful consumerism.

“I follow several Saudi influencers who promote natural beauty and share tips on skincare and makeup,” Al-Zahrani said. “Their advice has helped me simplify my routine and focus on products that work for me.”

While local brands are thriving, they face significant challenges in competing with international giants. In a market saturated with global names it is difficult for smaller brands to stand out.

Asteri Beauty is a Saudi brand that offers vegan products. (Supplied)

“Being a local beauty brand presents both opportunities and challenges,” Al-Mohaimeed said. “This also provides us with an opportunity to emphasize what sets us apart — our deep understanding of the Saudi market and the cultural nuances that shape our consumers’ needs.”

Changing beauty standards also reflect a generational change. Younger Saudis are more open to challenging traditional norms and exploring new ideas, driving innovation in the beauty industry. Natural beauty is becoming more about celebrating individuality and authenticity.

“Beauty is no longer about fitting into a mold,” Al-Ahmad said. “It’s about feeling good in your own skin and celebrating who you are.”

By choosing products and routines that align with their values, Saudi women are redefining the beauty industry, shaping a more sustainable future one natural step at a time.

 


GCC secretary general receives British ambassador to Saudi Arabia

Updated 07 January 2025
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GCC secretary general receives British ambassador to Saudi Arabia

  • Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership

RIYADH: Secretary-General of the Gulf Cooperation Council Jasem Albudaiwi received UK Ambassador to the Kingdom Neil Crompton at the GCC Secretariat headquarters in Riyadh on Tuesday.

During the meeting, they discussed the progress of negotiations on the free trade agreement signed between the GCC and the UK and reviewed the latest regional and international developments, the General Secretariat wrote in a statement.

Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership, serving the aspirations and mutual interests of both sides.

 


Saudi authorities warn of inclement weather as country braces for heavy rainfall

National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in part
Updated 07 January 2025
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Saudi authorities warn of inclement weather as country braces for heavy rainfall

  • Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday
  • Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas

RIYADH: Saudi Arabia’s meteorology authorities have forecast more rain accompanied by thunderstorms across several regions, with a red alert in Makkah, Asir and Baha regions due to the inclement weather.

The National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in parts of Asir, Al-Baha and Makkah.

Fog may form in some areas of these regions, it added.

Temperatures will drop and frost may form in the northern parts of the Kingdom, according to the NCM.

It added that dust-stirring winds will blow and rain may fall in parts of Riyadh, Qassim, the Eastern Region and Jazan regions.

Meanwhile, Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday. Some areas in the capital also were lashed by hail.

Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas, forcing the Civil Defense to warn against venturing into flooded areas and valleys.

The General Directorate of Civil Defense has issued warnings and safety instructions, as the country braces for heavy rainfall, urging the public to stay at home, avoid valleys and waterlogged areas, and adhere to all safety directives.

“We follow the weather conditions in some areas of the Kingdom, and call for staying away from valleys and water bodies,” the Civil Defense posted on X.

“During rain, stay away from low-lying areas, water pools and deep valleys,” it added.

Makkah Governorate on X posted several videos of heavy rains, thunderstorm and waterspouts.

Social media is filled with videos from the holy cities of Makkah and Madinah, and the Red Sea City of Jeddah, showing streets and city roads flooded, and cars submerged as result of heavy rainfall.

According to the NCM, winds over the Red Sea will be northeasterly to northerly in the northern and central parts, and southeasterly to southwesterly in the southern part at speeds of 20-50 km per hour. Waves may range from one meter and a half to more than two meters, and the sea will be relatively calm to choppy.


KSrelief delivers critical food, shelter aid to Syrian families

KSrelief distributes food and shelter aid to 200 families in the city of Douma, in coordination with Syrian Arab Red Crescent.
Updated 07 January 2025
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KSrelief delivers critical food, shelter aid to Syrian families

  • Saudi aid agency also launches voluntary program to support Syrian healthcare sector

RIYADH: Saudi aid agency KSrelief on Tuesday distributed food and shelter aid to 200 families in the city of Douma, in the Rif Dimashq governorate of Syria, in coordination with the Syrian Arab Red Crescent.

Also on Tuesday, KSrelief distributed food and shelter aid in the village of Nasib, in the Daraa governorate, the Saudi Press Agency reported.

To date, seven planes carrying food, medical supplies, and shelter materials have arrived at Damascus International Airport as part of a Saudi relief airlift.

Additionally, 60 Saudi trucks containing essential supplies, including food, shelter materials, and medical supplies crossed the Nasib Border Crossing into Syria as part of a Saudi relief land bridge operated by KSrelief.

On Jan. 1, Saudi Arabia launched an initiative to provide essential aid to Syria, supporting efforts under the country’s new leadership to rebuild after years of civil war.

According to KSrelief, the Kingdom’s total aid to the Syrian people from 2011 to the end of 2024 exceeds $856 million.

Recently, Syrian Minister of Social Affairs and Labor Fadi Al-Qassem met with the KSrelief team in Damascus, where they discussed ways to deliver aid to the Syrian people and coordination between the Saudi aid agency and civil society organizations in the country.

Al-Qassem commended the support provided by Saudi Arabia through KSrelief and praised the Kingdom’s prompt response to the humanitarian situation in Syria.

Syrian Minister of Health Dr. Maher Al-Sharaa also met with the KSrelief team and discussed ways to contribute to addressing the needs of the Syrian healthcare sector.

Meanwhile, in Lebanon, KSrelief continues implementing its project to enhance healthcare services for Syrian refugees and the host community in the town of Arsal.

In one month, the Arsal Primary Health Care Center received 12,676 patients and provided 23,386 services across various departments.

The initiative is part of Saudi Arabia’s ongoing humanitarian efforts to alleviate the suffering of those in need, particularly Syrian refugees affected by the ongoing humanitarian crisis.

KSrelief also announced the opening of registration for the Saudi Voluntary Program for Syrians. The program aims to support the Kingdom’s humanitarian efforts by providing critical emergency and medical services to Syrians in need.

The initiative covers surgery, psychological support, gynecology and obstetrics, orthopedics, internal medicine, pediatrics, physiotherapy, speech and communication therapy, and prosthetics, among other treatments.

Registration is available here.


Al-Ahsa’s bishts are exquisitely tailored, rich cultural symbols

Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts. (SPA)
Updated 07 January 2025
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Al-Ahsa’s bishts are exquisitely tailored, rich cultural symbols

  • Known across the Arab world for their elegance, quality and intricate embroidery 

RIYADH: Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts, which are sought-after across the Arab world for their exquisite tailoring, quality and intricate embroidery. 

The Hasawi bisht is favored by dignitaries, officials and businesspeople for its aesthetics as well as the rich culture it represents, the Saudi Press Agency reported recently. 

They come in dark or light fabrics depending on taste, the occasion and season.

These garments are often adorned with silk thread, as well as golden and silver zari embroidery in shades of yellow, reddish hues, and white, the SPA reported.

Handmade bishts continue to be in demand despite machine-made options.

Certain families in Al-Ahsa and elsewhere in the Kingdom are renowned for their expertise in crafting handmade and artisanal bishts, with meticulous attention to design, shape and embroidery. 

Prices vary based on craftsmanship, fabric quality, and the type of zari used. Fabrics from Japan or Kashmir, along with German zari, are factors in determining cost. 

Winter bishts, woven from camel hair, come in varying quality and are distinguished by their thickness and weight compared to those made for summer.

Bisht fabrics are woven in Saudi Arabia, Syria and Jordan, with China and India offering similar manufactured options, the SPA added.

The embellishment of the winter Hasawi bisht initially had silk thread, and later incorporated golden and silver. 

Stitching the karmuk, the wide section adorned with zari, can take 14 days by hand, while a machine can complete the task in two hours.