Meet the Egyptian sisters revitalizing classical music

The sisters are apparently in the very early stages of discussions about performing in Saudi Arabia. (Getty)
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Updated 20 February 2020
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Meet the Egyptian sisters revitalizing classical music

  • The award-winning Ayoub sisters discuss their childhood, culture, and working with Mark Ronson

LONDON: Two Egyptian sisters, Sarah and Laura Ayoub, are rapidly establishing themselves among the UK’s premier young classical musicians with their mesmerizing talent. We met for the first time at the Arab Women of the Year Awards in London last November where they collected an award for Achievement in Cultural Exchange. Now, we’re sitting with the sisters at the stylish Balans Soho Society café in Kensington.

Sarah, the eldest, plays the cello, while younger sister Laura plays the violin. They were raised in Scotland, where their father, a maxillofacial surgeon, earned his PhD at Glasgow University before he and his wife settled in the city. 

The sisters’ musical aptitude was evident at an early age. Sarah describes how their mother took the two sisters to a performance of Handel’s “Messiah” at the Glasgow Concert Hall when they were very young. In fact, at just 18 months old, Laura was really too young to attend, but she sat quietly throughout and stunned her mother by humming the music on the way home.




Sarah, the eldest, plays the cello, while younger sister Laura plays the violin. (Getty)

Sarah showed the same precocious talent. When her mother enrolled in night school classes to learn the keyboard, she discovered that when she sat down to practice with her daughter perched on her knee, her little girl could play everything by ear. So, she decided to enroll her daughter into the class, saying, “You’ve got more promise.”

At primary school the sisters had the option to play either trumpet or violin. Their mother, Sarah recalls, calculated for a moment before declaring: “Trumpet? A bit too loud. Let’s go with the violin.”

By the time the sisters were ready to move on to secondary school, it was clear that their musical talent needed to be the focus. They attended the Douglas Academy School of Music in Milngavie, Glasgow.




The sisters’ musical aptitude was evident at an early age. (Supplied)

“It didn’t mean, at that point, that we had chosen music as a career,” says Laura. “We were just going to crank it up a notch.” 

That meant violin, cello and piano tuition; singing lessons; harmony; and composition and music theory. They played in orchestras and quartets and sang in vocal ensembles and choirs.

But alongside their music studies, the sisters still had to study a full academic curriculum.




They were raised in Scotland, where their father, a maxillofacial surgeon, earned his PhD at Glasgow University before he and his wife settled in the city. (Supplied)

“The only way to fit all that in was that at some point during the school day, you had to miss out on an academic subject to receive your music lesson. It was up to you to catch up,” says Laura, recalling that, more often than not, it was the music students carrying the heaviest workloads who were consistently at the top of their classes. The old adage, “If you want something done, ask a busy person to do it; the more things you do, the more you can do,” comes to mind. 

Sarah went on to study at the Royal Conservatoire of Scotland and Laura at the Royal College of Music in London.

It was only when Sarah moved to London and the sisters started sharing a flat that a closer musical collaboration began. “We tapped into this creativity that we didn’t realize we had and started writing new things and playing in different styles,” says Sarah.




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In 2016 they were selected for a “Priceless Surprises” campaign organized by Mastercard alongside Grammy award-winning DJ and producer, Mark Ronson, thanks to their cover version of Ronson’s “Uptown Funk” (the smash hit performed by Bruno Mars). The sisters say they felt a little conflicted about entering the competition by putting the video online, as they knew that whenever anyone pops their head above a parapet it can attract unfriendly fire. 

“I had just started my undergraduate studies at the Royal College of Music and the standard was incredibly high,” Laura says. “I don’t think anyone was really venturing outside of the classical sphere at that point. For me, as a first-year student, putting that video of us playing ‘Uptown Funk’ online was quite scary. We almost didn’t do it. Anything that resembles self-promotion usually comes with a bit of potential judgment — but (eventually) we followed through.” 

And it had an electrifying impact on their lives. Not only were they among the six acts whose covers were selected as winners by Ronson, but they then found themselves in the iconic Abbey Road studios recording a collaborative version under the famous producer’s direction. That recording was played at 2016’s prestigious BRIT Awards to an estimated TV audience of 5.8 million.




In 2016 they were selected for a “Priceless Surprises” campaign alongside Grammy award-winning DJ and producer, Mark Ronson. (Supplied)

“The fact that Mark Ronson selected our version — which was in its complete infancy with under 200 views, most of which were from our mother to be honest — was incredible,” Sarah says. “For him, it would have meant many hours going through potentially thousands of YouTube covers.”

In 2017, the sisters dropped their debut album, “The Ayoub Sisters” — recorded with the Royal Philharmonic Orchestra at the Abbey Road Studios. It was released by Decca in partnership with Classic FM and went to Number One in the UK’s Classical Artist Album chart. 

One track on the album that the sisters are particularly proud of is the beautiful “Call to Prayers (A Message of Unity),” in which Sarah and Laura utilize the Islamic call to prayer — the adhan — and evocative chants from the Coptic Orthodox Liturgy to deliver a powerful message of peace. “In a musical way we symbolized how these two faiths can thrive together beautifully and in harmony,” says Laura.




In 2017, the sisters dropped their debut album, “The Ayoub Sisters.” (Getty)

On their website the video of this recording includes a quote from the Grand Imam Sheikh Ahmed el-Tayeb: “The time has come for the representatives of the Divine Religions to strongly and in a concrete way turn towards mercy and peace.”

The sisters themselves, of course, are living examples of cultures coexisting. They say they greatly value their Scottish upbringing and all the opportunities their schooling opened up to develop their musical talents, and they are also very proud of their Egyptian heritage, which they say means more to them now as adults than it did when they were young. 

At the time, their annual childhood holidays with family in Cairo seemed routine, but they have grown to really appreciate their culture to a fuller extent. They have performed at the Cairo Opera House and had the honor of playing the Egyptian National Anthem live at the World Youth Forum in Sharm El-Sheikh, where they received an award for their musical achievements from Egyptian President Abdel Fattah El-Sisi.




The sisters received an award for their musical achievements from Egyptian President Abdel Fattah El-Sisi. (Supplied)

The sisters, who manage themselves, are now in demand from fans around the world. Their schedules are becoming increasingly hectic, and the sisters are conscious of the need to maintain a healthy work/life balance. “We recognized last year that that’s something we should be careful about,” Laura says. “We try to go out as much as possible. It’s important to get out of the flat — which is our workplace, studio and rehearsal room as well as our home. It’s so easy, especially in the winter, to stay in. When you don’t have concrete work hours built into your schedule, you can find yourself wondering ‘Where does my day start and when in theory should it end?’” 

They are apparently in the very early stages of discussions about performing in Saudi Arabia. “We have had a few enquires and we are very keen,” says Sarah. “I have noticed that there is a buzz happening in the Middle East and Gulf region. It is becoming more and more recognized as a cultural hub for music and art.”

And wherever they travel, they make a point of contacting local primary schools to try and arrange music workshops. “Giving our time in this way is rewarding, and educational for us as well. We aim to do more workshops this year, especially in the Middle East. It’s one of our big goals — to give back,” says Laura. 


In ‘Star Wars: Tales of the Underworld,’ Asajj Ventress finds new depth

Updated 12 May 2025
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In ‘Star Wars: Tales of the Underworld,’ Asajj Ventress finds new depth

DUBAI: In the ever-expanding Star Wars universe, few characters capture the imagination quite like Asajj Ventress. Voice actress Nika Futterman returns to breathe life into this complex anti-hero in “Star Wars: Tales of the Underworld,” offering fans a deeper look into a character who has evolved from a ruthless villain to a nuanced, world-weary survivor.

“After all these years of traveling alone, of killing so many people, her voice has changed,” Futterman explains.

Gone is the regal, sharp-edged character of the past. Instead, audiences will meet a Ventress who is “more about just existing and finding her peace.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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An all-new anthology series of animated shorts, “Star Wars: Tales of the Underworld” premiered May 4 on Disney+. The popular series this time focuses on the criminal underbelly of the Star Wars galaxy through the experiences of two iconic villains. Former assassin and bounty hunter Ventress is given a new chance at life and must go on the run with an unexpected new ally, while outlaw Cad Bane faces his past when he confronts an old friend.

What makes Ventress so compelling? Futterman believes it’s her incredible depth. “She’s like an onion that you keep peeling,” she said.

From her unique origins as a witch raised by pirates, trained by a Jedi, and later mastering the dark side, Ventress defies simple categorization. The new series promises to reveal a softer side of the character. “We started to see that she has this capability of taking care of others,” Futterman said. “She’s not just angry; she actually has a heart.”

Fans of morally complex characters will find much to love in this exploration of Ventress’ journey. As Futterman puts it, Ventress is ultimately “someone who can put good things into the universe, instead of taking them away.”


Quinta Brunson opts for Lebanese gown in Los Angeles

Updated 12 May 2025
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Quinta Brunson opts for Lebanese gown in Los Angeles

DUBAI: Emmy-winning actress, comedian and writer Quinta Brunson showed off a gown by Lebanese designer Zuhair Murad at the 14th Annual Spring Break Gala by City Year Los Angeles.

Founded in 1988, City Year is a national service program that offers full-time community service. This weekend, the Los Angeles chapter held its annual gala, which was attended by the likes of US actress and film producer Viola Davis and “Abbott Elementary” sitcom creator Brunson.

Brunson’s column gown hailed from Zuhair Murad’s Pre-Fall 2025 collection. The look featured star-like embellishments across the torso, bust and cuffs.

Quinta Brunson’s column gown hailed from Zuhair Murad’s Pre-Fall 2025 collection. (Getty Images)

It is not the first time Brunson has worn a Lebanese creation on the red carpet — in September, she showed off a mermaid sculpted gown from Lebanese designer Georges Chakra’s Fall/Winter 2024-2025 couture collection at the 76th Primetime Emmy Awards in Hollywood.

Meanwhile, Murad has continued to attract celebrity clientele to his eveningwear label.

In late April, Murad made a statement at the 2025 Time 100 Gala with US actress Blake Lively, as well as singer and songwriter Nicole Scherzinger, showcasing his creations on the red carpet.

Lively, who attended the event with her husband Ryan Reynolds, wore a pink taffeta off-the-shoulder gown featuring a corseted bodice and a train detail from Murad’s ready-to-wear Spring 2025 collection.

Scherzinger, meanwhile, chose a black off-the-shoulder sequin gown from Murad’s ready-to-wear Pre-Fall 2025 collection.

One month earlier, Murad unveiled his latest collaboration with Italian label Marina Rinaldi. Murad designed the brand’s Spring/Summer 2025 capsule collection inspired by China’s Tang dynasty. 

Drawing from the dynasty’s introduction of peony cultivation in imperial gardens, Murad infused the collection with images of the flower.

The collection focuses largely on eveningwear.

“Grand evening gowns go beyond the pure object, they are a way of investing in one’s personal history,” the designer said in a released statement. True to his signature style, the collection features hourglass silhouettes and intricate hand-embroidered details.

The collection’s color palette mirrors another element of Tang dynasty artistry — delicate chinaware. Soft shades of cream, sky blue, aquamarine green and pink infuse the flowing chiffon gowns, pleated bodices and long plisse skirts. 


Photographs in Doha’s Tasweer photo festival explore belonging, identity and home in the Arab world

Updated 11 May 2025
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Photographs in Doha’s Tasweer photo festival explore belonging, identity and home in the Arab world

DOHA: A young Sudanese man sits in a chair dressed in an elegant off-white three-piece suit. He holds a small shotgun in one hand which he eyes solemnly while resting against the wall behind him on a crimson red tapestry is a rifle. The photograph is titled “Life Won’t Stop” and is one of several images by Sudanese photographer Mosab Abushama documenting his friend’s wedding in Omdurman, Sudan, a city constantly targeted by airstrikes.

The photograph is on view as part of the show “Tadween,” referring to the concept of recording of news and emotions through writing, photography, audio or video, and is one of several exhibitions in the third edition of Doha’s Tasweer Photo Festival, which runs until June 20.

“Life Won’t Stop” is one of several images by Sudanese photographer Mosab Abushama documenting his friend’s wedding in Omdurman, Sudan. (Supplied)

“Despite the clashes and random shelling in the city, the wedding was a simple but joyous occasion with family and friends,” wrote in the caption for the work. “The war in Sudan, which began in April 2023, brought horrors and displacement, forcing me to leave my childhood home and move to another part of the city. It was a time none of us ever expected to live through. Yet, this wedding was a reminder of the joy of everyday life still possible amidst the tragedy and despair.”

Abushama’s photograph earned recognition at the 2025 World Press Photo Awards in the Singles Africa category.

Abushama’s poignant image is one of many on show this year in the Tasweer Photo Festival that prompt deep reflection and compassion.

One of the numerous exhibitions on view is “Obliteration — Surviving The Inferno: Gaza’s Battle for Existence.” The images are displayed outside in Doha’s Katara Cultural Village unfolding in five stages to capture each chapter thus far of the war on Gaza. Each image, such as Abdulrahman Zaqout’s “When Food and Water Become Weapons,” has been shot by a Gazan photographer on the ground to witness and experience the catastrophe. From children extending bowls for food to mothers comforting terrified children, each image recounts the tales of horror that continue to unfold as the war in Gaza continues.

One of the numerous exhibitions on view is “Obliteration — Surviving The Inferno: Gaza’s Battle for Existence.” (Supplied)

“As I Lay Between Two Seas,” another exhibition in the festival, is at the Doha Fire Station. Curated by Meriem Berrada, an independent curator and artistic director of the Museum of Contemporary African Art Al Maaden in Marrakech, the exhibition is a poignant and poetic display of 25 photographers from the Arab world and its diasporas grappling and coming to terms with ideas of identity, belonging and home.

“(The exhibition) approaches belonging not as a fixed state, but as a fluid, evolving condition shaped by memory, distance, rupture, and imagination,” Berrada told Arab News. “The exhibition unfolds through a non-linear narrative that invites diverse temporalities and perspectives to coexist.”

“As I Lay Between Two Seas,” another exhibition in the festival, is at the Doha Fire Station. (Supplied)

The title of the exhibition is drawn from a photographic series by Ali Al-Shehabi that conjures up a metaphor that speaks to the fluid, ever changing idea of understanding the self.

“Guided by the metaphor of the sea — shifting, unstable, and expansive — it draws inspiration from poets of the region whose writings on exile and longing offer a conceptual and emotional foundation,” Berrada said. “The selected works span a wide spectrum from documentary to conceptual and abstract practices. These works examine family and community dynamics, spiritual and philosophical relationships, and the sociopolitical structures that influence selfhood. They explore the symbolic ties to one’s roots, often shaped by personal memory and collective histories.”

From Lebanese artist Ziad Antar’s dreamy and edgy photographs of abandoned and unfinished buildings in Beirut and on the Lebanese coast and Saudi artist Moath Alofi’s series of desolated mosques along the winding road to Madinah, Saudi Arabia, to Palestinian Taysir Batniji’s “Just in Case #2” (2024), portraying images of a series of keys representative of feelings of loss and exile, the photographic works on show oscillate between feelings of pride, belonging, loss and longing.

The "Al Mihrab" exhibition at Doha Fire Station. (Supplied)

A poem by Palestinian poet and author Mahmoud Darwish titled “I Belong There,” appears on one wall between the display of several photographs reflecting through words many of the feelings expressed in the images on display. “I belong there. I have many memories. I was born as everyone is born […] I have lived on the land long before swords turned man into prey. I belong there.”

Elsewhere in Tasweer, a solo exhibition at Mathaf: Arab Museum of Modern Art on the works of Moroccan photographer and filmmaker Daoud Aoulad-Syad titled “Territories of the Instant” presents the essence of Moroccan popular culture and remote regions in the country. Another exhibition, “Threads of Light: Stories from the Tasweer Single Image Awards,” presents 31 captivating images from 2023 and 2024 awards highlighting the extraordinary in daily life, including sacred traditions in Oman, dynamic street scenes in Yemen and moments of contemporary change in Iraq and picturesque marine views of traditional boats in Doha.

As Berrada said of the festival, which can arguably apply to numerous works and shows in Tasweer this year: “It also reflects on the photographic medium itself — how image-making can question fixed and often deterministic categories of belonging and become a powerful tool for reimagining identity in a deeply interconnected world.”

 


Loli Bahia fronts Chanel’s latest jewelry campaign

Updated 10 May 2025
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Loli Bahia fronts Chanel’s latest jewelry campaign

DUBAI: Chanel cannot get enough of French Algerian model Loli Bahia. The French luxury house has tapped the model once again to front its latest campaign for the Chanel No. 5 jewelry collection.

The new pieces combine gold and diamonds to form the shape of the number five, a symbol closely associated with the brand’s identity. The collection includes rings, bracelets, necklaces and earrings, all inspired by the enduring allure of the No. 5 brand.

In the campaign images, Bahia was seen wearing various pieces from the line, including number five-shaped drop earrings, a diamond pendant necklace, a gold bracelet featuring the numeral and matching rings. The designs incorporate both yellow and white gold and are detailed with diamonds.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Bahia has collaborated with Chanel on several occasions. Most recently, in January, she opened the runway show during Paris Haute Couture Week wearing an ensemble that combined the house’s signature tweed with pastel quilting.

The look featured a jacket with a quilted front panel in soft shades of pink, blue, yellow and green, contrasted with white tweed sleeves. The jacket was detailed with front pockets and Chanel’s signature buttons.

The in-demand model also wore a white tweed mini skirt, paired with a slim black belt featuring a gold buckle. The outfit was completed with two-tone Mary Jane heels in black and white, secured with gold buckle-adorned ankle straps.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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In May 2024, she walked the Chanel Cruise 2024/2025 show in Marseille, France.

Bahia donned a green ensemble, composed of a knee-length pencil skirt paired with a matching top, layered over a white shirt boasting a hoodie collar.

That same year, in June, she walked for the brand during Paris Fashion Week as part of its fall/winter 2024-2025 collection unveiling.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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She graced the runway in a two-piece ensemble comprising a tailored buttoned jacket complemented by a matching knee-length skirt in a delicate tweed fabric. Both garments were adorned with subtle black tassel details.

The model’s first campaign with Chanel was in 2022, when she was just 19 years old. It was Chanel’s Metiers d’Art spring 2022 campaign, shot by fashion photographer Mikael Jansson.

In the campaign, Bahia displayed the savoir faire of artisans via tailored jackets, logo-emblazoned leather gloves, wide-brimmed hats, embellished mini-dresses and ornate bangles, necklaces and earrings.


Where We Are Going Today: Matcha Cloud

Updated 10 May 2025
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Where We Are Going Today: Matcha Cloud

There is something instantly charming about Matcha Cloud — from the soft pink packaging to the handwritten “To the matcha lover only” on the box.

This brand knows its audience, and it delivers an experience that feels like a warm, cozy hug.

I ordered everything separately: the Premium Ceremonial Grade Matcha that came with a cute sleeve, and four flavor syrups — Apple Pie, Gingerbread, Caramel Gingerbread, and Cinnamon Cookie.

Each item came in one box, with themed packaging that made the whole order feel cohesive and thoughtful.

The matcha itself is fresh, smooth and vibrant — exactly what you want from ceremonial grade.

It blended well with oat milk and delivered a balanced, clean taste without bitterness. The sleeve was perfect for holding my cup around.

Now to the flavor syrups, they are playful and creative. Especially the cinnamon cookie one, which gave cozy winter vibes.

But if I am being honest, the taste of the syrups was not as deep or rich as I hoped. They add sweetness and aroma, but I found myself wishing they had more natural flavor and less artificial aftertaste.

Still, for matcha lovers who enjoy a touch of customization or want to try fun new twists, Matcha Cloud offers a refreshing take.

It is not just about quality, it is about joy — and this brand knows how to deliver that.

For more information, check their Instagram @matcha.cloud.ksa.