Meet the Egyptian sisters revitalizing classical music

The sisters are apparently in the very early stages of discussions about performing in Saudi Arabia. (Getty)
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Updated 20 February 2020
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Meet the Egyptian sisters revitalizing classical music

  • The award-winning Ayoub sisters discuss their childhood, culture, and working with Mark Ronson

LONDON: Two Egyptian sisters, Sarah and Laura Ayoub, are rapidly establishing themselves among the UK’s premier young classical musicians with their mesmerizing talent. We met for the first time at the Arab Women of the Year Awards in London last November where they collected an award for Achievement in Cultural Exchange. Now, we’re sitting with the sisters at the stylish Balans Soho Society café in Kensington.

Sarah, the eldest, plays the cello, while younger sister Laura plays the violin. They were raised in Scotland, where their father, a maxillofacial surgeon, earned his PhD at Glasgow University before he and his wife settled in the city. 

The sisters’ musical aptitude was evident at an early age. Sarah describes how their mother took the two sisters to a performance of Handel’s “Messiah” at the Glasgow Concert Hall when they were very young. In fact, at just 18 months old, Laura was really too young to attend, but she sat quietly throughout and stunned her mother by humming the music on the way home.




Sarah, the eldest, plays the cello, while younger sister Laura plays the violin. (Getty)

Sarah showed the same precocious talent. When her mother enrolled in night school classes to learn the keyboard, she discovered that when she sat down to practice with her daughter perched on her knee, her little girl could play everything by ear. So, she decided to enroll her daughter into the class, saying, “You’ve got more promise.”

At primary school the sisters had the option to play either trumpet or violin. Their mother, Sarah recalls, calculated for a moment before declaring: “Trumpet? A bit too loud. Let’s go with the violin.”

By the time the sisters were ready to move on to secondary school, it was clear that their musical talent needed to be the focus. They attended the Douglas Academy School of Music in Milngavie, Glasgow.




The sisters’ musical aptitude was evident at an early age. (Supplied)

“It didn’t mean, at that point, that we had chosen music as a career,” says Laura. “We were just going to crank it up a notch.” 

That meant violin, cello and piano tuition; singing lessons; harmony; and composition and music theory. They played in orchestras and quartets and sang in vocal ensembles and choirs.

But alongside their music studies, the sisters still had to study a full academic curriculum.




They were raised in Scotland, where their father, a maxillofacial surgeon, earned his PhD at Glasgow University before he and his wife settled in the city. (Supplied)

“The only way to fit all that in was that at some point during the school day, you had to miss out on an academic subject to receive your music lesson. It was up to you to catch up,” says Laura, recalling that, more often than not, it was the music students carrying the heaviest workloads who were consistently at the top of their classes. The old adage, “If you want something done, ask a busy person to do it; the more things you do, the more you can do,” comes to mind. 

Sarah went on to study at the Royal Conservatoire of Scotland and Laura at the Royal College of Music in London.

It was only when Sarah moved to London and the sisters started sharing a flat that a closer musical collaboration began. “We tapped into this creativity that we didn’t realize we had and started writing new things and playing in different styles,” says Sarah.




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In 2016 they were selected for a “Priceless Surprises” campaign organized by Mastercard alongside Grammy award-winning DJ and producer, Mark Ronson, thanks to their cover version of Ronson’s “Uptown Funk” (the smash hit performed by Bruno Mars). The sisters say they felt a little conflicted about entering the competition by putting the video online, as they knew that whenever anyone pops their head above a parapet it can attract unfriendly fire. 

“I had just started my undergraduate studies at the Royal College of Music and the standard was incredibly high,” Laura says. “I don’t think anyone was really venturing outside of the classical sphere at that point. For me, as a first-year student, putting that video of us playing ‘Uptown Funk’ online was quite scary. We almost didn’t do it. Anything that resembles self-promotion usually comes with a bit of potential judgment — but (eventually) we followed through.” 

And it had an electrifying impact on their lives. Not only were they among the six acts whose covers were selected as winners by Ronson, but they then found themselves in the iconic Abbey Road studios recording a collaborative version under the famous producer’s direction. That recording was played at 2016’s prestigious BRIT Awards to an estimated TV audience of 5.8 million.




In 2016 they were selected for a “Priceless Surprises” campaign alongside Grammy award-winning DJ and producer, Mark Ronson. (Supplied)

“The fact that Mark Ronson selected our version — which was in its complete infancy with under 200 views, most of which were from our mother to be honest — was incredible,” Sarah says. “For him, it would have meant many hours going through potentially thousands of YouTube covers.”

In 2017, the sisters dropped their debut album, “The Ayoub Sisters” — recorded with the Royal Philharmonic Orchestra at the Abbey Road Studios. It was released by Decca in partnership with Classic FM and went to Number One in the UK’s Classical Artist Album chart. 

One track on the album that the sisters are particularly proud of is the beautiful “Call to Prayers (A Message of Unity),” in which Sarah and Laura utilize the Islamic call to prayer — the adhan — and evocative chants from the Coptic Orthodox Liturgy to deliver a powerful message of peace. “In a musical way we symbolized how these two faiths can thrive together beautifully and in harmony,” says Laura.




In 2017, the sisters dropped their debut album, “The Ayoub Sisters.” (Getty)

On their website the video of this recording includes a quote from the Grand Imam Sheikh Ahmed el-Tayeb: “The time has come for the representatives of the Divine Religions to strongly and in a concrete way turn towards mercy and peace.”

The sisters themselves, of course, are living examples of cultures coexisting. They say they greatly value their Scottish upbringing and all the opportunities their schooling opened up to develop their musical talents, and they are also very proud of their Egyptian heritage, which they say means more to them now as adults than it did when they were young. 

At the time, their annual childhood holidays with family in Cairo seemed routine, but they have grown to really appreciate their culture to a fuller extent. They have performed at the Cairo Opera House and had the honor of playing the Egyptian National Anthem live at the World Youth Forum in Sharm El-Sheikh, where they received an award for their musical achievements from Egyptian President Abdel Fattah El-Sisi.




The sisters received an award for their musical achievements from Egyptian President Abdel Fattah El-Sisi. (Supplied)

The sisters, who manage themselves, are now in demand from fans around the world. Their schedules are becoming increasingly hectic, and the sisters are conscious of the need to maintain a healthy work/life balance. “We recognized last year that that’s something we should be careful about,” Laura says. “We try to go out as much as possible. It’s important to get out of the flat — which is our workplace, studio and rehearsal room as well as our home. It’s so easy, especially in the winter, to stay in. When you don’t have concrete work hours built into your schedule, you can find yourself wondering ‘Where does my day start and when in theory should it end?’” 

They are apparently in the very early stages of discussions about performing in Saudi Arabia. “We have had a few enquires and we are very keen,” says Sarah. “I have noticed that there is a buzz happening in the Middle East and Gulf region. It is becoming more and more recognized as a cultural hub for music and art.”

And wherever they travel, they make a point of contacting local primary schools to try and arrange music workshops. “Giving our time in this way is rewarding, and educational for us as well. We aim to do more workshops this year, especially in the Middle East. It’s one of our big goals — to give back,” says Laura. 


Princess Rajwa attends parliament session in Jordan 

Updated 19 November 2024
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Princess Rajwa attends parliament session in Jordan 

DUBAI: Saudi-born Jordanian royal Princess Rajwa Al-Hussein attended a ceremony marking the inauguration of the first ordinary session of the 20th Parliament in Amman on Monday, marking her second public appearance since the birth of her first child this summer. 

The royal showed off an elegant black ensemble for the occasion, complete with an oversized belt by Dior and pumps by Chloe. The look was finished off with the Goji Mini Bag in Black by Jill Sander. 

Princess Rajwa was photographed alongside Queen Rania, who showed off a red look courtesy of Maison Valentino and Altuzarra. 

Princess Rajwa made her first public appearance since the birth of Princess Iman bint Al-Hussein bin Abdullah II at a 2026 FIFA World Cup qualification match in October. 

On August 3, 2024, the royal welcomed her first child, Princess Iman, with Crown Prince Hussein bin Abdullah. 

At her birth, Jordan’s King Abdullah posted a tribute to his granddaughter on social media. Translated from Arabic, the post read: "I thank God for giving us our first granddaughter Iman bint Hussein. I congratulate beloved Hussein and Rajwa for their newborn.

“We ask God to raise her well and protect her for her parents. You have lit up our family.”

Princess Rajwa, who celebrated her 30th birthday in April, is the daughter of late Saudi businessman Khalid bin Musaed bin Saif bin Abdulaziz Al-Saif, who died in January this year, and his wife, Azza bint Nayef Abdulaziz Ahmad Al-Sudairi.


Flormar seeks to expand Saudi footprint to meet growing demand in beauty market

Updated 19 November 2024
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Flormar seeks to expand Saudi footprint to meet growing demand in beauty market

DUBAI: Skincare and makeup brand Flormar is planning to triple the number of its stores in Saudi Arabia over the next four to five years to meet the demand of a burgeoning and increasingly competitive market.

Established in Milan, Italy, in the late 1950s, the company is now headquartered in Turkiye. Arab News spoke to CEO Matthieu Gomart about why he is so keen to increase the brand’s presence — currently 25 outlets — in the Kingdom.

“The beauty market in the Middle East — and specifically in Saudi Arabia — is quite dynamic,” he explained. “They have double-digit growth, making it one of our most exciting markets.”

Flormar has undergone something of a transformation in recent years, refining its product lines and formulations to appeal to a broader, more discerning audience. 

(Supplied)

Gomart said the brand’s approach has evolved to focus “on high-quality makeup at affordable prices” that aligned with skincare and ethical beauty trends. 

The company’s clean and vegan products, designed to enhance skin health, have been particularly well-received among Saudi consumers, he added, noting an increasing appetite for natural ingredients and skin-friendly formulations. 

(Supplied)

It is a trend highlighted by panelists at Riyadh’s Hia Hub beauty conference in October. Industry insiders, such as Chalhoub Group president Patrick Chalhoub, told Arab News the under-30 demographic “use skincare products more frequently and are willing to experiment with innovative products, even with brands that are not necessarily very popular.”

With an entire conference dedicated to growing the Kingdom’s skincare market, it is no wonder Flormar has identified it as a target segment.

Gomart said Saudi consumers were also embracing innovations such as “skinification” — adding skincare benefits to makeup products.

To meet this demand, Flormar is adapting its offerings to include sun protection and hydration in its makeup line.

“Saudis have a strong appetite for those nutrients,” he said.

Flormar’s growth includes partnerships with local retailers, distribution through pharmacy chains, and plans to expand its e-commerce footprint.

“We are happy to be contributing to the rise of self-expression in Saudi Arabia,” Gomart added.


Lindsay Lohan stuns in New York wearing Zuhair Murad

Updated 19 November 2024
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Lindsay Lohan stuns in New York wearing Zuhair Murad

DUBAI: Hollywood star Lindsay Lohan has been in New York City this week showing off pieces by Lebanese designer Zuhair Murad.

The actress appeared on “The Tonight Show Starring Jimmy Fallon” in an outfit from the designer’s Resort 2025 ready-to-wear collection which included a black, long-sleeved top with structured shoulders and silver jeweled detailing down one side. The ensemble was completed with a matching black skirt, paired with black heels.

Lohan also attended the premiere of the romantic comedy “Our Little Secret” alongside her husband, Kuwaiti financier Bader Shammas, choosing a black gown from Murad’s Spring/Summer 2025 ready-to-wear collection. The sleeveless dress featured a plunging neckline with two statement crystal-embellished motifs at the midriff.

The flowing skirt incorporated sheer panels and she topped off the look with open-toe black heels and subtle jewelry, with her hair in soft waves.

Lohan also attended the premiere of the romantic comedy “Our Little Secret” alongside her husband, Kuwaiti financier Bader Shammas. (Getty Images)

“Our Little Secret,” due for release on Netflix on Nov. 27, tells the story of Avery (Lohan) who is planning to spend Christmas with her boyfriend’s family. Things take an unexpected turn when she discovers that ex-boyfriend Logan (played by Ian Harding) is also joining the festivities, as it transpires their current partners are siblings. Avery and Logan must navigate the holiday while ensuring their former relationship remains a secret.

Meanwhile, Murad has made headlines elsewhere this week, dressing various other Hollywood celebrities.

Jennifer Lopez, a longtime admirer of his work, attended the 2024 Governors Awards on Sunday  in a black and silver dress featuring a sheer bodice, intricate beadwork and a high neckline with layered embellishments as she. The waist was accented with crystal-embellished motifs, and the outfit included a black velvet train.

Last week, over to the premiere of “Wicked” in Los Angeles, Lopez walked the red carpet in a halter gown with gemstone embellishments and side cut-outs from Murad’s Spring/Summer 2024 couture line.

This week, Argentine model and actress Eva De Dominici also opted for a Murad gown at the Los Angeles premiere of her comedy-drama, “The Uninvited.” She wore a silk and suede gown featuring lace cut-outs from the designer’s Fall 2024 ready-to-wear collection.


Arabs cheer on newly crowned Miss Universe Victoria Kjaer Theilvig

Updated 18 November 2024
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Arabs cheer on newly crowned Miss Universe Victoria Kjaer Theilvig

DUBAI: Arabs around the world congratulated Victoria Kjaer Theilvig who was crowned Miss Universe 2024 on Sunday, becoming the first contestant from Denmark to achieve the honor.

The dancer, entrepreneur, and animal rights activist beat out more than 120 contestants in the pageant's 73rd edition held in Mexico City, two years after she visited the UAE and posed for snaps in Dubai’s desert surroundings on holiday.

“I have been waiting for my whole life for this moment,” she said during the swimsuit round of the pageant.

“No matter where you come from, no matter your past, you can always choose to turn it into your strengths,” she also said on the Miss Universe stage.

X user Asia Alwasity echoed several other commentors who praised Theilvig’s apparent lack of cosmetic surgery. “She deserves it, she is a natural beauty with no cosmetic surgeries done,” she wrote in Arabic.

Another X commentor, @goodluck11974, wrote in Arabic, “Her beauty is wow, her face reminds us of the old natural beauty with no fillers or surgeries.”

Many social media users commented on Theilvig’s “exceptional beauty,” inside and out.

“Beauty is not just about looks, but about a strong, confident personality, and this beauty embodies these in every detail,” wrote X user @alzhrany60092.

“Congratulations to this beauty, she makes history with her exceptional beauty,” wrote X user @zyz51618 in a translated post.

Other social media users called Theilvig as pretty “as a Barbie,” with numerous commenters comparing Theilvig to the iconic doll.

Dressed in a pink glittering gown, the 21-year-old from Soborg was crowned by Miss Universe 2023 Sheynnis Palacios from Nicaragua, in Mexico City on Sunday.

Crafted by Jewelmer, the crown features golden South Sea pearls, the national gem of the Philippines. Named the “Lumiere de l’Infini) tiara, the crown displays a radiant sunburst motif at its heart.

First runner-up was Chidimma Adetshina, a law student representing Nigeria, followed by Maria Fernanda Beltran of Mexico, Suchata Chuangsri of Thailand, and Ileana Marquez of Venezuela.

An avid traveller, Thielvig seems to enjoy visiting cities across the world — including Dubai in the UAE. In January 2023, she took to Instagram to post a picture of herself posing on a dune buggy in the vast deserts of Dubai. “

Adventure in the desert,” she captioned the post, along with a camel emoji.


‘Fictional Landscapes’ exhibition brings together 28 women artists in Dubai

Alisa Gallery Alexandra Paperno Untitled, 2018 (From Drawing Lesson series) Video, 6 min Edition 5
Updated 18 November 2024
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‘Fictional Landscapes’ exhibition brings together 28 women artists in Dubai

DUBAI: Set to run until Dec. 15, art exhibition “Fictional Landscapes” features the work of 28 women artists from across the world at Foundry Downtown Dubai in the UAE.

The show brings together creatives from the UAE, Russia, Iran, Armenia, India, Pakistan, Ukraine, Kazakhstan, Indonesia, Iceland, the US and beyond in a bid to explore the commonalities between women’s experiences.

Led by a three-person curatorial team — Nadine Khalil, Alisa Bagdonaite, and Serafima Kostrova — organizers made a point of working with women-led galleries.

The show “offers a platform for voices that have historically been underrepresented, particularly women artists interpreting landscapes through their own cultural lens,” Bagdonaite told Arab News, adding that the project aims to “(amplify) 28 women’s voices in a way that is recognized on a global scale.”

The exhibition features both established and emerging artists, including Anna Afonina, Maryam Ashkanian, Mary Badalian, Anna Fobia, Anna Komarova, Liudmila Konstantinova, Taisia Korotkova, Olya Kroytor, Lilia Li-Mi-Yan and Katherina Sadovsky, Katerina Lukina, Oksana Mas, Almagul Menlibayeva, Irina Nakhova, Lisa Olshanskaya, Alexandra Paperno, Vasilisa Palianina, Lidia Russkova-Hasaya, Diana Shliman, Sofya Skidan, Olga Tatarintsev, Irina Zatulovskaya, and Asia Zaslavskaya well as UAE-based artists Richi Bhatia, Olia Breva, Sophiya Khwaja, Sara Masinaei, and Fatima Uzdenova.

“Despite the varied geographical and socio-political backgrounds of the artists showcased in ‘Fictional Landscapes,’ a shared resonance emerges, creating a cohesive narrative that transcends individual origins,” Bagdonaite said.

Through a range of media, including textile, video, painting, and performance, “Fictional Landscapes” explores how environments extend beyond physical terrains to embody mental and emotional spaces shaped by memory, identity, and migration.

“(We) prioritized diversity in artistic medium and perspective, selecting artists from various regions who engage in both traditional and innovative forms … the artists were not only chosen for their aesthetic contributions but also for their commitment to examining challenging topics like migration, identity, changing landscapes and gender dynamics, all through the lens of womanhood and resilience,” Bagdonaite explained.

“What is so pertinent in ‘Fictional Landscapes’ is that the artists’ works collectively evokes a conversation around mutual discovery and understanding, enabling a richer, more intriguing experience,” she added.

When asked to share a particular piece that resonated with her, Bagdonaite pointed to Alexandra Paperno’s “Canceled Constellations.”

“(It) represents constellations that were once recognized and named but later ‘canceled’ by the International Astronomical Union in 1922. This project speaks to the human tendency to draw boundaries — even in the stars — while also reminding us of what remains beyond our control and unites us all.”