RIYADH: As the annual Hajj pilgrimage draws millions of Muslims to Makkah in 2025, Saudi Arabia is using a powerful suite of artificial intelligence tools to ensure that this sacred journey is safer, smoother, and more spiritually enriching than ever before.

In a remarkable blend of ancient ritual and modern innovation, the Kingdom is harnessing AI, biometric technologies, and digital services to overcome the logistical challenges of hosting one of the world’s largest religious gatherings — from crowd control to heat management — all while preserving the sanctity of the experience.

“Saudi Arabia carries an immense responsibility in hosting millions of pilgrims,” Hatem Mandeel, managing director and co-founder of the digital transformation consultancy Tyde AI, told Arab News. “It continues to demonstrate a strong commitment to this role through innovative approaches to event management and safety.”

At the heart of this transformation is Vision 2030, the Kingdom’s national roadmap for economic diversification and digital growth. This year’s Hajj reflects those ambitions in action, with technologies being used to streamline everything from spiritual guidance to crowd movement.

Among the most notable are two new tools — the Smart Enrichment Assistant and the Digital Mutawwif.

Developed by the Agency for Religious Affairs at the Prophet’s Mosque, the Smart Enrichment Assistant provides real-time updates on prayer times, imam schedules, and locations of religious activities. Offered in numerous languages, it reduces logistical stress while deepening spiritual engagement for pilgrims.

The Digital Mutawwif, meanwhile, was created by the General Authority for the Care of the Grand Mosque and the Prophet’s Mosque to serve as a digital companion for Umrah pilgrims. It includes navigation tools for tawaf and sa’i, a library of audio-visual supplications, and built-in ritual counters to help pilgrims stay focused and on track.

These tools are complemented by the Makkah Route Initiative, a fast-track immigration service powered by biometric technology and AI.

Now operating at 11 international airports in seven countries, the initiative allows pilgrims to complete visa, customs, and health checks before boarding their flights — reducing congestion on arrival.

It is supported by round-the-clock monitoring systems run by the Saudi Data and AI Authority, which ensure health compliance and swift issue resolution through AI-driven analytics.

Behind the scenes, more sophisticated AI platforms are addressing the enormous logistical demands of Hajj. One of the most critical is Baseer, a platform developed by the Ministry of Interior in partnership with the Saudi Data and AI Authority.

Using computer vision and machine learning, Baseer tracks and analyzes the movements of more than one million worshippers a day inside the Grand Mosque. The insights help authorities predict crowd surges and prevent dangerous bottlenecks.

Using AI at this scale is a major milestone in event management, especially in sensitive, sacred contexts.

“Building this technology is one thing, but maintaining system reliability under high demand, ensuring data privacy and properly onboarding personnel is a whole operation in itself,” Mandeel said.

Adding a more personal and interactive touch, the Kingdom has also introduced Manarah 2, a multilingual robot equipped with a smart touchscreen. It provides real-time information and guidance to pilgrims in several languages, along with a dedicated application to help non-Arabic speakers recite Surah Al-Fatiha correctly.

“This demonstrates how Saudi Arabia is taking the initiative to manage — but also elevate — the sacred journey for millions of pilgrims,” Mandeel said. “This is a powerful example of how AI can thoughtfully enhance sacred, deeply human experiences — something more people globally should be aware of and inspired by.”

With extreme heat, massive crowds, and time-sensitive rituals, the pilgrimage poses huge logistical challenges. But Saudi Arabia’s strategic investment in AI is setting a global standard for how digital transformation can serve human traditions.

“This proactive use of technology not only supports the goals of Vision 2030,”  Mandeel said. “But also offers a model for other nations managing large-scale gatherings in sensitive contexts.”
 

ARAFAT: Saudi Arabia has intensified the enforcement of Hajj permit regulations this year, barring individuals without official permits from entering Makkah to ensure that authorized pilgrims can fully benefit from the Kingdom’s services and facilities.

The Ministry of Interior confirmed that security forces had been deployed across all key access points to Makkah to prevent unauthorized individuals from entering the city in the days leading up to Hajj. The intensified measures come in response to longstanding concerns over the strain placed on infrastructure and essential services by unauthorized pilgrims.

The Ministry of Interior outlined a comprehensive security and organizational plan to ensure a safe and smooth 2025 Hajj season.

By ensuring that only authorized individuals enter Makkah during the Hajj season, the Kingdom aims to maintain public health, optimize crowd control and uphold the spiritual integrity of the pilgrimage.

In a recent press conference, held ahead of Hajj, the Kingdom detailed preparations aligned with the directives of Interior Minister Prince Abdulaziz bin Saud. The strategy covers public safety, crowd and traffic control, and emergency responses throughout the pilgrims’ journey.

Authorities reported the dismantling of 252 fake Hajj campaigns, the arrest of 1,239 illegal transporters, and the return of 269,678 non-residents of Makkah, 75,943 unauthorized pilgrims and 109,632 vehicles. An additional 11,610 individuals were found violating residency, labor and border laws.

The move is part of a broader effort by authorities to safeguard the sanctity of the pilgrimage and ensure the safety and comfort of registered pilgrims.

The MoI has repeatedly said that individuals caught attempting to perform Hajj with no valid Hajj permit will face a fine of SR20,000 (more than $5,300), with enforcement in effect from April 29 to June 10.

The ministry warned that foreign nationals found in violation would, in addition to the financial penalty, be deported to their home countries and barred from re-entering the Kingdom for ten years.

The ministry also confirmed that a financial penalty of up to SR100,000 would be imposed on anyone who transported holders of visit visas or attempted to transport them with the intent of bringing them to the city of Makkah or the holy sites during the same period.

The ministry added it would request the competent court to confiscate any land transport vehicle proven to have been used for this purpose if owned by the transporter, an accomplice or any party found to be involved.

In previous years, emergency rooms in Makkah hospitals were often overwhelmed with medical cases involving individuals who entered the city without valid Hajj permits. Many lacked access to official accommodation and transportation, resulting in overcrowding not only in emergency facilities but also in the Grand Mosque and the holy sites of Mina, Muzdalifah and Arafat — areas whose capacity is topographically constrained.

Pilgrims have voiced their support for the tightened rules. In previous seasons, illegal pilgrims strained logistical operations, including food distribution, transportation schedules and accommodation management.

Indian couple Altaf Hussein and his wife Farhana told Arab News that they were pleased with the running of this year’s Hajj.

“I am happy with their management,” Hussein said. Farhana added that it was her first time performing Hajj and that it was unlike what she had heard about.

“From day one in Makkah, I am so happy and thankful to Allah the Almighty, and may Allah keep the two holy mosques’ management prosper,” she said.

Marwa Al-Said, an Egyptian pilgrim, said that this year’s Hajj felt “especially exceptional” with unauthorized pilgrims barred from entering Makkah.

“I would like to thank you all. The arrangements you are applying this year are truly different,” she said. “I feel comfortable — there is no hardship, no fear and none of the worries we usually hear about during Hajj. It is, seriously speaking, real security.”

According to an official at Jabal Al-Rahma Hospital in Arafat, the one-day facility — which in previous years typically received hundreds of patients during the Hajj season — had recorded only two emergency cases as of 3:00 p.m. on Thursday.