A Saudi-based startup capitalizes on gig-economy opportunities

Sabbar has already seen positive results across the Kingdom in filling casual shift work in the retail, entertainment and hospitality sectors. It is now looking to expand further afield to similar sectors in other MENA region countries like Egypt and Morocco. (Getty Images/Shutterstock)
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Updated 03 March 2020
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A Saudi-based startup capitalizes on gig-economy opportunities

  • Sabbar connects hundreds of job seekers with on-demand businesses on a monthly basis
  • Employee turnover in Saudi Arabia is estimated at 70 percent in retail and service industries

DUBAI: A Saudi-based tech startup’s success in raising $1.5 million in funding has drawn attention to the strong profit potential of the business of connecting job seekers with on-demand work opportunities in the Middle East and North Africa (MENA) region.

Founded by Mohamed Ibrahim, Abdul Rahman Al-Mudaiheem, Afnan Sherbeeni and Sara Alshimemri, Sabbar enables businesses in retail, entertainment and hospitality industries to book casual staff in the Kingdom during peak hours or high seasons from a roster of pre-qualified professionals.

Since its launch in mid-2019, the “gig-economy” platform has received over 100,000 job applications from Saudi nationals and is currently connecting hundreds of workers to businesses every month.

Sabbar leverages what it calls a “proprietary engine, which builds user and role profiles, and leverages geospatial analytics” to match workers with job opportunities near them.

To date, the openings have included cashiers, baristas, sales associates and many more.

“Global trends reveal a shift towards employing more hourly workers and the gig economy is estimated to be valued at nearly $2.7 trillion by 2025,” said Ibrahim, Sabbar’s founder and CEO.

“In some developed markets, more than 40 percent of workers in the retail industry are on an hourly basis, and we are already observing similar trends in the MENA region.”

In Saudi Arabia, employee turnover is estimated at 70 percent in the retail and service industries, which adds to the financial risks.

The region also has a significant unused workforce of students. That is where Sabbar aims to bridge the gap, by leveraging technology to allow businesses to fill shifts on-demand with temporary workers.

The platform also relieves businesses from associated administrative costs by streamlining a lengthy process that typically includes interviews, training, placement, shift scheduling, worker payments and everything in between.

“We are on a mission to build and support a community of highly qualified individuals in the region that goes beyond finding flexible work opportunities,” Ibrahim said.

“We are deeply committed to helping qualified and willing workers to access immediate income-generating opportunities and secure benefits that are not typically offered to short-term workers.”

The seed round was led by Dubai-based Venture Souq and backed by 500 Startups, Derayah VC, and Super Angels from Saudi Arabia.

According to the Ibrahim, fundraising requires dedication and commitment, involving a lot of careful planning and timing to align both the organization and the investors.

“It’s one of those tasks that a founder cannot delegate and has to be handled with ultimate care to ensure a strong rapport build with the potential investors, either for this round or the next one,” he said.

“The fundraising process took almost four months — we worked really hard for it, so we are pleased to see the fruits of our labor.”

The company plans to use the money for engineering and operations teams to further develop the platform for “gig” jobs across the Kingdom, including enhancing its matching algorithm, operations automation and scheduling management.

“We are thrilled about raising this money, which is going to help us roll out our product across our target market,” he said.

“Investments and funding are crucial for the survival of startups during early stages, especially that they neither have the substantial revenues nor profitability.”

After running a digital agency for almost 10 years, Ibrahim noticed that every service company’s dream was to create their own product. But inability to scale up the service made him turn to human resources, which he was extremely passionate about.

“We decided to start doing something related to local talent and we found a very big gap in retail,” he said.

“We saw the potential of the Ministry of Labor laws regarding naturalization of these jobs and we saw a big opportunity, so we jumped ship from the service company and focused on Sabbar.

“Some of these jobs are only limited to Saudis, so businesses will struggle as there is no platform to connect them together.”

Ibrahim’s next steps involve expanding job roles and the geographic footprint. “Our model isn’t Saudi specific, it’s about local recruitment,” he told Arab News.

“Today, in the Kingdom, there is no (incentive) for local recruitment for retail jobs, mainly because there are no salary hikes. But the biggest market we are targeting next is in Egypt, followed by Morocco, because the bigger the population and the more tourism-oriented the country, the more retail, tourism and hospitality jobs there are.”

Sabbar is one of many initiatives in the Kingdom starting to bear fruit.

According to the “2019 MENA Venture Investment” report by MAGNiTT, a database for startup information across the region, 2019 was a record year for Saudi-based startups, as 71 venture investments were recorded with $64 million of capital deployed in startups in the country.

“This trend is likely to continue well beyond 2020 with multiple government initiatives, including the more than $1 billion Jada fund for SMEs (small and medium-sized enterprises), Saudi Venture Capital’s investment matching program, and the entrepreneurship hub focus of Monshaat,” said Philip Bahoshy, MAGNiTT’s founder and CEO.

He said the figures mean investment institutions funded more startups in the Kingdom last year than in any previous year, adding that half of them had never previously put their money in Saudi startups.

“The Saudi Arabian General Investment Authority continues to encourage foreign startups to relocate and set up offices in the Kingdom, and is making it easier for international investors to operate effectively to gain an operating license to deploy capital in the country,” Bahoshy said.

He describes the Kingdom as a market that has many attractive features for startup founders, including a large population with a high level of digitalization and mobile phone penetration.

“Many of the traditional industries of infrastructure, delivery, financial services and media and entertainment are all ripe for disruption to create efficiencies using technology,” he said.

“When coupled with government support, this is ideal for startup growth in the Kingdom.”


Saudi, US defense chiefs discuss regional security in phone call

Updated 07 April 2025
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Saudi, US defense chiefs discuss regional security in phone call

RIYADH: Saudi Minister of Defense Prince Khalid bin Salman received a phone call from US Secretary of Defense Pete Hegseth on Monday, the Saudi Press Agency reported.

The two discussed defense cooperation between the two countries, SPA added.

They also spoke about regional developments and shared efforts to enhance security and stability in the region and beyond.


Saudi Arabia highlights cultural preservation efforts at UNESCO Executive Board session in Paris

Updated 07 April 2025
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Saudi Arabia highlights cultural preservation efforts at UNESCO Executive Board session in Paris

  • Kingdom’s permanent representative announces two digital initiatives to be launched in partnership with UN body
  • Abdulelah bin Ali Al-Tokhais says Kingdom remains committed to advancing the organization’s strategic priorities

PARIS: Saudi Arabia has highlighted its work in cultural preservation at the 221st session of the Executive Board of the United Nations Educational, Scientific and Cultural Organization at the organization’s headquarters in Paris, the Saudi Press Agency reported.

The session, which opened Monday and runs until April 17, is being attended by representatives from member states and key international stakeholders.

The UNESCO Executive Board, of which Saudi Arabia is a member, is one of the organization’s three main governing bodies, alongside the General Conference and the Secretariat.

Comprising 58 member states elected for four-year terms, the board evaluates the organization’s work, oversees programs, and reviews budgetary matters.

Saudi Arabia’s delegation is led by Abdulelah bin Ali Al-Tokhais, the Kingdom’s permanent representative to UNESCO.

Also in attendance are members of the Saudi National Commission for Education, Culture and Science, and representatives from various national institutions.

Delivering the Kingdom’s address during the opening session, Al-Tokhais underscored Saudi Arabia’s historic and ongoing partnership with UNESCO, highlighting that the Kingdom was among the first nations to sign the UN Charter in 1945.

He emphasized the robust cooperation between Saudi Arabia and UNESCO, particularly through the UNESCO Institute for Lifelong Learning, a partnership that recently culminated in the Kingdom hosting the Sixth International Conference on Learning Cities, held under the patronage of King Salman.

Al-Tokhais also noted the Kingdom’s role in cultural preservation, citing the Saudi Fund to Support, Protect and Promote Culture and Heritage at UNESCO.

As part of collaborative efforts, he announced that two digital initiatives — the Virtual Museum of Stolen Objects and the Digital Heritage Platform — will be launched in partnership with UNESCO in the first half of 2025.

He also reaffirmed Saudi Arabia’s support for UNESCO’s mission, and said that the Kingdom remained committed to advancing the organization’s strategic priorities and contributing to global development goals.


Saudi development agency improves Yemen’s sports infrastructure to empower youth

Updated 07 April 2025
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Saudi development agency improves Yemen’s sports infrastructure to empower youth

  • SDRPY has built over 30 basketball and volleyball courts in schools across various Yemeni governorates
  • Agency is dedicated to implementing sports projects in Yemen that meet global standards to enhance youth skills

RIYADH: The Saudi Development and Reconstruction Program for Yemen has supported various sports and youth initiatives in the country as part of the Kingdom’s commitment to empower Yemeni youth.

The SDRPY has built over 30 basketball and volleyball courts in schools across various Yemeni governorates, and supported the construction of FIFA-standard stadiums for clubs such as Al-Jazira, Al-Rawdah, and Al-Menaa.

In a report, the agency said that it remains dedicated to implementing sports projects in Yemen that meet global standards to enhance youth skills, the Saudi Press Agency reported.

The SDRPY’s work in Yemen includes restoring sports facilities, sponsoring tournaments, providing technical support and sports education, and developing athletic skills among Yemeni children.

Various sports tournaments have been organized by the development agency to provide young Yemeni athletes with opportunities to compete, the SPA added.

In recent years, it has helped restore the Ali Asad Muthanna Sports Hall in Aden after a long period of disuse, providing youth with a renewed space to engage in physical activities.

It has also organized major tournaments in the country, including the Marib Football Championship, which involved 14 clubs and 588 young participants, and a basketball tournament in Hadramout, which involved 17 clubs and 289 young participants.

The agency celebrated the Yemeni U-17 national team for their victory in the West Asian Football Championship against the Saudi U-17 national squad in December 2021 as a gesture of encouragement and acknowledgment, the SPA reported.

In June 2020, SDRPY signed a memorandum of cooperation with the Saudi Ministry of Sport to support athletics in Yemen. Since then, it has backed 264 projects and initiatives across various sectors in the country, including sports, education, health, water, energy, and developmental programs.


Moma’s Garden: A Saudi family’s recipe for love

Updated 07 April 2025
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Moma’s Garden: A Saudi family’s recipe for love

  • Al-Mumen family blends culinary creativity, tradition in cozy Alkhobar restaurant
  • Teamwork brings comfort through home-like decor, modern twist on Arabic flavors

ALKHOBAR: In a quiet corner of Alkhobar, Moma’s Garden has become more than just a restaurant — it is a family-run establishment at which hospitality is as important as the food itself. With another branch in Dammam, the restaurant is entirely operated by the Al-Mumen family, whose members take on various roles to run its daily operations.

The atmosphere of Moma’s Garden is intentionally just like home. Sunlight filters through white curtains, casting a warm glow over wooden tables and lush greenery. The walls are adorned with framed family photographs, reflecting a history deeply intertwined with the restaurant’s identity.

The restaurant’s wishing tree, where visitors leave handwritten notes, is a symbol of community and connection. (AN photo by Waad Hussain)

Moma’s Garden started as a small venture in a Dammam hotel, a modest space that helped to lay the foundation for what would later become a larger family project.

Abdulfattah Al-Mumen, the father, said: “At first we opened Moma’s Garden in a hotel in Dammam. It was a small place, but it was big in our hearts, and that’s where our story began. Now, with our second branch in Alkhobar, our journey continues.

For many visitors Moma’s Garden is not just a restaurant but a place shaped by personal stories, dedication, and a deep appreciation for hospitality. (AN photo by Waad Hussain)

“It is built on the passion of our family, my wife’s creativity, and our children’s experiences from traveling and living abroad. They learned to cook for their friends, and today they are capable of managing businesses, finances, architecture, and law.”

And while each member of the family brings something to the table, Al-Mumen said: “The mastermind behind all the creativity is my wife. In the end we are simply a family that enjoys cooking and being together.”

We are not just running a business. We are sharing our passion, our creativity, and our love for food. At the end of the day what matters most is that we continue to do what we love together.

Abdulfattah Al-Mumen

Abdulhadi, their young son, told Arab News: “I handle the front desk, my mother oversees the menu and its development, Hassan manages finances, and Bayan handles legal matters.”

However, the roles are not set in stone and each family member steps up as needed. Abdulhadi added: “My father and I collaborate on architectural and design aspects … Sometimes my father is a waiter and sometimes I cook in the kitchen. We all share responsibilities.”

For many visitors Moma’s Garden is not just a restaurant but a place shaped by personal stories, dedication, and a deep appreciation for hospitality. (AN photo by Waad Hussain)

At the heart of Moma’s Garden is Intessar, the matriarch who personally oversees the menu and ingredient selection, ensuring that every dish meets her high standards.

She said: “Finding the right ingredients can be difficult. Every day I go out myself and handpick what we use. Maybe that’s why this place feels like home to so many people. Even the local vendors recognize me now and know I won’t settle for anything less than top quality.

Moma's Garden isn't just a restaurant -- it's a place shaped by stories, dedication, and hospitality.

“Our dishes are not traditionally Arabic, but we’ve given them a modern twist infused with Arabic elements, like shakshuka and date toast.”

This hands-on approach and commitment to fresh ingredients help define Moma’s Garden’s philosophy.

Every dish tells a story – Carefully crafted recipes with a modern twist. (AN photo by Waad Hussain)

The setting at Moma’s Garden is carefully designed to create a welcoming and relaxed environment. The wooden tables, soft pastel hues, and an abundance of plants contribute to an atmosphere that encourages guests to unwind and enjoy their meal.

A unique feature is the wishing tree, where visitors leave handwritten notes — a symbol of community and connection that has become an integral part of the restaurant’s charm.

“I always come to Moma’s Garden” – Roa Khushina, a regular guest. (AN photo by Waad Hussain)

Al-Mumen said: “We select our ingredients as if we are choosing them for our own home, so that our guests feel like they are in their second home, not just any restaurant.

“We want them to feel like they are visiting us, like guests in our own house.”

A family’s journey on the walls – Framed photographs tell the story of the Al-Mumen family. (AN photo by Waad Hussain)

For many customers, this sense of familiarity is what keeps them coming back.

Roa Khushina, a fitness trainer and regular at the establishment, said: “I always come to Moma’s Garden — it’s honestly one of the best restaurants in Alkhobar. Their dishes are excellent, diverse, and they even offer healthy options.”

Moma’s Garden – AlKhubar, Saudi Arabia. (AN photo by Waad Hussain)

Running a restaurant as a family comes with its own challenges, particularly in hiring staff who align with the restaurant’s vision.

Hassan, the eldest son, said: “We don’t just look for employees — we look for people who fit our culture, who see this place as more than just a job. It takes us four to five months to find the right person.”

Despite occasional differences in opinion, the Al-Mumen family views these challenges as an essential part of working together and evolving the business.

“These challenges make our family stronger, and we see ourselves as partners in success,” he added.

With two established locations, the family remains committed to maintaining quality rather than expanding too quickly.

“We are not just running a business,” said Al-Mumen. “We are sharing our passion, our creativity, and our love for food. At the end of the day what matters most is that we continue to do what we love together.”

For many visitors Moma’s Garden is not just a restaurant but a place shaped by personal stories, dedication, and a deep appreciation for hospitality.

 


Deputy minister receives Portuguese ambassador to Saudi Arabia

Updated 07 April 2025
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Deputy minister receives Portuguese ambassador to Saudi Arabia

  • They reviewed issues of common interest and future cooperation

RIYADH: Saudi Deputy Minister for International Multilateral Affairs Abdulrahman Al-Rassi received Ambassador of Portugal to the Kingdom Nuno Mathias in Riyadh, the Foreign Ministry said on Monday.

During the meeting, they reviewed “issues of common interest and future cooperation,” the ambassador added in a post on X.

Meanwhile, Deputy Minister of Foreign Affairs Waleed Elkhereiji recently received in Riyadh Alison Dilworth, US Embassy charge d’affaires ad interim to the Kingdom.

They reviewed bilateral relations and international developments.