Startup of the Week: Ahead of the curve — stylish clothes for pregnant women

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Blooming Mum
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Updated 10 March 2020
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Startup of the Week: Ahead of the curve — stylish clothes for pregnant women

  • Joud said that her vision for the store is to make it a one-stop-shop for all mothers to make their experience easy and comfortable

Pregnant women often find it difficult to find fashionable clothes to suit the needs of their fast-changing bodies. Maternity wear outlets usually focus on comfort, not on style and the latest trends.
But Joud N.’s outlet Blooming Mum has managed to integrate both in its collection.
She told Arab News that she was inspired to start the business after her own experience with motherhood.
“I came up with the idea of Blooming Mum when I was blessed with my firstborn in Korea. I was adjusting to my new life as a mother and constantly looking for products and ideas to make my experience easier and less stressful.
“I came across maternity clothes that were tailored for breastfeeding moms. I was amazed at the idea and instantly thought that it should be easily available to all mothers everywhere.”
She said that as a new mom while studying full-time, she felt strong compassion toward all mothers who were trying their best while working to achieve their goals. “It got me thinking constantly about how to create a supportive community of mothers who can share their experiences and rely on each other to make motherhood as enjoyable as it could be.”
When Joud moved back to Saudi Arabia, she could not get the idea out of her head.
“I was going back and forth between the idea of building an online community through a blog or a website, or through a store for maternity clothes and products. I was constantly hearing from new mothers how difficult it was to find stylish clothes that fit their new belly or that they wanted to wear, and so launching this shop was a great way to fill the gap and fulfill their needs,” she said.
“I immediately started looking for suppliers who could provide me the best quality clothes that were equally comfortable and stylish. I made sure to provide mothers with stylish clothes that not only made them look good but also made them feel amazing in breathable fabric that was gentle on their skin,” she added.
Joud said that her vision for the store is to make it a one-stop-shop for all mothers to make their experience easy and comfortable.
“I chose the name Blooming Mum to represent all the beautiful mothers who are growing into their new role and finding themselves in motherhood,” she said.
Since Joud launched her shop, she said that she has been asked to expand her collection as women say there are not enough maternity clothing stores.
“These comments keep me going and renew my belief in what I’m doing,” she said.
“Blooming Mum is a new venture that is still at the beginning of its journey but I can’t wait to take this journey with my fellow mothers and create the supportive community we all need,” she added.
You can follow Joud’s account on Instagram and check her collection at @bloomingmum.shop.


Saudi Arabia was green corridor 8 million years ago: Saudi Heritage Commission 

Updated 11 sec ago
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Saudi Arabia was green corridor 8 million years ago: Saudi Heritage Commission 

  • Mesfer Alqahtani: The core findings of this study is that the Arabian Peninsula was not always a desert
  • SHC, in collaboration with leading local and international institutions, led a scientific mission that looked into the oxygen and hydrogen isotopes preserved in cave formations

RIYADH: The Saudi Heritage Commission unveiled new findings this week that prove the Kingdom was a vital oasis eight million years ago.

Mesfer Alqahtani, archaeology consultant at the commission, said on Wednesday: “The core findings of this study is that the Arabian Peninsula was not always a desert, it underwent repeated humid phases that supported rich biodiversity and sustained both land and marine ecosystems, making it a natural bridge for the movement of species between Africa and Asia in the ancient world.” 

The SHC, in collaboration with leading local and international institutions, led a scientific mission that looked into the oxygen and hydrogen isotopes preserved in cave formations. It used a combination of dating techniques such as uranium-thorium and uranium lead analysis studies to document the longest-known record of ancient climate in the Arabian Peninsula, dating back about eight million years.

The study analyzed 22 speleothem samples extracted from seven desert caves located northeast of Riyadh near Shawayyah in Rumah governorate. The caves are locally known as Duhool Al-Samman. 

Experts at the SHC underlined that these findings provide clear evidence of recurrent humid and rainy periods in the region’s past. 

The study also found fossils pointing to the presence of a fertile environment.

Dr. Ajab Alotaibi, director general of the commission’s antiquities sector, said that the study highlighted the Arabian Peninsula’s crucial role as a corridor for the dispersal of organisms between Africa, Asia and Europe.

The study is part of the commission’s flagship initiative, the Green Arabia Project, which aims to explore the region’s natural and environmental history.

Michael Petralia, professor and director, Australian Research Center for Human Evolution, said: “Our archaeological work on the lakes of Arabia has now indicated that humans and early humans were in Saudi Arabia 500,000 years ago; that tells us immediately that Arabia acted as a crossroads between continents, between Africa and Asia, so this is a landscape that is very important in terms of documenting heritage, paleontology, archaeology, through time.”

The SHC-led findings have been published in the scientific journal, “Nature,” under the title “Recurrent humid phases in Arabia over the past 8 million years.” 

The research brought together 30 scientists from 28 organizations — local and international — including the Heritage Commission, the Saudi Geological Survey, King Saud University, the Max Planck Institute in Germany, Griffith University in Australia, and several universities and research centers across Germany, Italy, the UK and the US.

According to the SHC, the study marks a major milestone for the Green Arabia Project, one of Saudi Arabia’s most ambitious efforts to promote scientific research and document the natural and cultural heritage of the Arabian Peninsula.

These findings also offer valuable insights into restoring Saudi Arabia to its original, greener state, supporting pivotal projects such as Green Riyadh and the Saudi Green Initiative.

The project seeks to better understand how environmental and climatic changes have shaped the region across eras — contributing to a richer, more complete understanding of Saudi Arabia’s natural history.

Jasir Al-Herbish, CEO of the SHC, reaffirmed the commission’s commitment to advancing research and fostering international collaborations.


Endangered species find new home in Saudi royal reserve

Updated 10 min 14 sec ago
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Endangered species find new home in Saudi royal reserve

  • Five Arabian oryx, 15 Arabian sand gazelles, two steppe eagles and three Egyptian vultures have been released in an effort to reestablish native species in their natural environments
  • Initiative, in partnership with the reserve’s development authority, is part of a broader program to breed and reintroduce endangered species to their natural habitats

RIYADH: The National Center for Wildlife has released 25 animals from endangered species into the King Imam Turki bin Abdullah Royal Reserve.

The initiative, in partnership with the reserve’s development authority, is part of a broader program to breed and reintroduce endangered species to their natural habitats.

The animals — five Arabian oryx, 15 Arabian sand gazelles, two steppe eagles and three Egyptian vultures — have been released in an effort to reestablish native species in their natural environments, restore ecological balance and enhance biodiversity in Saudi Arabia’s protected areas.

Mohammed Qurban, CEO of the National Center for Wildlife, said it was “another step toward achieving our vision for wildlife development in the Kingdom.”

He emphasized it demonstrated the center’s commitment to breeding endangered species according to international standards, enhancing biodiversity and achieving environmental sustainability targets under Saudi Vision 2030.

The program also reflects the center’s dedication to collaborating with environmental partners to achieve common goals that reflected the Kingdom’s efforts to balance economic development with the protection of natural resources. It continues the center’s work in ecosystem rehabilitation and endangered species breeding, supporting the National Environment Strategy and Saudi Green Initiative.

Qurban added the work also boosted tourism, created jobs and led to improved quality of life in local communities. 

The initiatives are implemented through specialized centers considered among the world’s best in breeding and reintroduction, applying international standards and practices to ensure successful releases and ecological balance.


Bangladesh bringing Saudi ties to ‘new heights,’ envoy says

Updated 10 April 2025
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Bangladesh bringing Saudi ties to ‘new heights,’ envoy says

  • Countries mark 50 years of diplomatic relations as Dhaka celebrates national day
  • M. Delwar Hossain: ‘Bangladeshis have transformed an impoverished country into one of the fastest-growing economies in the world’

RIYADH: Bangladesh is looking to seize the “momentous occasion” of 50 years of ties with Saudi Arabia to bring its relationship with the Kingdom to new heights, the country’s ambassador has said.

M. Delwar Hossain, ambassador of Bangladesh to Saudi Arabia, was speaking at a Bangladesh National Day reception to mark the 54th anniversary of the country’s independence.

This year also marks 50 years since the establishment of diplomatic relations between Dhaka and Riyadh.

“I welcome you all to the celebration of the 54th anniversary of the independence of Bangladesh,” Hossain said.

“On this momentous occasion, I render homage to the valiant freedom fighters and martyrs who made supreme sacrifice for the independence of the country in 1971.”

Over the years, Bangladeshis have transformed an impoverished country into one of the fastest-growing economies in the world, he added.

“We now seek to make a bigger stride toward our dreams. With a vibrant private sector, a huge pool of competent workforce and a sizable domestic market, Bangladesh is now well poised to engage in deeper mutually beneficial cooperation with international partners and friends,” Hossain said.

“The government has undertaken a series of reform initiatives in key sectors to further improve overall governance and the competitiveness of the economy.”

The ambassador described relations between Bangladesh and Saudi Arabia as “excellent,” based on mutual respect, shared values and common aspirations.

Though the state-level formal diplomatic relationship was established shortly after Bangladesh’s independence, ties between the two peoples dates back centuries, he added.

“Since then, our relationship has witnessed progressive expansion, both in depth and dimension. At the moment, our two nations are in meaningful collaboration in a wide range of areas. Bangladesh and Saudi Arabia enjoy deeper understanding and collaboration on regional and global issues of common interest. We have been working closely in the UN and other multilateral fora including the OIC,” said Hossain.

“I would like to take this opportunity to express our deepest gratitude to King Salman and Crown Prince Mohammad bin Salman for their continued support and goodwill toward Bangladesh. We express our heartiest gratitude to the leadership and the people of Saudi Arabia for hosting about 3 million expatriate Bangladeshis,” he added.

The reception was attended by Faisal bin Abdulaziz Al-Sudairy, undersecretary of the Riyadh Region, as well as Abdulmajeed Al-Smari, deputy minister for Protocol Affairs at the Ministry of Foreign Affairs.

Hossain said: “This year, 2025, marks the 50th anniversary of the establishment of diplomatic relations between the two countries.”

He added: “We look forward to seizing this momentous occasion to take our relationship to new heights and make it more meaningful to the people of both countries.

“There still remains huge potential for mutually beneficial deeper collaboration in numerous areas, particularly in trade and investment, energy, human resources, IT, health, agriculture and climate.”


AlUla joins five Saudi cities in IMD World Smart City Index 2025 

Updated 10 April 2025
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AlUla joins five Saudi cities in IMD World Smart City Index 2025 

  • AlUla’s listing on the Smart City Index reflects the Kingdom’s ambitious vision to position the city as a leading heritage, cultural, and tourism hub
  • IMD is globally recognized for its expertise in competitiveness and is the publisher of the World Competitiveness Yearbook

RIYADH: AlUla has been included in the IMD World Smart Cities Index 2025, released by the International Institute for Management Development, alongside five other cities in Saudi Arabia: Makkah, Madinah, Riyadh, Jeddah, and Al-Khobar, the Saudi Press Agency reported.

According to the agency, this milestone underscores the Kingdom’s commitment to its Vision 2030 initiative, aimed at transforming urban landscapes into smart cities through innovative projects led by the Saudi Data and Artificial Intelligence Authority in collaboration with various government entities. The goal is to create smart cities that elevate quality of life to the highest standards.

The IMD is globally recognized for its expertise in competitiveness and is the publisher of the World Competitiveness Yearbook, a reference for international organizations and institutions seeking insights into competitive practices.

According to the SPA, AlUla’s listing on the Smart City Index reflects the Kingdom’s ambitious vision to position the city as a leading heritage, cultural, and tourism hub. The integration of modern technologies, enhanced by artificial intelligence, aims to safeguard archaeological treasures while enriching the visitor experience. Advanced digital solutions, such as crowd management systems, smart transport services, and interactive applications are used to facilitate a seamless exploration of the city.

The IMD Smart City Index 2025 evaluates cities on diverse criteria, including residents’ perceptions of smart city initiatives, the balance of economic and technological factors with human dimensions, and the alignment between citizens’ needs and contemporary trends in urban development.

The index also highlights the significance of digital technologies in optimizing resource utilization, reducing carbon footprints, and making public spaces more attuned to the needs of residents.

In a related development, in 2023 the National Competitiveness Center and IMD formalized their collaboration through a bilateral agreement in Lausanne, Switzerland, intended to bolster Saudi Arabia’s competitiveness in alignment with Vision 2030. Key figures, including Minister of Commerce Majid bin Abdullah Al-Qasabi, attended the signing ceremony, emphasizing the commitment to leverage global expertise and best practices.

The NCC reiterated its dedication to enhancing competitiveness by accessing IMD’s consulting services and educational programs. This partnership follows Saudi Arabia’s rise in the IMD World Competitiveness Yearbook, where it climbed eight places to secure 24th position globally, a sign of significant advances in government policy and efforts at digital transformation. 


Saudi women honored for their achievements by Princess Nourah excellence awards

Updated 10 April 2025
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Saudi women honored for their achievements by Princess Nourah excellence awards

  • The event recognizes outstanding contributions of women in 6 categories: natural sciences, health sciences, social initiatives, artistic works, economic projects and humanities
  • Organizers of the awards this year receive a record-breaking 714 nominations from across the Kingdom

RIYADH: Saudi women were honored for their achievements at the seventh Princess Nourah Award for Women’s Excellence in Riyadh on Wednesday.

The event, held under the patronage of King Salman, this year recognized and celebrated the outstanding contributions of women in six categories.

Princess Mashael Saud Al-Shaalan was honored in the health sciences category, Dr. Thamraa Alshahrani received the natural sciences award, and Al-Jawhara Mahmoud Hamza was recognized for her contributions to social initiatives.

Sarah Al-Suhaimi was the recipient of the award for economic projects, Marzouqa Al-Armani for artistic works, and Hind Al-Sudairy in the field of humanities.

The awards were presented by Princess Fahda bint Falah Al-Hithlain, the king’s spouse. Inas Al-Issa, the president of Princess Nourah University, and Ibtisam Al-Othman, secretary-general of the awards body, gave speeches during the ceremony.

The organizers of the awards this year received a record-breaking 714 nominations from across the Kingdom, the Saudi Press Agency reported. The awards aim to recognize and support outstanding work led by women and inspire future generations to contribute to national development.