Danish envoy hails strong bonds with Saudi Arabia over tackling coronavirus, developing trade

1 / 4
After 45 years of ‘excellent’ relations with Kingdom, Denmark keen to step up cooperation on food, environment, and sustainable development initiatives. (Supplied/Archive)
2 / 4
The Ambassador hosted a reception at the Royal Danish Embassy in Riyadh, where he welcomed Danish companies from the food and healthcare sectors. All the food was served with service only made from biodegradable and compostable materials. (Supplied/Archive)
3 / 4
The Ambassador met with the Northwestern Sector of the National Water Company in Tabuk, where he enjoyed a site visit to see parts of the water distribution system in Tabuk. (Supplied/Archive)
4 / 4
King Salman received the Ambassador of the Kingdom of Denmark, Ole Moesby, on 6th of November 2017. (Supplied/Archive)
Short Url
Updated 23 March 2020
Follow

Danish envoy hails strong bonds with Saudi Arabia over tackling coronavirus, developing trade

  • After 45 years of ‘excellent’ relations with Kingdom, Denmark keen to step up cooperation on food, environment, and sustainable development initiatives

RIYADH: With the deadly coronavirus outbreak dominating world news, the celebration of Saudi Arabia’s 45-year diplomatic relationship with Denmark has slipped under the radar.

However, the Danish ambassador to the Kingdom, Ole Moesby, told Arab News that despite the immediate focus on combating the spread of the virus his government was still committed to strengthening the long-standing bonds between the two countries.

The envoy said Denmark currently had 1,450 confirmed cases of the COVID-19 disease, which had resulted in 13 deaths. The Danish government, he added, had made unprecedented precautionary moves to tackle the health crisis in line with the global battle over the pandemic.

Moesby noted that Denmark’s Queen Margrethe II had made a TV address to the nation on March 17 encouraging Danes to adhere to restrictions implemented by the government while stressing the importance of supporting each other as human beings and as a nation to help the country overcome the situation.

The Danish royal normally only speaks on national television on New Year’s Eve, but she broke with tradition in a bid to comfort her people and raise awareness at a difficult time.

Danish Prime Minister Mette Frederiksen has announced drastic measures such as social distancing and a ban on gatherings of more than 10 people, the ambassador added.  

45 years of strong relations

“Feb. 1 marked the 45th anniversary of relations between Saudi Arabia and Denmark. I think we’ve had an excellent relationship and I actually feel that we are moving extremely well in that direction,” Moesby said.

The envoy pointed out that one of his chief aims, alongside his Saudi counterpart, was to further cement the bonds between Denmark and the Kingdom. “I feel that is what I do. So, we are on the same side and trying to develop and enlarge and maintain the excellent relations.

“I think if we go back in history there has, of course, been ups and downs where we have had differences. But most of the time, I actually feel that we have had a very strong and promising relationship, and there is every reason to think that it is going to continue.

“I don’t think it’s going to change; the basic fact that we’ve had very good relations for these 45 years.”

He expected bilateral relations to grow “as we see a clear increase in the match between the Danish strongholds and the Saudi Arabian demand.”

Common goals of both countries

Moesby noted that the Danish government had placed a strong focus on green initiatives relating to climate and the environment. The Danish Council on Climate Change had implemented a strategy to reduce Denmark’s CO2 emissions by 70 percent by 2030 and to be carbon neutral by 2050, the envoy said.

“In Denmark, we are among the global leaders in renewable energy, organic food, environmental protection, climate-friendly solutions, cybersecurity, and gender equality.”

Strengthened cooperation between Denmark and the Kingdom could be achieved through their shared common goals of a greener future, and he added that Saudi Arabia’s ambitious Vision 2030 reform plan as well as the UN’s and Danish government’s sustainable development goals were all aligned with more to come in the future.

“We hope that Denmark can continue to contribute within the different sectors, to support reaching the goals of Vision 2030 and to cooperate with Saudi Arabia in political aspects including the development of human rights, where Denmark and Saudi Arabia already are in close dialogue.”

Organic food in Saudi Arabia and Denmark

To help meet a global rise in demand for organic food, Saudi Arabia had already launched a number of initiatives and partnership supply agreements with companies, including “increasing the import of Danish organic products to Saudi Arabia, sustainable farming equipment, and organizing organic food events.

“LuLu supermarket visited Denmark, Arla, a Danish-Scandinavian company, has been exporting Lurpak to Saudi Arabia since the 1950s, and established their local dairy production in 1984, that is Puck cheese,” Moesby said.

Arla has around 1,000 employees at its facilities in Saudi Arabia. “That is great for the economy in Denmark as well as Saudi Arabia,” he added.

In summer last year, the president of the Saudi Food and Drug Authority, Dr. Hisham Al-Jadhey, visited Denmark to meet representatives of food and health companies. They shared information and best practices to strengthen bilateral relations in their field, and the envoy said: “There is a lot of interest in Denmark amongst the drug and food authorities and companies due to the Saudi Food and Drug Authority setting the level of thinking in terms of organic food.

“The dialogue was fabulous. I consider myself a good friend of Hisham.”

Saudi Arabia is Denmark’s 24th-largest export market which is chiefly made up of medicines, and food products of mainly dairy and eggs. The Kingdom exports machinery, mechanical appliances, electrical and transport equipment, petroleum, and vegetables to Denmark.

On the future, Moesby added: “I think everybody is looking now toward Saudi Arabia to play the role as leader of the G20; to deal with many of the challenges that the world is facing now.”


Saudi women embrace natural beauty: a fresh take on changing standards

Updated 07 January 2025
Follow

Saudi women embrace natural beauty: a fresh take on changing standards

  • Trend focuses on simplicity over perfection
  • Consumers take more mindful approach

RIYADH: Women in Saudi Arabia have been embracing a more natural approach to their beauty routines in recent years, focusing on sustainability, health and authenticity over heavy makeup and curated perfection.

Arab News spoke to several women who described how this trend reflects a deep alignment with personal and societal values — prioritizing routines that enhance their natural features while promoting overall well-being and environmental sustainability.

For Laila Al-Ghamdi, this change is personal. “A few years ago, I would say natural beauty was everything to me. As a young teenager, my whole world used to revolve around the epitome of beauty,” she said. “Nowadays, healthier choices are influencing my decisions, and ironically, they’re the ones that make me prettier.”

LOCA focuses on ‘natural ingredients and sustainable packaging.’ (Instagram/locabeautysa)

This shift is supported by local brands that cater to these changing standards. One standout is LOCA Beauty, a Saudi brand with a focus on sustainability that was founded in 2018.

“LOCA Beauty was born out of a desire to provide innovative solutions that align with the Saudi lifestyle,” said Mai Al-Mohaimeed, marketing director of LOCA. “We focus on natural ingredients and sustainable packaging, which resonates deeply with our customers.”

Similarly, Asteri, another brand, empowers women with vegan products that withstand harsh weather conditions while celebrating the region’s natural beauty.

Beauty is no longer about fitting into a mold. It’s about feeling good in your own skin and celebrating who you are.

Munira Al-Ahmad, Local

Sustainability is central to the natural beauty movement in Saudi Arabia. Consumers are increasingly conscious of the environmental and health effects of their purchases. Local brands are rising to meet this demand with eco-friendly materials and safe ingredients.

Glossig, inspired by Saudi Arabia’s desert landscapes, combines cultural storytelling with artistic innovation to enhance individuality. Meanwhile, Mai Ward and Jayla emphasize sustainability and luxury — Mai Ward celebrates Saudi heritage through handcrafted, sustainable products, while Ladeena focuses on organic solutions, delivering skin-friendly products infused with natural oils and butters.

Glossig is inspired by Saudi Arabia’s desert landscapes. (Instagram/glossigcosmetic)

For women like Rawan Al-Zahrani and Munira Al-Ahmad, these brands have become trusted choices.

“I love how LOCA products feel luxurious yet sustainable. Their makeup products are my go-to because they offer such an amazing glow to my skin,” Al-Zahrani said.

Al-Ahmad, meanwhile, praised Asteri for its innovative solutions. “Asteri’s products feel like they’re made for me — lightweight but effective, perfect for our environment,” she said.

Saudi women are increasingly embracing a more natural approach to their beauty routines. (@locabeautysa)

Social media has also played a transformative role in this cultural shift. Platforms such as Instagram have become spaces for clean beauty enthusiasts to share tips and inspire others. Influencers highlight natural products and promote mindful consumerism.

“I follow several Saudi influencers who promote natural beauty and share tips on skincare and makeup,” Al-Zahrani said. “Their advice has helped me simplify my routine and focus on products that work for me.”

While local brands are thriving, they face significant challenges in competing with international giants. In a market saturated with global names it is difficult for smaller brands to stand out.

Asteri Beauty is a Saudi brand that offers vegan products. (Supplied)

“Being a local beauty brand presents both opportunities and challenges,” Al-Mohaimeed said. “This also provides us with an opportunity to emphasize what sets us apart — our deep understanding of the Saudi market and the cultural nuances that shape our consumers’ needs.”

Changing beauty standards also reflect a generational change. Younger Saudis are more open to challenging traditional norms and exploring new ideas, driving innovation in the beauty industry. Natural beauty is becoming more about celebrating individuality and authenticity.

“Beauty is no longer about fitting into a mold,” Al-Ahmad said. “It’s about feeling good in your own skin and celebrating who you are.”

By choosing products and routines that align with their values, Saudi women are redefining the beauty industry, shaping a more sustainable future one natural step at a time.

 


GCC secretary general receives British ambassador to Saudi Arabia

Updated 07 January 2025
Follow

GCC secretary general receives British ambassador to Saudi Arabia

  • Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership

RIYADH: Secretary-General of the Gulf Cooperation Council Jasem Albudaiwi received UK Ambassador to the Kingdom Neil Crompton at the GCC Secretariat headquarters in Riyadh on Tuesday.

During the meeting, they discussed the progress of negotiations on the free trade agreement signed between the GCC and the UK and reviewed the latest regional and international developments, the General Secretariat wrote in a statement.

Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership, serving the aspirations and mutual interests of both sides.

 


Saudi authorities warn of inclement weather as country braces for heavy rainfall

National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in part
Updated 07 January 2025
Follow

Saudi authorities warn of inclement weather as country braces for heavy rainfall

  • Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday
  • Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas

RIYADH: Saudi Arabia’s meteorology authorities have forecast more rain accompanied by thunderstorms across several regions, with a red alert in Makkah, Asir and Baha regions due to the inclement weather.

The National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in parts of Asir, Al-Baha and Makkah.

Fog may form in some areas of these regions, it added.

Temperatures will drop and frost may form in the northern parts of the Kingdom, according to the NCM.

It added that dust-stirring winds will blow and rain may fall in parts of Riyadh, Qassim, the Eastern Region and Jazan regions.

Meanwhile, Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday. Some areas in the capital also were lashed by hail.

Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas, forcing the Civil Defense to warn against venturing into flooded areas and valleys.

The General Directorate of Civil Defense has issued warnings and safety instructions, as the country braces for heavy rainfall, urging the public to stay at home, avoid valleys and waterlogged areas, and adhere to all safety directives.

“We follow the weather conditions in some areas of the Kingdom, and call for staying away from valleys and water bodies,” the Civil Defense posted on X.

“During rain, stay away from low-lying areas, water pools and deep valleys,” it added.

Makkah Governorate on X posted several videos of heavy rains, thunderstorm and waterspouts.

Social media is filled with videos from the holy cities of Makkah and Madinah, and the Red Sea City of Jeddah, showing streets and city roads flooded, and cars submerged as result of heavy rainfall.

According to the NCM, winds over the Red Sea will be northeasterly to northerly in the northern and central parts, and southeasterly to southwesterly in the southern part at speeds of 20-50 km per hour. Waves may range from one meter and a half to more than two meters, and the sea will be relatively calm to choppy.


KSrelief delivers critical food, shelter aid to Syrian families

KSrelief distributes food and shelter aid to 200 families in the city of Douma, in coordination with Syrian Arab Red Crescent.
Updated 07 January 2025
Follow

KSrelief delivers critical food, shelter aid to Syrian families

  • Saudi aid agency also launches voluntary program to support Syrian healthcare sector

RIYADH: Saudi aid agency KSrelief on Tuesday distributed food and shelter aid to 200 families in the city of Douma, in the Rif Dimashq governorate of Syria, in coordination with the Syrian Arab Red Crescent.

Also on Tuesday, KSrelief distributed food and shelter aid in the village of Nasib, in the Daraa governorate, the Saudi Press Agency reported.

To date, seven planes carrying food, medical supplies, and shelter materials have arrived at Damascus International Airport as part of a Saudi relief airlift.

Additionally, 60 Saudi trucks containing essential supplies, including food, shelter materials, and medical supplies crossed the Nasib Border Crossing into Syria as part of a Saudi relief land bridge operated by KSrelief.

On Jan. 1, Saudi Arabia launched an initiative to provide essential aid to Syria, supporting efforts under the country’s new leadership to rebuild after years of civil war.

According to KSrelief, the Kingdom’s total aid to the Syrian people from 2011 to the end of 2024 exceeds $856 million.

Recently, Syrian Minister of Social Affairs and Labor Fadi Al-Qassem met with the KSrelief team in Damascus, where they discussed ways to deliver aid to the Syrian people and coordination between the Saudi aid agency and civil society organizations in the country.

Al-Qassem commended the support provided by Saudi Arabia through KSrelief and praised the Kingdom’s prompt response to the humanitarian situation in Syria.

Syrian Minister of Health Dr. Maher Al-Sharaa also met with the KSrelief team and discussed ways to contribute to addressing the needs of the Syrian healthcare sector.

Meanwhile, in Lebanon, KSrelief continues implementing its project to enhance healthcare services for Syrian refugees and the host community in the town of Arsal.

In one month, the Arsal Primary Health Care Center received 12,676 patients and provided 23,386 services across various departments.

The initiative is part of Saudi Arabia’s ongoing humanitarian efforts to alleviate the suffering of those in need, particularly Syrian refugees affected by the ongoing humanitarian crisis.

KSrelief also announced the opening of registration for the Saudi Voluntary Program for Syrians. The program aims to support the Kingdom’s humanitarian efforts by providing critical emergency and medical services to Syrians in need.

The initiative covers surgery, psychological support, gynecology and obstetrics, orthopedics, internal medicine, pediatrics, physiotherapy, speech and communication therapy, and prosthetics, among other treatments.

Registration is available here.


Al-Ahsa’s bishts are exquisitely tailored, rich cultural symbols

Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts. (SPA)
Updated 07 January 2025
Follow

Al-Ahsa’s bishts are exquisitely tailored, rich cultural symbols

  • Known across the Arab world for their elegance, quality and intricate embroidery 

RIYADH: Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts, which are sought-after across the Arab world for their exquisite tailoring, quality and intricate embroidery. 

The Hasawi bisht is favored by dignitaries, officials and businesspeople for its aesthetics as well as the rich culture it represents, the Saudi Press Agency reported recently. 

They come in dark or light fabrics depending on taste, the occasion and season.

These garments are often adorned with silk thread, as well as golden and silver zari embroidery in shades of yellow, reddish hues, and white, the SPA reported.

Handmade bishts continue to be in demand despite machine-made options.

Certain families in Al-Ahsa and elsewhere in the Kingdom are renowned for their expertise in crafting handmade and artisanal bishts, with meticulous attention to design, shape and embroidery. 

Prices vary based on craftsmanship, fabric quality, and the type of zari used. Fabrics from Japan or Kashmir, along with German zari, are factors in determining cost. 

Winter bishts, woven from camel hair, come in varying quality and are distinguished by their thickness and weight compared to those made for summer.

Bisht fabrics are woven in Saudi Arabia, Syria and Jordan, with China and India offering similar manufactured options, the SPA added.

The embellishment of the winter Hasawi bisht initially had silk thread, and later incorporated golden and silver. 

Stitching the karmuk, the wide section adorned with zari, can take 14 days by hand, while a machine can complete the task in two hours.