How one startup is creating a sustainable Saudi Arabia

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The Edama Organic Solutions Startup based at the King Abdullah University of Science and Technology (KAUST) in Thuwal is an example of one of the region's innovative composting service providers. (Supplied/KAUST)
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Updated 13 April 2024
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How one startup is creating a sustainable Saudi Arabia

  • Total waste generated in the MENA region is expected to approximately double by 2050

JEDDAH: Throughout the world, organic waste generation is posing serious challenges, threatening food security and water purity and availability. Saudi Arabia is no exception.

Rapid population growth and urbanization in the MENA region are generating large amounts of organic waste, resulting in environmental pollution, declining urban aesthetic, and rising greenhouse emissions. These conditions are also compromising human health. 

If the present circumstances persist, the total waste generated in the MENA region is expected to approximately double by 2050. 

Advanced organic waste disposal management services are quickly becoming indispensable. The Edama Organic Solutions Startup based at the King Abdullah University of Science and Technology (KAUST) in Thuwal is an example of one such innovative composting service provider in the region.

 

 

The startup was found in 2017 with the goal of turning 65 percent of the total municipal solid waste in Saudi Arabia — which mainly consists of organic waste that usually ends up in landfills — into a precious resource. 

“We transform organic waste such as food and vegetation from landscaping or farming into rich soil that improves desert agriculture, helping to increase yields and reduce water consumption,” Dr. Sabrina Vettori, CEO at Edama, told Arab News.

The Edama team work to face multiple challenges at a time, including waste disposal hazards, food security, and water scarcity by adopting a circular economic approach.

“In a traditional economy, these challenges are neither connected nor resolved,” Vettori explained. 

But Edama’s team of plant science experts have specifically designed their products for the desert environment by composting organic waste, which saves water and planting nutrients while improving food security and mitigating climate change.

Their business model offers two operations. Edama both produces soil-improving products and offers waste recycling services by removing waste from municipalities and communities.

“Waste collectors bring organic waste to our facilities instead of dropping them in landfills," Vettori explained. “People usually assume that we pay for our resources, but they forget that waste providers pay to dispose their waste. Therefore, we get paid for offering them a cheaper option.”

Edama’s journey began three years ago when Vettori was a data science Ph.D. student at KAUST.

“I was really interested in knowing where my trash was going and how I could incorporate more sustainable practices in my everyday life here,” she said. 

Vettori realized that, at the time, there was no option to recycle organic waste. Instead, all organic waste was sent to a landfill where it became a source of pollution as it mixed with other types of trash, producing greenhouse gases that damage the ecosystem and leeching harmful chemicals that seep into the ground and pollute the soil and water.

Edama was established on the concept that such waste has precious nutrients that, if treated and transformed into soil-improving products, could help solve the challenges that desert agriculture faces. 

“Because of low fertility and water-holding capacity of local sandy soils, desert agriculture is very inefficient. By applying organic matter, we can regain soil structure and restore a healthy ecosystem, helping local farmers to increase yields and save water,” Vettori said.

Organic waste contains materials that originate from living organisms (human beings and plants). It is usually made up of vegetable and fruit debris, paper, bones, and human waste. Despite the regional food security challenges, Saudi Arabia ranks among the top food wasters with 427 kg of food wasted per capita per year.

Edama offers two products. The Edama Desert Compost was their first soil improver, which is already in production now and in the phase of scaling up.

“It is mixed with local sandy soils to improve its water retention, thus reducing irrigation needs. It also increases soil fertility, providing nutrients that help plants grow,” Dr. Mitchell Morton, Edama CTO told Arab News. 

The other product is the Edama Palm Peat.

“It is a growth medium for plants and hydroponic farming, where we use date palm waste,” Morton explained. “It uses a material that is otherwise wasted in the Kingdom because there is no commercial use for it.”

The effect of the product on the plants’ growth is tested in the local environment with different crops.

“Using our product usually results in crops that are not only bigger but that consume less water,” Morton said.

The Edama team is proud of their products’ ability to increase local yields up to 40 percent, reduce water use by 50 percent, and improve long-term soil health.

“Our main goal is to support desert agricultural systems, and it is a dream of mine to help reduce the effects of desertification and try to reclaim some of the lands that used to be green around here,” Morton said.  

Applying science to tackle real-world problems is what distinguishes Edama from potential competitors in the market.

“Edama benefits from having a team with scientific expertise,” Rowan Jandu, Director of Finance and Operations, told Arab News.

“We have done a lot of work in the last two years to adapt composting processes and techniques that are well established in Europe and the US to the local environment,” Jandu said. “It was very different and required a lot of research and testing.”  

At the moment, the team is looking to have their main facility at KAUST soon. It will be the first of its kind in the Kingdom and will recycle 5,000 tons of organic waste per year. 

In 2018, Edama participated in the KAUST Taqadam startup accelerator program and was selected for funding for promoting innovative and sustainable solutions from over 200 startups across the country. 

“Transitioning from academia to the business environment, we had a lot learn. It was a tough experience, but we benefited greatly with the help of the KAUST mentorship,” said Vettori.


Saudi Cabinet discusses Syria, Lebanon and Kingdom’s success at WEF

Updated 28 January 2025
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Saudi Cabinet discusses Syria, Lebanon and Kingdom’s success at WEF

  • Crown Prince Mohammed bin Salman briefs members on telephone call with US President Donald Trump
  • Foreign Minister Prince Faisal bin Farhan visited Damascus and Beirut last week for talks with the new Syrian ruler and Lebanese president

RIYADH: The Saudi Cabinet on Tuesday discussed the outcomes of Foreign Minister Prince Faisal bin Farhan’s visits to Syria and Lebanon last week.

The prince met newly elected Lebanese President Joseph Aoun in Beirut and the new Syrian ruler, Ahmed Al-Sharaa, in Damascus.

The Cabinet session in Riyadh was chaired by Crown Prince Mohammed bin Salman, who briefed members on his telephone conversation with new US President Donald Trump last Wednesday, and his meeting with Italian Prime Minister Giorgia Meloni on Sunday during her visit to AlUla.

After the session, Minister of Media Salman Al-Dossary said Saudi diplomacy supports Syria and Lebanon, and the efforts to restore their rightful positions within the Arab and international communities.

Cabinet members also praised the work of the Kingdom’s delegation at the annual World Economic Forum summit in Davos last week. Several Saudi ministers and business leaders attended the event, at which the Kingdom hosted a Saudi House pavilion to showcase the nation’s transformation and help forge connections with government and business stakeholders.

The Cabinet said that the announcement by Saudi Arabia that it will regularly host WEF meetings in Riyadh beginning in 2026 reaffirms the country’s leadership role as a global center for international dialogue, the Saudi Press Agency reported.


Layali Maraya spotlights Arab designers’ ingenuity in Riyadh

Updated 28 January 2025
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Layali Maraya spotlights Arab designers’ ingenuity in Riyadh

  • Designers tell Arab News what inspires their creativity
  • Haruss founder says ‘it’s an honor’ to represent the Saudi fashion industry

RIYADH: As part of their mission to empower Arab designers, Layali Maraya is featuring regional designers at the Mansard Hotel in Riyadh until Wednesday.

The three-day event, held under the patronage of Ameera Al-Taweel, Layali Maraya features modern luxury in a collection of Arab brands including Okhtein, an Egyptian label known for its handcrafted handbags with detailed accents that represent the beauty of Egyptian culture.

The products offered by Maraya range from fashion and fragrance to accessories, jewelry and home decor. (AN Photo by Abdulrhman Bin Shalhuob)

Also featured is Lynyer, a Lebanese brand by Leen Abelnour, who finds inspiration in Asian and Middle Eastern jewelry aesthetics and nature to create bold pieces.

“I ended up going for very big statement pieces that go with Middle Eastern women, and make women stand out wherever they are, especially for confident women who want to walk into the room and turn heads,” she said.

HIGHLIGHT

Maraya is the region’s first omni-channel platform with a Riyadh store, an e-commerce platform, and mobile app.

“All the pieces that you see here are nature inspired. They are also very culturally inspired by India, Pakistan, and by Lebanon, which is where I’m from.”

Leen Abelnour, the founder of Lynyer Statement Jewels, is inspired by Asian and Middle Eastern jewelry, blending nature's delicacy into bold pieces. (AN Photo by Abdulrhman Bin Shalhuob)

Growing up in the Kingdom and traveling internationally to pursue her career, Abelnour said that being back in Riyadh was a full-circle moment for her.

“When I launched the brand, I wanted to work with small artisans around the world … I started realizing that growing up in Saudi Arabia has really affected my taste in jewelry,” she said.

Saudi clothing brand Harjuss is designed to meet "basic, essential, human needs," according to its founder Saud Saleh. (AN photos by Abdulrhman Bin Shalhoub)

The founder of Saudi clothing brand Harjuss, Saud Saleh, said the label completes “basic, essential, human needs.”

Harjuss’s ready-to-wear collections are created around the seasons. The winter collection plays with texture and heavy fabrics while the summer line uses linen for breathability.

“It’s a very smart casual, very simple, very classy collection and it’s a 100 percent Saudi brand, founded by young Saudi talents,” Saleh said. “This is an honor to us to be representing the fashion industry of Saudi Arabia to the region and the outside world.”

Layali Maraya also featured Saudi labels 1886, Abadia, Dalal Jewelry, and Nora Alshaikh, among others.

Maraya is the region’s first omni-channel platform with a Riyadh store, an e-commerce platform, and mobile app.

The products offered by Maraya range from fashion and fragrance to accessories, jewelry and home decor.

 


Japanese ambassador visits Japan Cultural Days at Ithra

Japanese Ambassador Morino Yasunari toured various Japan Cultural Days exhibits at Ithra. (Supplied/Ahmed Al-Thani)
Updated 28 January 2025
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Japanese ambassador visits Japan Cultural Days at Ithra

  • Yasunari tours exhibits, drops in on sushi-making workshop
  • Locals, expats and Japanese visitors try tea ceremonies and other activities

DHAHRAN: Japan’s ambassador to Saudi Arabia attended a cultural event in Dhahran on Monday as the two countries celebrate 70 years of diplomatic relations this year.

Ambassador Morino Yasunari toured various Japan Cultural Days exhibits at the King Abdulaziz Center for World Culture (Ithra), where events run until Feb. 8. The envoy even dropped in on a sushi-making workshop where Arab News was in attendance.

Communal tables were set up and a professional sushi chef instructed the 20 participants on how to prepare three kinds of sushi, using select ingredients. The ticketed class allowed sushi-lovers to roll out their own sushi and then eat it.

It is the first time that Japanese culture is truly immersed at Ithra. (Photo by Ahmed Al-Thani)

Those at the table joked that perhaps the ambassador popped in to see their work because he could not resist the delicious aromas coming out of the space.

One of those participants at the class was Danah Al-Harbi. The ambassador happened to visit her session, and she told Arab News that his visit showed his commitment to understanding the similarities between the two countries.

“It was honestly a completely new experience for us in the Eastern Province. It is the first time that Japanese culture is truly immersed at Ithra, and one of the most notable highlights of this event for me was the sushi-making experience.

Saudis that maybe did not go to Japan have a chance to taste the flavor of Japan. I hope to see you next time in Japan but today, you can come to Ithra.

Rieko Ono, Workshop facilitator

“I had to try it and it was truly exceptional. I love eating sushi, but I didn’t know how to make it until today,” Al-Harbi told Arab News. “Now, I can eat it after making it.”

Saudis making sushi at the Japan Cultural Days workshop. (Photo by Ahmed Al-Thani)

Yasunari also visited the Japanese House experience where visitors took part in a traditional tea ceremony, serving and drinking matcha while making wagashi, the delicate, plant-based traditional Japanese confectionary crafted by hand to complement the unsweetened tea.

“The most interesting part is that I find something similar and also something in common between the two countries, Japan and Saudi, I found that the Arabic coffee and tea culture is something very close to each other, and we use this too for friendship and harmony,” Rieko Ono, who flew over from Tokyo to lead some of the workshops, told Arab News.

“I came to Saudi Arabia a few years ago, that was also fun, so it’s my second time and I love this. I’m very happy that Saudi Arabia is open now and so welcoming — I admire this.

“Saudi people love Japanese culture and anime helped us a lot,” she said. “Saudi people that maybe did not go to Japan have a chance to taste the flavor of Japan. I hope to see you next time in Japan but today, you can come to Ithra.”

 


Saudi sustainable fashion leaders honored at Riyadh awards ceremony

Updated 28 January 2025
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Saudi sustainable fashion leaders honored at Riyadh awards ceremony

  • Local brands AMUSED, Darah, and Asteri recognized for their efforts in green fashion
  • Winners will attend a week-long mentoring program in Paris

RIYADH: Leaders in sustainable fashion in Saudi Arabia were honored at an awards ceremony in Riyadh on Monday.

Preowned luxury marketplace AMUSED, upcycling startup Darah, and sustainable makeup brand Asteri were the three winners of the inaugural Middle East Kering Generation Award.

The event was hosted by the French corporation that owns brands including Gucci and Balenciaga, in partnership with the Saudi Fashion Commission.

Rawan Alderaibi, CEO of Darah, spoke to Arab News about how she quit her corporate job to pursue her passion for fashion, before realizing that there was practically no secondhand market in Saudi Arabia.

“After exploring the idea further, I was led to an entrepreneurial incubator, developed the idea even further and came up with the idea of Darah — the circular model, where we start by reselling secondhand items … and upcycle some of the items into something more creative that makes people feel more unique and they only have one piece,” she said.

Darah buys clothing items by the kilogram: items in good conduction are sold as is, and the ones with some damage or issues are upcycled.

This idea has brought the startup some success and they now plan to expand into a recycling and local production factory.

AMUSED is a platform that connects buyers and sellers of previously owned, authenticated luxury items in Saudi Arabia. Mindful that fashion is the second-largest polluting industry in the world, AMUSED aims to create a more circular economy to break away from the make-use-dispose model that has dominated the fashion culture.

Sara Teymoor, co-founder of AMUSED, told Arab News: “It’s been five years of hard work creating this business and to receive the recognition for sustainability to us entrepreneurs is invaluable to our confidence and also to the connections, the mentorship and the opportunity that this award will bring us.

“We have a green field for fashion here in Saudi and we are now able to start with sustainability in mind. That is just priceless for our economy here in fashion and paving the way for our future generations.”

The third winner, Asteri, is one of the fastest growing makeup brands in the Middle East, designed specifically for the Arab woman. The company prides itself on its desert-proof, clean, and vegan products that also have sustainable and refillable packaging, certified by global nonprofit B Lab.

Burak Cakmak, the commission’s CEO, told Arab News: “I think for all of the winners, we’ve identified that there is a component of localized engagement, which is critical because we want to make sure that what is selected is going to succeed in the region.

“All of these three businesses were very much relevant to the Saudi context, and it was somewhat linked to Saudi lifestyle or culture or the environment, but also they were bringing something that doesn’t exist in the region, and different than what we are seeing necessarily in the rest of the world.”

The three winners will take a week-long trip to Paris, where they will have the opportunity to engage in exclusive mentoring sessions with Kering’s Sustainability teams.

Cakmak added: “I think Saudi has proven to the world that it’s the biggest growth opportunity as a market for many sectors when it comes to fashion and creativity.

“It’s also offering a lot of opportunities. We’ve seen in the past few years, as the Fashion Commission, the potential of the industry and the talent that exists, as well as a lot of the startups going into business in the country.

“We are very keen to engage the right partners who can help us in that journey and be able to bring the right perspective and the right support to a growing, prospering economy.”


Riyadh forum highlights healthcare model progress

Updated 28 January 2025
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Riyadh forum highlights healthcare model progress

  • Forum’s scientific program began with the participation of more than 25 local and international speakers, 80 exhibitors and over 1,500 healthcare professionals
  • Mohammed Al-Abdulaali: The Model of Care is confidently and clearly progressing through health clusters

RIYADH: The second Model of Care Forum was inaugurated in Riyadh on Tuesday under the patronage of Saudi Minister of Health Fahad Al-Jalajel.

The two-day event, held under the theme “Care and Impact,” was attended by Assistant Minister of Health Mohammed Al-Abdulaali.

The forum’s scientific program began with the participation of more than 25 local and international speakers, 80 exhibitors and over 1,500 healthcare professionals from across the Kingdom.

Al-Abdulaali highlighted the significant achievements of the modern healthcare model in Saudi Arabia, implemented through 20 health clusters, delivering integrated and sustainable care based on innovative, world-class practices.

“The Model of Care is confidently and clearly progressing through health clusters, extending its impact to encompass public healthcare providers alongside the private sector and other entities across the healthcare system,” he said.

Al-Abdulaali concluded his speech by welcoming all attendees and international speakers to witness the success stories achieved in Saudi Arabia through the implementation of the Model of Care across the 20 health clusters.

Discussions at the forum will revolve around the modern healthcare model, care systems and pathways such as palliative care, emergency care, outpatient care, maternal and child care, chronic disease care, preventive care systems, and their role in achieving health excellence.

The forum includes an accompanying exhibition showcasing success stories from the implementation of healthcare model initiatives across the Kingdom.