‘We’re all responsible’ slogan reflects unified Saudi efforts to defeat COVID-19

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A Saudi man takes part in a blood donation campaign organized by Al-Baha authorities to collect blood from donors from the safety of their homes amid COVID-19 pandemic. (SPA)
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A security guard checks the temperature of a man at a shopping mall after the Saudi government eased a curfew and allowed stores to open, following the outbreak of the coronavirus disease (COVID-19), in Riyadh, Saudi Arabia May 2, 2020. (REUTERS)
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Updated 11 May 2020
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‘We’re all responsible’ slogan reflects unified Saudi efforts to defeat COVID-19

  • The slogan sends out a clear message: Everyone is responsible for contributing to the containment of the pandemic and the success of the government’s health plans for combatting it

RIYADH: Like other countries around the world, Saudi Arabia is fighting the coronavirus outbreak by using all means necessary to keep its citizens and residents secure.

Fighting this invisible enemy is not just the responsibility of the government. People also play a crucial role in this campaign by strictly following precautions to help the state succeed in its fight against the disease.

Such extraordinary times call for extraordinary measures, and a renewed sense of duty to counter all forms of threats physical or otherwise.

Authorities came up with the slogan “We are all responsible” to instill a sense of responsibility among all stakeholders and to increase awareness among people about the importance of their role in this fight.

Since its launch on March 21 it has been one of the top trending hashtags on Twitter and, in the past few weeks, has been tweeted over 500,000 times.

The slogan was launched at the behest of acting Media Minister Dr. Majid Al-Qasabi, according to Dr. Abdullah Al-Maghlouth, undersecretary of communication at the ministry.

Al-Qasabi wanted the slogan to act as a unified platform through which educational and awareness-raising messages about coronavirus could be sent to the public and private sectors.

“The design team brainstormed and discussed numerous ideas before deciding on the final version of the logo,” he told Arab News. “The colors were selected carefully. The green reflects the color of the Saudi flag. It also gives a sense of reassurance, equilibrium and comfort. The technical committee of the COVID-19 operations room at the ministry approved the new logo and launched it on March 21.”

The two lines on top of the logo are close to one another, but not touching each other in order to reflect people’s commitment to adhering to social distancing measures and to also show solidarity. The logo reflects the values upon which it was based. The design team faced a number of challenges such as tight deadlines and coming up with innovative ideas in a short time, he added.

Unified messages

The COVID-19 operations room was set up in collaboration with the Ministry of Health and over 35 other government authorities.

It is run by numerous teams to ensure unified media messages are sent out and that they raise public awareness, dispel rumors, refute false reports and facilitate the work of local and global media.

The staff includes young Saudi men and women from different government agencies who are supported by remote teams. The room works around the clock and sifts through messages to ensure high quality. It also helps organize the Ministry of Health’s daily press conference, coordination of spokesperson attendance, and the Ministry of Interior’s press conferences.

Dr. Hassan M. Somili, an assistant professor in marketing communications at Al-Imam Mohammad Ibn Saud Islamic University, said one of the important principles of effective crisis and risk communication was to get support from all members of society and this could be done through sending out unified verbal as well as nonverbal messages and slogans. This approach also helped in achieving the sought-after goals from such messages.

Government and nongovernment organizations should, as part of risk communication policies, enhance and support the efforts of the Ministry of Health, which acts as the defense line against the outbreak.

“It is great to have a national identity reflecting the efforts exerted to fight the pandemic,” Somili told Arab News. But he said that the current identity of the slogan did not take non-Saudi residents into consideration, the majority of whom did not speak Arabic and English. Recent reports showed that 80 percent of the people who contracted COVID-19 are not Saudi, he added.

“I believe if the messages of the slogan had focused on them, it would have raised awareness among (them) and spurred them on to contribute to the efforts exerted by society in fighting the pandemic,” he said.


Collective responsibility

Dr. Mufwad Alenazi, an assistant professor of public relations, said crises could be a turning point in the history of organizations and states, and required streamlined communication measures to manage them successfully.

A logo reflects the artistic design, while a slogan is an important element that is used by a campaign during a crisis. Both give the targeted audience a clear idea about the campaign and how to react to it.

“The crisis management committee has selected the perfect slogan ‘We’re all responsible’ for the campaign,” Alenzai told Arab News. “The words used in the slogan constitute an integral part of the Saudi culture, which is responsibility and commitment. The pronoun ‘We’re’ reflects collective responsibility of all members of the society. The words used in the slogan are simple to understand and react to and can be used printed as well as audiovisual media.”

Abdulhadi Al-Buraih, a sociology researcher, said the purpose of a slogan was to help individuals have the same sense of responsibility and work all together towards one goal.

“There is no doubt that a slogan can have a great impact on achieving unified group thinking, allowing all individuals within a community to feel that they are on the same boat and have to take collective decisions for the better interests of the whole group,” Al-Buraih told Arab News.

The slogan sends out a clear message: Everyone is responsible for contributing to the containment of the pandemic and the success of the government’s health plans for combatting it.

It might not bring rapid results at the beginning but, over time and with the help of promoting it through influential figures, it can be very effective and set deep into the public conscience.

 


Riyadh Zoo returns with new interactive experiences as part of Riyadh Season

Updated 15 November 2024
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Riyadh Zoo returns with new interactive experiences as part of Riyadh Season

  • Entry is free for all, visitors can book tickets through the webook platform

RIYADH: Home to more than 1,400 animals from 190 species, Riyadh Zoo is back for its third year as part of Riyadh Season, offering visitors of all ages new interactive and educational experiences.

Beginning Oct. 30, the zoo opened its doors to the public free of charge. Visitors can book tickets through the webook platform and explore a variety of animals in natural habitats that mimic their original environments.

Riyadh Zoo operate daily from 9 a.m. to 5 p.m. and spans 161,000 square meters. (Supplied)

Among the new experiences is “Croc Cave,” where guests can safely observe crocodiles from secure platforms. The “Bird Zone” features a range of exotic birds, allowing visitors to engage with them up close and even feed them. Another highlight is the “Kangaroo Yard,” where guests can interact with and take photos of the famous Australian animals.

A new bird show has also been introduced, where trained birds perform entertaining and skilful tricks and routines, delighting the audience. The zoo’s educational offerings have been enhanced with an interactive farm experience, allowing visitors to learn more about nature and animal life through hands-on activities.

Riyadh Zoo operate daily from 9 a.m. to 5 p.m. and spans 161,000 square meters. The venue also includes food stalls and mobile food trucks to cater to visitors throughout the day.

Several rare and endangered animals have been born so far at the site, and the zoo also witnessed the Gulf’s first animal birth by cesarean section. (Supplied)

Located in Al-Malaz neighborhood, it is one of the key attractions of Riyadh Season.

Seung-Min shin, a frequent visitor at the zoo, told Arab News she had taken her son who was deeply interested in the animals’ various behaviors.

“The flying birds and the absence of cages for each animal — where we can go inside and touch them — that’s the beauty here,” she added.

Visitor Fatima Hashim, emphasized the educational value for young visitors on offer, saying: “Seeing animals in real life helps children learn about animals, their nature, habitats, and the different types of mammals and birds. The experience was wonderful … the staff at the zoo focused on teaching children how to feed the animals, helping them have the full experience.”

According to Riyadh Zoo’s website, several rare and endangered animals have been born so far at the site, and the zoo also witnessed the Gulf’s first animal birth by cesarean section.

Riyadh Zoo’s layout includes zones designed to accommodate visitors with disabilities, with fewer stairs and more flat surfaces, allowing everyone to explore the park with ease and enjoy a complete experience.

Riyadh Zoo was originally established in 1957 as a private menagerie for King Saud and the Saudi royal family. It opened to the public in 1987.

 


How Saudi Arabia is helping to drive equitable energy transitions in Africa

Updated 16 November 2024
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How Saudi Arabia is helping to drive equitable energy transitions in Africa

  • Saudi ‘Empowering Africa’ initiative bridges energy inequality through leveraging the continent’s untapped solar, wind, and hydropower
  • The initiative aims to uplift communities and foster sustainable growth by reducing reliance on imported fuels and building local infrastructure

BAKU: As world leaders at this year’s UN Climate Change Conference, COP29, discuss the responsibility of developed nations to finance climate action in vulnerable regions, South-South cooperation is emerging as a transformative force driving equitable energy transitions.

Saudi Arabia has established itself as a leader in this collaboration between countries in the Global South, leveraging its resources, expertise, and strategic partnerships to unlock Africa’s renewable energy potential and shape a more sustainable future.

In November last year, Saudi Energy Minister Prince Abdulaziz bin Salman signed groundbreaking memorandums of understanding with five African nations — Ethiopia, Senegal, Chad, Nigeria, and Rwanda.

The agreements, finalized during the Saudi-Arab-African Economic Conference in Riyadh, aim to strengthen collaboration in oil, gas, and renewables, representing a holistic approach to energy development.

“These partnerships symbolize more than economic exchanges; they represent our shared commitment to sustainable growth,” Prince Abdulaziz said at the event. “Africa’s energy potential is vast, and Saudi Arabia is committed to supporting its development for mutual prosperity.”

The five agreements align with Africa’s distinct energy opportunities. For instance, Ethiopia seeks to bolster its hydropower infrastructure, while Rwanda is focused on advancing innovation in oil demand management and integrating renewable energy.

By leveraging Africa’s untapped solar, wind, and hydropower resources, “Empowering Africa Initiative,” seeks to provide clean and reliable electricity to underserved regions. (Supplied)

These MoUs also emphasize Saudi Arabia’s role in supporting localized solutions in line with global climate goals.

To bridge the energy equity gap on the African continent, Saudi Arabia’s Ministry of Energy last year introduced the Empowering Africa initiative. The project leverages Africa’s untapped solar, wind, and hydropower resources to provide clean and reliable electricity to underserved regions.

This effort plays a key role in improving energy access in areas where electricity deficits hinder economic development and quality of life.

DID YOUKNOW?

• Africa has 10 TW of untapped solar energy and 350 GW of hydroelectric power.

• Continent posses more than 70 percent of the world’s cobalt, a vital mineral for green technologies.

According to a 2022 report by the International Renewable Energy Agency, Sub-Saharan Africa is home to 75 percent of the world’s population without access to electricity, making it the most energy-deficient continent.

The African Development Bank recently noted that Africa needs $130-170 billion annually to close its infrastructure gap, facing a financing shortfall of up to $108 billion.

Abid Malik, the geo head for Central Asia at the Saudi energy leader ACWA Power, said the projects associated with the Empowering Africa initiative “aren’t just about power” but also focus on “community upliftment and sustainable growth.”

On the sidelines of COP29 in Baku, Azerbaijan, Malik told Arab News: “By reducing dependency on imported fuels and creating local infrastructure, these efforts provide resilience against global energy volatility.”

African countries also have more than a fifth of the world’s reserves in minerals critical for the energy transition, according to the UN Trade and Development.

Abdul Malik of Acwa Power. (Supplied)

These minerals, including cobalt, lithium, and rare earth elements, make the continent crucial to the global renewable energy supply chain. Such resources are foundational to technologies like electric vehicle batteries, solar panels, and wind turbines.

Despite this, much of Africa’s value-added manufacturing in green technology occurs elsewhere, and the continent captures less than half of its potential revenue from minerals.

Rebeca Grynspan, secretary-general of UNCTAD, has warned that critical minerals could create a “development trap” for resource-rich, vulnerable countries due to commodity dependence.

She stressed the urgent need for these nations, which rely on raw materials for most of their export revenue, to move up global value chains.

Saudi Arabia has therefore prioritized partnerships that tap into Africa’s rich mineral resources while fostering localized value creation.

“These collaborations are about ensuring Africa benefits from its own resources,” said Malik of ACWA Power. “The focus is not just on extraction but on building industries that create jobs, generate revenue, and drive technological innovation.”

One such cooperation with Chad aims to integrate solar technology into existing energy frameworks while developing mining infrastructure to support critical mineral extraction. These efforts reflect a forward-looking strategy that aligns African nations with the Paris Agreement while driving economic growth.

Opinion

This section contains relevant reference points, placed in (Opinion field)

Indeed, Article 6 of the Paris Agreement on climate change focuses on the development of carbon markets, which are carbon pricing mechanisms allowing governments as well as non-state actors to trade greenhouse gas emission credits.

Under this article, parties can voluntarily cooperate to meet emission reduction targets outlined in their nationally determined contributions. This allows a party to transfer carbon credits earned through emissions reductions to help others achieve their climate goals.

And as financing gaps remain a key challenge hampering progress in the Global South, Saudi Arabia is leading efforts to deploy innovative mechanisms, including voluntary carbon markets.

Riham El-Gizy, the CEO of Saudi Arabia’s Voluntary Carbon Markets Company, stressed the significance of directing climate finance to Africa.

“Only 2 percent of global climate finance reaches the Global South. This needs to change,” El-Gizy told Arab News at COP29.

Riham El-Gizy. (Supplied)

Although Africa accounts for nine of the world’s 10 most climate-vulnerable countries, the continent receives a mere 3-4 percent of global climate finance, according to the African Development Bank.

To boost funding for local African communities, Saudi-backed initiatives, through voluntary carbon markets, are enabling the continent’s countries to monetize their carbon reduction efforts.

“By providing a platform for rural renewable energy projects, we’re creating a pipeline for funding that directly benefits local communities,” said El-Gizy.

This approach not only reduces emissions but also empowers rural areas with much-needed resources, bridging gaps in both finance and energy access.

At the heart of Saudi Arabia’s engagement in Africa is the “Empowering Africa Initiative,” a Ministry of Energy project designed to bridge the continent’s energy equity gap. (Supplied)

Saudi Arabia’s leadership in South-South cooperation offers a roadmap for inclusive energy transitions. Its strategy, spanning renewable energy, critical minerals, and carbon markets, underscores the power of equitable partnerships in addressing the climate crisis.

As COP29 unfolds, the emphasis on South-South collaboration reaffirms that Africa’s potential as a renewable energy leader can only be realized through partnerships that prioritize shared growth.

Saudi Arabia’s investments in Africa showcase how collaboration can drive sustainable development, paving the way for a cleaner, more inclusive global energy future.
 

 


Saudi aid agency expands orphan support in Jordan

Updated 15 November 2024
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Saudi aid agency expands orphan support in Jordan

  • The program exemplifies Saudi Arabia’s broader humanitarian mission in the region through its relief arm, KSrelief

AMMAN: The King Salman Humanitarian Aid and Relief Center has distributed its latest round of monthly stipends to orphaned children from underprivileged Jordanian and Syrian refugee families across Jordan’s regions of Karak, Tafila, Maan and Aqaba.

Working with the Jordan Hashemite Charity Organization, the Saudi aid agency provided year-long support covering basic living expenses, educational materials, Eid clothing and recreational activities. The program aims to eventually support 1,000 orphans across Jordan.

Beneficiaries are selected from both local Jordanian communities and Syrian refugee populations, ensuring aid reaches those most in need.

The program exemplifies Saudi Arabia’s broader humanitarian mission in the region through its relief arm, KSrelief.

 


40 scouts finish the Wood Badge advanced course

Updated 15 November 2024
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40 scouts finish the Wood Badge advanced course

  • The course also included how to plan and execute outdoor trips

RIYADH: Forty scouts from various sectors of the Saudi Arabian Boy Scout Association completed the Wood Badge advanced course, with an average of 27 hours of training in theoretical and practical aspects.
The course, organized by Masar Development Association in Al-Ahsa, included working on the role, responsibilities, duties and needs of the scout unit leader and methods and means for training boys, as well as leadership concepts, patterns and theories.
It also covered public relations, scouting and boys’ development, problem-solving methods, youth participation in decision-making, planning methods, tools and techniques, the concept, styles and theories of scouting, protection from harm, and resource development.
The course also included how to plan and execute outdoor trips, including methods for navigation, setting up tents, secret signs, codes, map drawing, estimations, outdoor cooking, organized hiking, and report writing.


Umm Al-Qura University clinches top award

Updated 15 November 2024
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Umm Al-Qura University clinches top award

  • The recognition aligns with the university’s Strategic Plan 2027 objectives
  • The project aims to revolutionize education for faculty, students and administrative staff

MAKKAH: Umm Al-Qura University won the Best Educational Experience prize at the 2025 Saudi Customer Experience Awards.
Presented through a collaboration between the CX Forum, the Saudi CX Association and Awards International, the award recognizes the university’s excellence in enhancing the student experience and fostering an exceptional learning environment that adheres to global quality benchmarks.
The recognition aligns with the university’s Strategic Plan 2027 objectives, particularly in advancing teaching and learning initiatives. Central to the success is the Comprehensive Experience Project inaugurated by Prince Saud bin Mishaal bin Abdulaziz, deputy governor of Makkah Region. The project aims to revolutionize education for faculty, students and administrative staff.
The Saudi Customer Experience Awards stand as a premier platform for recognizing excellence in customer-centric innovations across the Kingdom’s various sectors.