Art in any form can serve many different purposes including making money or reviving dying skills. It can also help build cultural bridges and strengthen ties between nations.
Jida Choura’s business not only generates cash but preserves the 200-year-old Syrian embroidery techniques of breem and sarma, which she has been introducing to the younger generation of Saudis.
The 27-year-old’s startup, ByJida, offers products such as prayer mats and tablecloths.
Choura graduated from the University of the Arts London where she studied illustration and design and moved to Jeddah after getting married.
The initial aim of her venture is to raise awareness of the Syrian art in Saudi Arabia and then promote it on a global stage.
She got the idea for her business while furnishing her house in Jeddah with her own decorative designs.
“It is a tradition that when you get married, people come to your house to congratulate you. When my in-laws came over to my place, they asked me about the different decorative items in my house. To their surprise, I told them that I designed them myself,” Choura told Arab News.
Inspired, she started designing and creating different products for family and friends with people asking her to customize items to suit their needs and tastes.
As demand grew, she began looking for opportunities to work with textile companies and to hone her skills went to Syria in search of artisans experienced in embroidery.
However, due to the war in Syria, many people had fled the country and she was only able to find four people in the capital Damascus who still carried on the art. “Trying to find people to work with was the biggest challenge I had to face, as this is a dying art,” she said.
“Also, convincing the embroiders who were all in their 50s to work for a woman of my age was challenging. Some of the embroiders I was working with were called into war and shipping fabric from Syria to here was also a challenge.”
They focused on two types of embroidery; breem, which is done by hand with a silk and cane thread, and sarma, using cane thread and involving stuffing by hand to give the embroidery thickness.
Currently, her products are being sold in Homegrown, Crate, and via Instagram.
Choura said: “Every selection that we put out is something special. We have worked with Zahra Breast Cancer Association to raise awareness. Our collections usually depend on where I get my inspiration from, for instance, we did jewelry pouches which were inspired by the beautiful springs in Montreal.
“The one thing I am most proud of is raising awareness about this kind of embroidery in Saudi Arabia and being able to slowly make my brand grow. Another thing I am proud of is training young embroiders in Syria. In the end, the money that I get from my products, a huge part of it goes to keep the workshop operational and keeping the art alive.”
Choura added that she was hoping to expand her product range to include table runners and jewelry pouches.
Startup of the Week: Building bridges and reviving a dying skill
https://arab.news/ctwtf
Startup of the Week: Building bridges and reviving a dying skill
- They focused on two types of embroidery; breem, which is done by hand with a silk and cane thread, and sarma, using cane thread and involving stuffing by hand to give the embroidery thickness
Cumin has health benefits but always seek medical consultation first, says SFDA
- Herbs, like any substance with therapeutic effects, should be used with caution, the authority said
- Medical consultation is particularly recommended for those with blood clotting disorders or diabetes
RIYADH: Cumin offers notable health benefits and nutritional value, including aiding digestion and relieving gas, but it should not be used without seeking medical consultation, the Saudi Food and Drug Authority (SFDA) said on Thursday.
Cumin, particularly the Cuminum cyminum species, is an aromatic spice used as a seasoning in food and extracted for its oil for perfumes, and is also a popular remedy in traditional medicine.
But the SFDA emphasized that herbs, like any substance with therapeutic effects, should be used with caution.
"Medical consultation is essential, as certain herbs may interact with medications or affect nutrient absorption," the authority said in an advisory carried by the Saudi Press Agency.
The SFDA recommended adhering to the recommended daily intake of 1.5 to 3 grams of cumin, noting that one teaspoon is equivalent to 5 grams.
Cumin may interact with blood thinners and diabetes medications, potentially mimicking their effects and leading to complications, it said.
Medical consultation is particularly recommended for individuals with blood clotting disorders or diabetes, as well as pregnant and lactating women, the SFDA said.
It warned that cumin may induce uterine contractions, increasing the risk of premature birth, and could also affect hormonal balance during pregnancy.
Cumin may also cause acid reflux or diarrhea and could influence milk production in breastfeeding mothers, potentially leading to colic or diarrhea in infants, the advisory warned.
It further recommended discontinuing cumin consumption at least two weeks before any surgical procedure, as it may increase the risk of bleeding.
Saudi Arabia condemns attacks by ‘outlaw groups’ in Syria
RIYADH: Saudi Arabia has condemned the targeting of security forces and crimes by “outlaw groups” in Syria, a foreign ministry said early Friday.
“The Kingdom affirms its support for the Syrian government in its efforts to maintain security and stability and preserve civil peace,” the statement concluded.
Syrian forces were clashing with gunmen loyal to an Assad-era special forces commander in Latakia on Thursday, the province’s security director said, after authorities reportedly launched helicopter strikes.
The fighting killed 48 people on Thursday, a war monitor said.
The Syrian Observatory for Human Rights said the clashes in the coastal town of Jableh and adjacent villages were “the most violent attacks against the new authorities since Assad was toppled” in December.
Pro-Assad fighters killed 16 security personnel while 28 fighters “loyal” to ousted President Bashar Assad and four civilians were also killed, it said.
The fighting struck in the Mediterranean coastal province of Latakia, the heartland of the ousted president’s Alawite minority who were considered bastions of support during his rule.
Saudi FM participates in GCC-Jordan ministerial meeting
RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan participated on Thursday in the seventh GCC-Jordan joint ministerial meeting of foreign ministers in Makkah, the Saudi Press Agency said.
The meeting discussed regional issues including the Palestinian cause and the efforts made to achieve regional security and stability.
It also tackled ways of boosting GCC-Jordanian relations and supporting partnerships.
The meeting was headed by Kuwait’s Foreign Minister Abdullah Al-Yahya.
Saudi-Moroccan foreign ministers co-chair 14th session of joint committee in Makkah
MAKKAH: Saudi Minister of Foreign Affairs Prince Faisal bin Farhan, and Minister of Foreign Affairs, African Cooperation and Moroccan Expatriates Nasser Bourita co-chaired in Makkah the 14th session of the Saudi-Moroccan Joint Committee.
The event was attended by senior officials from ministries, government agencies and private-sector institutions from both sides.
The convening of the meeting reaffirms the strong ties between the two countries and aims to boost cooperation in all areas of common interest.
Both sides appreciated the efforts of the entities involved in the committee’s work to meet the aspirations of both leaderships. They also emphasized their commitment to strengthening cooperation across various fields to further elevate their strong relations.
Crackdown on environmental offenders in Saudi Arabia
RIYADH: The Special Forces for Environmental Security in Saudi Arabia took action in three separate incidents of environmental law infringement, the Saudi Press Agency reported.
The forces apprehended two citizens for environmental offences after they cut protective fencing and entered the Imam Turki bin Abdullah Royal Reserve without proper permits. The authorities have implemented statutory procedures against the offenders and referred them to the authorities.
In a separate incident, authorities arrested a Sudanese resident for environmental offences in the Makkah region, where he was caught burning waste illegally, causing soil pollution and environmental damage. Legal measures were taken against him before referring his case to the authorities.
Authorities also intercepted a Saudi citizen transporting one cubic meter of locally harvested firewood in the Riyadh region. Standard legal procedures were applied, and the confiscated materials were handed over to the relevant authorities.
According to official statements, penalties for cutting or damaging fences in protected areas can reach SR100,000 ($26,665), with offenders required to repair damages and pay compensation.
