Mastercard partnered with Saudia and Blossom Accelerator for the third season of its “Her Voice” mentorship program, empowering female entrepreneurs to attain lasting success.
The entities hosted three workshops across Jeddah, Riyadh, and Alkhobar, with more than 100 participants across all the cities. Each workshop enabled the opportunity to foster connections among women from across the Kingdom, offering participants access to all-important learning and networking. A competition held at each workshop also provided the opportunity for one winner from each city to be granted the mentorship program.
Reima Sras, founder of Buthoor Tech; Munirah Alkadi, founder of Mawsim; and Sarah Albaiz, founder of Qantara Studio; were selected as the competition’s three winners, each being enrolled in the innovative “Her Voice” program facilitated by Blossom Accelerator.
Each participant was evaluated based on leadership, product viability in the market, business model strength, and other key criteria.
“As more Saudi women take the reins of leadership and drive the future of the Kingdom’s SME space, we must work to ensure that we continue pioneering innovative programs that bridge the entrepreneurship gender gap,” said Maria Medvedeva, country manager, Saudi Arabia, Mastercard. “At Mastercard, we believe collaboration is crucial to launching the effective platforms required to accomplish this goal, and we are pleased to have partnered with Saudia and Blossom Accelerator to empower even more women for Season 3 of ‘Her Voice.’ We look forward to seeing our mentees grow, flourish and thrive, realizing their considerable potential and serving as champions of Saudi female excellence.”
Essam Akhonbay, vice president of marketing at Saudia, said: “As Saudi Arabia’s national flag carrier, we are deeply invested in the nation’s future and believe women are central to its success.”
Through ‘Her Voice,’ we empower female entrepreneurs to thrive, inspiring future generations and creating pathways for small businesses to prosper. By showcasing their remarkable stories on our in-flight entertainment system, we not only highlight their achievements but also reinforce Saudia’s commitment to promoting local content that fuels economic growth and social progress.”
“At Blossom Accelerator, we are proud to be a global leader in driving inclusive innovation, recognizing that diverse perspectives are key to unlocking economic potential and maximizing investment returns. Our mission is to empower female-led startups across the globe, equipping them with the essential tools and resources to excel in the competitive digital economy,” said Emon Shakoor, CEO and founder.
This season focused on connecting people to their passions, with each episode exploring a different passion point, namely: gaming, tech, sustainability, culinary, and sport. Over the course of each interview, guests recounted their personal and professional journeys in their own voices in conversation with the host, renowned Saudi actress and broadcaster Danyah Shafei.

BAKU, Azerbaijan: Developed nations should pay $300 billion a year by 2035 to help poorer countries deal with climate change, according to a new draft deal from UN climate talks published early on Sunday, after an earlier target of $250 billion was rejected.
Reuters previously reported that the European Union, the United States and others wealthy countries would support the $300 billion annual global finance target in an effort to end a deadlock at the two-week summit.
The document, described as a draft decision rather than a draft negotiating text like previous iterations, said nations had decided to set a goal “of at least $300 billion per year by 2035 for developing country Parties for climate action.”
The decision would need to be adopted by consensus before becoming final.
The COP29 climate conference in the Azerbaijan capital Baku had been due to finish on Friday, but ran into overtime as negotiators from nearly 200 countries struggled to reach consensus on the climate funding plan for the next decade.
At one point delegates from poor and small island nations walked out of talks in frustration over what they called a lack of inclusion, and amid concerns fossil fuel producing countries were seeking to water down aspects of the deal.
The summit cut to the heart of the debate over the financial responsibility of industrialized countries, whose historical use of fossil fuels has caused the bulk of greenhouse gas emissions, to compensate others for the damage wrought by climate change.
It also laid bare the divisions between wealthy governments constrained by tight domestic budgets and developing nations reeling from the costs of worsening storms, floods and droughts.
Fiji’s Deputy Prime Minister Biman Prasad told Reuters he was optimistic for an eventual agreement in Baku.
“When it comes to money it’s always controversial but we are expecting a deal tonight,” he said.
The new goal is intended to replace developed countries’ previous commitment to provide $100 billion per year in climate finance for poorer nations by 2020. That goal was met two years late, in 2022, and expires in 2025.
A previous $250 billion proposal drawn up by Azerbaijan’s COP29 presidency was rejected as too low by poorer countries, which have warned a weak deal would hinder their ability to set more ambitious greenhouse gas emissions cutting targets.
Countries also agreed Saturday evening on rules for a global market to buy and sell carbon credits that proponents say could mobilize billions of dollars into new projects to help fight global warming.

What counts as developed nation?
Negotiators have been working to address other questions on the finance target, including who is asked to contribute and how much of the funding is provided as grants, rather than loans.
The roster of countries required to contribute — about two dozen industrialized countries, including the US, European nations and Canada — dates back to a list decided during UN climate talks in 1992.
European governments have demanded others join them in paying in, including China, the world’s second-biggest economy, and oil-rich Gulf states.
Donald Trump’s US presidential election victory this month has also cast a cloud over the Baku talks.
Trump, who takes office in January, has promised to again remove the US from international climate cooperation, so negotiators from other wealthy nations expect that under his administration the world’s largest economy will not pay into the climate finance goal.
A broader goal of raising $1.3 trillion in climate finance annually by 2035 — which would include funding from all public and private sources and which economists say matches the sum needed — was included in the draft deal.