Fahd Hamidaddin, CEO and board member of the Saudi Tourism Authority
Updated 26 June 2020
Arab News
Fahd Hamidaddin is the CEO of and board member of the Saudi Tourism Authority.
He is responsible for delivering on the authority’s mandate to build domestic and inbound visitation by developing, packaging and distributing tourism offerings in collaboration with the industry. He also oversees the development of the Visit Saudi destination brand and the monitoring of visitor experiences.
Before taking on his current role, Hamidaddin served as chief of investment, strategy and tourism marketing officer for the Saudi Ministry of Tourism. He played a leading role in launching the electronic visa and introducing the Visit Saudi brand with a global campaign that established the Kingdom as the world’s most exciting new tourism destination.
The Saudi Ministry of Tourism recently launched the “Saudi Summer” initiative in an effort to resume and promote domestic tourism activities in the Kingdom.
During a virtual press conference on Wednesday, Hamidaddin said 81 percent of Saudis are unwilling to travel outside the Kingdom this summer, according to an extensive survey on tourism. The ministry is working to empower local businesses in the industry and help them overcome the impact of the COVID-19 outbreak.
“The pandemic has left people feeling stifled. Our role is to turn that feeling into something that could help them relax. People just want to breathe right now,” he said.
Previously, Hamidaddin was chief commercial officer at King Abdullah Economic City (KAEC) beginning in 2012. His responsibilities included the company’s marketing, corporate communications, and sustainable development groups. He also led the city’s customer experience, investment promotions, and activation, and strengthened KAEC’s strategic partnership with key media outlets to help promote it as a residential and business destination.
Before joining KAEC, Hamidaddin was chief of marketing and competitiveness at the Saudi Arabian General Investment Authority (SAGIA), where he won five international awards for communications, advertising campaigns and online marketing strategy.
In addition to sitting on the board of the Saudi Tourism Authority, Hamidaddin is also a member of the board of trustees for the Prince Mohammad bin Salman College for Business and Entrepreneurship, the board of the General Authority for Conventions and Exhibitions and several government committees.
4th Global Ministerial Conference on Antimicrobial Resistance kicks off in Jeddah
Three-day conference aims to enhance international efforts to confront challenges associated with antimicrobial resistance
Updated 59 min 24 sec ago
Arab News
RIYADH: The fourth high-level Global Ministerial Conference on Antimicrobial Resistance kicked off in Jeddah on Thursday under the theme “From declaration to implementation – accelerating actions through multi-sectoral partnerships for the containment of AMR.”
The three-day conference, being held under the patronage of the Ministry of Health, includes ministers of health, environment and agriculture from various countries, besides the participation of a number of heads of international organizations such as the World Health Organization, the Food and Agriculture Organization, the World Organization for Animal Health, and non-governmental organizations such as the Bill and Melinda Gates Foundation, in a move to enhance international efforts to confront the escalating challenges associated with antimicrobial resistance, which has become a threat to global health.
Saudi Minister of Health Fahd Al-Jalajel stressed that the conference is an opportunity for the international community to commit to a unified roadmap and set clear guidelines that will help address the increasing drug resistance in humans and animals.
Antimicrobial resistance poses a threat to all age groups, as it affects human, animal and plant health, as well as the environment and food security.
To curb the spread of antimicrobial resistance, the minister explained that we must adopt a comprehensive approach that systematically addresses the challenges that hinder progress, including sharing best practices, innovative financing initiatives, and developing new tools to combat antimicrobial resistance, stressing that the meeting is a vital opportunity to strengthen our collective global response to the risks of this growing “silent epidemic.”
Director General of the World Health Organization Dr Tedros Adhanom Ghebreyesus said that antimicrobial resistance is not a future threat but a present one, making many of the antibiotics and other medicines we rely on less effective, and routine infections more difficult to treat.
He praised Saudi leadership in hosting the conference, stressing that the world must work together across a range of sectors, health, environment and agriculture, to stop the spread of antimicrobial resistance.
He pointed out that the Jeddah meeting will help coordinate global efforts across diverse ecosystems, including human, animal and agricultural health, in addition to protecting the environment.
A number of countries have already resorted to imposing laws that prevent the dispensing of antibiotics in pharmacies without a prescription, and the use of antibiotics in animal farms such as poultry and livestock has been regulated in a bid to slow resistance.
Saudi and British defense ministers hold talks on cooperation and Middle East security
Prince Khalid bin Salman and John Healey discuss ‘joint efforts to address regional challenges’ and ‘shared vision’ for regional and international security and stability
Updated 15 November 2024
Arab News
RIYADH: The defense ministers of Saudi Arabia and the UK held talks on Thursday on cooperation between their nations and efforts to bring stability to the Middle East.
During their meeting in Riyadh, Prince Khalid bin Salman and John Healey discussed the “Saudi-British strategic partnership and explored avenues to enhance defense cooperation,” the Saudi Press Agency reported.
Prince Khalid said: “We also discussed our joint efforts to address regional challenges, as well as our shared vision to promote regional and international security and stability.”
Ahead of the talks, the British Defense Ministry said Healey would “reaffirm the UK’s commitment to a future-facing defense relationship with the Kingdom of Saudi Arabia. The defense secretary will build on the decades-long defense relationship between the (countries) to enhance cooperation on shared security priorities.”
Healey, making his first visit to Riyadh since becoming defense minister following the Labour Party’s election victory in July, was also expected to discuss with Prince Khalid the ongoing efforts to secure ceasefire agreements in Gaza and Lebanon.
Earlier on Thursday, Healey met in Ankara with Yasar Guler, his counterpart in Turkiye, a NATO ally.
Ancient organic farming practices in Taif feed growing industry
Closed-loop farming supports environment
Rising Saudi demand for organic products
Updated 15 November 2024
Arab News
RIYADH: Organic farming in Taif province’s villages and its serene mountain and valley farms represents a continuation of an ancient tradition.
This approach avoids synthetic fertilizers and pesticides, ensuring that farms do not damage their surrounding environment, according to the Saudi Press Agency.
Inherited organic farming wisdom from previous generations boosts the health of consumers and the vitality of soil, water, plants, and wildlife.
The farming methods practiced in Taif involve a closed-loop system in which animal and plant waste is recycled into natural fertilizers.
Abdullah Saed Al-Talhi, an 80-year-old Saudi farmer, has been farming in terraced fields in Taif's in the Al-Shafa mountains since he was young. (SPA)
This approach supports crop cultivation and animal husbandry, aligning with Saudi Arabia’s Vision 2030’s food security and sustainability objectives.
Drawing upon his years of experience tending terraced fields in the Al-Shafa mountains, 80-year-old farmer Abdullah Saed Al-Talhi told the SPA that organic agriculture is a fast-growing industry.
“Consumer demand for nutritious organic products is reshaping our industry,” he explained.
“Working these mountain terraces has taught me that organic farming is more than a cultivation method — it is our legacy to future generations, ensuring sustainable food production for years to come.”
“Organic farming operates through two distinct approaches,” Al-Talhi said. “We have protected greenhouse cultivation and open-field farming, but both share the same fundamental principle: producing pure food without chemical interventions.”
He emphasized that this natural approach encompasses every aspect of farming — from soil enhancement and seed selection to pest control methods.
“The Ministry of Environment, Water and Agriculture has spearheaded remarkable efforts to advance organic farming in Taif,” he added.
The ministry offers instructional programs to budding organic farmers, supporting the establishment of new farms, increased production from existing farms, and the import and export of organic products.
Other support from the ministry includes securing certification to ensure the credibility of products in Saudi and international markets.
Speaking at a recent organic market event in Taif, Al-Talhi said: “The market for organic products is experiencing remarkable growth.”
Light fantastic: Countdown begins to Noor Riyadh 2024
Event ‘embodies the essence of striving toward new horizons,’ curator says
World’s largest light art festival gets underway on Nov. 28
Updated 14 November 2024
Hebshi Alshammari
RIYADH: The start of this year’s Noor Riyadh Festival is now just two weeks away and preparations for the annual event are well underway.
Launched in 2021, the festival is a celebration of light and the arts and includes contributions from leading Saudi and international artists. It also features community activities, workshops, discussions and shows.
Billed as the largest light art festival in the world, Noor Riyadh is part of the broader Riyadh Art initiative and aims to support and inspire young artists to drive the Kingdom’s creative economy.
This year’s theme is “Light Years Away” and a host of activities are planned at three key locations — King Abdulaziz Historical Center, Wadi Hanifa and Diriyah’s JAX District — between Nov. 28 and Dec. 14.
The title is inspired by the Thuraya star cluster, which has long been a guiding light and symbol of aspiration, according to Dr. Effat Abdullah Fadag, the curator of Noor Riyadh 2024 and board member of the Visual Arts Commission.
“This year’s theme explores our journey from Althara, or Earth, toward Althuraya, or the stars, celebrating how art can bridge the physical and metaphysical,” she told Arab News.
“‘Light Years Away’ is a theme that embodies the essence of striving toward new horizons, where light is used as a metaphor for hope, creativity and resilience.
“We want the audience to feel connected to the stars above and the Earth below, experiencing how art can unite diverse elements such as science, technology, philosophy and spirituality, fostering a shared sense of inspiration and identity.”
Dr. Effat Abdullah Fadag, an artist and artistic curator, is a member of the Board of Directors of the Visual Arts Commission. (Supplied)
Among the 60 artworks on offer this year are sculptural light installations and laser shows from artists like Ali Alruzaiza and Javier Riera, who use light to reimagine iconic sites like Murabba Palace.
“The works of artists like Saad Al Howede, Kimchi and Chips explore our relationship with the environment, challenging us to reflect on our impact on the Earth,” Fadag said.
“The landscapes of Wadi Hanifa serve as a living canvas, inviting the audience to consider how we can preserve the environment and the beauty of our natural heritage.
“The JAX District is a hub for innovation, experimentation and digital creativity. Originally an industrial area, it has now transformed into a space that bridges art and technology. Here, traditional and modern techniques converge in an environment that supports the creative economy.”
Fadag said she hoped visitors would leave the festival with a renewed sense of curiosity and wonder.
“The Noor exhibition reminds us that, as individuals, we aspire to connect and engage. Art and light have the power to bring us together, inspire us and illuminate new paths forward.
“I believe these experiences will remain alive long after the festival ends, encouraging visitors to carry the festival’s light with them and continue exploring their own journeys, connecting the Earth to the sky in their unique ways.”
How a Saudi software developer is revolutionizing road safety with his AI driver-assist system
Nasser Al-Khaldi is the mastermind behind a driver-assist system that performs well in congestion and makes roads safer
Developed by Comma.ai, the system incorporates AI-driven real-time analysis, using cameras and radar to prevent collisions
Updated 14 November 2024
SALEH FAREED
JEDDAH: Nasser Mansour Al-Khaldi is the researcher and automotive expert behind the Saudi-made version of an innovative artificial intelligence self-driving system that can be fitted to regular cars.
A native of Taif province, his passion for technology started at a young age through attempts to customize video games — including hacking his Xbox 360.
Since 2015, he has been focusing on autonomous driving technology — self-driving systems powered by AI. In 2023, the results of his efforts became apparent when he launched the first autopilot system in the Kingdom.
Al-Khaldi and his team — in cooperation with their partner, California-based startup Comma.ai — have developed an open-source software that runs the system, allowing motorists to install a driver-assist feature. The software enables the car to drive itself on motorways, staying in one lane and keeping a safe distance from the car in front, and to follow the vehicle immediately in front in traffic without human assistance.
“It took me around five years to develop a device that records vehicle data in order to analyze it and add more advanced safety and smart driving systems to existing vehicles on the market,” Al-Khaldi told Arab News.
“Yes, it is made in collaboration with our partner in the US, but we upgraded our own version and it has more features. So, you can say it is ‘made in Saudi Arabia’ by a very intelligent Saudi team,” he added.
DID YOUKNOW?
• The Saudi-made AI driver-assistance system was trained on over 100 million miles.
• It incorporates AI-driven real-time analysis, using cameras and radar to prevent collisions.
• It is compatible with more than 64 car models not supported by Comma.ai’s original tech.
• The Saudi-made device has been exported to the US, Europe, Africa, and the Arab world.
Although the base technology, Open Pilot, was developed by Comma.ai, Al-Khaldi explained that his version has been significantly developed to align with local needs, expanding compatibility to work with more than 64 car models not supported by the original.
The Saudi programmer also developed the autonomous driver technology to function at low speeds, improving its effectiveness in the stop-start traffic that is common in the Gulf region.
He explained that the self-driving device “leverages AI and remote sensing technology to continuously analyze and understand the vehicle’s surroundings.”
Aside from developing Saudi Arabia's first autopilot system, Nasser Mansour Al-Khaldi is the researcher also developed the autonomous driver technology to function at low speeds, improving its effectiveness in the stop-start traffic. (Supplied)
The unit has been on the Saudi market for about a year and a half, and approximately 500 have been sold, according to Al-Khaldi.
“In addition to our presence in the Saudi market, we have also exported our device — which can be adapted to almost any modern car — to the US, Europe, Africa and other parts of the Arab world,” he added.
Arab News joined 29-year-old Al-Khaldi to experience the driver-assistance system, which is installed in his Toyota Highlander. We began the ride on the highway north of Jeddah.
The results were impressive. From the driver’s seat, with his hands removed from the steering wheel, Al-Khaldi said: “At this point our (system) can handle all types of curves. On the highway, you can drive for hours without any user intervention. I just drove from Taif to Jeddah on curvy, hilly roads without any user intervention.”
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Al-Khaldi said that the system integrates multiple components to provide “a safe and efficient autonomous driving experience,” controlling steering, acceleration, and braking. It uses open-source AI technology, trained on over 100 million miles and able to adapt to a variety of driving conditions.
“The system relies on high-resolution cameras and radar sensors to detect lanes, track nearby vehicles, and analyze data in real time. This analysis helps prevent collisions and ensures the vehicle stays in its lane,” he explained.
“One of our customers who lives in the US installed our device in his car and recently, while driving down a long stretch of highway heading to another state, he lost consciousness and the car drove itself for two hours until he woke up. He later messaged us and expressed his thanks for our device’s reliability,” he added. “Following this event, the system received an enhanced safety update. Now, if the driver’s eyes remain fixed and unresponsive, signaling potential loss of consciousness, the system prompts the driver to touch the steering wheel, providing an additional layer of safety during medical emergencies like seizures or sudden loss of consciousness.”
Inspired by his team's successes, Nasser Mansour Al-Khaldi now envisions a future where AI powers self-driving cars across the Kingdom. (SPA photo)
According to the US website Consumer Reports, Open Pilot is currently the most advanced driver-assistance system (ADAS) on the market.
Al-Khaldi and his team are now exploring ways to tailor the system to various levels of driving experience. “I think we’ll find better ways of doing it that will be simpler and allow more users access to the technology,” he said.
Al-Khaldi envisions a future where AI powers self-driving cars across the Kingdom. He said: “Saudi Arabia has an ambitious vision that embraces artificial intelligence technologies. Self-driving has become one of the most important AI tools.”
