Startup of the Week: Promoting creativity in a fun way

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Noura Al-Yahya
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Updated 28 July 2020
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Startup of the Week: Promoting creativity in a fun way

  • The studio offers special fashion design boxes containing different items with instructions

People are blessed with different talents and skills. It is important to identify and hone them from an early age.
The old education system, unfortunately, was not designed to identify individual talent. In fact, it was meant to produce people with a certain skill set, and believed in the one-size-fits-all approach, which is very detrimental to individual growth.
However, things around the world are changing. Different systems and programs are being introduced to do away with the old. Schools are introducing different ways to encourage children to express themselves and showcase their talents. In addition to schools, individuals and organizations are also taking initiatives to help identify and promote talent using new methods.
 NY Art Studio is one of those places, where young girls enjoy their time while learning art through workshops conducted by Noura Al-Yahya, the studio’s owner.
Al-Yahya told Arab News that the workshops were multi-thematic, but all related to painting.
“I felt that drawing fashion sketches had the biggest turnout. Therefore, I decided to make all the workshops related to fashion,” she said.
Al-Yahya opened the studio in March 2019. “When I opened, I started training kids and adults — the response was great.”
She grew up in an environment that encouraged children to try out new things and to freely express their creativity.
“My parents discovered my hobby when I was 5 years old (I used to paint on house floors) and they were not bothered about it at all. They started supporting my hobby by providing me the tools required for painting,” Al-Yahya said.
“At the age of 16, my mother encouraged me to launch a small project to present my paintings and my artwork. At that young age, I started participating in exhibitions,” she said.
Her education in law did not prevent Al-Yahya from following her passion. “In college, I did not give up, I went to drawing workshops and developed my skills by watching YouTube videos and reading books. While at the university, I decided to attend ‘Training of Trainers’ courses. I worked on training kids in painting and took advantage of my free time in college.
“I started conducting small workshops for young girls at rented spaces. The drawing training was very interesting for me, so I continued to train young girls more often (because my workshops became well-known) and I specialized more in drawing fashion sketches,” she said.
“I got tired of renting halls and transferring materials, so my father suggested that I open my own studio,” she added.
Al-Yahya said her mother supported her financially and morally, and became her partner in the studio, and that she started to help her with administrative matters.
The studio offers special fashion design boxes containing different items with instructions. Al-Yahya said the boxes were an instant hit, and that she sold some 300 in just 5 days.
“Most of the feedback I got from mothers was that their girls really enjoyed their time, it kept them away from their electronic devices and they wanted to order more boxes,” she said.
 Talking about the impact of the coronavirus disease (COVID-19) pandemic on her activities, Al-Yahya said she sent simple images for girls to continue practicing at homes.
A year after Al-Yahya opened her studio, she decided to launch a fashion line for dresses and jellabiyas.
“The line was launched a few days before the pandemic broke out, but it proved to be very successful. I named it Rue by NY,” she added.
The studio is now open for workshops. To register, follow the studio’s account on Instagram @nyartstudio1.

 


Saudi minister holds talks with Chinese, EU officials on climate, global issues 

Updated 25 May 2025
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Saudi minister holds talks with Chinese, EU officials on climate, global issues 

RIYADH: Saudi Arabia's Minister of State for Foreign Affairs and Climate Envoy Adel Al-Jubeir received China's Special Envoy for Climate Change Liu Zhenmin in Riyadh on Sunday.

During the meeting, they discussed strengthening cooperation in climate action and environmental conservation, along with other topics of mutual interest.

Both officials also reviewed the Kingdom’s ongoing initiatives and achievements in this field, the Saudi Press Agency reported.

In a separate meeting, Al-Jubeir received the deputy secretary-general for political affairs at the European External Action Service, Olof Skoog, and his accompanying delegation.

The meeting reviewed international developments and the efforts being made to address them, in addition to discussing topics of mutual interest.


Sheikh Saleh bin Humaid to deliver Arafah sermon during Hajj 2025

Sheikh Saleh bin Humaid will deliver the Arafah sermon during this year’s Hajj. (@PRAGOVSA)
Updated 25 May 2025
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Sheikh Saleh bin Humaid to deliver Arafah sermon during Hajj 2025

  • The day of Arafah (the 9th of Dhul Hijjah) is widely considered the pinnacle of Hajj, marking the most important day for pilgrims
  • The sermon is delivered from Masjid Al-Nimra on Mount Arafat before Dhuhr and Asr prayers are performed together on Dhul Hijjah 9

RIYADH: Sheikh Saleh bin Humaid will deliver the Arafah sermon during this year’s Hajj, the Presidency of Religious Affairs announced on Sunday.

The day of Arafah (the 9th of Dhul Hijjah) is widely considered the pinnacle of Hajj, marking the most important day for pilgrims. Muslims around the world who are not performing the pilgrimage mark the day by fasting and engaging in worship.

The sermon is delivered from Masjid Al-Nimra on Mount Arafat before Dhuhr and Asr prayers are performed together on Dhul Hijjah 9.

Head of Religious Affairs of the Grand Mosque and the Prophet’s Mosque Sheikh Abdulrahman Al-Sudais thanked King Salman and Crown Prince Mohammed bin Salman for the appointment.

The appointment underscores the Kingdom’s global religious leadership, reflects its continued support for religious institutions, and exemplifies the leadership’s care for the two holy mosques, the presidency said.


Saudi deputy FM receives EU official in Riyadh

Updated 25 May 2025
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Saudi deputy FM receives EU official in Riyadh

  • A meeting was also held as part of the third round of political consultations between Saudi Arabia and the EEAS

RIYADH: Saudi Deputy Minister of Foreign Affairs Waleed Elkhereiji received Olof Skoog, deputy secretary-general for political affairs at the European External Action Service, and his accompanying delegation, in Riyadh on Sunday.

During the meeting, they discussed bilateral relations between the Kingdom and the EU and other topics of common interest, the Foreign Ministry wrote in a post on X.

A meeting was also held as part of the third round of political consultations between the Kingdom and the EEAS. Senior officials from both sides participated in the session, chaired by Raed bin Khalid Qarmli, director-general of the general directorate of policy planning at the Saudi Foreign Ministry, with Skoog representing the European side.

 


Pakistani ambassador to Saudi Arabia meets with CEO of Diriyah Gate Development Authority

Ahmad Farooq, Pakistan’s ambassador to Saudi Arabia, meets with Jerry Inzerillo, CEO of Diriyah Gate Development Authority.
Updated 25 May 2025
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Pakistani ambassador to Saudi Arabia meets with CEO of Diriyah Gate Development Authority

  • The meeting focused on strengthening Saudi-Pakistani ties in the field of heritage and culture

RIYADH: Ahmad Farooq, Pakistan’s ambassador to Saudi Arabia, met with Jerry Inzerillo, CEO of Diriyah Gate Development Authority in Riyadh.

The meeting focused on strengthening Saudi-Pakistani ties in the field of heritage and culture, the Pakistani Embassy wrote in a post on X on Sunday.

The ambassador presented Inzerillo with a painting from his own Diriyah-themed series, created to celebrate the Kingdom’s history and heritage.

He also presented him with a made-in-Pakistan FIFA-standard football “symbolizing Pakistan’s craftsmanship and the mutual spirit of friendship.”


Saudi reserve engages pilgrims on biodiversity

Updated 25 May 2025
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Saudi reserve engages pilgrims on biodiversity

  • Pilgrims were welcomed at Al-Shuqaiq in the Jouf region, where more than 4,000 gifts reflecting the reserve’s history and conservation efforts were distributed

RIYADH: Hajj pilgrims arriving in the Kingdom by land were introduced to projects and initiatives of the King Salman bin Abdulaziz Royal Reserve Development Authority.

The initiative aims to enhance biodiversity, restore vegetation and breed endangered species to create a more sustainable natural environment.

The authority also distributed educational brochures to raise awareness about environmental preservation, the Saudi Press Agency reported.

Pilgrims were welcomed at Al-Shuqaiq in the Jouf region, where more than 4,000 gifts reflecting the reserve’s history and conservation efforts were distributed.

Visitors were informed about the reserve’s environmental heritage, biodiversity, and commitment to sustainable ecological stewardship, the SPA added.

The authority works to preserve biodiversity by protecting habitats and creating safe environments for wildlife and plants to thrive.

Its achievements include planting more than 2.4 million trees, scattering four tonnes of native seeds and rehabilitating 250,000 hectares of degraded land.

The reserve hosts more than 290 documented bird species — about 58 percent of those recorded in the Kingdom — and includes five internationally recognized important bird areas.

Covering 130,700 sq. kilometers, the King Salman Reserve is the largest natural terrestrial reserve in the Middle East, spanning four administrative regions: Jouf, Hail, Northern Borders, and Tabuk.