TikTok grows in GCC despite global controversy

the most popular TikTok influencers in the GCC have emerged on the platform itself rather than crossing over from more established social media channels, such as Instagram. (Shutterstock)
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Updated 01 September 2020
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TikTok grows in GCC despite global controversy

Short-form mobile video platform TikTok is seeing phenomenal growth across the Gulf Cooperation Council (GCC), with the app ranking among the top downloads in regional Apple and Google Play Stores despite the controversy surrounding the Chinese-owned platform in the US and elsewhere.

TikTok App Store Rankings, August 1, 2020

Country

Apple App Store

Google Play Store

UAE

6

3

Bahrain

8

5

Kuwait

6

6

Oman

4

3

Qatar

6

7

KSA

3

5

                                            Source: similarweb.com

The region’s top content creators are continuing to grow their follower base and generate fan engagement.

Latest figures from analytics and technology consultancy Anavizio, which has been tracking TikTok’s growth in the GCC throughout this year, shows that new influencers on the platform are enjoying phenomenal fan growth, with a number of top content creators from Saudi Arabia and the UAE increasing their fanbase by a million or more between February and August. This includes influencers such as UAE-based Sarahh Miladd (@sarahhmiladd), who has seen her fanbase surge from 4 million in February to 6.6 million as of mid-August, with an average of 126,000 hearts and 2,000 comments per video.

Influencers in other GCC countries, while perhaps not seeing the same follower growth numbers in absolute terms due to smaller fanbases, are nevertheless seeing incredible growth in percentage terms.

TikTok Follower Growth (select GCC Influencers)

Country

Username

Feb 2020

Jul 2020

Aug 2020

% Change
(Feb-Aug)

UAE

@ jumana_khan_

7,300,000

8,300,000

8,400,000

15%

UAE

@ sarahhmiladd

4,000,000

6,200,000

6,600,000

65%

Saudi Arabia

@ a5_l

1,300,000

2,900,0002

3,000,000

131%

Saudi Arabia

@dooj214

1,200,000

2,400,000

2,600,000

117%

Bahrain

@hamood_90

648,700

1,500,000

1,600,000

147%

Bahrain

@khay.33

396,200

864,200

876,700

121%

Oman

@iqrahussainshaikh

291,700

432,800

549,600

88%

Kuwait

@moon.toon

291,200

325,800

486,300

67%

Kuwait

@lucita_consumisyon

152,600

204,900

260,100

70%

Source: TikTok

As seen from the table above, influencers have continued to increase their fanbase between July and August despite an executive order from the US that could see TikTok banned in the country or the recent prosecution of five TikTokers in Egypt for indecency.

Of note is that the most popular TikTok influencers in the GCC have emerged on the platform itself rather than crossing over from more established social media channels, such as Instagram. This new breed of influencers by and large appears to be younger than on other platforms and more in tune with TikTok’s Generation Z audience.

Beauty industry mogul Huda Kattan (@hudabeauty) is one of the few celebrities or influencers to have successfully crossed over, ranking among the top UAE-based TikTok influencers with 2.1 million followers (although this pales in comparison to her 47 million Instagram followers).

However, this is not for a lack of trying; many GCC celebrities and established influencers have flocked to TikTok over the past year. It may therefore simply be a question of time before the better-known personalities establish themselves on the app. Examples include Saudi Arabian TV personality Lojain Omran (@lojain_omran), with 9 million followers on Instagram compared to 66,000 on TikTok, or Emirati singer Ahlam Al-Shamsi (@ahlamalshamsi), who has 12 million Instagram followers and just under 140,000 on TikTok.

At the same time, the more successful cross-over influencers who have gained a million or more followers on TikTok — such as Huda Kattan, Saudi fashion model Model Roz (@modelroz, 1.4 million TikTok followers) or Emirati internet couple Khalid & Salama (@khalidandsalama, 1.7 million followers on TikTok) — are in a race against the new TikTok stars who remain a step ahead by continuing to rapidly grow their follower base.

However, one must also bear in mind the format and lighthearted nature of content on TikTok. New influencers on the platform are all highly innovative content creators, putting out skits and routines on a range of topics such as fashion, beauty, comedy or dance. While these subjects, particularly fashion and beauty, align with the interests of popular influencers on other platforms, the key is to package the content in a way that appeals to the generally younger audience on TikTok.

Creating the right content and presenting it in new and engaging ways applies as much to brands as it does to celebrities and mainstream influencers. Brands in the GCC region have yet to take to TikTok in a big way, with product promotions making up just 1 percent out of a sample of 8,000 influencer posts analyzed by Anavizio.

TikTok as a whole is popular among Generation Z, whose members have strong notions about such things as brand purpose and who may not necessarily engage with content that is blatantly promotional. Should brands, therefore, wish to capitalize on the TikTok growth trend, they would need to tweak their existing influencer marketing strategy to suit the platform, focusing on whom they want to reach and speaking their language.

At the same time, brands need to allow influencers creative license to create content in their own unique styles, which fans have come to love and expect. While this would need to be done within agreed parameters that protect a brand’s image and reputation, seeking too much control stifles creativity, rendering influencer marketing ineffective and backfiring among the intended audience. On no platform is this more important than TikTok, where success is so tightly linked with creativity.

However, prior to taking the TikTok plunge, the bigger question for brands will be the fate of the platform in the US. While Tiktok’s global problems have not yet had an impact on its usage and growth in the Middle East, it would be prudent for brands to take a wait-and-see approach over the next few months. If, for instance, American companies are banned from dealing with TikTok, as the recent White House executive order suggests may happen, then the app will presumably be removed from the Apple and Google app stores. Such a development would obviously have a worldwide impact irrespective of any given government’s stance on the matter. Nevertheless, that should not stop brands who would otherwise be willing to enter the TikTok fray from starting to think creatively about how to engage on the platform once the time is right.

The research is based on a sample of 8,000 videos posted by the most popular TikTok users — based on follower numbers — in each of the six GCC countries between January 15 and August 15, 2020.


Media watchdogs condemn ‘concerning’ Haaretz boycott by Israeli government

Updated 26 November 2024
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Media watchdogs condemn ‘concerning’ Haaretz boycott by Israeli government

  • Committee to Protect Journalists says tactic is ‘disturbing evidence’ of efforts to prevent coverage of Gaza war
  • Haaretz publisher Amos Schocken critical of Israeli policies, prompting government call for restrictions on left-leaning paper

LONDON: Media watchdogs have strongly criticized the Israeli government’s decision to boycott Haaretz, one of the country’s oldest and most critical newspapers, calling it a troubling blow to media freedom and pluralism.

“We are extremely concerned over Israel’s authoritarian drift that undermines media pluralism and the public’s right to know,” said IFJ General Secretary Anthony Bellanger, who called on “the government to review its decision and stop damaging press freedom in the country by boycotting a newspaper.”

Jodie Ginsberg, CEO of the Committee to Protect Journalists, labeled the boycott “deplorable” and accused Israel of intensifying its restrictions on critical media. “Israel’s increasing deployment of restrictions on critical media is further disturbing evidence of its efforts to prevent coverage of its actions in Gaza,” she said.

The Israeli government unanimously approved a proposal on Nov. 24 by Communications Minister Shlomo Karhi to halt all government advertising in and communication with Haaretz.

The decision effectively boycotts the left-leaning outlet, citing comments by publisher Amos Schocken, who had earlier called for sanctions against Israel and referred to Palestinian resistance groups as “freedom fighters.”

Schocken, who has led the paper for over three decades, later clarified that he did not include groups like Hamas in his reference to freedom fighters, emphasizing his support for nonviolent resistance.

Despite this, Haaretz faced significant backlash, publishing an editorial distancing itself from his remarks.

Karhi defended the government’s move, saying Israel “cannot fund a newspaper whose publisher calls for sanctions against the state and supports its enemies during wartime.”

He has previously accused Haaretz of propagating “anti-Israel propaganda” and called for financial penalties against the paper.

The boycott comes amid wider concerns over media freedom in Israel.

Critics point to the introduction of laws like the so-called “Al Jazeera law,” which allows temporary bans on foreign media deemed a national security risk, and ongoing attempts to privatize the public broadcaster Kan.

“Communications Minister Shlomo Karhi, who follows the hardline stances of the Likud party, is leveraging the ongoing war — the longest in the country’s history — to silence voices that criticise the far-right coalition in power,” said Paris-based media watchdog Reporter Without Borders.

The Paris-based watchdog added that such measures will have “lasting, detrimental effects on Israel’s media landscape.”

In response, Haaretz described the government’s actions as an attempt to “silence a critical, independent newspaper,” vowing to continue its reporting despite the restrictions.


Israeli ministers advance bill to privatize Kan, shutting down country’s last public broadcaster

Updated 26 November 2024
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Israeli ministers advance bill to privatize Kan, shutting down country’s last public broadcaster

  • Communications Minister Shlomo Karhi says public broadcast is ‘obsolete,’ no longer serves its original purpose of addressing Israel’s multiculturalism
  • Critics argue bill ‘fundamentally alters Israeli media,’ could lead to punitive measures against media

LONDON: Israeli ministers have approved a controversial bill to privatize the country’s public broadcaster, the Israeli Public Broadcasting Corporation (Kan) within two years, effectively eliminating Israel’s last remaining public media outlet.

The proposal, backed by Communications Minister Shlomo Karhi and Likud MK Tally Gotliv, received support from the Ministerial Committee on Legislation on Sunday.

If passed, the bill will require the government to issue a tender to sell the broadcaster’s television and radio networks. Should no private operator come forward, Kan will be shuttered and its archives and intellectual property rights transferred to the state.

The Attorney General’s Office has raised significant legal and practical concerns about the legislation, describing it as a direct threat to press freedom.

In a position paper sent to Justice Minister Yariv Levin, Deputy Attorney General Avital Sompolinsky and Adv. Meir Levin warned the proposal sent a “clear and serious” signal that critical reporting or content unfavorable to the government could lead to punitive measures against media outlets.

“The bill’s immediate significance is the full and total elimination of public broadcasting in Israel, fundamentally altering Israeli media,” they wrote. “Such a drastic decision cannot be made hastily through a private bill, without a solid expert foundation, and in contradiction to the government’s prior approach to this matter”.

Proponents of the bill argue that public broadcasting is outdated and has become “obsolete,” citing Kan’s “exceptionally large budget” and alleged low viewing figures.

They further argue that the move is necessary to “increase competition” in the media market, saying that the widespread availability of internet platforms and multi-channel television means public service media no longer serve their original purpose of addressing Israel’s multiculturalism.

Addressing the company’s employees, Kan CEO Golan Yochpaz rejected these claims, accusing the government of undermining press independence and manipulating statistics.

“They’re trying to confuse us with linear television viewing data, an outdated statistic that is irrelevant to public television, which does not need to sell advertising,” Yochpaz said, warning privatization would deprive millions of viewers of free access to events like the Eurovision Song Contest and World Cup.

The Journalists Union and Media Employees Union also condemned the proposal, calling it a “serious blow to press freedom” and a threat to the job security of Kan’s employees.

The unions warned that the bill undermined democracy by silencing critical voices and eroding journalistic independence.

The move comes amid heightened tensions over media freedom in Israel. Just hours earlier, the Knesset severed ties with Haaretz following comments by publisher Amos Schocken referring to Palestinian militants as “freedom fighters.”

The newspaper decried the decision, describing it as “another step in Netanyahu’s journey to dismantle Israeli democracy.”


UN says Taliban detained journalists over 250 times in Afghanistan since takeover

Updated 26 November 2024
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UN says Taliban detained journalists over 250 times in Afghanistan since takeover

The United Nations’ mission to Afghanistan said on Tuesday the ruling Taliban had arbitrarily detained journalists 256 times since their takeover three years ago, and urged authorities there to protect the media.
In a reply accompanying the report, the Taliban-led foreign ministry denied having arrested that number of journalists and added that those arrested had committed a crime.
Journalists in Afghanistan worked under “challenging conditions,” the UN mission (UNAMA) and the UN Human Rights Office said in a statement.
“They often face unclear rules on what they can and cannot report, running the risk of intimidation and arbitrary detention for perceived criticism,” said Roza Otunbayeva, the special representative of Secretary-General Antonio Guterres.
“We urge the de facto authorities to ensure the safety and security of all journalists and media workers as they carry out their tasks, and to fully recognize the importance of women working in the media,” she added.
In its response, the ministry said women continued to work in the media, subject to certain conditions to meet religious morality rules, such as covering their faces and working separately from men.
It described the UN report as being “far from actual realities” and said security forces were working to protect journalists. The Afghan information ministry did not immediately respond to a request for comment.
The foreign ministry said the arrest figure was “exaggerated” and detentions took place subject to law.
“No one is arrested arbitrarily,” it said, listing the infringements of those detained.
These ranged from encouraging people to act against the system, defaming the government and providing false and baseless reports, to co-operation with the system’s enemies in the media, and providing material to media outlets against the system, it added.
The Taliban swept to power in 2021 as foreign forces withdrew, vowing to restore security and impose their strict interpretation of Islamic law.
Their administration has not been officially recognized by any foreign government and Western diplomats have said the path to recognition is being stalled by the Taliban’s curbs on women.


US-made weapon used by Israel in strike that killed journalists, investigation finds

Updated 25 November 2024
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US-made weapon used by Israel in strike that killed journalists, investigation finds

  • The Guardian probe reveals Boeing-made kit used to convert unguided bomb into precision-guided weapon, pointing to deliberate targeting
  • Warning that targeting journalists based on assumed political affiliations is ‘dangerous trend,’ violation of international law

LONDON: A US-made weapon was used by Israel in an airstrike that killed three journalists and injured three others in southern Lebanon, according to an investigation by The Guardian published on Monday.

The British newspaper revealed that munitions manufactured in the US targeted cameraman Ghassan Najjar and technician Mohammad Reda from Iran-backed Hezbollah outlet Al-Mayadeen, as well as cameraman Wissam Qassem from the Hezbollah-affiliated Al-Manar channel. Experts have called the attack a potential war crime.

The strike, which was carried out on the night of Oct. 25, hit a chalet in Hasbaya that was being used as a press station by several media workers, including journalists from Al Jazeera, Sky News Arabia, and TRT.

The Israeli military claimed it targeted a “Hezbollah military structure” in which “terrorists were located,” but later said that the incident was under review after learning journalists were among the casualties.

Nadim Houry, a human rights lawyer and executive director of the Arab Reform Initiative, told The Guardian: “All the indications show that this would have been a deliberate targeting of journalists: a war crime.

“This was clearly delineated as a place where journalists were staying.”

The investigation found no evidence to support Israel’s claims. Cars marked with “Press” signs were parked outside the chalet, and no military activity was detected in the area before the strike.

Witnesses said Israeli drones constantly monitored the site during the 23 days it was used as a press hub.

Ahmed Baydoun, an Amsterdam-based open-source intelligence researcher who was among the first to geolocate the strike, told Arab News that while satellite imagery and eyewitness video analysis pinpointed the chalet’s exact coordinates, providing both “accuracy” and a “tangible grasp of the gravity of the situation” in Hasbaya, definitive conclusions about the incident “would require shrapnel or remnants of the ammunition from the site.”

Remnants of munitions at the scene indicated that at least one weapon used was a 500lb MK-80 series bomb equipped with a Boeing-made JDAM (joint direct attack munition) kit, which converts unguided bombs into precision-guided weapons. The use of such a bomb suggests the site was deliberately selected as a target.

Under US law, the use of American-made weapons in attacks that constitute crimes against humanity requires the suspension of arms supplies to the country in question. Both Israel and the US have denied such accusations.

The journalists killed in the strike were not members of Hezbollah, although one coffin was draped in a Hezbollah flag during burial.

Experts noted that such practices often signify political affiliation but do not indicate military or operational involvement.

Janina Dill, co-director of the Oxford Institute for Ethics, Law, and Armed Conflict, said targeting journalists based on assumed political affiliations was “a dangerous trend already witnessed in Gaza” and “not compatible with international law.”

The Committee to Protect Journalists reports that since the conflict began on Oct. 7, 2023, Israel has killed six journalists in Lebanon and at least 129 in Gaza, marking the deadliest period for the profession in over four decades.

Irene Khan, the UN special rapporteur on the promotion and protection of the right to freedom of opinion and expression, accused Israeli authorities of “blatantly ignoring” their international legal obligations to safeguard journalists.


Israeli government sanctions Haaretz newspaper citing allegations of ‘anti-state’ incitement

Updated 25 November 2024
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Israeli government sanctions Haaretz newspaper citing allegations of ‘anti-state’ incitement

  • Move confirmed by Communications Minister Shlomo Karhi

LONDON: Israel’s government on Sunday announced plans to boycott the country’s leading left-leaning newspaper, Haaretz.

The move, confirmed by Communications Minister Shlomo Karhi, follows a unanimous decision by Israeli ministers to order a halt to government advertising in its pages. Officials and employees of government-funded organizations are also prohibited from engaging with the publication.

“We will not allow a reality in which the publisher of an official newspaper in the State of Israel will call for the imposition of sanctions against it and will support the enemies of the state in the midst of a war and will be financed by it,” said a statement from Karhi’s office.

“We advocate a free press and freedom of expression, but also the freedom of the government to decide not to fund incitement against the state of Israel.”

Haaretz is known for its critical stance on Prime Minister Benjamin Netanyahu’s right-wing coalition. It has recently drawn anger from the government for vocal support of a ceasefire to secure the release of hostages held by Hamas since Oct. 7 last year.

In response to Karhi’s decision, Haaretz issued a scathing statement accusing Netanyahu of undermining Israel’s democratic principles.

“Like his friends Putin, Erdogan and Orban, Netanyahu is trying to silence a critical, independent newspaper. Haaretz will not balk and will not morph into a government pamphlet that publishes messages approved by the government and its leader,” the statement read.

The government’s justification for the boycott centers on remarks by Amos Schocken, Haaretz’s publisher, during a recent conference in London. Schocken described the Israeli government as “imposing a cruel apartheid regime on the Palestinian population” and accused it of targeting “freedom fighters” among Palestinians, a statement he later clarified was not intended to refer to Hamas.

The boycott has drawn condemnation from international press freedom advocates, reported The Guardian.

The International Federation of Journalists said it was concerned the Israeli government’s actions represented a broader effort to restrict press freedom and public access to independent reporting.

In May, Israeli authorities shut down the local offices of Al Jazeera, citing national security concerns. The government’s decision to close the satellite news network was met with widespread criticism, with opponents calling it a “dark day for the media.”

As tensions between the government and independent media continue to rise, critics have argued the actions represent a troubling erosion of democratic values in Israel.