Facebook’s #LoveLocal campaign aims to support local SMBs in MENA

The #LoveLocal campaign aims to help SMBs regionally pivot to digital. (Supplied)
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Updated 08 September 2020
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Facebook’s #LoveLocal campaign aims to support local SMBs in MENA

  • Campaign will amplify the voice of SMBs, shed light on their stories and challenges

Facebook Inc. has announced the launch of #LoveLocal, a new initiative to support local small and medium businesses (SMBs) in the Middle East and North Africa (MENA) region, which have been among the hardest hit during the COVID-19 pandemic.

The #LoveLocal campaign aims to help SMBs regionally pivot to digital and grow by highlighting several resources made available for their economic recovery.

The campaign will amplify the voice of SMBs, and shed light on their stories and challenges, to help generate consumer demand for them across the region.

Through the campaign, Facebook will provide business owners access to the Middle East and North Africa SMB Training Hub, a platform with up to 40 online webinars available for free that businesses can use to master a range of digital tools covering digital marketing and e-commerce, and develop and grow their business presence online.

Courses have been developed in partnership with e-commerce platforms and Facebook partners such as ecomz, Expand Cart and Zid.

Highlighting the impact of the pandemic on SMBs and the need for additional support, the Future of Business Survey — an ongoing collaboration between Facebook, the World Bank and the Organisation for Economic Co-operation and Development — released a Global State of Small Business report in July 2020 that found that 26 percent of SMBs globally had closed between January and May 2020.

“According to the report, in the MENA region, 70 percent of businesses reported reduced sales, with around 40% reducing their workforce in response to the pandemic,” said Ramez Shehadi, managing director for MENA at Facebook.

“Small businesses are the backbone of any economy and pillars of their local communities. In these challenging times, SMBs need support from community members across the region,” he added.

“Our #LoveLocal campaign is aimed at supporting local businesses and driving communities towards greater engagement with them in an effort to bring sustenance and growth for SMBs now, and on the road ahead.”

Prior to COVID-19, a paradigm shift towards digitization of the economy was already underway.

Current events have since accelerated the paradigm, evidenced by the manner in which customers are shifting their spending toward digital.

The report found that at least a third of SMBs globally indicated that they had earned a minimum of 25 percent of their sales from digital channels in the previous 30 days.

The training hub will therefore give MENA SMB owners access to Facebook’s Business Resource Hub, an online skills training program.

SMB owners can also find out about Facebook’s grants program and learn new marketing skills to grow their business during these times.

Business owners will also have access to free webinars, where they can learn how to best use free Facebook and Instagram tools to connect with customers and the business community.

“It is now clear that a key way for SMBs to survive the pandemic is to pivot to digital in order to access a wider radius of consumers beyond their traditional physical reach,” said Shehadi.

“Entrepreneurs can register for free online courses to receive insights on Facebook’s services and tools that can help them get online, boost leads and grow online commercial engagement,” he added, stressing the need for businesses to develop digital skills to unlock opportunities.

“Our online resources and tools can help small business owners with tips, training and much more to learn, live and work more readily and effectively in the digital world.”

Earlier this year, Facebook launched several Boost with Facebook initiatives that are being deployed across MENA countries with local partners.

The Boost with Facebook program, designed to help small businesses grow by expanding their digital skills, provides virtual learning sessions to upskill startups and SMBs, helping them advance the marketing aspects of their respective businesses.

Consumers can also join in by using the hashtag #LoveLocal to show how they are supporting local businesses and share their local buying experiences towards this initiative.


Palestinian TV says Israeli strike kills 5 journalists in Gaza

Updated 26 December 2024
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Palestinian TV says Israeli strike kills 5 journalists in Gaza

  • The Committee to Protect Journalists’ Middle East arm said the organization was devastated

GAZA: A Palestinian TV channel affiliated with a militant group said five of its journalists were killed Thursday in an Israeli strike on their vehicle in Gaza, with Israel’s military saying it had targeted a “terrorist cell.”
A missile hit the journalists’ broadcast truck as it was parked in the Nuseirat refugee camp in central Gaza, according to a statement from their employer, Al-Quds Today.
It is affiliated with Islamic Jihad, whose militants have fought alongside Hamas in the Gaza Strip and took part in the October 7, 2023 attack on Israel that sparked the war.
The channel identified the five staffers as Faisal Abu Al-Qumsan, Ayman Al-Jadi, Ibrahim Al-Sheikh Khalil, Fadi Hassouna and Mohammed Al-Lada’a.
They were killed “while performing their journalistic and humanitarian duty,” the statement said.
“We affirm our commitment to continue our resistant media message,” it added.
The Israeli military said in its own statement that it had conducted “a precise strike on a vehicle with an Islamic Jihad terrorist cell inside in the area of Nuseirat.”
It added that “prior to the strike, numerous steps were taken to mitigate the risk of harming civilians.”
According to witnesses in Nuseirat, a missile fired by an Israeli aircraft hit the broadcast vehicle, which was parked outside Al-Awda Hospital, setting the vehicle on fire and killing those inside.
The Committee to Protect Journalists’ Middle East arm said the organization was “devastated by the reports that five journalists and media workers were killed inside their broadcasting vehicle by an Israeli strike.”
“Journalists are civilians and must always be protected,” it added in a statement on social media.
The Palestinian Journalists Syndicate said last week that more than 190 journalists had been killed and at least 400 injured since the start of the war in Gaza.
It was triggered by the Hamas-led October 7 attack last year, which resulted in 1,208 deaths, mostly civilians, according to an AFP tally of Israeli official figures.
Israel’s retaliatory military campaign has killed at least 45,361 people in Gaza, a majority of them civilians, according to figures from the Hamas-run territory’s health ministry that the UN considers reliable.


Palestinian Authority clashes with Al Jazeera over Jenin coverage

Updated 25 December 2024
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Palestinian Authority clashes with Al Jazeera over Jenin coverage

  • Palestinian Authority security forces have battled Islamist fighters in Jenin, as they try to control one of the historic centers of militancy in the West Bank ahead of a likely shakeout in Palestinian politics after the Gaza war

JERUSALEM: Al Jazeera television has clashed with the Palestinian Authority over its coverage of the weeks-long standoff between Palestinian security forces and militant fighters in the occupied West Bank city of Jenin.
Fatah, the faction which controls the Palestinian Authority, condemned the Qatari-headquartered network, which has reported extensively on the clashes in Jenin, saying it was sowing division in “our Arab homeland in general and in Palestine in particular.” It encouraged Palestinians not to cooperate with the network.
Israel closed down Al Jazeera’s operations in Israel in May, saying it threatened national security. In September, it ordered the network’s bureau in Ramallah, to close for 45 days after an intelligence assessment that the offices were being used to support terrorist activities.
“Al Jazeera has successfully maintained its professionalism throughout its coverage of the unfolding events in Jenin,” it said in a statement on Tuesday.
Palestinian Authority security forces have battled Islamist fighters in Jenin, as they try to control one of the historic centers of militancy in the West Bank ahead of a likely shakeout in Palestinian politics after the Gaza war.
Forces of the PA, which exercises limited self-rule in the West Bank, moved into Jenin in early December, clashing daily with fighters from Hamas and Islamic Jihad, both of which are supported by Iran.
The standoff has fueled bitter anger on both sides, deepening the divisions which have long existed between the Palestinian factions and their supporters.
Al Jazeera said its broadcasts fairly presented the views of both sides.
“The voices of both the Palestinian resistance and the Spokesperson of the Palestinian National Security Forces have always been present on Al Jazeera’s screens,” Al Jazeera said.
 

 


‘Like a dream’: AFP photographer’s return to Syria

Syrian AFP photographer Sameer Al-Doumy talks with people from his old neighborhood in the city of Douma near Damascus.
Updated 25 December 2024
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‘Like a dream’: AFP photographer’s return to Syria

  • “We didn’t dare to imagine that Assad could fall because his presence was so anchored in us,” said Al-Doumy
  • Award-winning photographer has spent the last few years covering migrant crisis for AFP’s Lille bureau in northern France

DOUMA: AFP photographer Sameer Al-Doumy never dreamed he would be able to return to the hometown in Syria that he escaped through a tunnel seven years ago after it was besieged by Bashar Assad’s forces.
Douma, once a militant stronghold near Damascus, suffered terribly for its defiance of the former regime, and was the victim of a particularly horrific chemical weapons attack in 2018.
“It is like a dream for me today to find myself back here,” he said.
“The revolution was a dream, getting out of a besieged town and of Syria was a dream, as it is now being able to go back.
“We didn’t dare to imagine that Assad could fall because his presence was so anchored in us,” said the 26-year-old.
“My biggest dream was to return to Syria at a moment like this after 13 years of war, just as it was my biggest dream in 2017 to leave for a new life,” said the award-winning photographer who has spent the last few years covering the migrant crisis for AFP’s Lille bureau in northern France.
“I left when I was 19,” said Sameer, all of whose immediate family are in exile, apart from his sister.
“This is my home, all my memories are here, my childhood, my adolescence. I spent my life in Douma in this house my family had to flee and where my cousin now lives.
“The house hasn’t changed, although the top floor was destroyed in the bombardments.
“The sitting room is still the same, my father’s beloved library hasn’t changed. He would settle down there every morning to read the books that he had collected over the years — it was more important to him than his children.
“I went looking for my childhood stuff that my mother kept for me but I could not find it. I don’t know if it exists anymore.
“I haven’t found any comfort here, perhaps because I haven’t found anyone from my family or people I was close to. Some have left the country and others were killed or have disappeared.
“People have been through so much over the last 13 years, from the peaceful protests of the revolution, to the war and the siege and then being forced into exile.
“My memories are here but they are associated with the war which started when I was 13. What I lived through was hard, and what got me through was my family and friends, and they are no longer here.
“The town has changed. I remember the bombed buildings, the rubble. Today life has gone back to a kind of normal as the town waits for people to return.”
Douma was besieged by Assad’s forces from the end of 2012, with Washington blaming his forces for a chemical attack in the region that left more than 1,400 people dead the following year.
Sameer’s career as a photojournalist began when he and his brothers began taking photos of what was happening around them.
“After the schools closed I started to go out filming the protests with my brothers here in front of the main mosque, where the first demonstration in Douma was held after Friday prayers, and where the first funerals of the victims were also held.
“I set up my camera on the first floor of a building which overlooks the mosque and then changed my clothes afterwards so I would not be recognized and arrested. Filming the protests was banned.
“When the security forces attacked, I would take the SIM card out of my phone and the memory card out of my camera and put them in my mouth.”
That way he could swallow them if he was caught.
In May 2017, Sameer fled through a tunnel dug by the militants and eventually found himself in Idlib with former fighters and their families.
“I took the name Sameer Al-Doumy (Sameer from Douma) to affirm that I belonged somewhere,” even though he was exiled, he said. “I stopped using my first name, Motassem, to protect my family living in Damascus.
“In France I have a happy and stable life. I have a family, friends and a job. But I am not rooted to any particular place. When I went back to Syria, I felt I had a country.
“When you are abroad, you get used to the word ‘refugee’ and you get on with your life and make a big effort to integrate in a new society. But your country remains the place that accepts you as you are. You don’t have to prove anything.
“When I left Syria, I never thought one day I would be able to return. When the news broke, I couldn’t believe it. It was impossible Assad could fall. Lots of people are still in shock and are afraid. It is hard to get your head around how a regime that filled people with so much fear could collapse.
“When I returned to the Al-Midan district of Damascus (which had long resisted the regime), I could not stop myself crying.
“I am sad not to be with my loved ones. But I know they will return, even if it takes a while.
“My dream now is that one day we will all come together again in Syria.”


Rights group condemns Sudan’s RSF for journalist’s ‘heinous’ killing

Updated 24 December 2024
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Rights group condemns Sudan’s RSF for journalist’s ‘heinous’ killing

  • Hanan Adam and her brother died during an attack on their home in Wad Al-Asha

The International Federation of Journalists has condemned the killing of Sudanese journalist Hanan Adam by the Rapid Support Forces, describing it as a “heinous” crime.

The media rights group called for urgent action to address the escalating climate of fear and violence against journalists in Sudan.

Adam, who worked for the Ministry of Culture and Information in Gezira state and was a correspondent for Al-Maidan, the newspaper of the Sudanese Communist Party, was killed alongside her brother, Youssef Adam, during an RSF attack on their home in Wad Al-Asha on Dec. 8.

“We mourn the loss of our colleague, Hanan Adam, and her brother Youssef, and extend our deepest condolences to the family,” IFJ General Secretary Anthony Bellanger said in a statement on Tuesday.

“The IFJ calls on the Sudanese government to launch an investigation and take concrete action to end the climate of fear and violence that journalists endure in the country.”

Her employer, Al-Maidan newspaper, released a statement on Facebook mourning Adam’s death, highlighting her dedication to journalism armed with “only paper and pen.”

Adam is the sixth journalist killed in Sudan this year, making it the deadliest country for media professionals in Africa in 2024.

The RSF has been directly implicated in the deaths of at least five journalists since the conflict erupted in April 2023, cementing its reputation for targeting members of the press and media workers.

The IFJ’s call for justice comes amid growing international scrutiny of the RSF and the deteriorating safety of journalists in Sudan with the country mired in a conflict fueled by a power struggle between rival generals.

 


Iran lifts ban on WhatsApp and Google Play, state media says

Updated 24 December 2024
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Iran lifts ban on WhatsApp and Google Play, state media says

  • Most of US-based social media remain blocked

DUBAI: Iranian authorities have lifted a ban on Meta’s instant messaging platform WhatsApp and Google Play as a first step to scale back Internet restrictions, Iranian state media reported on Tuesday.
The Islamic Republic has some of the strictest controls on Internet access in the world, but its blocks on US-based social media such as Facebook, Twitter and YouTube are routinely bypassed by tech-savvy Iranians using virtual private networks.
“A positive majority vote has been reached to lift limitations on access to some popular foreign platforms such as WhatsApp and Google Play,” Iran’s official IRNA news agency said on Tuesday, referring to a meeting on the matter headed by President Masoud Pezeshkian.
“Today the first step in removing Internet limitations... has been taken,” IRNA cited Iran’s Minister of Information and Communications Technology Sattar Hashemi as saying.
Social media platforms were widely used in anti-government protests in Iran.
In September the United States called on Big Tech to help evade online censorship in countries that heavily sensor the Internet, including Iran.