With low demand, weak storytelling, Pakistan struggles to break into Netflix

The Netflix logo is displayed at Netflix offices on Sunset Boulevard on May 29, 2019 in Los Angeles, California. ( AFP/File)
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Updated 13 September 2020
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With low demand, weak storytelling, Pakistan struggles to break into Netflix

  • Netflix has over 180 million subscribers, but only 100,000 in Pakistan as most Pakistanis do not have credits cards to pay for the service
  • Since Pakistani audiences also consume Indian content, streaming platforms feel no need to invest in the country 

KARACHI: Weak storytelling, a lack of professionalism among local producers, and the popularity of Indian content are blamed for Pakistan’s insignificant presence on increasingly popular video streaming platforms, industry stakeholders say.

The past few months have seen a boom in over-the-top (OTT) media services owed to the coronavirus pandemic, as homebound people are more relying on them for their entertainment. However, only 16 Pakistani movies, four drama serials and two animated films, including Sharmeen Obaid Chinoy’s “Sitara” on child marriages, are available on Netflix.

Tahseen Shaukat, chief executive of BVC media, who also works as digital content aggregator for Netflix and Amazon Prime, told Arab News that one of the main problems with Pakistani content is “weak storytelling, and flawed screenplays and scripts that don’t meet international standards.”

Netflix currently has over 180 million subscribers, but only about 100,000 are from Pakistan, according to Shaukat, which is another reason why the streaming giant is not acquiring original Pakistani content. This is due to the fact that most Pakistanis do not have credits cards, which are necessary to pay for the service.

“In neighboring India, the subscription rate is much higher, that is why global apps have started to invest in for original content in India,” he said, adding that as Pakistani audiences also consume Indian content because of the language, streaming platforms “do not feel any need to invest in a country like Pakistan with very nominal numbers of subscribers.”

But there are also issues with professionalism and exorbitant demands that international services are just unwilling to entertain, Shaukat said.

“A producer quoted the massive amount of almost Rs800 million for Netflix original, which was not acceptable for the platform, so the idea fizzled out because of the unreasonable budget. One writer, who got his idea approved by the app, demanded Rs120 million just for the tagline.”

For producers, registration with Netflix is also a lengthy and costly process as the platform will not receive any pitches unless they are approved by designated copyrights firms that screen all ideas for plagiarism. The process, according to Shaukat costs $1,500 and the possibility of getting a reply is very low. As neither Netflix nor Amazon Prime — another streaming giant — have official agents to look for Pakistani content, all submissions are voluntary, meaning that the platforms are not obliged to reply.

The Pakistani feature films currently available on Netflix are: “Teefa in Trouble,” “Janaan,” “Chalay Thay Saath,” “Zindagi Kitni Haseen Hay” “Pinky Memsaab,” “Cake,” “Balu Mahi,” “7 Din Mohabbat In,” “Saawan,” “Abdullah: The Final Witness,” “Rangreza,” “Pari,” “Dukhtar,” “Chupan Chupai,” “Moor.” There are also two animated movies: “Allahyar and the Legend of Markhor,” a film for children by Uzair Zaheer Khan, and Sharmeen Obaid Chinoy’s “Sitara” on child marriages in Pakistan.

The four drama serials that made it to the platform are: “Zindagi Gulzar Hai,” “Khaani,” “Humsafar,” and “Sadqay Tumhare.”

When it comes to Amazon Prime, Pakistani content that succeeds to break into the platform cannot even be watched in the home country. Soon two Pakistani feature films, “Baji” and “Talash” and one upcoming animation are going to be released on Amazon Prime. The platform already carries an animated Pakistani feature film, “Donkey King” and talk show “Behind the Curtain.” But they are only for audiences in the US and UK.
 
“Amazon either buys the product or pays on the number of views, so gives users the option to post their product on the app if they have official accounts on amazon.com,” Shaukat explained. But as Amazon is not available in Pakistan, they have to ask people abroad to help them upload content to Amazon Prime. “That is why these shows can only be watched in a limited number of countries, which don’t include Pakistan.”


Pakistan's Punjab bans entry to parks, zoos and playgrounds amid pollution

Updated 13 sec ago
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Pakistan's Punjab bans entry to parks, zoos and playgrounds amid pollution

  • The province has set up a ‘smog war room,’ using satellite, drones and AI to monitor and address pollution
  • Environmentalists want government to address fuel quality, renewable electricity and industrial emissions

LAHORE: Pakistan's eastern Punjab province banned entry to parks, zoos, playgrounds and other public spaces on Friday to protect the public from polluted air, and is considering closing down universities after shutting schools earlier this week.

The air quality in Lahore has deteriorated drastically, earning Punjab's regional capital the rank of world's most polluted city from Swiss air purification equipment maker IQAir.

"We are closely monitoring the situation. There's a possibility of closing universities and colleges on Monday to reduce vehicle emissions," said Jahangir Anwar, Secretary of the Environment Protection Department Punjab.

Friday's order from the regional government placed a "complete ban on public entry in all parks ... zoos, playgrounds, historical places, monuments, museums and joy/play lands" until Nov. 17 in areas including Lahore.

In addition to shutting schools, the province has already taken other steps such as suggesting half of employees work from home and banning rickshaws in certain areas.

South Asia annually faces severe pollution due to trapped dust, emissions and stubble burning - the practice of setting fire to fields after the harvest of grain.

Punjab has attributed this year's particularly high pollution levels to toxic air from neighbouring India, where air quality has also reached hazardous levels.

Punjab has set up a "smog war room," using satellite, drone technology and AI to monitor and address pollution. Nevertheless, Anwar says there is not enough equipment to effectively monitor the province, with only four air quality monitoring machines for the entire city of Lahore, "whereas we should have 50.”

Anwar said the department had imported and deployed five mobile monitoring units and plans to deploy eight more by year-end.

Ahmad Rafay Alam, an environment lawyer and member of the Pakistan Climate Change Council, stressed the need for robust data and policy changes.

"Right now, we just simply don't have those monitors, we simply don’t have as robust data as we should have to make decisions," Alam said.

He warned that without addressing fuel quality, renewable electricity and industrial emissions, the problem will continue to worsen.

 


Father accused of killing daughter tells UK jury wife told him to confess

Updated 35 min 46 sec ago
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Father accused of killing daughter tells UK jury wife told him to confess

  • Urfan Sharif is accused of murdering Sara Sharif last year, alongside her stepmother and uncle
  • Police found the girl’s body with multiple fractures, bruises, burns and bite marks at her home

LONDON: The father of a 10-year-old British-Pakistani girl on trial in London for her murder on Friday said his wife told him to confess to killing his daughter.
Urfan Sharif, 42, is accused of murdering Sara Sharif on August 8 last year, alongside her stepmother Beinash Batool, 30, and the girl’s uncle, Faisal Malik, 29.
All three deny the charge and of causing or allowing her death.
A jury at the Old Bailey court was told that all three left the family home in Woking, southwest of London, the day after Sara died and flew to Pakistan.
Sara’s body, which had multiple fractures, bruises, burns and bite marks, was found by police after a tip-off from Sharif in Islamabad.
Giving evidence for a fourth day, he said he was devastated by her death but agreed to leave because Batool had told him Sara had been beaten by another of his children, and he feared the consequences for them.
Before leaving, he wrote a note taking the blame. “Whoever sees this note, it’s me Urfan Sharif who killed my daughter by beating,” it read.
But Sharif told the jury that the confession was dictated by his wife.
“I was merely writing, the wording was not mine,” he said, insisting he took the blame to protect his other children.
Before leaving on August 9, 2023, Sharif left the house keys under the doormat, so the police would not have to break through the door, and had resolved to tell the authorities about Sara when he was out of the country.
A recording was played in court of Sharif’s garbled phone call to police in the UK after arriving in Islamabad.
“I killed my daughter, I killed my daughter,” he said.
Instructing police to the house, he said he “left in a panic” and added: “I promise I’ll come back.”
One month later, Sharif, Batool and Malik returned to the UK and were arrested.


Pakistan PM unveils winter power relief package to cut electricity costs for consumers

Updated 08 November 2024
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Pakistan PM unveils winter power relief package to cut electricity costs for consumers

  • PM Shehbaz Sharif says the initiative will alleviate financial pressure on consumers, stimulate economic activity
  • Relief package will reduce tariffs for domestic, industrial and commercial users for three months starting December

ISLAMABAD: Prime Minister Shehbaz Sharif announced on Friday a three-month electricity relief package starting in December, aimed at reducing tariffs for domestic, industrial and commercial consumers.

The announcement comes after the government faced widespread protests earlier this year over rising inflation and high electricity costs following the presentation of its first budget in June. Political parties urged the Sharif administration to renegotiate agreements with independent power producers to lower tariffs.

Pakistan’s manufacturing sector has also expressed concerns over the years due to the rising cost of electricity, saying the elevated power tariffs render national exports uncompetitive in the global market.

“The government has decided to offer an electricity relief package for the three winter months of December, January and February, providing substantial reductions in electricity prices for additional usage,” the prime minister said during a ceremony in Islamabad.

“Under this package, domestic consumers will pay a flat rate of Rs26.07 per unit for incremental electricity usage, resulting in savings of Rs11.42 to Rs26 per unit for household users,” he continued. “The package will apply across Pakistan.”

Electricity consumers in the country pay their bills according to the number of units that fall into various slabs, each with its own tariff rates.

Under the new winter package, industrial consumers will benefit from savings ranging between Rs5.72 and Rs15 per unit, according to Sharif, translating to an 18 percent to 37 percent reduction in electricity costs.

Commercial consumers are set to save between Rs13.46 and Rs22 per unit, equating to overall savings of 34 percent to 47 percent.

Sharif also emphasized the broader economic benefits of the initiative, saying it would alleviate financial pressures on consumers and stimulate economic activity in the country.

“With reduced electricity costs, industries will grow across Pakistan, agriculture will flourish, business and exports will expand, production will increase and Pakistan’s economy will strengthen further,” he said.


No official word from India it will participate in Champions Trophy in Pakistan — PCB

Updated 08 November 2024
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No official word from India it will participate in Champions Trophy in Pakistan — PCB

  • Mohsin Naqvi’s statement comes amid Indian media reports their team may not play the tournament
  • PCB chief maintains sports should be free from politics, says Pakistan’s preparations are continuing

ISLAMABAD: Pakistan Cricket Board (PCB) Chairman Mohsin Naqvi said on Friday there has been no official communication from Indian cricket authorities regarding their national team’s participation in the International Cricket Council’s (ICC) Champions Trophy scheduled to take place in Pakistan next year, despite recent reports in the Indian media suggesting otherwise.
Political tensions between India and Pakistan mean the two South Asian rivals only face each other at international tournaments. The Indian team last visited Pakistan in 2008 for the 50-over Asia Cup.
India’s refusal to play on Pakistani soil since then forced the PCB to settle for a “hybrid model” during last year’s Asia Cup, in which only four of the 13 matches were held in Pakistan, with the remaining nine played in Sri Lanka.
“For the past two months, there have been reports in Indian media that the Indian team is not coming [to Pakistan for the ICC Champions Trophy],” Naqvi said during a news conference in Lahore.
“As far as what Indian media is reporting, if the Indian media is reporting this, then with that there must also be a letter that the ICC will give us [Pakistan] or the Indian [cricket] board must have announced [this decision] somewhere,” he continued. “So far, no such letter has reached me or the PCB.”
The ICC Champions Trophy, set to take place from February 19 to March 9, 2025, marks Pakistan’s first time hosting this prestigious tournament. The PCB has been preparing extensively, investing in stadium upgrades and infrastructure improvements to meet international standards.
Naqvi emphasized the need to keep sports free from political influence, adding the preparations for the Champions Trophy would continue as planned with hopes for a successful event.
The ICC has previously expressed satisfaction with Pakistan’s preparations, signaling that the tournament remains on track.
The PCB chief said during his media talk he was in contact with the cricket authorities in other countries, saying they were all excited about the upcoming event and wanted to play the tournament in Pakistan.


Pakistan, UAE sign agreements in customs, rail, airport infrastructure, maritime sectors

Updated 08 November 2024
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Pakistan, UAE sign agreements in customs, rail, airport infrastructure, maritime sectors

  • UAE minister of state for foreign trade calls on Pakistani PM Sharif
  • In May, Pakistan said UAE had committed $10 billion in investments

ISLAMABAD: Pakistan and the UAE on Friday signed four MoUs in the sectors of customs, rail and airport infrastructure, maritime shipping and logistics, Prime Minister Shehbaz Sharif’s office in Islamabad said in a statement.
The MoUs were signed between the Pakistani ministries of maritime affairs, aviation and railways and the Federal Board of Revenue with the Abu Dhabi (AD) Ports Group.
“As per these MoUs, Pakistan and AD Ports Group would explore potential collaboration in customs, rail, airport infrastructure and maritime shipping and logistics sectors,” the PM’s office said after Sharif met a delegation of UAE investors led by Dr. Thani bin Ahmed Al Zeyoudi, UAE minister of state for foreign trade.
“These MoUs are aimed at improving digital customs controls, developing dedicated freight rail corridors, upgrading Pakistan’s maritime fleet and marine services, as well as Pakistan’s international airports.”
Sharif said the delegation’s visit demonstrated that the UAE government wanted to enhance its “investment footprint” in Pakistan and continue to play a “crucial role” in boosting Pakistan’s economy.
“The Prime Minister highlighted the comprehensive economic partnership between the two nations across sectors such as trade, energy, and investment, which has contributed to growth and prosperity in both countries.”
The UAE delegation’s visit to Pakistan comes as Islamabad is seeking to strengthen trade and investment ties with friendly nations. 
In May this, Pakistan said the UAE had committed $10 billion to invest in promising economic sectors in Pakistan.
Riyadh has also promised a $5 billion investment package that cash-strapped Pakistan desperately needs to shore up its dwindling foreign reserves and fight a chronic balance of payment crisis. Pakistan and Saudi Arabia also signed 34 MoUs worth $2.8 billion last month.