Startup of the Week: Saudi chef introduces art of Italian pizza making in the Kingdom

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Updated 14 September 2020
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Startup of the Week: Saudi chef introduces art of Italian pizza making in the Kingdom

  • Italian pizzas are very different from their US counterparts

JEDDAH: To many of us, a pizza may just be a round and flattened base of dough topped with tomatoes, cheese, and other items of our choice. A true pizza lover will, however, scoff at this simple description of the classic Italian savory dish.

Those truly in love with pizza can easily tell you, without taking a bite, whether strict preparation guidelines were followed or not. Some are particular to the extent that they insist on having a pizza prepared according to the Italian standard.

Today, a variety of pizzas are available at various outlets but Italian pizzas especially are very much in demand and the Neapolitan pizza tops the chart. It appears to be so simple, but has some very strict preparation guidelines starting from the dough to the wood-fired oven.

Abdulaziz Salamah, a Saudi pizza chef who founded Pizzeria Dough, is considered a pioneer. He is one of the few pizza chefs who has learned the art of pizza making from Parma, Italy. Salamah is considered a specialist in Neapolitan pizzas and is also the first Saudi to win the world cup prize in a pizza-making competition in 2018.

In a bid to introduce Jeddah residents to the authentic taste of Italian pizzas, Salamah launched his restaurant in late 2019. The most popular items on the menu of his restaurant include the romana and Neapolitan pizzas.

“The smell of fresh burrata cheese, basil, tomato sauce, and the wood-fired oven has always inspired me as a chef,” he told Arab News. “I wanted to transform the real essence of the Italian experience to people in the Kingdom and guarantee the authentic Italian taste.”

Italian pizzas are very different from their US counterparts. They are lighter and made of Italian flour. Italian pizza dough is fermented for 24 hours and is free of oil and sugar, and its toppings contain tomato sauce and buffalo mozzarella cheese that is made from natural skimmed milk.

“An Italian pizza always has less cheese but people here are mostly in love with pizzas loaded with cheese. However, I decided to balance this thing at Pizzeria Dough. I also offer classic Italian pizza and other creative customized pizza,” Salamah added.

He has also received training from chef Samah, the main chef at Rossopomodoro restaurant in Jeddah.

“I love the wood-fired oven and the taste of the original napoletana pizza starting from the dough and tomato sauce to buffalo mozzarella cheese. Thanks to chef Samah who taught me a lot of pizza-making skills.”

Salamah has over 15 years of experience in the industry, working as a chef for 10 years with two Jeddah-based restaurants.

Salamah said he believed in exploring new avenues, adding he had overcome many challenging situations in his career with “persistence and determination.”

He said it was necessary to study one’s project keenly, assess the market requirements and equip oneself with the skills that gave you an edge over others.

“Learn from the previous mistakes and stand up for your project until you get there.”


Where We Are Going Today: ‘Noria Furn’ bakery in Riyadh

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Updated 05 May 2025
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Where We Are Going Today: ‘Noria Furn’ bakery in Riyadh

  • Noria Furn is a charming bakery with an early closing time that makes it ideal only for those who rise with the sun

Nestled in the lively Rayyan district of eastern Riyadh, Noria Furn is bakery that specializes in Middle Eastern breakfast staples.

Open from 6 a.m. to 1:30 p.m., it is an ideal spot for early birds eager to indulge in freshly baked goods, such as pies, mankoosha, falafel, and more.

The smell of freshly baked bread sets the tone as you enter, offering an appetizing and warm welcome.

On recent visits, I was impressed by the attentive and welcoming service, even when the outlet was bustling with customers.

Each dish I tried, from the taghmeesat shakshouka to the akawi cheese, was fresh, flavorful, and artfully presented. The cozy atmosphere, enhanced by the absence of background music, creates an inviting space for a leisurely meal.   

However, there are areas for improvement. Prices are on the high side, which might not suit every budget, even if the quality largely justifies the cost.

I noticed their hot drinks, such as karak and tea, did not stay warm long enough. Using kettles with a base to maintain temperature could greatly enhance the overall experience.

While the tandoor bread was delightful, offering a wheat option would accommodate a wider range of dietary preferences.

Noria Furn is a charming bakery with an early closing time that makes it ideal only for those who rise with the sun. I look forward to returning and seeing how they continue to develop their offerings.

 


Where We Are Going Today: ‘Sign’ burgers in Riyadh

Sign’s burger is soft, juicy, and proof that sometimes, simplicity wins. (Supplied)
Updated 03 May 2025
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Where We Are Going Today: ‘Sign’ burgers in Riyadh

  • One of the highlights was the Sign box, which includes four burgers and four fries, ideal for gatherings

If you’re in Riyadh and looking for a burger spot that delivers on both taste and value, Sign should be on your list.

With eye-catching pink branding and loyal customers, it is clear they have tapped into a winning formula: simple, good food done right.

I tried their classic burger meal, which includes fries and a drink, and was genuinely surprised to get all that flavor for just SR24 ($6.40). The patty was juicy, the bun soft, and the sauce had the perfect tang without overpowering the rest of the ingredients. It felt well-balanced and satisfying, not greasy or heavy.

One of the highlights was the Sign box, which includes four burgers and four fries, ideal for gatherings. Sign uses locally sourced ingredients from Saudi farms, which is also a major plus — you can taste the difference in the quality of the meat and vegetables.

Whether you’re grabbing a quick bite through their drive-thru or sitting down with friends, it’s a spot that gets it right without overcomplicating things.

If there is one downside, it is the wait. The place is almost always packed — a sign (no pun intended) of how popular it has become. But if you are happy to queue, it is absolutely worth checking out.

For more, check their Instagram @signsa_

 


Where We Are Going Today: ‘Avindar Lounge’ in Riyadh

Updated 02 May 2025
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Where We Are Going Today: ‘Avindar Lounge’ in Riyadh

  • The lights are dimmed every Tuesday night for a candlelit experience with a pianist playing live music, creating an atmospheric experience for guests

With four locations across the Kingdom’s capital, Avindar Lounge offers a space where you can enjoy lush greenery and good food.

The lounge I visited is located on the northeast side of Riyadh and includes a separate section for smokers.

The menu is diverse and appeals to different tastes, so you can sample anything from Middle Eastern kebabs to pasta and burgers.

The lights are dimmed every Tuesday night for a candlelit experience with a pianist playing live music, creating an atmospheric experience for guests.

I tried the mixed appetizer, which was flavorful and memorable. It included hummus, tabouli, dolma, and baba ghanoush.

And while I am generally not a fan of sweet beverages, I genuinely enjoyed their hot chocolate, which was not overwhelmingly sweet or creamy.

However, considering the portion sizes, which are enough for one person, customers might find the prices a bit high.

But the music and bird sounds, paired with the lounge’s colorful and cozy interior, make Avindar a refreshing spot for dining or coffee with friends.

 


Where We Are Going Today: ‘Dakkat Haretna’ restaurant in Riyadh

Updated 30 April 2025
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Where We Are Going Today: ‘Dakkat Haretna’ restaurant in Riyadh

Located in the bustling Al-Munsiyah neighborhood of Riyadh, Dakkat Haretna is a charming eatery that captures the essence of Saudi Arabia cuisine.

The interior is adorned with Qatt Asiri art, traditional Saudi motifs that resonate with the spirit of the region. The windows, designed in the Hijazi roshan style, add to the charming appeal of the space which is cozy and family friendly.

Behind the menu is chef Douha Al-Otaishan, whose vision brings to life dishes that celebrate the rich culinary heritage of Saudi Arabia.

I sampled the beetroot salad, which had refreshing ingredients, complemented by feta cheese balls and crisp lettuce, that set the stage for the main course.

The marqooq beef and “happiness kabsa,” Al-Otaishan’s signature dish, were both memorable. I polished off the flavorful marqooq in no time.

The kabsa, with its tender chicken, was delightful despite the rice being a tad drier than what I usually enjoy. The accompanying tangy red sauce elevated the dish by adding a burst of flavor.

Other notable options for those wishing to explore Saudi cuisine are jareesh, qursan, and kubaiba Hail.

Their breakfast menu is equally enticing, providing classics including tamees, foul, and shakshooka, available from 7 a.m.

If you enjoy cooking and want to recreate Saudi dishes at home, the restaurant also offers the chef’s blends of spices.

With attentive service, fair prices, and a calm ambiance free of noisy music, Dakkat Haretna is a comfortable place to enjoy traditional dishes or try something new.

Whether you are familiar with Saudi cuisine or just curious, it is a spot worth visiting.


Where We Are Going Today: ‘Olala Roastery’ – coffee roasters in Saudi Arabia

Inside the boxes by Olala Roastery — creative packaging and curated blends for your daily caffeine ritual.
Updated 29 April 2025
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Where We Are Going Today: ‘Olala Roastery’ – coffee roasters in Saudi Arabia

  • The packaging is part of the Olala experience — lively illustrations, custom stickers and even branded takeaway cups. Every element reflects fun and youthful energy, making it perfect for gifting or for coffee lovers with an eye for design

Olala Roastery is one of the most recognizable names among local coffee roasters in Saudi Arabia.

I tried two of their signature boxes: Nsahsah (Wake Me Up) and Mw Eadi (Not Your Usual), each with labeled blends and a colorful unboxing experience.

The Not Your Usual box featured two exceptional beans — vista and roza. Vista quickly became a favorite, thanks to its smooth body, light acidity, and a finish that felt both clean and vibrant. It was the kind of coffee that stood out from the first cup. I finished it so quickly — it was the best I have ever tried.

Roza, with its subtle fruity tones, offered a more delicate profile that worked beautifully for slower mornings.

The packaging is part of the Olala experience — lively illustrations, custom stickers and even branded takeaway cups. Every element reflects fun and youthful energy, making it perfect for gifting or for coffee lovers with an eye for design.

One drawback, however, was the inconsistency between the flavor notes written on some of the packaging and the actual taste of the coffee. The flavor profiles were not as clear or defined as described, which may leave some drinkers guessing — especially those who choose beans based on specific expectations.

Still, Olala Roastery delivers fresh, well-roasted coffee wrapped in a full sensory experience, making it a creative and proudly Saudi addition to the specialty coffee scene.

For more information, check @olala.roastery on Instagram.