Cannes Lions answers big questions ahead of LIONS Live

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Updated 21 September 2020
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Cannes Lions answers big questions ahead of LIONS Live

Ahead of the return of LIONS Live from Oct 19-23, Cannes Lions partnered with WeTransfer to answer several questions put to its talent back in June 2020. The respondents include Quiet Storm’s Trevor Robinson, BBDO’s Josy Paul, Project Everyone’s Gail Gallie, Isobar’s Jean Lin, Google’s Lorraine Twohill, among others. Here are excerpts from the report:

What is the best form of activism? Can some activism set causes back, rather than bring progress?

Richard Curtis, writer, director, co-founder of Red Nose Day and UN Sustainable Development Goals advocate: All forms of activism play an important role in influencing and creating change. The most important thing is to strategize with everyone in mind. For example, if amazing change was happening at a political level, but nothing at all on a grassroots level, that wouldn’t create the best possible outcome. Activists might be doing their work with the best of intentions, but are not focused on collaboration. This may not necessarily set causes back, but is likely to be less effective and therefore hinder progress.


What will the creative approach look like post COVID-19?

Lorraine Twohill, chief marketing officer, Google: The elements that make really great work have always been the same and that will never change. Great work is great work. That being said, good creative work has always leaned on truth and shared experience and, right now, there is more of that than ever. Although everyone has experienced COVID-19 differently, we are living through a unique shared experience, which gives us more inspiration for powerful storytelling that resonates with people. In addition to that, COVID-19 has introduced so much chaos and new information into our lives, and people’s time is so valuable. I think that will lead to an increased focus on the messages that really matter in creative work. And, ultimately, to more human work.


As the market shifts toward e-commerce, what approach should be taken by the brands to design better consumer experiences in the new normal?

Jean Lin, global executive chairman, Isobar: The trends we’ve seen over the past few years will accelerate: from e-commerce, to Everywhere Commerce, to Total Commerce — every brand moment can become a moment to shop. You need technology to create experiences at scale, but you can’t underestimate how important creativity is in shaping customer experience in commerce. Brands should ask these key questions: How will my commerce offering make people’s lives better and easier — what problem does it solve? What will make my brand memorable and what do I want to be remembered for? What will ensure my product offering and brands resonate so people don’t get bored of my products?

It all comes down to bringing together the point of inspiration with the point of transaction. Use every brand moment as a shopping moment, but unleash creativity to avoid commoditization and mediocrity. Marketing conversations that focus too much on efficiency, and not on values and transformation, will have consequences and brands could suffer as we move to a new normal.

 
How should brands who are worried about putting out fake news navigate deep fakes? How do they do it safely?

Mike McGee, co-founder, Framestore: Advertisers and brands rely on building trust with their consumers and fans. Any mistakes and they are likely to be punished. In our clips, Boris and Donald were designed to be provocative, to start a conversation about their fidelity and likeness. But we didn’t use them to make any political statements, the content was designed to be amusing rather than a hoax.

 
What are you looking for when hiring creative talent? What stands out in a creative portfolio?

Josy Paul, chairman and chief creative officer, BBDO India: The truth is that you hire people, not portfolios. You are looking for difference, you’re looking for diversity. You’re looking for people who can bring you new influences and new backgrounds so that your work can be richer. And often a portfolio may not reflect that, because the portfolio tells you about the past. The person tells you about the future.


Al Jazeera says the Palestinian Authority arrested one of its reporters

Updated 23 January 2025
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Al Jazeera says the Palestinian Authority arrested one of its reporters

  • The Qatar-based news network reported that its reporter Mohammed Al-Atrash was arrested from his home

The Al Jazeera news network says the Palestinian Authority arrested one of its reporters after preventing him from covering an Israeli operation in the occupied West Bank.
The Qatar-based news network reported Thursday that its reporter, Mohammed Al-Atrash, was arrested from his home.
It said Palestinian security forces had earlier prevented him from reporting on a large Israeli military operation in Jenin, an epicenter of Israeli-Palestinian violence in recent years. The Palestinian Authority launched its own crackdown on militants in the city late last year.
There was no immediate comment from the Palestinian Authority.
Both Israel and the Western-backed Palestinian Authority banned Al Jazeera last year. Israel accuses it of being a mouthpiece of Hamas over its coverage of the war in the Gaza Strip and says some of its reporters are also militants.
The pan-Arab broadcaster has rejected the allegations and accused both Israel and the Palestinian Authority of trying to silence critical coverage.
The internationally recognized Palestinian Authority administers parts of the Israeli-occupied West Bank and cooperates with Israel on security matters. It is unpopular among Palestinians, with critics portraying it as a corrupt and authoritarian ally of Israel.


South Sudan orders temporary ban on social media over violence in neighboring Sudan

Updated 23 January 2025
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South Sudan orders temporary ban on social media over violence in neighboring Sudan

  • Many South Sudanese have been angered by footage from Sudan that purports to show killings by militia groups of South Sudanese in Gezira state

JUBA, South Sudan: South Sudanese authorities on Wednesday ordered telecoms to block access to social media for at least 30 days, citing concerns over the dissemination of graphic content relating to the ongoing violence against South Sudanese in neighboring Sudan.
The temporary ban, which could be extended to up to 90 days, will come into force at midnight Thursday, according to a directive from the National Communication Authority, NCA, to telecom companies stressing that the measure was necessary to protect the public.
“This directive may be lifted as soon as the situation is contained,” the NCA said. “The contents depicted violate our local laws and pose a significant threat to public safety and mental health.”
Many South Sudanese have been angered by footage from Sudan that purports to show killings by militia groups of South Sudanese in Gezira state. South Sudanese authorities imposed a dusk-to-dawn curfew on Jan. 17 after a night of retaliatory violence during which shops owned by Sudanese traders were looted.
Moussa Faki Mahamat, chairperson of the African Union Commission, condemned “the brutal killings of South Sudanese nationals” in Sudan and urged restraint.
Civil war in Sudan has created a widening famine and the world’s largest displacement crisis. Fighting between forces loyal to rival military leaders exploded in the capital, Khartoum, in April 2023 and has since spread to other areas.
The conflict has been marked by atrocities, including ethnically motivated killing and rape, according to the UN and rights groups.
 


‘Controlling technology does not bridge the divide,’ says e& chief at WEF

Updated 23 January 2025
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‘Controlling technology does not bridge the divide,’ says e& chief at WEF

  • Hatem Dowidar said that while poorer nations may lack the expertise and resources to build AI infrastructure, governance and data sovereignty could unlock opportunities for decentralizing such technologies
  • Brad Smith pointed to Microsoft’s $1 billion investment, in partnership with Abu Dhabi-based AI firm G42, in establishing a data center in Kenya as an indication of decentralization efforts

LONDON: Controlling key technologies such as artificial intelligence does little to bridge the divide between richer and poorer nations, hindering the potential to benefit all, according to Hatem Dowidar, group chief executive officer of e&.

Speaking at the World Economic Forum, Dowidar highlighted the need for a shift in mindset among regulators to “close the divide rather than widen it.”

He said that the challenge lay less in countries lacking the expertise or resources to build AI infrastructure and more in governance and data sovereignty issues, which often required external handling.

“We do have a couple of cases now where agreements have been done that allow for data to be handled securely,” he said. “In other markets, there are a few lighthouse cases that allows this to happen, and actually some of the hyperscalers — Microsoft and AWS — are working on creating these ring-fenced sovereign clouds that can serve countries from another country while really preserving that integrity and sovereignty.”

Dowidar explained that while many countries lacked access to AI know-how and connectivity, the energy-intensive process of training AI models presented perhaps a more significant barrier.

“So there is a possibility where you can have these central areas, where we can serve the countries that don’t have the massive energy needed to teach the models, but then we need to relax the AI data sovereignty issues,” he said.

Participating in the panel, “AI: Lifting All Boats,” Brad Smith, vice-chair and president of Microsoft, discussed his company’s push toward a decentralized approach to AI development. He pointed to Microsoft’s $1 billion investment, in partnership with Abu Dhabi-based AI firm G42, to establish a data center in Kenya as an example of such efforts.

“It is hard to spend a billion dollars to support 50 million people in Kenya alone, but we’re doing it,” he said. “But the real question is, can we grow that and can we reach Rwanda? We can, but only under one circumstance that you get Rwanda, Tanzania and Uganda and Kenya and Ethiopia, that you get the East African Community to decide together that they will all use that data center.”

He called this type of development “a data zone, just like we have free trade zones that will get us halfway there.”

However, Smith emphasized that the private sector alone could not shoulder the burden of such investments. Local governments and international institutions were essential to “kickstart the demand” if regions such as East Africa were to bridge the divide and compete on the global stage.

The panelists also criticized the US for its protectionist approach, particularly the imposition of export controls on competitive nations such as China.

While acknowledging that American technology currently held a significant edge, they argued that these restrictive policies were fueling rival nations to “catch up in various ways, partly by driving them to develop more frugal and innovative models.”


Middle East’s mass events are new scale of nation-building, marketing chief tells WEF

Updated 22 January 2025
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Middle East’s mass events are new scale of nation-building, marketing chief tells WEF

  • Sir Martin Sorrell said region is leveraging major events to reposition itself on global stage

LONDON: The Middle East has used large-scale events such as the World Expo and FIFA World Cup as transformative exercises in nation-building, Sir Martin Sorrell, executive chairman of digital advertising and marketing company S4Capital, told the World Economic Forum in Davos.

During a panel session called “Mass Events, Massive Gains?” Sorrell highlighted how countries such as Saudi Arabia and the UAE were leveraging major events to reposition themselves on the global stage.

“What’s really interesting about what's happening in the Middle East is we’re seeing nation branding on a scale that we’ve never seen before,” he said. “Because what’s happening in the Middle East is (that) the rulers of these countries are really thinking about not just (in terms of) sports positioning, (but) it goes much more (deeply), it’s about political, cultural, social positioning of the country.”

The region, particularly Saudi Arabia, the UAE and Qatar, has heavily invested in hosting high-profile events to boost international appeal while providing citizens with a growing array of entertainment and cultural experiences.

Dubai hosted the World Expo in 2021, the first such event in the Middle East, while Qatar welcomed a cumulative 3.4 million attendees during the 2022 FIFA World Cup, according to official figures.

Saudi Arabia has also expanded its portfolio of global events, hosting major sports competitions such as Formula One in Jeddah, the 2024 WTA Tennis Finals in Riyadh, and the Dakar Rally since 2020. Looking ahead, the Kingdom is set to host marquee events including the 2027 AFC Asian Cup, the 2030 Riyadh Expo, and the 2034 FIFA World Cup.

While these drive significant social and economic benefits, they also come with high costs. Sorrell emphasized the need for a more balanced approach to event planning in the future.

“There’s also an economic tension, because whilst it’s true that these events are very powerful, they’re also very costly,” he explained.

“So what’s happening is the events are going to have to be changed, in my view, in the longer term. One, they’re going to probably have less new facilities, and therefore (be) more economic. And they’re also going to have to be much more sustainable, and they’re also going to have to appeal to consumers, particularly Gen Z, who are different.”

On the same panel, H.H. Sheikha Latifa Bint Mohammed bin Rashid Al Maktoum, chairperson of the Dubai Culture and Arts Authority, emphasized the broader social impact of such events, particularly in enhancing quality of life and fostering cultural connection.

“Culture is a very important part of social fabric. It is the thread that connects communities. It is the thing that formulates your self-identity, creates your values, and it’s the thing that really connects people and brings people together,” she said.

Dubai, she added, has aimed to deliver strategies that provide opportunities for cultural industries to thrive organically and create that social cohesion.

For Anna Marks, global chair at Deloitte, the key lies in understanding the human need for connection and experiences, particularly among younger generations like Gen Z, who place a high value on belonging and social cohesion.

“When you look at some of the research out there around what Millennials and Gen Zs want, when they want to spend their money, they make choices, and they actually are telling us they want to spend their money on experiences and not product,” she said. “And that’s a really interesting trend.”

“You need to really come together, not just sort of cooperate by not getting in each other’s way, but deeply collaborate, agreeing what the vision is, building the solution together and delivering that. And (then) you move that into partnership and the economic aspect.”

To avoid creating unused facilities, Marks suggested repurposing venues for other uses, such as retail or community spaces.

“I think we should be excited about this sector,” she added.


Cybersecurity technology needs to move faster, says WEF panel

Updated 22 January 2025
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Cybersecurity technology needs to move faster, says WEF panel

DUBAI: Artificial intelligence is a big topic of discussion at this year’s annual meeting of the World Economic Forum in Davos, which is being held under the central theme of “Collaboration for the Intelligent Age.”

A panel on Wednesday titled “Cutting through Cyber Complexity,” brought together experts from the private and public sectors to discuss the increasingly complex world of cybersecurity in an age dominated by technology.

Wired magazine’s global editorial director Katie Drummond, who moderated the panel, set the stage saying that “factors like AI and emerging technology, geopolitical instability, supply chain vulnerability and talent shortages” combined make cybersecurity considerations more complicated, potentially “exacerbating inequity across the board.” 

As governments push the adoption of technology, they must also ensure that the devices and platforms people use are safe, said Malaysia’s minister of digital, Gobind Singh Deo.

Last year, for example, Malaysia implemented the Cyber Security Act, establishing regulatory standards for the country’s cyber defenses, amended its data protection laws and introduced data-sharing legislation, he said.

The most important thing now, in this digital revolution, is speed, according to Oscar Lopez, Spain’s minister for digital transformation and civil service. 

In addition to regulation, which is devised and implemented in conjunction with the EU, Spain is investing in infrastructure, skills and education, he added.

With 66 percent of organizations being concerned about AI’s impact on cybersecurity, according to WEF’s latest “Global Security Outlook” report, there is an urgent need for governments and businesses to build systems to counter cyberattacks. 

Hoda Al-Khzaimi, associate vice provost for research translation and entrepreneurship at New York University Abu Dhabi, highlighted that cyber attackers have access to information and opportunity as well as the agility to build platforms and increase the threat level of attacks.

However, she added, there is room for improvement in the structures required to counter those attacks as evidenced by the Colonial Pipeline ransomware attack in 2021. 

Like Lopez, Al-Khzaimi emphasized the need for speed in building faster and more agile structures, saying that attackers take seconds to decimate a system, which will take months and years to rebuild. 

This is partly because “larger companies are stuck with inertia and that’s really what’s causing all the issues,” said Jay Chaudhry, CEO, chairman and founder of IT security company Zscaler.

“Hackers have no inertia,” he said.

Chaudhry said organizations and governments need to move away from old technologies like firewalls and VPNs to a zero-trust cybersecurity architecture, which is based on the principle of not trusting anyone — even those inside the system or organization, unlike a firewall.

“Technology needs to move,” and it is not necessarily the government’s job to push it; if anything, “over-regulation can stop things,” he added. 

The CEO and co-founder of industrial cybersecurity technology firm Dragos, Robert Lee, echoed the sentiment.

He said: “We need a lot more (of an) approach to harmonization of regulation, especially for multinational (companies).”

Lee also presented an alternate view to the adoption of emerging technologies and automation, highlighting the perils of digitization.

“Some of these private companies are so excited to take that automation journey … that they really don’t understand some of the systems they’re putting in place,” he said.

“This means that when something goes wrong, it’s difficult, if not impossible, to pinpoint the cause if the company hasn’t invested in the right systems ahead of time,” he added. 

Lee said that there is a lot of conversation around “the next big thing” and AI, but “you have no idea how little is being done correctly. The basics do work. It’s just (that) a lot of companies aren’t doing the basics.”