Kantar and WPP reveal 30 Most Valuable Brands in Saudi Arabia and UAE

A man passes a Saudi Telecom Company (STC) office in Riyadh, Saudi Arabia, Feb. 6, 2018. (Reuters)
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Updated 06 October 2020
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Kantar and WPP reveal 30 Most Valuable Brands in Saudi Arabia and UAE

  • Banks and telecom providers contribute 70% of total brand value
  • HungerStation is the youngest brand and only lifestyle platform in the Top 30

DUBAI: Identifying the most valuable brands in the region, the inaugural BrandZ Top 30 Most Valuable Emirati and Saudi Brands 2020 ranking was released today by advertising group WPP and research company Kantar. With a combined value of $50 billion, the ranking includes consumer-facing brands across a range of categories, from food to energy, which reflect the changing lifestyles and attitudes within the UAE and Saudi Arabia.

Telecom providers and banks contribute 70 percent ($35 billion) of the combined brand value of the Top 30. Saudi telecom giant STC is the most valuable brand, worth $9.7 billion, topping the ranking due to its scale and strength, as well as bold new communications initiatives and a strong sense of brand purpose. In addition to providing telecom services, it has made efforts to promote opportunities for women, young people and those with disabilities.

With its focus on customer experience, Etisalat ($5.2 billion) is the second most valuable brand, focusing on how technology enriches people’s lives, communicated through its “Together Matters” tagline and Smiles loyalty scheme. Al-Rajhi Bank ($4.7 billion) and FAB ($3.9 billion) are at three and four out of the 13 banking brands in the Top 30.

Emirates ($3 billion) completes the top five with the highest brand equity of the Top 30 brands. The only airline in the ranking, Emirates has successfully integrated online and offline services for a seamless customer experience, while pioneering sustainable measures.

Knowing the importance of local cuisine in people’s lives — especially in the last few months — has propelled two food brands, Almarai (No. 6; $2.8 billion) and Saudia (No. 30; $290 million), into the ranking. Accounting for 6 percent of the Top 30’s value, both brands have expanded from their original dairy business, although this remains their primary focus because of its prominence in regional dishes.

Real estate brand Emaar (No. 9; $1.8 billion) has put innovation at the forefront of its customer experience by developing the Emaar ONE app to allow homeowners to fully manage their property from their phones. Abu Dhabi National Oil Company (No. 11, $1.7 billion) has successfully expanded its oil and gas operations across the region to meet the challenges of an ever-changing energy market.

HungerStation (No. 25; $488 million) is the youngest brand in this inaugural ranking and the only lifestyle platform in the Top 30. Its success shows the importance of understanding the market, from what people eat to how they shop, as well as the effectiveness of targeting different consumer groups with different communications. During the coronavirus disease (COVID-19) pandemic, the brand offered free delivery of groceries and pharmacy products to its customers.

Many brands have adapted their communications to reflect the developing role of women in the region and in the corporate world. Banks in particular have placed women at the heart of their brand-building efforts, including Riyad Bank (No. 13; $1 billion), which offers specialized banking services with a professional women-only staff. Samba (No.15; $901 million) offers dedicated branches for women and became the first banking group with a female CEO in Saudi Arabia.

Here’s the full list of the Top 30 Most Valuable Emirati and Saudi brands:

David Roth, CEO of The Store WPP, EMEA and Asia and chairman of BrandZ, said: “In this first BrandZ ranking to cover Emirati and Saudi brands, it’s clear that there are huge opportunities in the region for brands that can adapt to new and dynamic markets and meet fast-changing consumer needs. Creating value by developing meaningfully different, valuable and responsible brands in the region is good for consumers, economies, businesses, employers and shareholders alike.”

Amol Ghate, CEO Middle East, Insights Division at Kantar added: “Our first Top 30 ranking is reflective of the diversity and dynamic nature of life within the UAE and Saudi Arabia. We see brands that have a long history in the region, as well as new and upcoming brands that are influencing the way we live, shop, eat and travel. It’s an exciting time as new innovative brands collide with old, but what they have in common is a desire to meet the demands of a changing society. At the same time, brands have had to adapt quickly during the global pandemic to meet customer needs and support local communities at a time of crisis.”

Other key trends apparent in the ranking:

Improving perceptions of innovation is a significant opportunity for brands to drive brand value growth and to connect with new generations of customers. With no pure-play technology companies in the Top 30, there is a big opportunity for brands to step into the breach, capitalize on digital connectivity and meet changing consumer behavior, such as the move to online shopping

Disruptive and emerging brands are knocking on the door of the Top 30, including challenger brand Noon, which uses innovative geo-tagging technology to deliver products to exactly the right place, adding grocery to its existing portfolio to expand its base during the pandemic. Ride-hailing app Careem has evolved its range of services including online grocery, while CAFU, the most disruptive brand in the region and scoring high on ‘difference,’ is offering the first petrol delivery application and has customized its offerings to different types of customers. In addition, Saudi brand Albaik is shaking up fast food with its ‘must-have’ broasted chicken

Brand purpose is an untapped opportunity for brands in the region to increase brand value further. Companies like HungerStation, Emirates, Albaik and Almarai all score highly on the BrandZ Purpose Index. Brands are recognizing that even small steps can make a big difference with consumers.

The BrandZ strong brand portfolios have consistently outperformed the market, including the S&P 500 and MSCI World Index. This validates the role of marketing and brand-building investment to support recovery at a critical time for businesses.

The rankings are based on Kantar’s BrandZ brand valuation methodology that combines extensive and ongoing consumer insights with rigorous ­financial analysis. For this study, over 12,000 consumers were interviewed about 343 brands across 19 categories.


BBC rolls out paid subscriptions for US users

Updated 26 June 2025
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BBC rolls out paid subscriptions for US users

  • US visitors will have to pay $49.99 per year or $8.99 per month for unlimited access to news articles, feature stories, and a 24-hour livestream of its news programs
  • Move is part of broadcaster’s efforts to explore new revenue streams amid negotiations with the British government over its funding

LONDON: The BBC is rolling out paid subscriptions in the United States, it said on Thursday, as the publicly-funded broadcaster explores new revenue streams amid negotiations with the British government over its funding.
The BBC has in recent years seen a fall in the number of people paying the license fee, a charge of 174.50 pounds ($239.76) a year levied on all households who watch live TV, as viewers have turned to more content online.
From Thursday, frequent US visitors to the BBC’s news website will have to pay $49.99 per year or $8.99 per month for unlimited access to news articles, feature stories, and a 24-hour livestream of its news programs.
While its services will remain free to British users as part of its public service remit, its news website operates commercially and reaches 139 million users worldwide, including nearly 60 million in the US
The new pay model uses an engagement-based system, the corporation said in a statement, allowing casual readers to access free content.
“Over the next few months, as we test and learn more about audience needs and habits, additional long-form factual content will be added to the offer for paying users,” said Rebecca Glashow, CEO of BBC Global Media & Streaming.
The British government said last November it would review the BBC’s Royal Charter, which sets out the broadcaster’s terms and funding model, with the aim of ensuring a sustainable and fair system beyond 2027.
To give the corporation financial certainty up to then, the government said it was committed to keeping the license in its current form and would lift the fee in line with inflation.


Israeli minister walks back claim of antisemitism after clash with Piers Morgan

Updated 26 June 2025
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Israeli minister walks back claim of antisemitism after clash with Piers Morgan

  • Israel’s Minister Amichai Chikli accused Morgan in a previous social media post of ‘sharp and troubling descent into overt antisemitism’
  • Following heated interview, Chikli later denied ever calling Morgan antisemitic, despite earlier post

LONDON: Israeli Minister for Diaspora Affairs and Combating Antisemitism Amichai Chikli has denied accusing British broadcaster Piers Morgan of antisemitism following a heated exchange during a recent episode of “Piers Morgan Uncensored,” despite a post on his official X account that said Morgan’s rhetoric marked “a sharp and troubling descent into overt antisemitism.”

The confrontation aired on Tuesday during an episode focused on Israel’s escalating conflicts with Iran and Hamas and featured appearances from both Chikli and former Israeli Prime Minister Ehud Barak.

Tensions erupted as Morgan repeatedly pressed Chikli to explain his public accusations.

“You did, you implied it,” Morgan said, adding that Chikli’s accusations led to “thousands of people calling me antisemitic and (a) Jew-hater” on social media. He demanded evidence, ultimately calling the minister “pathetic” and “an embarrassment” when none was offered.

The row stemmed from a June 4 post by Chikli, who shared a clip of a prior interview between Morgan and British barrister Jonathan Hausdorff, a member of the pro-Israel group UK Lawyers for Israel.

In the post, viewed over 1.3 million times by the time of Tuesday’s broadcast, Chikli claimed Morgan had hosted “every Israel hater he can find” and treated Hausdorff with “vile condescension and bullying arrogance — revealing his true face, one he had long tried to conceal.”

The post also referenced an unverified claim by American commentator Tucker Carlson that Morgan had said he “hates Israel with every fiber of his being” — a statement Morgan has firmly denied.

During Tuesday’s interview, Morgan challenged Chikli to cite a single antisemitic remark or action.

“Is it because I dare to criticize Israeli actions in Gaza?” Morgan told Chikli.

According to Israeli outlet Haaretz, Chikli later denied ever calling Morgan antisemitic, despite his earlier post.

The episode reflects Morgan’s shifting stance on the war in Gaza. Once a vocal supporter of Israel’s right to self-defense in the immediate aftermath of the Oct. 7 attacks, Morgan has since adopted a more critical view as the civilian toll in Gaza has mounted and international outrage has grown.

The show has become a flashpoint for debate since the conflict began, hosting polarizing guests from both sides, including controversial American Rabbi Shmuley Boteach, a staunch defender of Israel, and influencer Dan Bilzerian, who has faced accusations of Holocaust denial.

Chikli, meanwhile, has faced criticism for blurring the lines between genuine antisemitism and political criticism of Israel. He recently sparked controversy by inviting members of far-right European parties — some with antisemitic histories — to a conference on antisemitism in Jerusalem, raising questions about his credibility.


Iraq arrests commentator over online post on Iran-Israel war

Updated 25 June 2025
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Iraq arrests commentator over online post on Iran-Israel war

  • Iraqi forces arrested Abbas Al-Ardawi for sharing content online that included incitement intended to insult and defame the security institution

BAGHDAD: Iraqi authorities said they arrested a political commentator on Wednesday over a post alleging that a military radar system struck by a drone had been used to help Israel in its war against Iran.

After a court issued a warrant, the defense ministry said that Iraqi forces arrested Abbas Al-Ardawi for sharing content online that included “incitement intended to insult and defame the security institution.”

In a post on X, which was later deleted but has circulated on social media as a screenshot, Ardawi told his more than 90,000 followers that “a French radar in the Taji base served the Israeli aggression” and was eliminated.

Early Tuesday, hours before a ceasefire ended the 12-day Iran-Israel war, unidentified drones struck radar systems at two military bases in Taji, north of Baghdad, and in southern Iraq, officials have said.

The Taji base hosted US troops several years ago and was a frequent target of rocket attacks.

There has been no claim of responsibility for the latest drone attacks, which also struck radar systems at the Imam Ali air base in Dhi Qar province.

A source close to Iran-backed groups in Iraq told AFP that the armed factions have nothing to do with the attacks.

Ardawi is seen as a supporter of Iran-aligned armed groups who had launched attack US forces in the region in the past, and of the pro-Tehran Coordination Framework, a powerful political coalition that holds a parliamentary majority.

The Iraqi defense ministry said that Ardawi’s arrest was made on the instructions of the prime minister, who also serves as the commander-in-chief of the armed forces, “not to show leniency toward anyone who endangers the security and stability of the country.”

It added that while “the freedom of expression is a guaranteed right... it is restricted based on national security and the country’s top interests.”

Iran-backed groups have criticized US deployment in Iraq as part of an anti-jihadist coalition, saying the American forces allowed Israel to use Iraq’s airspace.

The US-led coalition also includes French troops, who have been training Iraqi forces. There is no known French deployment at the Taji base.

The Iran-Israel war had forced Baghdad to close its airspace, before reopening on Tuesday shortly after US President Donald Trump announced a ceasefire.


Grok shows ‘flaws’ in fact-checking Israel-Iran war: study

Updated 25 June 2025
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Grok shows ‘flaws’ in fact-checking Israel-Iran war: study

  • “Grok demonstrated that it struggles with verifying already-confirmed facts, analyzing fake visuals, and avoiding unsubstantiated claims”

WASHINGTON: Elon Musk’s AI chatbot Grok produced inaccurate and contradictory responses when users sought to fact-check the Israel-Iran conflict, a study said Tuesday, raising fresh doubts about its reliability as a debunking tool.
With tech platforms reducing their reliance on human fact-checkers, users are increasingly utilizing AI-powered chatbots — including xAI’s Grok — in search of reliable information, but their responses are often themselves prone to misinformation.
“The investigation into Grok’s performance during the first days of the Israel-Iran conflict exposes significant flaws and limitations in the AI chatbot’s ability to provide accurate, reliable, and consistent information during times of crisis,” said the study from the Digital Forensic Research Lab (DFRLab) of the Atlantic Council, an American think tank.
“Grok demonstrated that it struggles with verifying already-confirmed facts, analyzing fake visuals, and avoiding unsubstantiated claims.”
The DFRLab analyzed around 130,000 posts in various languages on the platform X, where the AI assistant is built in, to find that Grok was “struggling to authenticate AI-generated media.”
Following Iran’s retaliatory strikes on Israel, Grok offered vastly different responses to similar prompts about an AI-generated video of a destroyed airport that amassed millions of views on X, the study found.
It oscillated — sometimes within the same minute — between denying the airport’s destruction and confirming it had been damaged by strikes, the study said.
In some responses, Grok cited the a missile launched by Yemeni rebels as the source of the damage. In others, it wrongly identified the AI-generated airport as one in Beirut, Gaza, or Tehran.
When users shared another AI-generated video depicting buildings collapsing after an alleged Iranian strike on Tel Aviv, Grok responded that it appeared to be real, the study said.
The Israel-Iran conflict, which led to US air strikes against Tehran’s nuclear program over the weekend, has churned out an avalanche of online misinformation including AI-generated videos and war visuals recycled from other conflicts.
AI chatbots also amplified falsehoods.
As the Israel-Iran war intensified, false claims spread across social media that China had dispatched military cargo planes to Tehran to offer its support.
When users asked the AI-operated X accounts of AI companies Perplexity and Grok about its validity, both wrongly responded that the claims were true, according to disinformation watchdog NewsGuard.
Researchers say Grok has previously made errors verifying information related to crises such as the recent India-Pakistan conflict and anti-immigration protests in Los Angeles.
Last month, Grok was under renewed scrutiny for inserting “white genocide” in South Africa, a far-right conspiracy theory, into unrelated queries.
Musk’s startup xAI blamed an “unauthorized modification” for the unsolicited response.
Musk, a South African-born billionaire, has previously peddled the unfounded claim that South Africa’s leaders were “openly pushing for genocide” of white people.
Musk himself blasted Grok after it cited Media Matters — a liberal media watchdog he has targeted in multiple lawsuits — as a source in some of its responses about misinformation.
“Shame on you, Grok,” Musk wrote on X. “Your sourcing is terrible.”


Tech-fueled misinformation distorts Iran-Israel fighting

Updated 24 June 2025
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Tech-fueled misinformation distorts Iran-Israel fighting

  • It is no surprise that as generative-AI tools continue to improve in photo-realism, they are being misused to spread misinformation

WASHINGTON: AI deepfakes, video game footage passed off as real combat, and chatbot-generated falsehoods — such tech-enabled misinformation is distorting the Israel-Iran conflict, fueling a war of narratives across social media.
The information warfare unfolding alongside ground combat — sparked by Israel’s strikes on Iran’s nuclear facilities and military leadership — underscores a digital crisis in the age of rapidly advancing AI tools that have blurred the lines between truth and fabrication.
The surge in wartime misinformation has exposed an urgent need for stronger detection tools, experts say, as major tech platforms have largely weakened safeguards by scaling back content moderation and reducing reliance on human fact-checkers.
After Iran struck Israel with barrages of missiles last week, AI-generated videos falsely claimed to show damage inflicted on Tel Aviv and Ben Gurion Airport.
The videos were widely shared across Facebook, Instagram and X.
Using a reverse image search, AFP’s fact-checkers found that the clips were originally posted by a TikTok account that produces AI-generated content.
There has been a “surge in generative AI misinformation, specifically related to the Iran-Israel conflict,” Ken Jon Miyachi, founder of the Austin-based firm BitMindAI, told AFP.
“These tools are being leveraged to manipulate public perception, often amplifying divisive or misleading narratives with unprecedented scale and sophistication.”
GetReal Security, a US company focused on detecting manipulated media including AI deepfakes, also identified a wave of fabricated videos related to the Israel-Iran conflict.
The company linked the visually compelling videos — depicting apocalyptic scenes of war-damaged Israeli aircraft and buildings as well as Iranian missiles mounted on a trailer — to Google’s Veo 3 AI generator, known for hyper-realistic visuals.
The Veo watermark is visible at the bottom of an online video posted by the news outlet Tehran Times, which claims to show “the moment an Iranian missile” struck Tel Aviv.
“It is no surprise that as generative-AI tools continue to improve in photo-realism, they are being misused to spread misinformation and sow confusion,” said Hany Farid, the co-founder of GetReal Security and a professor at the University of California, Berkeley.
Farid offered one tip to spot such deepfakes: the Veo 3 videos were normally eight seconds in length or a combination of clips of a similar duration.
“This eight-second limit obviously doesn’t prove a video is fake, but should be a good reason to give you pause and fact-check before you re-share,” he said.
The falsehoods are not confined to social media.
Disinformation watchdog NewsGuard has identified 51 websites that have advanced more than a dozen false claims — ranging from AI-generated photos purporting to show mass destruction in Tel Aviv to fabricated reports of Iran capturing Israeli pilots.
Sources spreading these false narratives include Iranian military-linked Telegram channels and state media sources affiliated with the Islamic Republic of Iran Broadcasting (IRIB), sanctioned by the US Treasury Department, NewsGuard said.
“We’re seeing a flood of false claims and ordinary Iranians appear to be the core targeted audience,” McKenzie Sadeghi, a researcher with NewsGuard, told AFP.
Sadeghi described Iranian citizens as “trapped in a sealed information environment,” where state media outlets dominate in a chaotic attempt to “control the narrative.”
Iran itself claimed to be a victim of tech manipulation, with local media reporting that Israel briefly hacked a state television broadcast, airing footage of women’s protests and urging people to take to the streets.
Adding to the information chaos were online clips lifted from war-themed video games.
AFP’s fact-checkers identified one such clip posted on X, which falsely claimed to show an Israeli jet being shot down by Iran. The footage bore striking similarities to the military simulation game Arma 3.
Israel’s military has rejected Iranian media reports claiming its fighter jets were downed over Iran as “fake news.”
Chatbots such as xAI’s Grok, which online users are increasingly turning to for instant fact-checking, falsely identified some of the manipulated visuals as real, researchers said.
“This highlights a broader crisis in today’s online information landscape: the erosion of trust in digital content,” BitMindAI’s Miyachi said.
“There is an urgent need for better detection tools, media literacy, and platform accountability to safeguard the integrity of public discourse.”