RAWALPINDI: Pakistan’s first hearing impaired vlogger, Hassan Ahmad, 25, began hosting his own television show last month called ‘Ishaaron Ki Zubaan’ or ‘Sign Language.’
The show, which has already aired three episodes on multilingual television channel Kay2TV, shows Ahmad communicating with audiences via sign language alongside his sister, Mamoona Awan.
“I was excited when we were called for the shooting of our TV program...and to do it side by side with my sister who has always played the biggest supportive role in my life,” Ahmad wrote to Arab News via email.
“I am honored to do any work with my sister.”
The show’s themes revolve around deaf inclusivity, with the siblings talking about sign language, deaf representation, as well as a variety of everyday topics.
Deaf since birth, Ahmad grew up dreaming to be a part of mainstream media someday, driven by his love of the industry and a desire to see inclusion of hearing-impaired people in Pakistan.
“The reality is, mainstream media is not reachable to the deaf community without sign language. How can a deaf person enjoy entertainment without his/her own language?” Ahmad wrote.
Handsome, dark haired Ahmad first won hearts in the Pakistani deaf community with a YouTube channel which he began in 2017, and which showed him doing everyday things like getting dinner with his friends, struggling to wake up in the mornings and biking to get ‘halwa puri’ around Rawalpindi-- his bustling hometown.
Eventually, these extended into food reviews, travel vlogs, tips on house-cleaning and staying busy during quarantine.
“I used to see these written posts of bloggers about food reviews, which were not understandable by deaf people because for some, sign language is the only way of communication,” he wrote.
“So, I decided to create content-- from food reviews to daily life things-- in sign language.”
“I always looked to break the stereotypes in society about deaf people, such as... a deaf person cannot do anything because he cannot listen and speak.”
Growing up, he said he only saw one other show hosted by a deaf person called ‘Boltay Haath’ (Talking Hands) by Mr. Syed Iftikhar. When the show ended, the genre was never replaced.
“No one from my deaf community in Pakistan took steps to continue that on television,” Ahmad wrote.
Ahmad and Awan’s show, which airs every Saturday at 6 pm, was a surprise for the brother-sister duo when they were invited as guests on a morning show on the same network.
“Back in 2010, when I was in the 9th or 10th grade, I used to watch programs, dramas, and cricket on TV with the help of my sister for sign language interpretation,” Ahmad wrote.
Now, he said he was ‘blessed and honored’ to be tasked with bringing visibility to deaf culture in a country where deaf people are virtually absent from television.
“We have a unique culture with its own social norms,” he wrote.
“I wish people could give respect to and accept the deaf community, their culture, their sign language, their talents and skills-- and make them part of our main society.”