We have everything we need - diverse nature, strong culture, great people - to achieve our target: Saudi Tourism Minister Ahmed Al-Khateeb

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Updated 23 December 2020
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We have everything we need - diverse nature, strong culture, great people - to achieve our target: Saudi Tourism Minister Ahmed Al-Khateeb

  • Al-Khateeb appeared on talk show Frankly Speaking, in which leading decision-makers are questioned on big Middle East issues
  • He told Arab News the Kingdom is “building amazing destinations” all the way from NEOM to Amaala and Jeddah Downtown

DUBAI: Saudi Arabia is on track to meet its ambitious target of attracting 100 million visits to the Kingdom by 2030, Ahmed Al-Khateeb, the Kingdom’s Minister for Tourism, told Arab News.

“Our target is indeed ambitious,” he said. “However, we have everything we need to achieve our target.”

Some analysts have questioned whether the 100 million target might be too challenging to achieve, especially set against the numbers of tourists that visit countries with many decades of investment in the tourism industry, like France and the UAE, which respectively had 96 million and 16 million last year.

But Al-Khateeb — appointed minister last year — is confident that the Kingdom’s unexplored attractions will be an irresistible lure for global tourists in search of new experiences.

“We have a large country, diverse nature, a strong culture and great people, and therefore we have everything to get to the target we announced. I don't know any reason why not,” he insisted.

The minister was appearing on Frankly Speaking, the new series of televised interviews in which leading playmakers, in the Kingdom and beyond, are questioned on the big issues of the day.




The drive to develop the Saudi tourism industry is one of the main pillars of the Vision 2030 strategy to diversify the economy. (Supplied)

He backed up his confidence with some hard facts. Saudi Arabia had 40 million visits of all kinds in 2019, according to statistics from the UN World Tourism Organization, compared with around 1.5 billion tourists globally in 2019, leaving a big potential market for Saudi Arabia to aim at.

Large number of those travelers — around 600 million, Al-Khateeb estimated — wanted “sun, sea and sand” holidays, and he said Saudi Arabia was well placed to offer those attractions. “We are building amazing destinations at the Red Sea, all the way from NEOM to Amaala and Jeddah Downtown, therefore we will enrich the sun and sea offering and we will compete (in that segment),” he said.

But there seems to be no plans to offer alcoholic refreshments to those holiday-makers. Some industry analysts regard alcohol as an essential part of the global tourism package, but Al-Khateeb said that his own market research did not necessarily back this up.

“From the research we have conducted in more than 25 countries — and we took a very big sample — 40 to 50 percent of travelers say they would travel to our destinations that are not offering alcohol. Therefore, we have a lot to offer other than alcohol, and there is a lot to improve in hospitality, culture, food or luxury. You name it, we will be competing on other things,” he said.

More relaxed standards of dress would be allowed on private beaches and resorts — as is currently the practice in the Kingdom. But here are no current plans to change the dress code on public beaches in Saudi Arabia, he added.

The drive to develop the Saudi tourism industry is one of the main pillars of the Vision 2030 strategy to diversify the economy. The Kingdom has been progressively relaxing the strict travel and visa requirements of previous years, and is looking to promote it as a tourist destination across all sectors of the travel market.

The ministry’s market research also revealed a big potential market for affluent travelers seeking to explore culture, heritage and history in Saudi Arabia. “Some 30 percent of the 1.5 billion travelled for history and heritage and we have 10,000 discovered historical sites in Saudi Arabia, and five UNESCO listed sites,” Al-Khateeb said.

“Therefore, we will definitely enrich the history and heritage offering globally. People are anxious to come and experience and learn about civilizations past in this region thousands of years ago,” he said.

High-end elite tourism is one of the fastest growing segments of the international travel business, and Saudi Arabia hopes to capitalize on this trend, bringing big-spending affluent travelers to sites like AlUlla and other historical locations on the Red Sea. “We see a gap in this luxury offering,” Al-Khateeb said.




Saudi Arabia had 40 million visits of all kinds in 2019. (Supplied/Royal Commission for Al-Ula)

But he is also conscious of the financial attractions of the middle segment of the tourism market, seeking beach or adventure holidays. “Today we have major offerings in 2-, 3- and 4-star accommodation, as well as food and beverage and retail. When it comes to these activities, like sport and the adventure, we are improving our offering at the high end and we are building destinations that will also satisfy the middle segment,” he said.

“Whether at the mountains or the cities or the sea it is the same thing. We have many projects today that are catering for the middle class.”

After careers in banking and government service, Al-Khateeb became tourism minister with a mandate to propel the industry towards new highs, and launched new seasons of visitor attractions late last year, alongside a fast-track visa application process for many countries in the world. But he was almost immediately faced with the huge challenge of the global coronavirus pandemic, which has hit global tourism harder than perhaps any other area of economic activity.

He sees some silver lining in the pandemic, and the government response to it.

“We focused on domestic tourism, so we launched the summer campaign this year and it was a great success. The campaign was supervised by the health committee, and they ensured social distancing and people wearing masks. The result was that more than 8 million people travelled around the 10 destinations that we launched in the summer, and more than $3bn dollars were spent domestically,” he said.

Saudis have traditionally been big spenders on their foreign travels, effectively exporting $22 billion of tourism spend in 2019. Al-Khateeb hopes that some of that cash can be kept in the Kingdom in the future as domestic attractions open up. “We have reduced the leakage. In 2019 we launched 11 ‘seasons’ in Saudi Arabia and reduced the travel outside by 30 percent. When we continue to do this, we will definitely reduce the leakage — Saudis will like to stay at home and they will enjoy the offering,” he said.




Landscape shot between Wadi Al Dawasir and Haradh in Saudi Arabia. (AFP/File photo)

Luring visitors from the wider Gulf region is also a priority. But the big plans for the Saudi tourism industry will require big investment, and a large proportion of it is expected from outside investors who can be persuaded that the Kingdom is a viable destination - for global tourists as much as for their investment dollars. As a former banker, Al-Khateeb understands very well the challenges involved.

“We need to inject about $70 billion until 2023, and more than $200 billion by 2030 to fill the gap in the offering, whether in retail or in hospitality or in recreation,” he said. “Therefore, we have been sharing our story with the world. They (international investors in leisure) came and looked at our amazing natural resources, our heritage and history and culture, and they definitely see that there is an amazing opportunity,” he said.

“We are very optimistic about attracting investors from outside Saudi Arabia to come and join our very rewarding journey.”

Foreign investment in all sectors is up 12 per cent so far this year, even with the challenges of the pandemic. There is no doubting the challenges involved in “selling” Saudi tourism to a sometimes skeptical world that often fails to see the Kingdom’s attractions while it is focusing instead on negative stereotypes. But Al-Khateeb thinks that, as more and more people visit the country and experience its unique attractions, that global mindset will gradually change.

“Saudi Arabia is going through a major transformation, and we welcome and invite people to come and experience Saudi Arabia and see the changes that happened in the last few years,” he said. “We have achieved a lot so far and the best thing to do is to come and experience life here and see the changes on the ground.”

Twitter: @frankanedubai


Ukraine agrees to 30-day ceasefire with Russia, US to resume intelligence sharing after Jeddah talks

Updated 4 sec ago
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Ukraine agrees to 30-day ceasefire with Russia, US to resume intelligence sharing after Jeddah talks

  • Talks held at direction of crown prince and took place in presence of Kingdom’s FM Prince Faisal bin Farhan
  • Come within Kingdom’s efforts to resolve crisis in Ukraine, thanks to balanced relations with various parties

JEDDAH: Talks between the US and Ukraine aimed at ending the war with Russia took place in Jeddah on Tuesday, Saudi Press Agency reported.

The administration of US President Donald Trump agreed to lift its suspension of military aid and intelligence sharing for Ukraine, and Kyiv signaled that it was open to a 30-day ceasefire in the war with Russia, pending Moscow’s agreement, American and Ukrainian officials said following the talks.

US Secretary of State Marco Rubio said the US would present the ceasefire offer to the Kremlin.

“We’re going to tell them this is what’s on the table. Ukraine is ready to stop shooting and start talking. And now it’ll be up to them to say yes or no,” Rubio said.

The talks were held at the direction of Crown Prince Mohammed bin Salman and took place in the presence of the Kingdom’s Foreign Minister Prince Faisal bin Farhan and Minister of State and Member of the Council of Ministers Musaed bin Mohammed Al-Aiban.

Saudi Foreign Minister Prince Faisal bin Farhan and Minister of State and Member of the Council of Ministers Musaed bin Mohammed Al-Aiban. (SPA)

The US was represented by Secretary of State Marco Rubio and National Security Advisor Michael Waltz, while Ukraine was represented by the head of the Ukrainian presidential office Andriy Yermak, Ukrainian Foreign Minister Andrii Sybiha, and Defense Minister Rustem Umerov.

The talks come within the Kingdom’s efforts to resolve the crisis in Ukraine, thanks to its balanced relations with various parties, and as part of its efforts to enhance global security and peace, SPA said.

They are based on Saudi Arabia’s belief in the importance of adhering to international laws and norms, and that dialogue is the most successful means of resolving disputes and bringing viewpoints closer together, SPA added.

Ukrainian President Volodymyr Zelensky left the Kingdom early on Tuesday morning after meeting with Crown Prince Mohammed bin Salman during a brief visit before the talks started.

After the meeting, Saudi Arabia expressed hope that efforts would succeed in ending the crisis in Ukraine in line with international law and the United Nations Charter, including respect for the principles of sovereignty and internationally recognized borders.

Kyiv expressed appreciation for Riyadh’s efforts in hosting talks between Ukraine and the US, and for humanitarian and development aid provided by the Kingdom.

Here follows the full text of the joint US-Ukrainian statement that was published after bilateral talks in Saudi Arabia’s Jeddah on Tuesday:

Today in Jeddah, Saudi Arabia – under the gracious hospitality of Crown Prince Mohammed bin Salman – the United States and Ukraine took important steps toward restoring durable peace for Ukraine.
Representatives of both nations praised the bravery of the Ukrainian people in defense of their nation and agreed that now is the time to begin a process toward lasting peace.
The Ukrainian delegation reiterated the Ukrainian people’s strong gratitude to President Trump, the US Congress, and the people of the United States for making possible meaningful progress toward peace.
Ukraine expressed readiness to accept the US proposal to enact an immediate, interim 30-day ceasefire, which can be extended by mutual agreement of the parties, and which is subject to acceptance and concurrent implementation by the Russian Federation. The United States will communicate to Russia that Russian reciprocity is the key to achieving peace.
The United States will immediately lift the pause on intelligence sharing and resume security assistance to Ukraine.
The delegations also discussed the importance of humanitarian relief efforts as part of the peace process, particularly during the above-mentioned ceasefire, including the exchange of prisoners of war, the release of civilian detainees, and the return of forcibly transferred Ukrainian children.
Both delegations agreed to name their negotiating teams and immediately begin negotiations toward an enduring peace that provides for Ukraine’s long-term security. The United States committed to discussing these specific proposals with representatives from Russia. The Ukrainian delegation reiterated that European partners shall be involved in the peace process.
Lastly, both countries’ presidents agreed to conclude as soon as possible a comprehensive agreement for developing Ukraine’s critical mineral resources to expand Ukraine’s economy and guarantee Ukraine’s long-term prosperity and security.

* With AP


Vision 2030’s transformative shift for women at heart of major global conference in New York

Updated 12 March 2025
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Vision 2030’s transformative shift for women at heart of major global conference in New York

  • Prominent Saudi women share experiences, insights at UN Commission on the Status of Women side event
  • Kingdom at forefront of a social revolution shaping women’s futures in the region and globally, panel says

NEW YORK: The 69th session of the UN Commission on the Status of Women in New York provided a remarkable platform to highlight Saudi Arabia’s dramatic strides toward gender equality and women’s empowerment.

A high-level side event, titled “From Vision to Reality: Saudi Arabia’s Story of Women’s Empowerment,” captured the country’s transformative journey over the past decade, offering an inspiring account of progress, challenges, and aspirations.

The panel featured a diverse group of women leaders who have been at the forefront of the Kingdom’s reforms and initiatives in advancing women’s rights across various sectors.

These prominent figures shared insights from their personal experiences, reflected on the pivotal changes in the socio-political landscape, and celebrated the milestones achieved by Saudi women under Crown Prince Mohammed bin Salman Saudi Vision 2030, a national blueprint for future development.

One of the key voices in the conversation, Prof. Hanan Al-Ahmadi, assistant speaker of the Shoura Council, shed light on the legislative efforts and structural changes that have empowered women within the political sphere.

The council, Saudi Arabia’s legislative body, has played a pivotal role in shaping policies that directly impact women’s participation in public life.

Al-Ahmadi detailed how women have gained ground in the council, which now includes 30 female members, a 20 percent representation mandated by legislation. With this increased presence, the council has advanced over 200 resolutions focused on women’s empowerment, covering a wide array of areas from healthcare to employment.

This legislative change is part of a broader effort to empower women in leadership roles across all sectors. As Al-Ahmadi pointed out, Saudi Arabia now boasts female ambassadors, vice ministers, and high-ranking leaders across various governmental agencies — a testament to the country’s commitment to merit-based appointments where qualifications, rather than gender, are the foremost consideration.

“The number might not be as we wish. However, we focus on competency and qualification,” said Al-Ahmadi.

She added: “We don’t want women’s presence in leadership to be a mere symbolic presence. Women in leadership must have impact. So, I think that’s the focus in Saudi Arabia, and that’s why we have so many distinguished leaders . And the sky is the limit.”

Princess Lamia bint Majid, secretary general of Alwaleed Philanthropies, illustrated how philanthropy has played a crucial role in advancing women’s empowerment both within Saudi Arabia and across the globe.

The foundation, which operates in over 180 countries, has focused on initiatives aimed at empowering women through education, legal rights awareness, and economic opportunity.

Princess Lamia’s personal pride lies in the foundation’s Wa’iya project, which launched in 2013 to raise legal awareness among Saudi women about their rights. Through this initiative, over 12,000 women have been reached, with 2,200 female lawyers empowered to provide pro-bono legal services.

In addition, the foundation’s “Craftswomanship” project — Princess Lamia’s “own baby,” as she called it — has trained more than 3,500 women artisans, linking them to global markets and providing them with sustainable livelihoods.

“Those are ladies who are really preserving our culture, taking care of our history and tradition, and the funny thing is, they don’t understand the importance of the work they do on the community and on our vision and perspective,” said Princess Lamia.

“And when the Vision 2030 came, our visionary Prince Mohammed bin Salman, highlighted the importance of this culture and how this can be the most powerful soft power around the world. So we didn’t think twice, and we took this initiative.”

These projects reflect a broader movement within Saudi Arabia to embrace women’s contributions to culture and society, said Princess Lamia, a shift that has been supported by Vision 2030’s emphasis on economic diversification and inclusive growth.

Education has long been an area of strength for women in Saudi Arabia, and Prof. Einas Al-Eisa, president of Princess Noura bint Abdul Rahman University, the largest women’s university in the world, provided a compelling overview of how education has become a key driver for female empowerment.

Historically, Saudi women have outpaced men academically, with higher enrollment rates in schools and universities. However, despite these achievements, women faced significant barriers in transitioning from education to the workforce.

The arrival of Vision 2030 brought a dramatic shift in this regard, offering women greater opportunities in sectors traditionally dominated by men. As Al-Eisa explained, Vision 2030’s focus on women’s active participation in the workforce, alongside reforms such as childcare support and flexible working conditions, has made it possible for women to enter diverse industries like healthcare, ICT, and energy. Notably, women’s representation in Saudi Arabia’s ICT sector rose from a mere 7 percent to 35 percent, and the country is now home to women leading engineering schools and co-ed institutions.

Dr. Maimoonah Al-Khalil, secretary general of the Family Affairs Council, reflected on the data-driven approach of Saudi Vision 2030, which is constantly evaluating progress in real time to ensure that women’s empowerment is moving forward at an accelerated pace.

With women’s labor force participation soaring from 17 percent to 36 percent since 2016, and the unemployment rate for women dropping from 34 percent to 13.6 percent, Saudi Arabia is surpassing its targets ahead of the 2030 deadline.

The percentage of women in leadership roles, particularly in STEM fields, has also seen significant growth, underscoring the depth of the societal transformation underway.

Al-Khalil highlighted that these reforms, which are deeply rooted in Saudi Arabia’s values and culture, have led to a thriving and diverse economy in which women are contributing not only in education and healthcare but also as entrepreneurs, freelancers, and leaders in new, high-tech industries.

Reflecting on the broader socio-cultural changes occurring in the Kingdom, Al-Eisa shared her personal journey as a woman in Saudi Arabia before the reforms. She spoke candidly about the struggles women faced in achieving their goals in the past, when efforts often felt like they were in vain.

However, with the introduction of Vision 2030, this sentiment has dramatically shifted. “The trust in women has yielded magnificent results,” she said, stressing that the key to success lies not just in hard work but in having the support and trust of the system and society at large.

The reforms implemented under Vision 2030 are not only seen as significant within the Kingdom, but are also making waves globally.

Saudi Arabia’s growing political and economic engagement, including the appointment of women as ambassadors and ministers, is creating a ripple effect that is inspiring other nations in the region and beyond to follow suit.

The Kingdom is at the forefront of a cultural and social revolution that is shaping the future of women in the country, the panelists concluded.

From education and healthcare to politics, business, and beyond, women are increasingly occupying spaces once thought to be out of reach. Yet, as Al-Khalil noted, the work is far from over.

“The sky is the limit,” she said, reflecting the ambitious spirit of Saudi Arabia’s ongoing journey toward equality, empowerment, and progress.

Panelists said that transformative strides made by Saudi women over the past decade serve as a powerful example of what can be achieved when political will, societal transformation, and a commitment to education and economic inclusion align.

With Vision 2030 continuing to guide the country’s future, Saudi Arabia’s story of women’s empowerment is far from finished — it is only just beginning.


Saudi Cabinet welcomes US-Ukraine talks held in Jeddah

Saudi Arabia’s King Salman chairs Tuesday’s Cabinet session. (SPA)
Updated 12 March 2025
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Saudi Cabinet welcomes US-Ukraine talks held in Jeddah

  • Cabinet also discussed the results of talks between the crown prince and Ukrainian President Volodymyr Zelensky that took place on Monday

RIYADH: Saudi Arabia’s Cabinet on Tuesday welcomed talks between US and Ukrainian officials, which were hosted by the Kingdom as part of its efforts to bring an end to the three-year conflict between Ukraine and Russia.

The talks took place in Jeddah on Tuesday at the direction of Crown Prince Mohammed bin Salman and in the presence of the Kingdom’s Foreign Minister Prince Faisal bin Farhan.

The Cabinet also discussed the results of talks between the crown prince and Ukrainian President Volodymyr Zelensky that took place on Monday.

The talks included an emphasis on the Kingdom’s support for international efforts aimed at finding a solution to the crisis in Ukraine and achieving lasting peace, Saudi Press Agency reported.

The two countries also praised the strength of their economic ties and welcomed the re-establishment of the Joint Business Council during the talks, SPA said.

The Cabinet also reviewed regional and international meetings held in the Kingdom that sought to consolidate the foundations of cooperation and partnership and enhance consultation and coordination to address current challenges in the region.

The Cabinet commended the contents of the statement issued by the recent Organization of Islamic Cooperation meeting held in Jeddah and emphasized the Kingdom’s complete rejection of calls to displace the Palestinian people from their land. It affirmed the Kingdom’s continued work with friendly countries to advance the implementation of the two-state solution.

It also commended measures taken by the Syrian leadership to preserve civil peace in the country and complete the process of building state institutions to achieve security and stability. It reiterated the Kingdom’s full support for the unity, sovereignty, and territorial integrity of Syria.

The Cabinet also discussed the positive growth rates achieved by economic activities in 2024, reflecting the success of Saudi Vision 2030 programs and the progress made in major projects and national strategies.

The Cabinet said that celebrating Saudi Flag Day is an affirmation of pride in its value that extends throughout the history of the Saudi state since its founding.

It affirmed the Kingdom’s commitment to strengthening partnerships with international organizations in various fields, including chairing the 69th Session of the UN Commission on the Status of Women.


Saudi women’s inclusion in Shoura Council highlighted at UN Commission

Updated 11 March 2025
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Saudi women’s inclusion in Shoura Council highlighted at UN Commission

  • Al-Ahmadi affirmed that women’s membership in the Shoura Council was a significant step in the journey toward empowering Saudi women

RIYADH: During the 69th session of the Commission on the Status of Women held at UN headquarters in New York, Hanan bint Abdulrahman Al-Ahmadi, assistant speaker of the Shoura Council, praised the reforms carried out by Saudi Arabia and the role these have played in empowering Saudi women.

Al-Ahmadi said that Saudi Arabia’s chairmanship of the commission, held from March 10-21, reflects the Kingdom’s remarkable achievements in a short period of time and its success in empowering women.

She underscored the impact of Saudi Vision 2030 in supporting women through legislative reforms that put their rights at the forefront and increased their contributions to society.

Hanan bint Abdulrahman Al-Ahmadi, Assistant Speaker of the Shoura Council

Al-Ahmadi affirmed that women’s membership in the Shoura Council was a significant step in the journey toward empowering Saudi women.

In her praise of the historic decision granting women full membership rights in the council, Al-Ahmadi noted that this move has led to women participating in decision-making on economic, educational, environmental, and healthcare matters, among others.

She stated that legislation serves as the unwavering foundation upon which women’s empowerment efforts are built to achieve desirable and sustainable results and emphasized the active role the Shoura Council plays in supporting this progress, as evidenced by the enactment of various laws over the past decade on women’s rights.

Al-Ahmadi also highlighted that the Shoura Council exercises parliamentary oversight over government agencies by reviewing their annual reports and issuing decisions accordingly.

She noted that women have been at the center of many of those decisions, some of which have called for increasing employment opportunities for women in numerous sectors, protecting their rights, and ensuring their inclusion in leadership roles across all fields.

Al-Ahmadi heads the Shoura Council delegation participating in the CSW69, which also includes council members Princess Al-Jawahara bint Fahd bin Khalid Al-Saud and Amal bint Abdulaziz Al-Hazani.

The commission will discuss a range of pressing topics such as poverty, violence against women, work opportunities, youth engagement, and climate change.

 


AI helps manage crowds at Grand Mosque in Makkah

This team maintains primary and backup communication systems to guarantee uninterrupted service for Umrah visitors. (SPA)
Updated 11 March 2025
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AI helps manage crowds at Grand Mosque in Makkah

  • A key development in crowd management is the Baseer platform, launched in collaboration with the Ministry of Interior’s General Security Directorate

RIYADH: The Saudi Data and Artificial Intelligence Authority has ramped up its support for government agencies providing digital services to Umrah performers during Ramadan, as the Two Holy Mosques experience high volumes of visitors.

These initiatives align with directives from King Salman and Crown Prince Mohammed to enhance services for pilgrims.

A computer vision system uses artificial intelligence to monitor and analyze visitor movement in the Grand Mosque. (SPA)

SDAIA has ensured the technical readiness of all entry points to Saudi Arabia — air, sea, and land borders — by deploying a national team working around the clock with relevant authorities.

This team maintains primary and backup communication systems to guarantee uninterrupted service for Umrah visitors.

A key development in crowd management is the Baseer platform, launched in collaboration with the Ministry of Interior’s General Security Directorate.

This advanced computer vision system uses AI to monitor and analyze visitor movement within the Grand Mosque, including crowd tracking, detecting counter-directional movement, and assisting in locating missing persons.

SDAIA has also established a strategic partnership with the Ministry of Interior’s Special Forces for Hajj and Umrah Security to develop algorithms that improve services at both the Grand Mosque and the Prophet’s Mosque.

In a recent initiative with the Civil Aviation Authority and Ministry of Interior, SDAIA has implemented 70 AI-powered electronic gates at King Abdulaziz International Airport in Jeddah. These gates streamline the entry process for Umrah performers and visitors, ensuring both security and convenience while enhancing the overall visitor experience.