Fighting talk: The man aiming to bring McGregor v Pacquiao to the Middle East

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Iraqi-American agent Audie Attar, CEO of Paradigm Sports Management, with one of his superstar clients, Manny Pacquiao. (Supplied)
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Updated 01 January 2021
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Fighting talk: The man aiming to bring McGregor v Pacquiao to the Middle East

  • Iraqi-American agent Audie Attar, CEO of Paradigm Sports Management, gives an insight into the business of sport
  • Saudi Arabia has one of the biggest cheque books in the world and is keen to develop itself as a major global sporting destination

DUBAI: The world’s 100 highest-paid athletes earned $3.6 billion in 2020, a fall of just 9 percent compared with 2019, despite the coronavirus pandemic forcing many international sporting events to be scrapped or postponed during the year.

Tennis great Roger Federer took the earnings crown in this year’s annual Forbes list with $106.3 million, followed by footballers Cristiano Ronaldo ($105 million) and Lionel Messi ($104 million). Scrolling down and sitting at number 16 was mixed martial arts (MMA) star Conor McGregor, who took home $48 million.

While McGregor earned $30 million from a fight against Donald “Cowboy” Cerrone in January 2020 and claimed sponsorship deals from the likes of Reebok, the feisty Irishman is tipped to soar up the rankings in 2021.

First up on Jan. 23 he has a fight against Dustin Poirier at Yas Island in Abu Dhabi, but the real excitement is around his much discussed clash with superstar Manny Pacquiao. The Filipino’s last big fight against Floyd Mayweather saw him claim the second spot on the 2015 Forbes highest earnings list with a whopping $160 million haul.

“Yeah, both fighters want that fight,” McGregor’s agent, Audie Attar, founder and CEO of Paradigm Sports Management, told Arab News.

“McGregor is committed to fighting Manny. There’s interest from the fans and we’re having active discussions. We’re keen on making that event happen in 2021.”

It helps that Attar manages both McGregor and Pacquiao, so the question really is where will the fight be staged? “I can tell you that we’ve had some conversations with different jurisdictions and entities to host,” Attar said.

“It’s more than money. I think you have to look at all the different variables. One of the most important things is safety, ensuring that the fighters, the camps are safe wherever we put this on. And, hopefully, you can put it on in a place where you can actually have some fans in a safe way as well. So you have to weigh those elements up. I think there are several different things to take into consideration when making the final decision,” he said.

The Middle East is certainly on the cards. If it was purely about money, Saudi Arabia has one of the biggest cheque books in the world and is keen to develop itself as a major global sporting destination as part of its Vision 2030 goals. While Attar doesn’t rule the Kingdom out, it would seem everything is still to play for.

“First and foremost, I’m just impressed. Hats off to the leadership of the Saudi government for really starting to execute the 2030 Vision. I was proud, as an Iraqi American, as a Muslim American, to see what they’re doing, not only for their people, but for the Muslim world and the region,” he said.

“I applaud that because not only do they have big economic ambitions, they also have ambitions of driving cultural awareness and integrating sports and entertainment in a way that really is powerful and potent. And it’s bringing eyeballs to the region, which is a good thing.”

In a recent interview with Arab News, Saudi Arabia’s Minister of Sports, Prince Abdul Aziz bin Turki Al-Faisal, outlined how much the Kingdom’s sporting ambitions are adding to the diversification of the country’s economy, pointing out that its contribution to gross domestic product has risen from SR2.4 billion ($640 billion) in 2016 to SR6.5 billion ($1.7 billion) last year.

So, will a major, headlining boxing contest help add to the Kingdom’s sporting coffers? Attar is the man who ultimately will decide that.

“If we are fortunate enough to be able to do something in Saudi Arabia, we’d be honored and absolutely excited at the opportunity. We’ll continue to have discussions about different ideas and opportunities. I think that we have some time between now and 2030, so hopefully we’re successful at something,” he said without giving too much away.

Going back to the Forbes list, analysis of Federer’s $106.3 million showed that 94 percent of his earnings came from endorsement and commercial deals off the court, from partnerships with the likes of Japanese apparel brand Uniqlo.

There are many instances where sports stars have been able to command huge commercial deals, while others equally if not more talented fail to command the same attention from fans and brands.

“At the highest level of professional sports, there are those that are going to get the attention. And sometimes you get the unicorns that are both phenomenal athletes but also captivating and iconic in their own way. It’s all about authenticity and staying true to who you are,” Attar said.

McGregor is certainly one of those characters, and his colorful lifestyle and controversial actions outside the octagon have generated headlines in both the sporting press and redtop tabloids.

In addition to his $5 million deal with Reebok, the fighter also has a fashion partnership with tailoring brand David August and, in 2018, founded Irish whiskey distiller Proper No. Twelve, which is now sold in Ireland, Australia, Canada, Russia and the US.

The 32-year-old Dubliner in November teamed up with a mobile phone game, and Attar hinted that more commercial deals are in the works, including a health and wellness project and even a move into reality TV.

“While it’s not ‘Keeping Up with the Kardashians,’ we do have a big series coming out that we will be announcing soon and it will give you a little bit more of a glimpse as to who he is as a human being. In this digital age of social media, you have, for better or worse, all that attention — some true, some not. Sometimes you have to take control of that narrative and let them know who the real person is.”

Attar set up Paradigm Sports Management in California in 2009 and this year  established an international office in Dubai. Two of his biggest clients may be set to clash, but the real fight is where the showcase will be staged, as regional powerhouses such as Abu Dhabi, Dubai and Saudi Arabia slug it out to land a knockout deal to stage one of the most anticipated sporting events of 2021.


Ronaldo renews Al Nassr contract until 2027

Updated 15 sec ago
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Ronaldo renews Al Nassr contract until 2027

Ronaldo has scored 93 goals in 105 appearances for the club

RIYADH: Cristiano Ronaldo has signed a two-year contract extension with Al Nassr, the Saudi Pro League side announced on Thursday, which will keep the Portuguese forward at the club well past his 42nd birthday.

Ronaldo, who joined the club in 2022 after leaving Manchester United to become a free agent, has scored 93 goals in 105 appearances for the club in all competitions.

Pakistan grouped with Saudi Arabia, Iraq in AFC Futsal Asian Cup 2026 qualifiers

Updated 20 min 7 sec ago
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Pakistan grouped with Saudi Arabia, Iraq in AFC Futsal Asian Cup 2026 qualifiers

  • Thirty-one international teams to partake in qualifiers from Sept. 20-24
  • AFC Futsal Asian Cup Indonesia 2026 will be contested in Jan. 27-Feb. 7

ISLAMABAD: Pakistan’s football team has been selected in Group D along with Saudi Arabia, Iraq and Chinese Taipei for the qualifiers of the upcoming AFC Futsal Asian Cup Indonesia 2026, the Pakistan Football Federation (PFF) confirmed on Thursday.

Thirty-one teams have confirmed their participation for the 11th qualifiers, which will take place between September 20 to 24. The draw has divided the teams into eight groups— seven groups of four and one group of three— with each to be played in a centralized league format.

“Our journey to the AFC Futsal Asian Cup Indonesia 2026 begins in Group D, sharing the pitch with hosts Saudi Arabia,” the PFF wrote on social media platform X.

“An exciting draw that sets the stage for some incredible matches. Time to prepare!“

India are in Group A with Kuwait, Australia and Mongolia while top seeds Thailand will have to contend with Korea Republic, Bahrain and Brunei Darussalam in Group B.

Four-time winners Japan are the top seeds in Group C with hosts Tajikistan, Macau and Cambodia their challengers. Group E will see Vietnam, Lebanon, hosts China and Hong Kong face each other while Group F includes Uzbekistan, Kyrgyz Republic (hosts), Timor-Leste and Palestine.

Iran, Malaysia, United Arab Emirates and Bangladesh are part of Group G while Afghanistan, Myanmar and Maldives are part of Group H.

The AFC Futsal Asian Cup Indonesia 2026 will be contested from January 27-February 7.


Mbappe files harassment complaint against PSG and judicial officials are investigating

Updated 17 min 11 sec ago
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Mbappe files harassment complaint against PSG and judicial officials are investigating

  • The Real Madrid star is at odds with his former club, arguing PSG owes him $61 million in unpaid wages
  • Mbappe stunned PSG in June 2023 by informing the club he would not take the option for an extra year

PARIS: Kylian Mbappe has accused Paris Saint-Germain of moral harassment in a legal filing, the Paris prosecutor’s office confirmed on Thursday.

The Real Madrid star is at odds with his former club, arguing PSG owes him €55 million ($61 million) in unpaid wages.

Mbappe is also unhappy with the way he was treated by the Ligue 1 club when the France captain was sidelined before the 2023-24 season, following his decision not to extend his club contract.

The prosecutor’s office said Mbappe is “denouncing the ‘lofting’ he claimed to have been subjected to at Paris Saint-Germain.” The word lofting is used in France to describe a practice that involves isolating a player from the main squad for sporting, administrative, or disciplinary reasons.

Mbappe joined Real Madrid last summer on a free transfer after scoring a club-record 256 goals in seven years at PSG, which won the Champions League without him this year.

Mbappe’s relationship with PSG ended amid deep tensions, and some fans booed him in his last home game at Parc des Princes. PSG felt let down by Mbappe after offering him the most lucrative contract in club history when he signed a new contract in 2022.

But Mbappe was frustrated because he felt promises to sign key players were not kept. When he signed that deal, he was paraded in front of fans holding up a jersey with 2025 on it. Mbappe was reportedly annoyed because the contract was until 2024 — with a player’s option for an extra season.

Mbappe stunned PSG in June 2023 by informing the club he would not take the option for an extra year. With his contract effectively into its final year, it put PSG in the position of needing to sell Mbappe to avoid losing him for nothing when the contract expired.

His PSG career could have ended that summer amid a tense transfer standoff.

After telling the club he would not extend, Mbappe was left off a preseason tour to Japan and South Korea and forced to train with fringe players. PSG said it would rather sell him than let the player leave for free in 2024, but he rejected a €300 million move to Saudi Arabia team Al-Hilal.

PSG left Mbappe out of the opening league game of that season but he soon returned to the lineup following talks.

Mbappe’s legal team said in April it would start an action against PSG for harassment because of the way he was treated at the time.


Krejcikova suffers injury scare ahead of Wimbledon defense

Updated 26 min 47 sec ago
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Krejcikova suffers injury scare ahead of Wimbledon defense

  • The world number 17 suffered the problem on Wednesday during her second-round victory over Britain’s Jodie Burrage
  • The injury worsened overnight and the 29-year-old opted not to risk aggravating it

EASTBOPURNE, UK: Barbora Krejcikova faces a race to prove her fitness in time to defend the Wimbledon title after the Czech pulled out of the Eastbourne Open with a thigh injury on Thursday.

Krejcikova was due to face France’s Varvara Gracheva in the quarter-finals at Devonshire Park, but announced her withdrawal just hours before the match.

The world number 17 suffered the problem on Wednesday during her second-round victory over Britain’s Jodie Burrage.

The injury worsened overnight and, with her Wimbledon first-round tie scheduled for Tuesday, the 29-year-old opted not to risk aggravating it.

Krejcikova is awaiting the outcome of a scan before deciding if she will be fit to chase a second successive title at the All England Club.

“I’m very sorry to have to withdraw from my quarter-final today in Eastbourne as I’m having some soreness in my right thigh,” Krejcikova said.

“Overnight it just didn’t get any better, it actually got worse. I think it’s better with Wimbledon in the next couple of days just to rest it and to see what’s going on and to resolve that.”

Krejcikova has endured a difficult time since defeating Italy’s Jasmine Paolini in the women’s singles final at Wimbledon last year.

She lost in the second round of the recent French Open and also missed January’s Australian Open with a back injury, which kept her sidelined until May.

Krejcikova made a poor start to the grass-court season with a shock loss against Slovakia’s Rebecca Sramkova in the first round at Queen’s Club earlier this month.

The two-time Grand Slam champion had to save two match points before beating Britain’s Harriet Dart in the Eastbourne first round.

The second seed saved three more match points against Burrage.


Jofra Archer joins England squad for 2nd test against India

Updated 34 min 40 sec ago
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Jofra Archer joins England squad for 2nd test against India

  • If made part of playing XI, Archer will play his first Test in 4 years
  • Archer, 30, played last of his 13 Tests in February 2021 in India

LONDON: Fast bowler Jofra Archer could play his first test in four years after he was added to England’s squad on Thursday.

Archer joined up for the second test against India next week at Edgbaston. England leads the five-test series 1-0.

The 30-year-old played the last of his 13 tests in February 2021 in India.

Following his right thumb injury during the Indian Premier League, Archer played his first red-ball game in more than four years this week for Sussex in the English County Championship. He took 1-32 in 18 overs in his only bowling innings. He also batted once for 31 runs.