NEOM and The Line: a Saudi blueprint for the global future of urban living

NEOM project a futuristic $500 billion megacity development to be built in northern Saudi Arabia.(NEOM/Gary Cummins)
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Updated 14 January 2021
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NEOM and The Line: a Saudi blueprint for the global future of urban living

  • Experts reveal why the megaprojects are so important, and what sets them apart from other smart-city developments
  • ‘I know we are on the edge of the future and I can’t wait for Saudi Arabia to be the first to carry this through’

JEDDAH: The launch of The Line — a revolutionary 170-kilometer, zero-carbon, urban-development project featuring several of hyper-connected communities — sparked massive interest worldwide when it was unveiled this week. It is also proving hugely popular among Saudis, who see it as their nation’s most ambitious project to date.

Arab News spoke to some of the experts who played vital roles in developing the Kingdom’s infrastructure to find out why The Line is so significant and what sets it apart from other smart-city projects, and to provide deeper insight into the innovations at the heart the wider NEOM project, a futuristic $500 billion megacity development.

Saudi engineer Faisal Abdul Aziz Abdullah Alzaibag has more than 12 years of experience in the management and implementation of megaprojects, and professional qualifications in planning smart cities from the Massachusetts Institute of Technology (MIT). He believes The Line represents a glimpse into the future of the world.

“More humans live on earth than ever before and cities are obliged to cope with our new demands,” he said. “At our current rate of expansion — and with how cities are designed today — studies show that in the very near future, cities will just not have the capacity to sustain.”

He said that it is great to see Saudi Arabia launch such a pioneering, “globally unmatched” project as The Line.

“The Line stands alone as the first smart-city project where today’s breakthrough science and engineering technologies are brought to life in the pinnacle of what a smart city is: a city that embodies redefining design, innovation and technology, built on the five new pillars that make a city a smart one — proximity, density, diversity, mobility and sustainability,” he added.

As an expert in his field, Alzaibag said it is very exciting that Saudi Arabia is at the forefront of tackling urban problems and pioneering a shift toward the smart cities of the future.

Contrary to popular belief, he said, the automobile revolutions of the past expanded cities so much that they became unsustainable, and adversely affected living conditions.

“This also made cities take a Euclidean zoning, or single-use zoning, (approach) that results in unsustainable loads on our infrastructure, energy and transportation and mobility trends, among other fundamental matters,” he explained. “This is why ‘smart application’ today calls for a change.

“The paradigm shift long sought by engineers and city planners is to revamp cities and their definition, to treat all those problems using new avant-garde design strategies and engineering applications that move us through our living cities from far-away single-use zones to closer multi-use zones; hence the 5-minute walk (concept of pedestrian mobility in modern urban design).”

Stressing the importance of the five pillars he mentioned, Alzaibag said that The Line offers a new template for what a smart city should be, and its resultant “effect on livability.”

“As a practitioner I know we are on the edge of the future and I can’t wait for Saudi Arabia to be the first to carry this through,” he added.

There will be no roads or cars in The Line, which positions it to be the first smart-city project to solve a problem known as the fundamental law of congestion. This states that when huge amounts of money are spent on new roads to cope with expanding cities and increasing traffic, within about five years the amount of traffic has increased in proportion to the added infrastructure — and so everyone is back to square one.

Alzaibag also highlighted the importance of NEOM’s plans to use efficient renewable energies and adopt decentralized infrastructure systems that use micro-grids for power. This means units will be fully self-sustainable, which is a major departure from the traditional heavily centralized and costly energy infrastructure widely used today.

A zero-emissions city built around nature, without cars or roads, represents a modern way of thinking about integrating developments with the natural environment rather than replacing it.

“As a designer, it’ll be interesting to see if the city forms a chain of superblock clusters connected via an efficient mass-transit system,” Alzaibag said. A smart and efficient transit system will make travel easier and give residents a chance to reclaim personal time they can use to improve their health and wellbeing, he added.

“I see The Line as being resilient, relating to the economic concept where blockchain and fractionalized ownership could change our definition of how we understand multipurpose and multiuse space and real estate,” he said.

The Line’s communities will be cognitive, meaning that they will “learn” through constant interaction with their residents to become more efficient, sustainable and resilient. This will be powered by artificial intelligence, and the aim is to use an estimated 90 percent of available data to enhance infrastructure capabilities — far beyond the 1 percent typically utilized in existing smart cities.

Tom Hudson, the managing director of strategic advisory firm Kestrel Global and an advisor to some of the world’s most innovative tech companies, attended the unveiling of NEOM during the first Future Investment Initiative in Riyadh in 2017, and has toured the site.

“It is quite literally a blank canvas, which stretches from the Maldivian-style islands in the crystal clear waters of the Red Sea in the West, across the desert, to the mountains in the East,” he said.

NEOM is essentially “a country within a country,” he added, and because it being built from scratch it brings with it a wealth of opportunities.

“For the past three years almost all my tech clients, whether they be in mobility, energy or waste, for example, have had fascinating conversations with the various NEOM divisions about making the vision a reality,” he said.

“The announcement (of The Line, which) puts the planet and people at its heart, is an exciting moment in the story of what is one of the biggest projects in the world. I believe that this will truly be a beacon to show the rest of the world how humans can live alongside nature in a totally sustainable way, with technology allowing residents to optimize their lives with minimal impact on the environment.”

All of the energy used by NEOM will be 100 percent renewable — including solar, wind and hydrogen-based power generation — to ensure clean, pollution-free urban environments.

Groundbreaking technology provided by the company Solar Water will help NEOM achieve its aim of revolutionizing the process of desalination.

In an exclusive interview with Arab News, Solar Water CEO David Reavley said that it “felt great to be a part of the entrepreneurial process and innovation” in Saudi Arabia.

He added: “Our game-changing desalination technology is 100 percent carbon-neutral and entirely sustainable. In NEOM we have found a partner that has a strong vision of what a new future looks like, in harmony with nature.”

NEOM could therefore play a key role in solving one of the world’s most pressing problems: the lack of access to fresh water for many people. More than a billion people around the world do not have access to clean water every day, so the Solar Water/NEOM desalination project will serve as a test case for other water-scarce countries that struggle to produce environmentally safe and sustainable sources of fresh water.

Construction of The Line is scheduled to start in the first quarter of this year.

“It is a great moment of pride for me,” said Salma Al-Sheikh, a professor in Jeddah: “What I love most about Vision 2030 is that it is not just about having the greatest ideas, but that it incorporates human welfare.

“The Line aims to create 380,000 jobs and contribute SR 180 billion ($38 billion) to domestic GDP by 2030. I see a lot of opportunities for Saudis in fields beyond our imagination.”

NEOM is the brainchild of Saudi Crown Prince Mohammed bin Salman, and a crucial part of Saudi Vision 2030, which aims to diversify the Kingdom’s economy and play a leading role in global development.
 


Saudi women embrace natural beauty: a fresh take on changing standards

Updated 07 January 2025
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Saudi women embrace natural beauty: a fresh take on changing standards

  • Trend focuses on simplicity over perfection
  • Consumers take more mindful approach

RIYADH: Women in Saudi Arabia have been embracing a more natural approach to their beauty routines in recent years, focusing on sustainability, health and authenticity over heavy makeup and curated perfection.

Arab News spoke to several women who described how this trend reflects a deep alignment with personal and societal values — prioritizing routines that enhance their natural features while promoting overall well-being and environmental sustainability.

For Laila Al-Ghamdi, this change is personal. “A few years ago, I would say natural beauty was everything to me. As a young teenager, my whole world used to revolve around the epitome of beauty,” she said. “Nowadays, healthier choices are influencing my decisions, and ironically, they’re the ones that make me prettier.”

LOCA focuses on ‘natural ingredients and sustainable packaging.’ (Instagram/locabeautysa)

This shift is supported by local brands that cater to these changing standards. One standout is LOCA Beauty, a Saudi brand with a focus on sustainability that was founded in 2018.

“LOCA Beauty was born out of a desire to provide innovative solutions that align with the Saudi lifestyle,” said Mai Al-Mohaimeed, marketing director of LOCA. “We focus on natural ingredients and sustainable packaging, which resonates deeply with our customers.”

Similarly, Asteri, another brand, empowers women with vegan products that withstand harsh weather conditions while celebrating the region’s natural beauty.

Beauty is no longer about fitting into a mold. It’s about feeling good in your own skin and celebrating who you are.

Munira Al-Ahmad, Local

Sustainability is central to the natural beauty movement in Saudi Arabia. Consumers are increasingly conscious of the environmental and health effects of their purchases. Local brands are rising to meet this demand with eco-friendly materials and safe ingredients.

Glossig, inspired by Saudi Arabia’s desert landscapes, combines cultural storytelling with artistic innovation to enhance individuality. Meanwhile, Mai Ward and Jayla emphasize sustainability and luxury — Mai Ward celebrates Saudi heritage through handcrafted, sustainable products, while Ladeena focuses on organic solutions, delivering skin-friendly products infused with natural oils and butters.

Glossig is inspired by Saudi Arabia’s desert landscapes. (Instagram/glossigcosmetic)

For women like Rawan Al-Zahrani and Munira Al-Ahmad, these brands have become trusted choices.

“I love how LOCA products feel luxurious yet sustainable. Their makeup products are my go-to because they offer such an amazing glow to my skin,” Al-Zahrani said.

Al-Ahmad, meanwhile, praised Asteri for its innovative solutions. “Asteri’s products feel like they’re made for me — lightweight but effective, perfect for our environment,” she said.

Saudi women are increasingly embracing a more natural approach to their beauty routines. (@locabeautysa)

Social media has also played a transformative role in this cultural shift. Platforms such as Instagram have become spaces for clean beauty enthusiasts to share tips and inspire others. Influencers highlight natural products and promote mindful consumerism.

“I follow several Saudi influencers who promote natural beauty and share tips on skincare and makeup,” Al-Zahrani said. “Their advice has helped me simplify my routine and focus on products that work for me.”

While local brands are thriving, they face significant challenges in competing with international giants. In a market saturated with global names it is difficult for smaller brands to stand out.

Asteri Beauty is a Saudi brand that offers vegan products. (Supplied)

“Being a local beauty brand presents both opportunities and challenges,” Al-Mohaimeed said. “This also provides us with an opportunity to emphasize what sets us apart — our deep understanding of the Saudi market and the cultural nuances that shape our consumers’ needs.”

Changing beauty standards also reflect a generational change. Younger Saudis are more open to challenging traditional norms and exploring new ideas, driving innovation in the beauty industry. Natural beauty is becoming more about celebrating individuality and authenticity.

“Beauty is no longer about fitting into a mold,” Al-Ahmad said. “It’s about feeling good in your own skin and celebrating who you are.”

By choosing products and routines that align with their values, Saudi women are redefining the beauty industry, shaping a more sustainable future one natural step at a time.

 


GCC secretary general receives British ambassador to Saudi Arabia

Updated 07 January 2025
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GCC secretary general receives British ambassador to Saudi Arabia

  • Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership

RIYADH: Secretary-General of the Gulf Cooperation Council Jasem Albudaiwi received UK Ambassador to the Kingdom Neil Crompton at the GCC Secretariat headquarters in Riyadh on Tuesday.

During the meeting, they discussed the progress of negotiations on the free trade agreement signed between the GCC and the UK and reviewed the latest regional and international developments, the General Secretariat wrote in a statement.

Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership, serving the aspirations and mutual interests of both sides.

 


Saudi authorities warn of inclement weather as country braces for heavy rainfall

National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in part
Updated 07 January 2025
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Saudi authorities warn of inclement weather as country braces for heavy rainfall

  • Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday
  • Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas

RIYADH: Saudi Arabia’s meteorology authorities have forecast more rain accompanied by thunderstorms across several regions, with a red alert in Makkah, Asir and Baha regions due to the inclement weather.

The National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in parts of Asir, Al-Baha and Makkah.

Fog may form in some areas of these regions, it added.

Temperatures will drop and frost may form in the northern parts of the Kingdom, according to the NCM.

It added that dust-stirring winds will blow and rain may fall in parts of Riyadh, Qassim, the Eastern Region and Jazan regions.

Meanwhile, Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday. Some areas in the capital also were lashed by hail.

Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas, forcing the Civil Defense to warn against venturing into flooded areas and valleys.

The General Directorate of Civil Defense has issued warnings and safety instructions, as the country braces for heavy rainfall, urging the public to stay at home, avoid valleys and waterlogged areas, and adhere to all safety directives.

“We follow the weather conditions in some areas of the Kingdom, and call for staying away from valleys and water bodies,” the Civil Defense posted on X.

“During rain, stay away from low-lying areas, water pools and deep valleys,” it added.

Makkah Governorate on X posted several videos of heavy rains, thunderstorm and waterspouts.

Social media is filled with videos from the holy cities of Makkah and Madinah, and the Red Sea City of Jeddah, showing streets and city roads flooded, and cars submerged as result of heavy rainfall.

According to the NCM, winds over the Red Sea will be northeasterly to northerly in the northern and central parts, and southeasterly to southwesterly in the southern part at speeds of 20-50 km per hour. Waves may range from one meter and a half to more than two meters, and the sea will be relatively calm to choppy.


KSrelief delivers critical food, shelter aid to Syrian families

KSrelief distributes food and shelter aid to 200 families in the city of Douma, in coordination with Syrian Arab Red Crescent.
Updated 07 January 2025
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KSrelief delivers critical food, shelter aid to Syrian families

  • Saudi aid agency also launches voluntary program to support Syrian healthcare sector

RIYADH: Saudi aid agency KSrelief on Tuesday distributed food and shelter aid to 200 families in the city of Douma, in the Rif Dimashq governorate of Syria, in coordination with the Syrian Arab Red Crescent.

Also on Tuesday, KSrelief distributed food and shelter aid in the village of Nasib, in the Daraa governorate, the Saudi Press Agency reported.

To date, seven planes carrying food, medical supplies, and shelter materials have arrived at Damascus International Airport as part of a Saudi relief airlift.

Additionally, 60 Saudi trucks containing essential supplies, including food, shelter materials, and medical supplies crossed the Nasib Border Crossing into Syria as part of a Saudi relief land bridge operated by KSrelief.

On Jan. 1, Saudi Arabia launched an initiative to provide essential aid to Syria, supporting efforts under the country’s new leadership to rebuild after years of civil war.

According to KSrelief, the Kingdom’s total aid to the Syrian people from 2011 to the end of 2024 exceeds $856 million.

Recently, Syrian Minister of Social Affairs and Labor Fadi Al-Qassem met with the KSrelief team in Damascus, where they discussed ways to deliver aid to the Syrian people and coordination between the Saudi aid agency and civil society organizations in the country.

Al-Qassem commended the support provided by Saudi Arabia through KSrelief and praised the Kingdom’s prompt response to the humanitarian situation in Syria.

Syrian Minister of Health Dr. Maher Al-Sharaa also met with the KSrelief team and discussed ways to contribute to addressing the needs of the Syrian healthcare sector.

Meanwhile, in Lebanon, KSrelief continues implementing its project to enhance healthcare services for Syrian refugees and the host community in the town of Arsal.

In one month, the Arsal Primary Health Care Center received 12,676 patients and provided 23,386 services across various departments.

The initiative is part of Saudi Arabia’s ongoing humanitarian efforts to alleviate the suffering of those in need, particularly Syrian refugees affected by the ongoing humanitarian crisis.

KSrelief also announced the opening of registration for the Saudi Voluntary Program for Syrians. The program aims to support the Kingdom’s humanitarian efforts by providing critical emergency and medical services to Syrians in need.

The initiative covers surgery, psychological support, gynecology and obstetrics, orthopedics, internal medicine, pediatrics, physiotherapy, speech and communication therapy, and prosthetics, among other treatments.

Registration is available here.


Al-Ahsa’s bishts are exquisitely tailored, rich cultural symbols

Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts. (SPA)
Updated 07 January 2025
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Al-Ahsa’s bishts are exquisitely tailored, rich cultural symbols

  • Known across the Arab world for their elegance, quality and intricate embroidery 

RIYADH: Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts, which are sought-after across the Arab world for their exquisite tailoring, quality and intricate embroidery. 

The Hasawi bisht is favored by dignitaries, officials and businesspeople for its aesthetics as well as the rich culture it represents, the Saudi Press Agency reported recently. 

They come in dark or light fabrics depending on taste, the occasion and season.

These garments are often adorned with silk thread, as well as golden and silver zari embroidery in shades of yellow, reddish hues, and white, the SPA reported.

Handmade bishts continue to be in demand despite machine-made options.

Certain families in Al-Ahsa and elsewhere in the Kingdom are renowned for their expertise in crafting handmade and artisanal bishts, with meticulous attention to design, shape and embroidery. 

Prices vary based on craftsmanship, fabric quality, and the type of zari used. Fabrics from Japan or Kashmir, along with German zari, are factors in determining cost. 

Winter bishts, woven from camel hair, come in varying quality and are distinguished by their thickness and weight compared to those made for summer.

Bisht fabrics are woven in Saudi Arabia, Syria and Jordan, with China and India offering similar manufactured options, the SPA added.

The embellishment of the winter Hasawi bisht initially had silk thread, and later incorporated golden and silver. 

Stitching the karmuk, the wide section adorned with zari, can take 14 days by hand, while a machine can complete the task in two hours.