DUBAI: Huda Kattan announced on Tuesday that she regained full ownership of Huda Beauty, the brand she founded in 2013, following the end of an eight-year partnership with private equity firm TSG Consumer Partners.

In 2017, TSG acquired a minority stake in Huda Beauty. As of 2025, Kattan has bought back that equity, making the brand fully independent once again and one of the few major beauty companies that is 100 percent founder-owned.

“Taking back full ownership of Huda Beauty is a deeply very important moment for me,” said Kattan. “It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself! This brand was built on passion, creativity, and a desire to challenge the beauty industry. As we step into this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.”

Kattan, who serves as founder and co-CEO, now leads the company alongside her husband Christopher Goncalo, also co-CEO, and her sister Alya Kattan, who oversees social strategy.

Kattan is recognized as a Fortune 40 Under 40 honoree, one of Forbes’ Self-Made Women in the US, and one of Forbes’ 100 Most Powerful Businesswomen in the Middle East, as well as a TIME100 Impact Awards recipient and one of TIME’s 25 Most Influential People on the Internet. 

Her brand is known for a number of cult-favorite products, including the Easy Routine trio — Easy Primer, Easy Blur and Easy Bake Setting Powder.

The brand has also received industry recognition for its product quality and innovation, earning accolades such as the Allure Best of Beauty Award, Elle Beauty Award and Cosmopolitan Beauty Award.

Just last week, the brand was ranked the world’s most popular beauty brand in the latest Cosmetify Q1 2025 Beauty Index.

The Cosmetify Index ranks beauty brands each quarter based on factors such as search volume, social engagement and brand visibility.

The brand topped the global list ahead of industry names such as Dior, Fenty Beauty, Rhode and Rare Beauty.

The brand also topped Cosmetify’s list in 2019 and 2020. 

In 2018, the company was valued at more than $1 billion by Forbes.

DUBAI: US singer and actress Sofia Carson showed off several looks by Lebanese designer Elie Saab during Netflix festivities this week, marking the latest in a long list of red carpet moments where she has opted for a Lebanese creation.

Ahead of Netflix Tudum 2025: The Live Event — the streaming platform’s celebration of global fandom and storytelling — Carson appeared in a white ensemble featuring a tailored blazer, wide-leg trousers and a matching shirt.

On a separate occasion, she wore an all-black outfit composed of wide-leg trousers and a sheer top with cape-like sleeves, tied at the neck with a long scarf. Both outfits were from Saab’s Ready-to-Wear Pre-Fall 2025 collection.

For the live event, which she hosted, Carson first wore a taupe, floor-length gown by Stephane Rolland, made of pleated fabric with long draped sleeves and a high beaded neckline. Later, she switched to a black velvet tailored suit, styled with a white shirt, satin lapels, a black bow tie, a brooch and statement rings.

Netflix Tudum 2025: The Live Event took place in Los Angeles at the sold-out Kia Forum and attracted thousands of online viewers as well as the live audience.

It included exclusive previews and performances by Lady Gaga and Hanumankind and featured appearances by cast members from series such as “ONE PIECE,” “Squid Game,” “Stranger Things” and “Wednesday,” as well as previews of upcoming films including “Frankenstein,” “Happy Gilmore 2,” “The Rip” and “Wake Up Dead Man: A Knives Out Mystery.”

The event was preceded by Netflix’s first fully interactive red carpet, which included immersive installations, fan pits and dedicated stages for photo opportunities tied to specific titles.

This was not the first time Carson, known for her roles in “My Oxford Year,” “Carry-On,” “Purple Hearts” and “Feel The Beat,” wore Elie Saab this year.

In March, she appeared in one of the designer’s ensembles while promoting her latest project, “The Life List.” She also wore a green dress from the designer’s Ready-to-Wear Fall/Winter 2023–2024 collection during an appearance on “CBS Mornings” in New York City. The look featured an oversized floral embellishment at the neck in shades of yellow and white, styled with deep green knee-high boots and a matching bag.