15 years on, has Twitter done more harm than good in the Middle East?

Twitter has arguably become a toxic breeding ground for hate speech it has become, especially in the Arab world. (File/AFP)
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Updated 28 March 2021
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15 years on, has Twitter done more harm than good in the Middle East?

  • Despite Twitter’s updated policy against hate speech, accounts that do just that are still present on the platform

LONDON: One week ago, Twitter’s staff worldwide were awarded a day off in celebration of the social networking platform’s 15th anniversary.

However, while they enjoyed the spoils of the company’s success, the same can’t be said for the many who have suffered from the barrage of negativity and harmful content the microblogging site has failed to counter time and again.

“They (Twitter) don’t dedicate as much effort to see that their own content is actually violating their own policies in Arabic, as they would in English, which is a big issue,” media researcher Azza Masri told Arab News.

Indeed, the platform has arguably become a toxic breeding ground for hate speech it has become, especially in the Arab world.

Despite Twitter’s updated policy on hate speech, which clearly states that users must “not promote violence against or directly attack or threaten other people on the basis of race, ethnicity, national origin,” accounts that do just that are still present on the platform.

“There is a definite laissez-faire attitude with the application or the enforcement of these community standards on Arabic language content, but also, any kind of non-English, or non-European language. That is an issue,” Masri said.

Accounts in the Arab world, such as those of exiled Egyptian cleric Yusuf Al-Qaradawi and terrorist-designated Qais Al-Khazali – both of whom have featured in Arab News’ Preachers of Hate series – remain active.

“Throughout history, God has imposed upon them (the Jews) people who would punish them for their corruption,” Al-Qaradawi said in one of many hate-filled fatwas.

“The last punishment was that of Hitler. This was a divine punishment for them. Next time, God willing, it will be done at the hands of the faithful believers,” he added.

Even accounts belonging to regular users with not a big following have been found to harass and abuse others online without having their tweets taken down immediately or soon enough.

In one instance highlighted by Masri, content doxing – revealing identity information about someone online – of a Lebanese individual from October 2019 still remained on Twitter despite repeated flags to the company’s policy teams.

Meanwhile a Twitter spokesperson told Arab News that “Increasing the health of the public conversation has been an essential focus area for years. If people don’t feel their conversations are safe from abuse and harassment, we know they won’t feel comfortable participating in the public conversation.”

“Our focus is in three key areas - product, policies and enforcement. We’ve simplified our rules, we’ve expanded our policy and enforcement to address the rise of misinformation around the world, and we’ve focused on enforcing our rules proactively.”

Not just Twitter, not just Arab world

The problem is not unique to accounts in the Arab world. In India, for example, social media platforms, including Facebook, have been continuously criticized for fostering space that allows users to spread hate speech.

“These platforms and these companies don’t take the measures to protect people or users – all of its users – from harm, then the work starts at the platform level, not at the user level,” Masri added.

BBC journalist and author, Gavin Esler, told Arab News: “If you have something on your platform, you in some way must be accountable for it.

“We’ve got these very, very big organizations who somehow claim that they are not responsible for the things that we get from them, which is just logically unacceptable to me,” he said.




This image posted by the office of Iran's supreme leader Ayatollah Khamenei on Twitter shows a figure of former US President Donald Trump playing golf under the shadow of a warplane alongside a pledge to avenge a deadly 2020 drone strike the former president ordered. (Twitter photo)

In early January, Twitter took measures and banned then-outgoing US President Donald Trump following the Capitol Hill riots for his tweets that were alleged to have incited violence from a mob of far-right protesters.

Although Twitter has a specific mandate for dealing with the accounts of world leaders, it insists they are not immune to its enforcement policies. Yet some continue to tweet and post comments considered objectionable – and even dangerous – by many.

Iran’s Supreme Leader Ayatollah Ali Khamenei, for example, cannot be compared to Trump in terms of number of followers or reach on Twitter, but his activity on the platform follows a similarly dangerous pattern.

In January, Khamenei posted false claims across his multiple accounts – in English, Spanish, Farsi, Arabic, and Russian – that coronavirus disease (COVID-19) vaccines developed in the US and the UK were “completely untrustworthy,” that France had “HIV-tainted blood supplies,” and it was “not unlikely that they (Western countries) would want to contaminate other nations.”

This followed years of similarly dangerous and damaging tweets in which Khamenei incited violence against other nations. In May last year, he said that Iran would “support and assist any nation or any group anywhere who opposes and fights the Zionist regime.”

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And the list goes on. Lebanon’s deputy speaker of parliament, Elie Ferzli, recently used offensive language to respond to a tweet criticizing him.

Even in the US, the platform has become a space for company leaders to indirectly threaten employees, with the country’s National Labor Relations Board on Friday finding that a 2018 tweet from Tesla CEO Elon Musk unlawfully threatened workers with loss of stock options if they chose to be represented by the United Auto Workers union.

Way forward?

Regardless of Twitter, Facebook, and other social media platforms’ claims that they only act as content aggregators rather than content producers, the problem remains.

“That’s like saying any kind of news organization is just an aggregator of all the stuff that various journalists happen to want to have (on their sites). Facebook makes it sound as if it is some kind of urinal, in which case people pee in every so often,” Esler added.

Russia recently acted and threatened to block Twitter for one month if the social media giant failed to remove banned content, which included the suicide of minors and indecent images of children, as well as information on drug use.

While the platform has complied and started taking down the content, Russia’s state regulator Roskomnadzor argued that the speed of removal was “unsatisfactory,” given that two-thirds of all demands were still being ignored.

In a statement, the regulator said: “Roskomnadzor reported that, after the adoption of measures to slow Twitter traffic on March 10, the social network began work on removing content banned in Russia, but only one-third. The rate at which the social network deletes banned information is unsatisfactory.

“We regret that only the use of technical enforcement measures to enforce Russian laws forced the American social network to recognize the existence of information that is absolutely evil in all countries of the world, and to take measures to remove it.”

Actions such as these, as well as Australia’s bitter standoff with Facebook over a proposed law that would force it to pay news publishers for content, have sparked fierce debate over the ethical standpoint of these platforms – namely when it comes to freedom of speech.

Esler said: “Nobody has the freedom of speech in a crowded theater to shout bomb or fire, that’s not freedom of speech.”


Italy’s far-right League faces complaint over ‘racist, Islamophobic’ AI-generated images

Updated 18 April 2025
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Italy’s far-right League faces complaint over ‘racist, Islamophobic’ AI-generated images

  • Opposition parties have filed a complaint with the communications watchdog, accusing the party of using AI-generated images as part of a strategy to ‘incite hate’
  • ‘If denouncing crimes committed by foreigners means ‘xenophobia’, perhaps the problem is not the word but those who use it to censor debate’ — League spokesperson

LONDON: Italy’s far-right League party has been referred to the country’s communications watchdog after opposition parties filed a complaint over “racist, Islamophobic and xenophobic” images generated by artificial intelligence and shared on social media by deputy prime minister and party leader Matteo Salvini.

The complaint was submitted to Agcom, Italy’s communications regulatory authority, on Thursday by the center-left Democratic Party, along with the Greens and Left Alliance. It alleges the images published by the League contained “almost all categories of hate speech,” according to The Guardian, which first reported the story.

“In the images published by Salvini’s party and generated by AI there are almost all categories of hate speech, from racism and xenophobia to Islamophobia. They are using AI to target specific categories of people — immigrants, Arabs — who are portrayed as potential criminals, thieves and rapists,” said Antonio Nicita, a PD senator.

Nicita also criticized the decision to blur the faces of the supposed victims, calling it “deceptive” and accusing the League of intentionally misleading users into believing the images were real.

Emilio Borrelli, an MP with the Greens and Left Alliance, said the images were “part of their strategy to create fear among citizens” and “incite hate.”

One of the posts published by The League's X/Twitter account reads: “Reggio Emilia, forced with beating to put on the islamic veil and to give up school and friends.”

Over the past month, dozens of apparently AI-generated images have been posted across the League’s social media channels, including Facebook, Instagram and X. Many depict men of colour, often armed with knives, attacking women or police officers.

A spokesperson for Salvini’s party confirmed some of the pictures were digitally generated but insisted: “The point is not the image. The point is the fact,” adding the posts were “based on true reports from Italian newspapers.”

However, AI forensic experts have stated all the images in question bore clear signs of being artificially generated. They also noted that while platforms are required to label AI-generated content, in most cases automatic detection tools failed to do so.

In one of the posts cited in the complaint, a mother and father in Islamic dress appear to be shouting angrily at a young girl — a portrayal the complainants say fuels racial and Islamophobic stereotypes. The newspaper cited in the post, Il Giorno, makes no reference to the family’s religion and does not include any photographs. The only detail given was that the child had attended Arabic language classes.

As The Guardian reported, the use of AI-generated imagery by far-right parties across Europe has surged in recent months. The targets are often refugees from conflict zones such as Syria, Sudan and sub-Saharan Africa, as well as people from other minority backgrounds. These depictions frequently invoke the debunked “Great Replacement” conspiracy theory, which falsely claims that immigration is part of a plot to erode European identity and culture.

In another post, the party used AI to generate an image captioned: “Yet another Euro-madness. The EU spends ten million for the “European Quran’ project.” The caption referred to an EU-funded research project examining the Quran’s religious, intellectual, and cultural impact in Europe from the 12th to the 19th century.

Salvini, who has capitalized on rising refugee arrivals in Europe to maintain a prominent role in Italian politics and advocate for stricter immigration policies, has frequently made headlines for inflammatory remarks, including calling immigrants — often men — “dogs and pigs.” In late 2024, he was acquitted of charges of kidnapping and dereliction of duty after judges ruled that the evidence presented by prosecutors was insufficient to convict him. The case stemmed from a 2019 incident in which Salvini, then interior minister, refused to allow a Spanish migrant rescue ship to dock in an Italian port, leaving those on board stranded at sea for 19 days.

Asked whether the League was aware the images could incite hate, a party spokesperson said: “We are sorry, but our solidarity goes to the victims, not the perpetrators. If denouncing crimes committed by foreigners means ‘xenophobia’, perhaps the problem is not the word but those who use it to censor debate. We will continue to denounce, with strong words and images, what others prefer to ignore.’’

If Agcom finds the League’s content in violation of regulations, it could act under the EU’s Digital Services Act, which allows it to order the removal of posts, shut down accounts or impose fines on social media platforms for failing to moderate harmful content.


SRMG Media Solutions, Penske Media partner to expand global footprint for MENA brands

Updated 17 April 2025
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SRMG Media Solutions, Penske Media partner to expand global footprint for MENA brands

  • Advertisers in Saudi Arabia and across the Middle East and North Africa can now leverage programmatic campaigns through diverse formats such as video, standard banners, and audience layering, companies said
  • Campaigns tap into an audience of over 412 million monthly users and 150 million social media followers across 40+ global brands

RYIADH: SRMG Media Solutions (SMS) has announced a strategic partnership with Penske Media Corporation (PMC) to expand MENA advertisers' global presence through PMC's prestigious portfolio of internationally recognized brands.

Advertisers in Saudi Arabia and across the Middle East and North Africa can now leverage programmatic campaigns through diverse formats such as video, standard banners, and audience layering. Key sectors include tourism, government departments, investment sectors, and mega projects. Additionally, advertisers can collaborate with PMC's notable publishers for innovative content creation and bespoke campaigns, subject to editorial approval.

This partnership enhances access to crucial global markets, including Asia and Western economies such as Europe and the USA. Advertisers can now integrate their campaigns on high-profile 40+ iconic brands including Variety, Rolling Stone, Billboard, The Hollywood Reporter, WWD, Robb Report, ARTnews and Deadline, and more, enabling connections with over 412 million monthly active users and 150 million social media followers. By tapping into 6 billion video views, this partnership offers unmatched potential for impactful global advertising initiatives.

SMS, a next-generation data-driven media solutions company, delivers advanced analytics-based advertising strategies. Utilizing first-party data, leading-edge AdTech, and AI-driven audience segmentation, SMS crafts personalized campaigns that drive growth and profitability. As the exclusive media partner for SRMG’s esteemed portfolio, SMS oversees brands such as Asharq Al-Awsat, Asharq News, and Akhbaar24, delivering engaging content across diverse platforms with a global footprint of over 170 million users.

Penske Media Corporation (PMC), a leader in media, digital, and publishing sectors, is renowned for its influential brands like Variety and Rolling Stone. Recognized for its premium content in entertainment, fashion, luxury, and pop culture, PMC extends its influence via digital media, print, and top-tier events such as SxSW and the Golden Globe Awards.

Ziad Moussa, Managing Director of SMS, stated, “We are thrilled to partner with PMC, which enhances our capacity to offer cutting-edge advertising solutions for our clients. This collaboration aligns perfectly with our goal of providing unprecedented access to the world’s top platforms.”

A representative from Penske Media Corporation added, “Working with SMS amplifies our capacity to deliver powerful advertising opportunities globally with high-quality content and innovative solutions.”

With its unmatched reach and a commitment to redefining excellence, SMS is poised to transform the media and advertising landscape in the MENA region and beyond. To become part of our journey and learn how SMS can revolutionize your advertising strategy, visit SRMG Media Solutions or contact partner@srmgms.com.


Amputee Palestinian boy image wins World Press Photo award

Updated 17 April 2025
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Amputee Palestinian boy image wins World Press Photo award

  • The photographer is from Gaza and was herself evacuated in December 2023
  • The jury praised the photo’s “strong composition and attention to light” and its thought-provoking subject-matter

Amsterdam: A haunting portrait of a nine-year-old Palestinian boy who lost both arms during an Israeli attack on Gaza City won the 2025 World Press Photo of the Year Award Thursday.
The picture, by Samar Abu Elouf for The New York Times, depicts Mahmoud Ajjour, evacuated to Doha after an explosion severed one arm and mutilated the other last year.
“One of the most difficult things Mahmoud’s mother explained to me was how when Mahmoud first came to the realization that his arms were amputated, the first sentence he said to her was, ‘How will I be able to hug you’?” said Elouf.
The photographer is also from Gaza and was herself evacuated in December 2023. She now portrays badly wounded Palestinians based in Doha.
“This is a quiet photo that speaks loudly. It tells the story of one boy, but also of a wider war that will have an impact for generations,” said Joumana El Zein Khoury, World Press Photo Executive Director.
The jury praised the photo’s “strong composition and attention to light” and its thought-provoking subject-matter, especially questions raised over Mahmoud’s future.
The boy is now learning to play games on his phone, write, and open doors with his feet, the jury said.

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“Mahmoud’s dream is simple: he wants to get prosthetics and live his life as any other child,” said the World Press Photo organizers in a statement.
The jury also selected two photos for the runner-up prize.
The first, entitled “Droughts in the Amazon” by Musuk Nolte for Panos Pictures and the Bertha Foundation, shows a man on a dried-up river bed in the Amazon carrying supplies to a village once accessible by boat.
The second, “Night Crossing” by John Moore shooting for Getty Images, depicts Chinese migrants huddling near a fire during a cold rainshower after crossing the US-Mexico border.
The jury sifted through 59,320 photographs from 3,778 photo journalists to select 42 prize-winning shots from around the world.
Photographers for Agence France-Presse were selected four times for a regional prize, more than any other organization.
Nairobi-based Luis Tato won in the “Stories” category for the Africa region for a selection of photos depicting Kenya’s youth uprising.
Jerome Brouillet won in the “Singles” category Asia-Pacific and Oceania for his iconic picture of surfer Gabriel Medina seemingly floating above the waves.
Clarens Siffroy won in the “Stories” category North and Central America for his coverage of the gang crisis in Haiti.
Finally, Anselmo Cunha won in the “Singles” category for South America for his photo of a Boeing 727-200 stranded at Salgado Filho International Airport in Brazil.


OpenAI is working on X-like social media network, the Verge reports

Updated 16 April 2025
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OpenAI is working on X-like social media network, the Verge reports

  • The project remains in its early stages, with its release as a standalone application or integration into ChatGPT yet to be determined, report says
  • Potential move could escalate tensions between OpenAI CEO Sam Altman and X’s owner Elon Musk

LONDON: OpenAI is working on its own X-like social media network, the Verge reported on Tuesday, citing multiple sources familiar with the matter.
There is an internal prototype focused on ChatGPT’s image generation that has a social feed, the report said.
OpenAI CEO Sam Altman has been privately asking outsiders for feedback about the project, which is still in early stages, according to the Verge. It is unclear whether the company plans to release the social network as a separate application or integrate it into ChatGPT, the report said.
The company did not immediately respond to a Reuters request for comment.
The potential move could escalate tensions between Altman and billionaire Elon Musk — the owner of X and an OpenAI co-founder who left the startup in 2018 before it emerged as a front-runner in the generative artificial intelligence race.
The feud has intensified in recent months. In February, a consortium of investors led by Musk made an unsolicited $97.4 billion bid for the control of OpenAI, only to be rejected by Altman with a swift “no thank you.”
Musk had sued the ChatGPT maker and Altman last year, alleging they had abandoned OpenAI’s original goal of developing AI for the benefit of humanity — not corporate gain.
OpenAI counter-sued Musk earlier this month, accusing him of a pattern of harassment and attempting to derail its shift to a for-profit model. The two parties are set to begin a jury trial in spring next year.
An OpenAI social network could also put the company in direct competition with Facebook-owner Meta, which is reportedly working on a standalone Meta AI service. In February, Altman responded on X over media reports on Meta’s plans, saying “ok fine maybe we’ll do a social app.”
Both Meta and X have access to a massive amount of data — public content posted by users on their social media platforms — that they train their AI models on.


New report shows why brands need to invest in women’s football in Saudi Arabia

Updated 16 April 2025
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New report shows why brands need to invest in women’s football in Saudi Arabia

  • Among fans of women’s sport in the Kingdom, 61% follow football
  • 56% of female fans would think more positively about brands that sponsor the women’s game

RIYADH: New research from football media company Footballco has revealed a growing interest in opportunities for women’s football in Saudi Arabia.

The report, released recently, also provides a profile of fandom in the region and how supporters want to consume both editorial and branded content.

Footballco’s study shows that among fans of women’s sport in Saudi Arabia, 61 percent follow football, compared to 47 percent globally.

This strong interest is relatively new, with 27 percent having followed women’s football for three to five years, 40 percent for up to two years, and one third stating that they have watched more games in the past 12 months.

The growth also highlights how, despite female fans being allowed into stadiums since 2018, some still felt excluded by the sport.

Seventy-two percent said that women’s football attracts fans who previously felt excluded from the sport, while 68 percent agree that inclusion can help tackle issues in broader society.

While females have played football in Saudi Arabia for decades, the Saudi Women’s Premier League only launched in 2022, making the surge in interest even more remarkable.

This is mirrored by the relatively high proportion of fans considering themselves Super Fans (21 percent). Only the US has a bigger proportion of Super Fans, and it is larger than in both Brazil and leading European markets.

Andy Jackson, Footballco’s senior vice president for the Middle East, said that globally an “increasing interest in women’s football follows an increasing interest in female empowerment.”

This was being replicated in Saudi Arabia with also a surge in interest in football more broadly, “creating a perfect storm that’s driving growth in both men’s and women’s football.”

The research shows that fans in the Kingdom see female players as great role models, more so than in other markets.

Saudi Arabia fans believe female footballers are the second-most inspirational group of women, beaten only by entrepreneurs. Globally, female footballers appear fourth behind entrepreneurs, actors and singers.

This should encourage brands to align themselves not only with women’s football as a sport but also with the women on the pitch. This point is emphasized by 56 percent of female fans saying they would think more positively about a brand that sponsors the women’s game.

For brands already involved in women’s football or those curious about opportunities, these numbers highlight that while socially conscious activations can be popular, they also need to align with broader lifestyle and cultural themes.

Sixty-one percent of women’s football fans say that they like it when content is a mixture of lifestyle and culture, rather than focusing on only the game.

By far, the most popular medium for this content is video, with 89 percent of fans naming it as their preferred format, which includes long- and short-form, live streams and documentaries.

Yasmin El-Bizri, Middle East and North Africa strategy director for Footballco, said: “Too often women’s football content and creative can be too focused on the struggle.

“While that’s important, it’s not everything and the output still needs to entertain and engage — this especially true in Saudi, where 54 percent of fans see women’s football as fun and entertaining.”

The research goes on to show that brands cannot rely on copying what they do for the men’s game. Sixty-six percent of fans say that the women’s game should be celebrated as different and that should be reflected by the media and the brands.

The research suggests brands should look at ways to increase participation for women and girls in all areas of football. Of those surveyed, 49 percent thought growth would be best achieved through more opportunities to play, while 30 percent wanted to see women in more off-pitch roles, in both men’s and women’s football.

“What’s clear is that Saudi women’s football isn’t an opportunity for brands in the future, it’s now,” Jackson added.

“As we’ve seen in more established markets, the brands that see the greatest benefits are those that are involved early on and get recognized for their contribution to supporting the game.”

Footballco’s research is based on data collected from more than 8,000 women’s sports fans across the world, including more than 1,000 from Saudi Arabia.

Footballco is home to a global football media brand, GOAL, and the biggest Arabic-language sports website, Kooora.

Footballco also operates two dedicated Arabic women’s football brands, INDIVISA, which covers the game and culture from the grassroots, and the Gen-Z YouTube show Yalla Girl.

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