KSA poll finds 72 percent fall in Saudi socializing in pandemic-hit Ramadan

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The findings revealed a 39 percent increase in mobile phone use and 52 percent of people spent their time on other entertainment activities. (Social media)
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Updated 09 May 2021
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KSA poll finds 72 percent fall in Saudi socializing in pandemic-hit Ramadan

  • Saudis reduced visits to relatives by 46 percent and to friends by 54 percent, the center found

JEDDAH: A new poll has revealed that Saudis reduced their participation in social events by more than 70 percent amid the coronavirus pandemic.
The results were part of a recent telephone study by the Saudi Center for Opinion Polling that surveyed a random sample of 1,190 people aged 18 years and older during Ramadan.
Saudis also reduced visits to relatives by 46 percent and to friends by 54 percent, the center found. During Ramadan, 42 percent of people maintained regular levels physical exercise, while 39 percent of respondents said they watched less television.
The findings also revealed a 39 percent increase in mobile phone use and that 52 percent of people spent their time on other entertainment activities.
Speaking to Arab News, Arwa Meer, an admin supervisor at a Jeddah hospital, said that she had reduced her social activities due to the nature of her work environment.
“Last Ramadan, I was working for the whole period of the COVID-19 curfews and lockdowns. Even if I had time, I wouldn’t see anyone because I was in constant contact with COVID-19 cases. That was something that made me refrain from seeing anyone,” Meer told Arab News.
However, this year has also created a similar situation, she said. “There’s potential exposure to COVID-19 cases as I continue my work at the hospital. Some of my colleagues got infected, so that made me refrain from social gatherings and visits even more. Even with my family at home, I try to avoid physical contact with them as much as possible, just as a precaution not to possibly infect anyone if I was a carrier.”
When asked if her visits to friends had also changed, the supervisor said the pandemic forced her to become “less social.”
She added: “The pandemic has made us all a little less social actually. It’s been a long time since I’ve last seen my friends. I see them maybe once a month. This Ramadan, I didn’t see my friends at all, not for iftar or sahoor.”

HIGHLIGHT

The results were part of a recent telephone study by the Saudi Center for Opinion Polling that surveyed a random sample of 1,190 people aged 18 years and older during Ramadan.

Sharing the same sentiment, 28-year-old Talal Al-Shammari from Jeddah said that it is “only natural” that family visits will decrease during the current circumstances.
“Nobody wants to be put in such a situation to be infected in the first place. Everyone is afraid for their family members over themselves,” he told Arab News. “No one would ever want to harm their relatives or friends, especially the elderly, those with a weaker immune system or children.”
The survey found that online shopping was also unaffected during Ramadan when compared with previous levels.
Meanwhile, 68 percent of people surveyed reported that higher levels of advertising during Ramadan did not affect their buying decisions. “Another surprising result is that the majority (79 percent) were reluctant to eat in restaurants during Ramadan,” the survey said.
Other results revealed that total hours of sleep during Ramadan increased for just 25 percent of respondents, while the majority of those surveyed said that they did not “significantly change their lifestyles” during Ramadan.
The survey also found that 58 percent of people did not notice a change in their moods or emotions during the period.
Work discipline remained the same for 81 percent of people, as did working hours for 79 percent of respondents.
The Saudi Center for Opinion Polling is a not-for-profit organization authorized by the Ministry of Human Resources and Social Development, and the Ministry of Commerce.


Health campaign promotes quality care in Saudi Arabia

Updated 04 November 2024
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Health campaign promotes quality care in Saudi Arabia

RIYADH: The Ministry of Health has launched a campaign to promote health by enhancing access to and the quality and efficiency of health services and raising awareness of health risks, the Saudi Press Agency reported Monday.

The campaign “A Vibrant, Healthy Nation” introduces a modern healthcare model, offering integrated, individual-centered services aligned with Vision 2030’s goal of fostering a healthy society.

The ministry is committed to “enhancing public health, improving quality of life, and raising the Kingdom’s global healthcare standing.”

The campaign highlights the health transformation initiative’s positive impacts and informs citizens about its main features, aiming to engage all segments of society, SPA reported.

It emphasizes a shift from treating illness to prevention, involving primary care doctors and early detection programs.


Saudi environment ministry launches program to develop green tech

Updated 04 November 2024
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Saudi environment ministry launches program to develop green tech

  • Scheme seeks new ways to repurpose wastewater, looks at impact of microplastics

RIYADH: The Ministry of Environment, Water and Agriculture has opened applications for a new program to find ways to develop sustainable technologies in Saudi Arabia.

The Sustainable Innovation Fellowship Program aims to find ways to repurpose by-products from water treatment for the benefit of the environment; develop sustainable technologies for recycling membranes used in water treatment; and explore methods to reuse treated wastewater in desert and arid regions.

Supported by the Environment Fund and the Research, Development and Innovation Authority, the fellowship program will also assess the environmental impact of microplastics in water treatment plants, sewage, and wastewater.

In line with Saudi Vision 2030, the Ministry of Environment, Water and Agriculture is also introducing new e-services in accordance with international standards.


Industry meets creativity at Athar festival in Riyadh

Updated 04 November 2024
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Industry meets creativity at Athar festival in Riyadh

  • With workshops, discussions, and awards, the festival aims to drive growth in Saudi Arabia’s creative sectors

The second Athar Saudi Festival of Creativity will take place in Riyadh from Nov. 5 to 6.

Hosted by UAE-based Motivate Media Group and communications consultancy TRACCS, the festival will gather over 1,500 professionals and leaders from the creative marketing industry, featuring 100 regional and international speakers.

Ian Fairservice, managing partner and group editor in chief of Motivate Media Group, will chair the event, alongside Vice Chairman Mohammed Al-Ayed, CEO of TRACCS.

Pre-festival activities began on Nov. 3 with the Young Talent Academies, including the Student Creative Academy (in partnership with the Middle East Communications Network), the Student Marketers Academy, the NextGen Creative Academy, and the NextGen Marketers Academy.

These academies, featuring keynote sessions from industry experts, workshops, and a 24-hour hackathon, are open to full-time university students aged 18 to 25 and professionals under 30 in creative communications, marketing, or advertising.

The festival will continue on Tuesday and Wednesday with panel discussions, presentations, and fireside chats focused on redefining and growing the creative landscape in Saudi Arabia, the Middle East, and beyond, covering various sectors such as sports, entertainment, and tourism.

The event will conclude with the Athar Awards ceremony on the evening of Nov. 6.

Notable speakers include Sir Martin Sorrell, founder and executive chairman of S4 Capital PLC; Matt McKie, director of marketing for Manchester United; Waseem Kashan, executive director of marketing at ROSHN Group; Yahya Hamidaddin, vice president of corporate communications at ACWA Power; and Houda Tohme, CEO of Havas Media Middle East.

Sessions and keynotes will explore themes such as purpose-driven marketing, brand growth strategies, artificial intelligence, technology, cross-sector innovation, and unlocking creative potential.


Saudi Arabia and Iraq sign MoU on military cooperation

Updated 04 November 2024
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Saudi Arabia and Iraq sign MoU on military cooperation

  • Two defense ministers reviewed longstanding relations between their countries, focusing on ways to enhance defense ties

RIYADH: Saudi Defense Minister Prince Khalid bin Salman and his Iraqi counterpart Thabet Al-Abbasi signed a memorandum of understanding on Monday aimed at strengthening cooperation in the military field.

The agreement, signed during a high-level meeting in Riyadh, represents a significant step forward in defense collaboration between the Kingdom and Iraq, Saudi Press Agency reported.

During their discussions, the two ministers reviewed the longstanding relations between their countries, focusing on ways to enhance defense ties.

They emphasized the importance of continued cooperation to foster regional security and stability, particularly amid ongoing regional tensions.

Both ministers discussed recent developments and shared efforts aimed at de-escalating conflicts, prioritizing actions that support peace and security in the region.

The MoU establishes a framework for increased collaboration on military matters, allowing Saudi Arabia and Iraq to address shared security challenges more effectively and pursue mutual goals in defense, SPA added. 


Saudi Islamic affairs minister receives Chinese envoy

Updated 04 November 2024
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Saudi Islamic affairs minister receives Chinese envoy

Saudi Minister of Islamic Affairs, Dawah and Guidance Dr. Abdullatif Al-Asheikh received Chinese Ambassador to the Kingdom Chang Hua in Riyadh on Monday.

During the meeting, they exchanged cordial talks and discussed issues of common interest, particularly those related to Islamic work and promoting moderation and peaceful coexistence, the Saudi Press Agency reported.

Riyadh Gov. Prince Faisal bin Bandar received Ambassador of Iran to the Kingdom Alireza Enayati in Riyadh on Monday. They discussed bilateral relations and other topics of common interest.