Google to change global advertising practices in landmark antitrust deal

Google is the first US tech giant to agree to make changes to its huge advertising business. (File/AFP)
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Updated 07 June 2021
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Google to change global advertising practices in landmark antitrust deal

  • After 220 million euros fine imposed by France, Google said it would make changes to its global advertising business.
  • Google made commitments to improve the way Ad Manager services worked with rival ad servers.

PARIS: Google said it would make changes to its global advertising business to ensure it did not abuse its dominance, bowing to antitrust pressure for the first time in a landmark settlement with French authorities.

The deal with the French competition watchdog could help rebalance the power over advertising in favor of publishers, which held sway over the business in the pre-Internet era but lost control with the rapid rise of Google and Facebook.

The settlement, which was announced on Monday and also saw Google fined 220 million euros ($268 million), is the first time the US tech giant has agreed to make changes to its huge advertising business, which brings in the bulk of its revenue.

“The decision to sanction Google is of particular significance because it’s the first decision in the world focusing on the complex algorithmic auction processes on which the online ad business relies,” said France’s antitrust chief Isabelle de Silva.

The watchdog found that Google’s ad management platform for large publishers — Google Ad Manager — favored the company’s own online ad marketplace — Google AdX — where publishers sell space to advertisers in real-time.

Ad Manager provided AdX with strategic data such as the winning bidding prices, while AdX also enjoyed privileged access to requests made by advertisers via Google’s ad services, the authority said.

AdX, in turn, exchanged data more smoothly with Ad Manager than it did with other advertising management platforms, the watchdog added. Such platforms are crucial for publishers to manage and sell advertising space.

Under the terms of the settlement, Google made commitments to improve the way Ad Manager services worked with rival ad servers and ad space sales platforms, the French watchdog said. Some changes would be implemented by the first quarter of 2022, it said, adding that Google would not appeal the decision.

Google also said it had agreed to make it easier for publishers to use its data and tools.

“We will be testing and developing these changes over the coming months before rolling them out more broadly, including some globally,” the company added.

’RIGHTLY SANCTIONED’

Many publishers globally have been infuriated over the ad practices employed by the tech giants, whose success relies on the trove of data they have amassed over the years. The French antitrust authority said its decision opened the way for publishers who felt disadvantaged to seek damages from Google.

Most of Google’s sales come from search and YouTube ads. But last year about $23 billion was tied to helping publishers sell ads, drawing antitrust scrutiny to the connections between Google’s businesses, plus calls from some critics to break up the company.

French Finance Minister Bruno Le Maire welcomed the watchdog’s decision.

“The practices put in place by Google to favor its own advertising technologies have affected press groups, whose business model is heavily dependent on ad revenues,” he said.

“These are serious practices and they have been rightly sanctioned.”

It launched its investigation in 2019 following a complaint from News Corp., French news publishing group Le Figaro and Belgian press group Rossel.

News Corp. has since struck a global news deal with Google in February in one of the most extensive deals of its kind with big tech.

“We haven’t been involved in the case in France since we concluded our deal with Google in February, but we remain pleased by the progress of our global partnership, and are hopeful for a long and fruitful relationship in the years ahead,” a spokesman for News Corp. said.

Groupe Le Figaro declined to comment while Rossel did not immediately respond to a request for comment.


Algerian TV channel suspended for racism against African migrants

Echorouk News TV. (X @echoroukonline)
Updated 03 May 2025
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Algerian TV channel suspended for racism against African migrants

  • Since the start of April, Algeria has expelled some 5,000 Africans to neighbouring Niger, according to state television. About half were from Niger

ALGIERS: Algerian authorities on Friday suspended broadcasts by a television news channel for 10 days after it used a racist word on social media to describe African migrants.
Echorouk News TV used the derogatory word in a Facebook post after police raids in which migrants from sub-Saharan Africa were detained.
The ANIRA broadcasting authority called the publication "extremely serious".
The report contained "a racist and discriminatory term, an attack on human dignity, conveying hate speech against a category of people because of their race," said ANIRA which demanded that the channel's management make an official apology.
Tens of thousands of undocumented African migrants have used Algeria as a staging post to attempt to get to Europe. Many have sought jobs in the North African country.
Since the start of April, Algeria has expelled some 5,000 Africans to neighbouring Niger, according to state television. About half were from Niger.
 

 


Eurovision lifts ban on Palestinian flags as scrutiny of Israel’s participation grows

Updated 02 May 2025
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Eurovision lifts ban on Palestinian flags as scrutiny of Israel’s participation grows

  • Fans will now be allowed to bring and display any flag that does not contain racist content, hate symbols
  • Iceland, Spain and Slovenia have all raised concerns about Israel’s participation at this year’s contest

LONDON: Organizers of the Eurovision Song Contest have lifted a ban on Palestinian flags for audience members, but maintained restrictions for participating artists, as pressure over Israel’s inclusion in this year’s event increased.

The change, confirmed by Danish broadcaster DR, marks a shift from the European Broadcasting Union’s longstanding rule prohibiting flags from non-competing countries and territories. That policy led to Palestinian flags being banned in previous years.

According to updated guidelines obtained by DR, fans will now be allowed to bring and display any flag that does not contain “racist and/or discriminatory content,” or symbols thought to incite hatred, violence, or linked to banned organizations.

In a statement to CNN, the EBU said the update seeks to “strike a balance to ensure that our audiences and artists can express their enthusiasm and identities,” while offering greater clarity for national delegations.

However, the relaxed policy applies only to the audience. Participating artists will still be restricted to displaying official national flags in all official Eurovision spaces, including the stage, green room, and Eurovision Village. Artists may show only the flag of the country they represent.

The revised policy comes amid growing criticism of Israel’s participation in this year’s contest to be held in Basel, Switzerland, with semifinals on May 13 and 15 and the final on May 17.

Officials in countries including Slovenia, Spain and Iceland have questioned Israel’s inclusion.

Icelandic Foreign Minister Porgerour Katrin Gunnarsdottir told a local outlet she found it “strange and actually unnatural that Israel is allowed to participate,” accusing the country of committing “war crimes” and “ethnic cleansing” in Gaza.

Despite these objections, the EBU has confirmed that Israel’s entry meets the competition’s rules. As with last year, large-scale protests are expected in Basel against Israel’s participation.

Despite pressure from pro-Israel organizations, Swiss authorities said demonstrations are permitted in principle, including those opposing Israel’s presence, provided they comply with public safety regulations.


Spotify, EA Sports test in-game music integration in Saudi Arabia

Updated 01 May 2025
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Spotify, EA Sports test in-game music integration in Saudi Arabia

  • Players in Kingdom can now link their account directly with video game

LONDON: Spotify and EA Sports have launched a pilot project that allows players to link their Spotify accounts directly with the EA Sports FC 25 video game.

The feature is being rolled out in Saudi Arabia and selected other markets.

The project, which was announced on Thursday, enables Spotify Premium users to log in via a new tab in the main game menu and control music playback during gameplay, including during team selection or from the pause menu.

The Swedish music platform said the partnership aimed at offering players more control over their in-game audio.

It said: “Long seen as the perfect companion to gaming, music boosts focus, amplifies adrenaline, and heightens the emotional highs of every match.

“Through this collaboration, players can now curate their perfect in-game soundtrack, listening to the artists they love.”

Podcast access and curated playlists will also be available.

The feature is currently accessible to Premium users playing EA Sports FC 25 on PlayStation 5 and Xbox Series X|S in Saudi Arabia and Australia.

The Kingdom has become a growing market for gaming and electronic sports, driven by a young and tech-savvy population.

Gaming now plays a prominent role in the Kingdom’s Vision 2030 diversification strategy, with plans for the sector to contribute more than $13 billion to the economy and create tens of thousands of jobs, according to Savvy Games Group.

Riyadh hosted the inaugural Esports World Cup last summer, a large-scale tournament featuring 23 events across major titles including Fortnite, Call of Duty, and EA Sports FC, with a record-setting prize pool of $62.5 million.


Jeddah communication conference explores anime’s digital evolution

Updated 01 May 2025
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Jeddah communication conference explores anime’s digital evolution

  • The session focused on anime’s shift from traditional television broadcasts and DVDs to digital platforms, including live streaming, instant subtitling and cloud-based production

RIYADH: The eighth session of the Digital Communication Conference, titled “Anime in the Digital Space,” explored the transformation of Japanese anime over the past two decades, highlighting the impact of digital innovation and the internet.

According to Saudi Press Agency, the session focused on anime’s shift from traditional television broadcasts and DVDs to digital platforms, including live streaming, instant subtitling and cloud-based production.

Streaming giants such as Netflix, Crunchyroll, and Funimation were highlighted as pivotal players in the transition, offering translated or dubbed episodes immediately upon release and funding original series such as “Devilman Crybaby” and “Cyberpunk: Edgerunners.”

Speakers in the session, including Manga Productions CEO Essam Bukhary, said that social media and online forums have opened the door to unprecedented engagement among fans, as well as community and cultural interaction, since audiences now take part in evaluating episodes.

Concerns were raised that heavy dependence on technology could erode the handcrafted aesthetic that defines traditional anime.

Saudi Arabia’s burgeoning interest in manga and anime, which dates back to the 1970s, is helping to usher in a revolution in cultural production.

Japanese art forms have captivated audiences of all ages, gaining significant popularity in recent years. Their ability to combine entertainment, culture and education has made them of great interest to Saudi society.

To support this interest, the General Entertainment Authority has hosted events like the Saudi Anime Expo, drawing international visitors.

In line with these efforts, the ministries of culture and education launched the Manga Education program to nurture student talent, as well as integrate arts and culture into public education.
 


Israel arrests veteran Palestinian journalist in West Bank

Updated 30 April 2025
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Israel arrests veteran Palestinian journalist in West Bank

  • Ali Al-Samoudi’s family denies claims of links to Islamic Jihad
  • Palestinian Journalists Syndicate condemns reporter’s arrest

DUBAI: Israeli forces arrested prominent Palestinian journalist Ali Al-Samoudi during an overnight raid on Tuesday in the northern West Bank city of Jenin, according to media reports.

Al-Quds newspaper correspondent Al-Samoudi, 58, was detained after the Israeli military raided and searched up his home in Al-Zahraa neighborhood, destroying “some of its contents”.

According to the military, he is accused of having ties with the militant Palestinian Islamic Jihad organization and transferring funds to the group. However, the military did not provide evidence to support the claim.

After he was interrogated at a disclosed location, Al-Samoudi was transferred to an Israeli hospital due to his health deteriorating, his son Mohammed told the BBC.

His family, who denies the accusations, was not informed of the name of the hospital where he was being treated, or any other details.

Al-Samoudi previously survived an attack by Israeli forces in 2022, the same assault that killed prominent Palestinian-American journalist Shireen Abu Aqleh, who was a correspondent for Al-Jazeera.

Al-Samoudi was shot and wounded in his back.

The Palestinian Journalists Syndicate condemned Al-Samoudi’s arrest in a statement on Tuesday.

As of April 30, 2025, the Committee to Protect Journalists has documented 79 arrests of journalists by Israel in the Palestinian territories of the West Bank and Gaza since Oct. 7 war began, in addition to five other arrests by the Palestinian authorities.

Forty-nine of these journalists, including the five held by Palestinian authorities, have since been released, while 35 remain under arrest.

The CPJ’s preliminary investigations also showed at least 176 journalists and media staff were killed during Israel’s war on Gaza, West Bank and Lebanon, marking the deadliest period for journalists in the region.