Frankly Speaking: Saudi Arabia doubling down on Diriyah Gate project, says DGDA CEO 

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Updated 19 June 2021
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Frankly Speaking: Saudi Arabia doubling down on Diriyah Gate project, says DGDA CEO 

  • Jerry Inzerillo made the remarks on Frankly Speaking, a series of video conversations with leading Middle East decision-makers
  • Project’s budget has been increased from $20 billion to $40 billion, and its scope increased significantly, he said

DUBAI: Saudi Arabia is doubling down on its landmark Diriyah Gate project to build a leisure and cultural zone in the historic heart of Riyadh.

Jerry Inzerillo, CEO of the authority that runs the landmark project, told Arab News that his budget has been increased from $20 billion to $40 billion, and its scope increased significantly.

“What has happened is that the master plans, (following further) research, have evolved into a broader vision to allow it to be a component (of the strategy to turn) Riyadh into one of the 10 great cities of the world,” he said.

Inzerillo, a veteran of the global tourism business who was appointed to the top job at the Diriyah Gate Development Authority (DGDA) in 2018, revealed the project’s new ambitions in an interview with “Frankly Speaking,” the series of video conversations with leading business and political leaders.




The inaugural celebration of Diriyah Gate. (Supplied)

During the interview, he also spoke of the DGDA’s prime place within the Vision 2030 giga-projects, the effect of the COVID-19 pandemic on the Kingdom’s tourism industry, and its far-reaching plans to rival such global attractions as the pyramids in Egypt and the Colosseum in Rome.

The move to increase the project’s budget and scope was the brainchild of Saudi Crown Prince Mohamed bin Salman, Inzerillo said.

“It’s not just that we were given some more money. It’s a result of a change in vision. He (the crown prince) studies plans meticulously. As the smartest guy in the room, his visual acuity is amazing,” he said.




Old structures in Diriyah, the site of the first Saudi Kingdom in the 18th century, have been preserved. (Supplied)

"So, the same way Paris was master-planned and laid out, the same way Berlin was laid out, the same way Manhattan was laid out — this is how the crown prince looks at all the cities and that’s why we’ve grown.”

Diriyah, the site of the first Saudi Kingdom in the 18th century, is regarded as the centerpiece of the Vision 2030 strategy to diversify the economy and provide more leisure and cultural facilities for Saudi citizens, as well as attracting foreign tourists.

“There’s only one Diriyah. We’re the first born, we’re the favorite son. My fellow CEOs can come on the show and say, ‘No, we’re great.’ They’re all great, we love them, but there’s only one Diriyah,” Inzerillo said.

He insisted that Diriyah Gate and the other mega-projects are on time and have not been unduly delayed by the economic effects of the pandemic.

 

 

The budgets of the other big leisure projects — such as the Red Sea Development and AlUla — have not been cut back, he said.

“We executed our exact strategy all of 2020; we didn’t cut back. He (the crown prince) was brave,” Inzerillo added. “So now as a result of it, the major giga-projects in the Kingdom are on time and on budget.”

Some of the big projects will “need another budget cycle” to determine the right mix of equity and new investment required, but he is confident that the overall investment will be met by government funds, investment from the Saudi private sector and foreign investment.

Some tourism experts have questioned the overall strategy, which seeks to attract 100 million visits by the end of the decade to a variety of new leisure and cultural attractions, but Inzerillo said the projects are not in competition. “They’re very intelligently crafted to complement each other,” he added.

The reason for the big number of new tourism projects, he said, is that Saudi Arabia is trying to compete with other recognized global travel centers — such as Singapore and European countries — within a short space of time.

 

 

Inzerillo conceded that there has been an effect on the number of people visiting Saudi Arabia because of COVID-19 travel restrictions, but he estimated that it has been proportionately less than other big tourist destinations such as France and the US. “We’re coming off a low base,” he said.

In line with the new budget, the DGDA has lifted the estimate for the number of visitors it hopes to attract. It now expects 27 million visits and 100,000 residents by 2030.

Inzerillo said these estimates are achievable, and he took encouragement from the number of people applying for the new tourism visa — 55,000 per week — before the COVID-19 restrictions came into effect.

Diriyah is aimed at both Saudi domestic visitors and foreign tourists, seeking to capitalize on the rich historical legacy of the region.

 

 

Inzerillo is convinced that it can take its place among the other great cultural attractions of the world.

“It is to Saudi Arabia what the Acropolis is to the Greeks, what the Colosseum is to Rome, what Machu Picchu is to Peruvians,” he said.

“So when people come to the Gulf, they’re going to want to see where it all started — the home of the House of Saud.”

Inzerillo, who trained in Las Vegas and went on to international projects in South Africa, the UAE and elsewhere, believes that the absence of alcohol in Saudi Arabia will make little difference to its attractiveness to tourists.

When global focus groups were asked about their priorities for tourism in the Kingdom, the non-availability of alcohol in the food and beverage mix was not in the top five concerns, he said.

 

 

“People were astonished by the beauty of the Kingdom, and by the warmth of the Saudi people,” he added.

Originally from Brooklyn in New York City, Inzerillo is enthusiastic about the quality of life in Saudi Arabia for him and other Western expatriates, who make up about 20 percent of the DGDA workforce.

 

 

“But the No. 1 thing that people like is civility — the fact that you’re treated warmly and kindly, and the great thing about the Kingdom right now as a society — it’s optimistic, it’s positive,” he said.

Inzerillo also gave some insight into the decision-making style of the crown prince, whom he described as a “supercharged CEO.”

Inzerillo said: “He’s very methodical, asking, ‘What’s your process? How did you study this issue? Who did you study it with? Did you study it with the world’s best? What did you learn, and what options are you bringing to me?’

“So when you leave a meeting with an approval, he doesn’t stop. One day, two days, five days later, you’ll get a call from him. ‘If you connect that with that, doesn’t it make Diriyah better?’ ‘Yes sir, we didn’t see that’.”

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Twitter: @frankkanedubai


Bangladesh Days celebrates heritage in Riyadh

Updated 59 min 6 sec ago
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Bangladesh Days celebrates heritage in Riyadh

RIYADH: The Bangladesh Days, held as part of Riyadh Season under the theme “Global Harmony,” concluded Saturday night at Al-Suwaidi Park, the Saudi Press Agency reported.

Organized by the Ministry of Media and the General Entertainment Authority, the event attracted people of all ages and backgrounds, who were able to enjoy a rich cultural experience reflecting the diversity of Bangladeshi heritage.

Bangladesh Days offered visitors the opportunity to taste renowned Bengali cuisine, purchase traditional clothing and artisanal items, and attend folkloric performances.

The activities provided a comprehensive experience, offering a close-up look at the vibrant traditions of Bangladesh and reflecting the cultural diversity Riyadh Season seeks to highlight.

The “Global Harmony” initiative celebrates a variety of cultures, including those of India, Pakistan, Malaysia, Sudan, Jordan, Lebanon, Syria, Bangladesh, and Egypt.

Riyadh Season has already drawn more than 6 million visitors from around the world, according to Turki Al-Sheikh, chairman of Saudi Arabia’s General Entertainment Authority.


The inspiring story behind Saudi Arabia’s Conjoined Twins Program

Updated 24 November 2024
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The inspiring story behind Saudi Arabia’s Conjoined Twins Program

RIYADH: Ahead of the International Conference on Conjoined Twins held in Riyadh, Saudi aid agency KSrelief Supervisor-General Dr. Abdullah Al-Rabeeah hosted a media roundtable on Saturday to discuss the goals and expectations of the two-day conference that concludes on Nov. 25.

Recalling the inspiration behind the Saudi Conjoined Twins Program, Al-Rabeeah explained that in 1990, amid the Second Gulf War, a set of Sudanese conjoined twins, Samah and Heba, were seeking financial support from King Fahd to get treatment abroad.

King Fahd brought the issue to Al-Rabeeah’s team at the time at King Faisal Specialist Hospital and Research Center, and after months of tests and deliberations, they completed the first successful conjoined twins separation surgery in the Kingdom.

The operation took 18 and a half hours.

“We started to invest in the nationalization of the medical team until … all specialties were from Saudi Arabia,” Al-Rabeeah said. “Today we have seen 143 sets over 34 years. We have separated 61 sets with 100 percent success … and we have 7 sets waiting to be separated.”

King Abdullah Specialized Children’s Hospital now has the only known conjoined twins operating room.

King Salman and Crown Prince Mohammed bin Salman moved this program under KSrelief to support low-income families and families from conflict zones.

“Humanity has no politics, no boundaries, no religion, and no color,” said Al-Rabeeah.

The conference will cover a range of topics, including the candidacy process, antenatal and post-natal care, cardiac conditions, ethical considerations, reconstruction, and 3D imaging.

Al-Rabeeah also said the conference is set to discuss and sign several UN agreements related to children, including on conjoined twins, polio vaccination in Afghanistan, artificial limbs, infectious diseases in children, and the children of Gaza.

He also spoke about the importance of combining medical knowledge in the Gulf and working together to create specialized centers across the region for different matters, to make operations more cost-effective and advanced.

“Science is not owned, it is for everybody,” the Saudi aid agency chief said.

On the technological developments that are optimizing this procedure, Al-Rabeeah mentioned the use of argon lasers, ultrasonic knives, new electric coatings to avoid bleeding, less sensitive prosthetics, and, most importantly, early diagnosis.

Al-Rabeeah said that the greatest research in this program has been done on early detection of conjoined twins in the womb. They are now capable of detecting conjoined twins sometimes at just eight to 10 weeks.

Al-Rabeeah’s most crucial piece of advice is urging women to start prenatal care early.

The importance of psychological care for both the patients and the families was also discussed. Al-Rabeeah pointed out what is referred to as “separation trauma” that twins endure when learning how to adjust to their bodies after having been connected all their lives.

“The twins, they have pain, they have suffered. I have seen two kinds of tears in my life. We all know about the tears of despair, the tears of pain. But with conjoined twins, I have seen clearly the tears of happiness and joy.

“When I come out of the operating room, going in with one bed, and coming out with two beds … this is the best moment in my life.”


Separated twins, families visit 2034 World Cup exhibit, historic At-Turaif district

Updated 24 November 2024
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Separated twins, families visit 2034 World Cup exhibit, historic At-Turaif district

RIYADH: Saudi aid agency KSrelief organized a special visit for conjoined twins who had undergone separation surgeries in the Kingdom, along with their families, to Saudi Arabia’s 2034 World Cup bid exhibition.

The visit was organizaed on the sidelines of the International Conference on Conjoined Twins, held in Riyadh from Nov. 24-25.

The twins and their families also toured the historic At-Turaif district, a UNESCO World Heritage Site known for its stunning architecture, which reflects Saudi Arabia’s scientific and cultural advances.

At the end of the visit, the twins and their families expressed their gratitude to the Kingdom, represented by KSrelief, for organizing the visit and for the warm hospitality of the Saudi people.


‘The extraordinary has become the ordinary in Saudi Arabia,’ says Middle East expert

Updated 57 min 11 sec ago
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‘The extraordinary has become the ordinary in Saudi Arabia,’ says Middle East expert

  • Appearing on “Frankly Speaking,” Norman Roule called for more robust media narrative to communicate the Kingdom’s ambition
  • Lauded the role of Ambassadors Michael Ratney and Princess Reema bint Bandar in strengthening bilateral relationship

DUBAI: Saudi Arabia’s transformation, showcased by world-class entertainment events, AI and green energy investments, and giga-projects, continues to redefine its global image and influence, but according to Middle East expert Norman Roule, more can be done to explain the Kingdom’s ambitions to the world.

On the diplomatic front, the former senior American intelligence officer believes Saudi-US relations will continue to thrive regardless of the administration in Washington and despite the temporary pause caused by the Gaza war.

“Truth be told, I see so much that is extraordinary in Saudi Arabia that the extraordinary has become the ordinary,” he said on the Arab News current affairs program “Frankly Speaking,” referring to the star-studded “1001 Seasons of Elie Saab” fashion show on Nov. 14 as part of Riyadh Season 2024, which has drawn over 6 million visitors and turned the Saudi capital into a cultural and entertainment hub.

“Saudi Arabia must have what it needs to achieve its vision as a global node of progress, stability, interfaith relationships,” Roule said, noting that the Kingdom “is located in the center of so many pathways of global commerce and social exchange between India and Africa, between Europe and Asia.”

Models gather on stage at the “1001 Seasons of Elie Saab” fashion show as part of Riyadh Season 2024. (AN Photo/ Jafer Alsaleh)

Calling for a more robust narrative strategy to dispel misconceptions and showcase Saudi Arabia’s impact, he underscored the importance of investing in media programs similar to “Frankly Speaking” to communicate the Kingdom’s vision “in English to the international community.”

“The world needs more of it, not just to understand what the Kingdom is doing in and of itself, but how those ambitions will shape the global society and the global economy. Understanding Saudi Arabia’s investments in green energy, along with those of the United Arab Emirates. It’s critical to the future of the planet for developing countries — for the Global North and the Global South,” Roule told Katie Jensen, the host of “Frankly Speaking.”

“Understanding how entertainment connects Europe to Asia, how it’s going to shape how people move in the world. That can only be done with more information being put out.”

Roule spoke of Saudi Arabia’s influence on critical issues, such as women’s empowerment and cultural exchange, stating that it can reach well beyond its borders, shaping developments across the region and even other continents. “The role of protecting women’s rights is not just a Saudi issue,” he said, “but I’d like to see Saudi Arabia’s influence touch Afghanistan and Africa.”

Roule also offered an enthusiastic assessment of NEOM — a key part of Saudi Arabia’s Vision 2030 initiative to diversify its economy beyond oil — describing it as a game-changer for Saudi Arabia’s future. The $500 billion futuristic city on the Red Sea is designed to address challenges like population growth and sustainability while leveraging the Kingdom’s strategic location near the Red Sea.

A handout picture shows the design plan for the 500-meter tall parallel structures, known collectively as The Line, in the heart of the Red Sea megacity EOM. (NEOM/AFP)

“NEOM is 90 minutes from Athens and about 60 kilometers from the Suez Canal,” he said, and noted that its vision includes carbon-neutral technologies, transformative trade hubs like Oxagon, and revolutionary urban designs such as The Line.

“So much of this has never been done before anywhere in the world. It will be amazing,” Roule said.

“When people talk about The Line, which is often how NEOM is described in the West, I tell them, first, NEOM is the size of Belgium or Massachusetts,” he said. “Only 5 percent of the territory can be developed. And I think they’ve mapped that about 4 percent.”

Looking ahead, he said: “I have no doubt it’s going to succeed — it will be amazing — but it may not succeed on the schedule that some might hope.”

Roule lauded the work done by the ambassadors of Saudi Arabia and the US in their respective capitals to strengthen bilateral relations. “Michael Ratney is not only experienced, a superb Arabist, but he’s someone who has a deep knowledge and understanding and respect for the region,” he said. “He’s exactly the sort of ambassador the United States would hope to have in a position as consequential as this.

Saudi Ambassador to the US Princess Reema bint Bandar and US Ambassador to the Kingdom Michael Ratney in Riyadh. (X: @rbalsaud)

“At the same time, you have Saudi Ambassador Reema bint Bandar in Washington, who is extremely capable. She is a national treasure for both of our countries as we look to understand and work together.”

Roule praised the two ambassadors for encouraging American executives to visit Saudi Arabia, saying: “I have been with such executives at some of these meetings. If they’re fresh to the Kingdom, they’re delighted and amazed; if they don’t come often, they’re delighted and amazed.”

Ultimately, he said, “the success that we all hope to achieve is not a business deal; it’s a partnership on the broader ambitions of the Kingdom and the United States for regional stability and progress.”


UN official lauds KSrelief’s landmine work in Yemen

Updated 24 November 2024
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UN official lauds KSrelief’s landmine work in Yemen

  • The UN official emphasized the importance of continuing such humanitarian projects to achieve stability in Yemen and protect civilians

Riyadh: The UN special envoy’s military adviser to Yemen, Antony Hayward, praised the work carried out by Saudi aid agency KSrelief’s Project Masam to clear landmines in Yemen.

During his visit to the agency’s headquarters in Marib, he said that the project works to protect the lives of civilians and secure large areas of Yemeni territory despite the challenges posed by landmines.

The UN official emphasized the importance of continuing such humanitarian projects to achieve stability in Yemen and protect civilians, the Saudi Press Agency reported.

Last week, meanwhile, members of Project Masam removed 840 explosive devices from various regions of Yemen, including anti-personnel mines, anti-tank mines and unexploded ordnance, according to a recent report.

Ousama Al-Gosaibi, the initiative’s managing director, said 470,416 mines had been cleared since its inception in 2018.

The explosives were planted indiscriminately and posed a threat to civilians, including children, women and the elderly.

The demining operations took place in Marib, Aden, Jouf, Shabwa, Taiz, Hodeidah, Lahij, Sanaa, Al-Bayda, Al-Dhale and Saada.

The initiative trains local demining engineers and provides them with modern equipment. It also offers support to Yemenis injured by the devices.

Teams are responsible for clearing villages, roads and schools to facilitate safe movement for civilians and the delivery of humanitarian aid.

About 5 million people have been forced to flee their homes since the start of the conflict in Yemen, many of them displaced by the presence of landmines.