Orange Egypt makes it to No. 2 on YouTube Ads Leaderboard, Cannes Edition

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Updated 28 June 2021
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Orange Egypt makes it to No. 2 on YouTube Ads Leaderboard, Cannes Edition

  • Egyptian telecom provider is the only regional brand to be featured on the global leaderboard

YouTube released its Ads Leaderboard, 2021 Cannes Edition, celebrating the most popular video ads from around the world posted between June 1, 2020, and May 30, 2021.

The top 10 ads represent over 635 million global views across the whole leaderboard.

This year, telecom provider Orange Egypt’s Ramadan ad placed second, making it the only brand from the Middle East region to rank on the leaderboard. The ad was created and distributed by Orange Egypt’s creative agency Leo Burnett and media agency UM.

 

 

“It brings us great honor and pride for our campaign to be ranked at second place, surpassing many other strong global brands,” Maha Nagy, vice president of communications at Orange Egypt, told Arab News.

In the region, Ramadan advertisements are a critical part of any brand’s marketing strategy. But, as people started celebrating Ramadan differently due to the pandemic, it became essential for brands to shift away from the usual theme of physical togetherness to stay relevant.

“It was crucial to build a campaign with relevant human insight in order to stand out and appeal to people. The emotional and human campaign “سنة الحياة,” highlights how people today maintain their closeness through technology and how Orange, as a leading telecom company, plays a major role in helping individuals stay connected,” said a spokesperson from Orange Egypt.

“This recognition is particularly special!” said Ahmed Fahmy, Group Account Director at Leo Burnett. “Winning the people’s vote outside of traditional award competitions means people connected with the ad on an emotional level, which is what we sought out to achieve from the start.”

Here’s a list of all the ads on the Cannes YouTube Ads Leaderboard:

1. Hyundai x BTS — For the Earth 60 sec

Brand: Hyundai Motor Company

Media Agency: Innocean Worldwide

Creative Agency: Innocean Worldwide

 

2. Orange — Ramadan 2020

Brand: Orange Egypt

Media Agency: UM-IPG

Creative Agency: Leo Burnett

 

3. Amazon’s Big Game Commercial: Alexa’s Body

Brand: Amazon

Media Agency: Rufus Global

Creative Agency: Lucky Generals

 

4. OPPO F17 Pro — Diwali Edition | #BeTheLight To Spread The Light

Brand: OPPO India

Media Agency: HYHK

Creative Agency: CCLAB

 

5. You Can’t Stop Us — Nike

Brand: Nike

Media Agency: Within

Creative Agency: Wieden + Kennedy

 

6. LOST & CROWNED — A Clash Short Film

Media Agency: In-house

Creative Agency: Psyop (Animation Partner)

 

7.  No Drama

Brand: My Switzerland

Media Agency: SirMary

Creative Agency: Wirz

 

8. Feel the Rhythm of KOREA: JEONJU

Brand: Imagine Your Korea

Media Agency: Incross

Creative Agency: Korea Press Foundation; HS Ad

 

9. Introducing Apple Watch Series 6 — It Already Does That

Brand: Apple India

Media Agency: NA

Creative Agency: NA

 

10. #VilsHere — Launch Ad

Brand: Vodafone Idea (Vi)

Media Agency: Wavemaker India

Creative Agency: Ogilvy India

 


India press watchdog demands journalist murder probe

Freelance journalist Mukesh Chandrakar. (Supplied)
Updated 06 January 2025
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India press watchdog demands journalist murder probe

  • Chandrakar’s body was found on January 3 after police tracked his mobile phone records following his family reporting him missing

NEW DELHI: India’s media watchdog has demanded a thorough investigation after a journalist’s battered body was found stuffed in a septic tank covered with concrete.
Freelance journalist Mukesh Chandrakar, 28, had reported widely on corruption and a decades-old Maoist insurgency in India’s central Chhattisgarh state, and ran a popular YouTube channel “Bastar Junction.”
The Press Council of India expressed “concern” over the suspected murder of Chandrakar, calling for a report on the “facts of the case” in a statement late Saturday.
Chandrakar’s body was found on January 3 after police tracked his mobile phone records following his family reporting him missing.
Three people have been arrested.
More than 10,000 people have died in the decades-long insurgency waged by Naxalite rebels, who say they are fighting for the rights of marginalized indigenous people in India’s resource-rich central regions.
Vishnu Deo Sai, chief minister of Chhattisgarh from the ruling Bharatiya Janata Party (BJP), called Chandrakar’s death “heartbreaking” and promised the “harshest punishment” for those found responsible.
India was ranked 159 last year on the World Press Freedom Index, run by Reporters Without Borders.
 

 


Washington Post cartoonist quits after paper rejects sketch of Bezos bowing to Trump

Updated 05 January 2025
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Washington Post cartoonist quits after paper rejects sketch of Bezos bowing to Trump

  • Ann Telnaes said that she’s never before had a cartoon rejected because of its inherent messaging and that such a move is dangerous for a free press
  • Wapo exec says the cartoon was rejected only to avoid repetition, because the paper had just published a column on the same topic as the cartoon

A cartoonist has decided to quit her job at the Washington Post after an editor rejected her sketch of the newspaper’s owner and other media executives bowing before President-elect Donald Trump.
Ann Telnaes posted a message Friday on the online platform Substack saying that she drew a cartoon showing a group of media executives bowing before Trump while offering him bags of money, including Post owner and Amazon founder Jeff Bezos.
Telnaes wrote that the cartoon was intended to criticize “billionaire tech and media chief executives who have been doing their best to curry favor with incoming President-elect Trump.” Several executives, Bezos among them, have been spotted at Trump’s Florida club Mar-a-Lago. She accused them of having lucrative government contracts and working to eliminate regulations.
Telnaes said that she’s never before had a cartoon rejected because of its inherent messaging and that such a move is dangerous for a free press.
“As an editorial cartoonist, my job is to hold powerful people and institutions accountable,” Telnaes wrote. “For the first time, my editor prevented me from doing that critical job. So I have decided to leave the Post. I doubt my decision will cause much of a stir and that it will be dismissed because I’m just a cartoonist. But I will not stop holding truth to power through my cartooning, because as they say ‘Democracy dies in darkness.’”
The Association of American Editorial Cartoonists issued a statement Saturday accusing the Post of “political cowardice” and asking other cartoonists to post Telnaes’ sketch with the hashtag #StandWithAnn in a show of solidarity.
“Tyranny ends at pen point,” the association said. “It thrives in the dark, and the Washington Post simply closed its eyes and gave in like a punch-drunk boxer.”
The Post’s communications director, Liza Pluto, provided The Associated Press on Saturday with a statement from David Shipley, the newspaper’s editorial page editor. Shipley said in the statement that he disagrees with Telnaes’ “interpretation of events.”
He said he decided to nix the cartoon because the paper had just published a column on the same topic as the cartoon and was set to publish another.
“Not every editorial judgment is a reflection of a malign force. ... The only bias was against repetition,” Shipley said.


Al-Qaeda has executed Yemeni journalist abducted 9 years ago, says media watchdog

Updated 03 January 2025
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Al-Qaeda has executed Yemeni journalist abducted 9 years ago, says media watchdog

  • Mohamed Al-Maqri disappeared in the Arabian Peninsula while covering an anti-group protest in Al-Mukalla

LONDON: Al-Qaeda in the Arabian Peninsula has executed Yemeni journalist Mohamed Al-Maqri after holding him captive for nine years, the Committee to Protect Journalists reported on Thursday.

Al-Maqri, a correspondent for the television channel Yemen Today, was abducted in 2015 while covering an anti-AQAP protest in Al-Mukalla, the capital of the southern governorate of Hadhramaut.

He was executed along with 10 other individuals after years of enforced disappearance.

“The killing of Mohamed Al-Maqri highlights the extreme dangers Yemeni journalists face while reporting from one of the world’s perilous conflict zones,”  said Yeganeh Rezaian, CPJ’s interim MENA (Middle East and North Africa) program coordinator.

“Enforced disappearances continue to endanger their lives.”

Rezaian condemned the act and called for accountability, urging all factions in Yemen to abandon such “abhorrent practices.”

The Yemeni Journalists Syndicate also condemned the execution, saying it was working with “the relevant authorities to investigate the crime, prosecute the perpetrators, recover the journalist’s body, and deliver it to his family.”

Al-Maqri had been held incommunicado by AQAP since Oct. 12, 2015, following his abduction during the protest.

The group accused the individuals of “spying against the mujahedeen,” a label the group uses for its fighters.

His death underscores the increasing dangers for journalists operating in Yemen, where armed groups have targeted media professionals as part of broader efforts to suppress dissent and control narratives.

At least two other Yemeni journalists remain subjected to enforced disappearances, a practice characterized by abduction and the refusal to disclose a person’s fate or whereabouts.

Waheed Al-Sufi, the editor-in-chief of the independent newspaper Al-Arabiya, has been missing since April 2015 and is thought to be being held by the Houthi movement.

Naseh Shaker, who was last heard from on Nov. 19, 2024, is believed to be being held by the Southern Transitional Council, a secessionist organization in southern Yemen.

Yemen continues to rank among the deadliest countries for journalists, with armed conflict and factional violence leaving media workers vulnerable to abductions, disappearances, and killings.


Apple agrees to $95 million deal to settle Siri eavesdropping suit

Updated 03 January 2025
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Apple agrees to $95 million deal to settle Siri eavesdropping suit

  • A class action lawsuit filed five years ago accused Siri of listening in on private conversations of people with iPhones, iPads, HomePods or other Apple devices enhanced with the digital assistant

SAN FRANCISCO, California: Apple has agreed to pay $95 million to settle a lawsuit accusing its digital assistant Siri of listening in on users’ private conversations.
The proposed settlement detailed in a court filing accessed on Thursday came with Apple holding firm that it did nothing wrong.
“Apple has at all times denied and continues to deny any and all alleged wrongdoing and liability,” the tech titan said in the proposed settlement, which requires a judge’s approval to be finalized.
A class action lawsuit filed five years ago accused Siri of listening in on private conversations of people with iPhones, iPads, HomePods or other Apple devices enhanced with the digital assistant.
The California-based tech giant has made user privacy a big part of its brand image, and one of the reasons it tightly controls its “ecosystem” of hardware and software.
Talk captured by “unintended Siri activation” were obtained by Apple and perhaps even shared with third parties, according to the suit.
A proposed settlement fund of $95 million would be used to pay no more than $20 per Siri device to US owners who had private conversations captured without permission, the settlement indicated.
The agreement also requires Apple to confirm it has deleted any overheard talk and make user choices clear when it comes to voice data gathered to improve Siri.
Apple did not immediately respond to a request for comment.
In 2023, Amazon agreed to pay more than $30 million to the US Federal Trade Commission to settle litigation accusing the company of violating privacy with its Ring doorbell cameras and Alexa digital assistant.
 


Blowback online to Jewish Chronicle article claiming Palestinian solidarity is antisemitic

Updated 02 January 2025
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Blowback online to Jewish Chronicle article claiming Palestinian solidarity is antisemitic

  • Newspaper faces criticism after writer Melanie Phillips suggests advocating for Palestinian rights fosters ‘deranged and murderous Jew-hatred’
  • One social media user wrote: ‘Your exploitation of antisemitism is seriously disturbing. But why would Zionists care that they endanger Jews by merging their identity with Israel?’

LONDON: British newspaper The Jewish Chronicle is facing intense criticism over an article in which the writer equated support for the Palestinian cause with antisemitism.

The piece was written by British commentator Melanie Phillips and published on Tuesday with the headline “If you support the Palestinian cause in any form, you’re facilitating Jew-hate.” It was subsequently edited and the headline changed to “The Truth of the Palestinian cause,” without any editorial note of the changes.

In her article, Phillips suggested that advocating for Palestinian rights fosters “deranged and murderous Jew-hatred.”

She wrote: “Jew-hatred has not only been normalized. It’s been rebranded as social justice because support for Palestinianism, which seeks to write the Jews out of their country, their history and the world, is what now passes for a moral sense among swathes of the public, the entire intelligentsia and even — heaven help us — many Jews.”

Phillips continues: “Let’s not hear any protests that you were once a member of Habonim or have a holiday home in Herzliya … If you support the Palestinian Arab cause today, you are facilitating deranged and murderous Jew-hatred. Own it.”

The article was widely condemned on social media.

The user Torah Jews wrote in a message posted on X: “Your exploitation of antisemitism is seriously disturbing. But why would Zionists care that they endanger Jews by merging their identity with Israel?”

Miqdaad Versi, a spokesperson for the Muslim Council of Britain, wrote that even after the “secret” edits to the article, Phillips’ words “remain disgusting.” He added: “Always good to see the cranks at The Jewish Chronicle show their true colours.”

Some critics accused the newspaper of promoting “Israeli propaganda.” Others warned that such rhetoric undermines efforts to combat true antisemitism by conflating it with solidarity for the Palestinian people.

Political commentator Owen Jones said: “Melanie Phillips is explicitly stating what Israel’s cheerleaders have long been pushing for. They want to redefine antisemitism as ‘any form of solidarity with Palestinians,’ rather than the very dangerous hatred of Jewish people that it is.”

This is not the first time the writer and the newspaper have caused controversy. Phillips has long argued that solidarity with Palestinians should be considered antisemitic, and she has denied the existence of Islamophobia.

In September, The Jewish Chronicle was criticized after it emerged that one of its writers had fabricated details in several high-profile stories. The revelations prompted a mass exodus of staff, with departing employees complaining of poor editorial standards under the present management.