How Saudization is harnessing Kingdom’s local talent to private-sector expansion

New Saudi employees entering the private sector reached 121,000 in the first quarter of 2021, according to a report issued by the Human Resources Development Fund. (AFP/File Photo)
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Updated 09 July 2021
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How Saudization is harnessing Kingdom’s local talent to private-sector expansion

  • Financial and insurance sectors are seeing some of the strongest growth in local hiring
  • Private-sector entities doing their part to attract young Saudis to exciting career paths

DUBAI: To achieve its Vision 2030 goals, Saudi Arabia is not only encouraging the recruitment of nationals to private-sector jobs, but is also encouraging adequate investment in their future to ensure their retention by employers as well as their contribution to a vibrant and diverse economy.

Going by performance metrics, the Kingdom is on the right track. New Saudi employees entering the private sector reached 121,000 in the first quarter of 2021, according to a report issued by the Human Resources Development Fund.

Another report by the National Labor Observatory in April this year indicated that Saudization in the private sector rose to 22.75 percent in the first quarter, compared to 20.37 percent during the same period last year.

Seven major private sector job groupings have achieved Saudization of more than 50 percent. While the rate across the private sector as a whole is around 25 percent, Al-Eqtisadiah newspaper reported that the finance and insurance sectors had achieved a rate of 83.6 percent.

This was followed by public administration, defense and mandatory social insurance at 71.9 percent, mining and quarrying at 63.2 percent, education at 52.9 percent and information and communications at 50.7 percent.




Saudi Arabia has the lowest dependence on foreign labor among Gulf Cooperation Council countries at around 77 percent, while Qatar has the highest, at about 94 percent. (Social media)

Saudi Arabia now has the lowest dependence on foreign labor among GCC countries at about 77 percent, while Qatar has the highest at about 94 percent, according to data from S&P Ratings.

Ahmed Al-Rajhi, minister of human resources and social development, recently announced plans to create 40,000 new jobs in the fields of law, customs, real estate, cinemaa, driving schools and technical and engineering professions, with an overall target of 203,000 jobs this year alone.

Although the process of Saudization has been going on since 1985, major regulatory and economic reforms have accelerated in recent years under the Vision 2030 agenda, with the aim of increasing the participation of young Saudis in the economy, promoting non-oil sectors and improving overall quality of life.

“Within the different reforms and programs of Vision 2030, the Saudization surge involved vitalizing various aspects of the economy, including tourism, infrastructure, and education,” Mona Althagafi, KSA country director of the British services contractor Serco, told Arab News.

“Another factor for the increase in Saudization is the government’s reservation of a total of 177 professions exclusively for Saudi nationals. Although most of these started as junior roles, they are now looking to increase to more senior levels.”




Saudization, officially known as the Saudi nationalization scheme, or Nitaqat, is considered a crucial step towards economic success. (AFP/File Photo)

Saudization, officially known as the Saudi nationalization scheme, or Nitaqat, is considered a crucial step towards economic success. The private sector itself also stands to gain.

“With the reforms in the Kingdom, companies will be targeted by the younger Saudi generations,” Althagafi said.

“Hiring younger employees or recent graduates can benefit international companies in establishing their new appeal to the younger market while new Saudi hires can gain international experience, which benefits the local economy.

“Additionally, hiring employees with less experience allows companies to train them to the standard and methods that they prefer and allows Saudis to explore new environments that would help them nourish their skills and, in turn, grow the Saudi economy.”

Serco says that, as a strong supporter of Saudization, it has identified several ways to ensure the right approach is adopted by the Kingdom. One of these is training, which is often overlooked.

“To ignore training and development is to completely miss the point and is a disservice to the country in which you have operated your business successfully and lucratively,” Hana Abu Kharmeh, Serco’s regional human resources director, wrote in a recent op-ed for the HR Observer.

“By taking the time to source the right national for a given role and making the investment required to develop, train and qualify them, you will increase not only their capability to help your business grow, but also their engagement in your business and its vision.”




Serco says that, as a strong supporter of Saudization, it has identified several ways to ensure the right approach is adopted by the Kingdom. (Supplied/Serco)

Aligned with the Kingdom’s Vision 2030 agenda, Serco’s focus is to develop local talent to become leaders of the future by offering a suite of development programs for Saudi nationals at all levels of the organization.

“We deliver a comprehensive range of skills, training and talent development programs on behalf of local and central governments, including vocational training and development, in-working for businesses, and leadership development and programs that target the specific needs of communities and the different growth needs of local businesses, in support of government nationalization objectives,” Althagafi said.

Serco recently launched the Fursati Program for national students across its contracts. The course offers students from local universities an eight-week internship placement in Serco’s contracts and functions, exposing them to ways of working in a multinational environment.

“Students will gain theoretical and experiential learning in the areas of their placements, and in turn, learn more about the career paths available to them in Serco,” Althagafi said.

Although public-sector jobs are often considered more prestigious and secure, collaborations between private sector employers, educational institutions and policymakers from an early stage can help change that.




Mona Althagafi, KSA country director of the British services contractor Serco. (Supplied/Serco)

“Private companies are competing with public entities in obtaining the local talent and it is only in the private sector that jobs can be created in order to achieve Saudization,” Althagafi said.

“In recent years, the Saudi government has made progress in reducing the number of foreign workers, and it will continue to push Saudization to replace foreigners with Saudis.

“However, there are jobs that Saudis will not take. As a result, Saudization will be achieved slowly as there continues to be dependency on foreign workers in those positions.”

Serco is not the only foreign company to throw its weight behind Saudization. American aerospace giant Boeing has also been actively supporting Saudi industry and local recruitment.

The company signed a deal with Saudia Aerospace Engineering Industries and Alsalam Aerospace Industries in 2015 to create the Saudi Rotorcraft Support Company, under which Saudi pilots and maintenance teams receive training.

Boeing has also launched the KSA College Graduate Program to create opportunities for Saudi engineering graduates from American schools, allowing them to acquire work experience before returning to the Kingdom.

Last year, Swedish telecommunications giant Ericsson received the Rawafed Award for Saudization for its efforts identifying and retaining top local talent.




One way to approach nationalization is to educate young people about the opportunities that await them, eliminating concerns about working outside the public sector. (Supplied)

Ericsson has been expanding its talent pool in the Kingdom since 2017 and is eager to allocate more leadership positions to locals. It has also created a graduate program with select universities to hoover up top engineering talent and offer them a rewarding career. It was even named Employer of Choice for Young Saudis in 2020.

Although it is still early days for the Saudi government’s strategy to reduce the private sector’s dependence on expatriate workers, Althagafi believes young Saudis are beginning to recognize the benefits, thanks to state investment in education.

“Education is seen as a challenge and an important area of focus, and to this end, the Saudi government increased education spending to upskill the local talent,” Althagafi said.

“Finding the right talent for the right position is key to the success of private companies, and the challenge is to be able to develop the skills of Saudis while they are on the job.

“Many organizations view nationalization as just another exercise to accomplish, while in fact, there are many layers to this exercise that won’t only benefit the employee but also the employers and, eventually, the Kingdom.”

One way to approach nationalization is to educate young people about the opportunities that await them, eliminating concerns about working outside the public sector.

“Saudization will succeed if the private and public sectors work together, as it is important that the public sector is not competitive with the private sector,” Althagafi said.

“At the same time, the private sector can offer better opportunities to young Saudis which are more attractive, beneficial, financially viable and provide the standard of living Saudis mostly desire.”

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Twitter: @CalineMalek


Saudi women embrace natural beauty: a fresh take on changing standards

Updated 07 January 2025
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Saudi women embrace natural beauty: a fresh take on changing standards

  • Trend focuses on simplicity over perfection
  • Consumers take more mindful approach

RIYADH: Women in Saudi Arabia have been embracing a more natural approach to their beauty routines in recent years, focusing on sustainability, health and authenticity over heavy makeup and curated perfection.

Arab News spoke to several women who described how this trend reflects a deep alignment with personal and societal values — prioritizing routines that enhance their natural features while promoting overall well-being and environmental sustainability.

For Laila Al-Ghamdi, this change is personal. “A few years ago, I would say natural beauty was everything to me. As a young teenager, my whole world used to revolve around the epitome of beauty,” she said. “Nowadays, healthier choices are influencing my decisions, and ironically, they’re the ones that make me prettier.”

LOCA focuses on ‘natural ingredients and sustainable packaging.’ (Instagram/locabeautysa)

This shift is supported by local brands that cater to these changing standards. One standout is LOCA Beauty, a Saudi brand with a focus on sustainability that was founded in 2018.

“LOCA Beauty was born out of a desire to provide innovative solutions that align with the Saudi lifestyle,” said Mai Al-Mohaimeed, marketing director of LOCA. “We focus on natural ingredients and sustainable packaging, which resonates deeply with our customers.”

Similarly, Asteri, another brand, empowers women with vegan products that withstand harsh weather conditions while celebrating the region’s natural beauty.

Beauty is no longer about fitting into a mold. It’s about feeling good in your own skin and celebrating who you are.

Munira Al-Ahmad, Local

Sustainability is central to the natural beauty movement in Saudi Arabia. Consumers are increasingly conscious of the environmental and health effects of their purchases. Local brands are rising to meet this demand with eco-friendly materials and safe ingredients.

Glossig, inspired by Saudi Arabia’s desert landscapes, combines cultural storytelling with artistic innovation to enhance individuality. Meanwhile, Mai Ward and Jayla emphasize sustainability and luxury — Mai Ward celebrates Saudi heritage through handcrafted, sustainable products, while Ladeena focuses on organic solutions, delivering skin-friendly products infused with natural oils and butters.

Glossig is inspired by Saudi Arabia’s desert landscapes. (Instagram/glossigcosmetic)

For women like Rawan Al-Zahrani and Munira Al-Ahmad, these brands have become trusted choices.

“I love how LOCA products feel luxurious yet sustainable. Their makeup products are my go-to because they offer such an amazing glow to my skin,” Al-Zahrani said.

Al-Ahmad, meanwhile, praised Asteri for its innovative solutions. “Asteri’s products feel like they’re made for me — lightweight but effective, perfect for our environment,” she said.

Saudi women are increasingly embracing a more natural approach to their beauty routines. (@locabeautysa)

Social media has also played a transformative role in this cultural shift. Platforms such as Instagram have become spaces for clean beauty enthusiasts to share tips and inspire others. Influencers highlight natural products and promote mindful consumerism.

“I follow several Saudi influencers who promote natural beauty and share tips on skincare and makeup,” Al-Zahrani said. “Their advice has helped me simplify my routine and focus on products that work for me.”

While local brands are thriving, they face significant challenges in competing with international giants. In a market saturated with global names it is difficult for smaller brands to stand out.

Asteri Beauty is a Saudi brand that offers vegan products. (Supplied)

“Being a local beauty brand presents both opportunities and challenges,” Al-Mohaimeed said. “This also provides us with an opportunity to emphasize what sets us apart — our deep understanding of the Saudi market and the cultural nuances that shape our consumers’ needs.”

Changing beauty standards also reflect a generational change. Younger Saudis are more open to challenging traditional norms and exploring new ideas, driving innovation in the beauty industry. Natural beauty is becoming more about celebrating individuality and authenticity.

“Beauty is no longer about fitting into a mold,” Al-Ahmad said. “It’s about feeling good in your own skin and celebrating who you are.”

By choosing products and routines that align with their values, Saudi women are redefining the beauty industry, shaping a more sustainable future one natural step at a time.

 


GCC secretary general receives British ambassador to Saudi Arabia

Updated 07 January 2025
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GCC secretary general receives British ambassador to Saudi Arabia

  • Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership

RIYADH: Secretary-General of the Gulf Cooperation Council Jasem Albudaiwi received UK Ambassador to the Kingdom Neil Crompton at the GCC Secretariat headquarters in Riyadh on Tuesday.

During the meeting, they discussed the progress of negotiations on the free trade agreement signed between the GCC and the UK and reviewed the latest regional and international developments, the General Secretariat wrote in a statement.

Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership, serving the aspirations and mutual interests of both sides.

 


Saudi authorities warn of inclement weather as country braces for heavy rainfall

National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in part
Updated 07 January 2025
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Saudi authorities warn of inclement weather as country braces for heavy rainfall

  • Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday
  • Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas

RIYADH: Saudi Arabia’s meteorology authorities have forecast more rain accompanied by thunderstorms across several regions, with a red alert in Makkah, Asir and Baha regions due to the inclement weather.

The National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in parts of Asir, Al-Baha and Makkah.

Fog may form in some areas of these regions, it added.

Temperatures will drop and frost may form in the northern parts of the Kingdom, according to the NCM.

It added that dust-stirring winds will blow and rain may fall in parts of Riyadh, Qassim, the Eastern Region and Jazan regions.

Meanwhile, Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday. Some areas in the capital also were lashed by hail.

Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas, forcing the Civil Defense to warn against venturing into flooded areas and valleys.

The General Directorate of Civil Defense has issued warnings and safety instructions, as the country braces for heavy rainfall, urging the public to stay at home, avoid valleys and waterlogged areas, and adhere to all safety directives.

“We follow the weather conditions in some areas of the Kingdom, and call for staying away from valleys and water bodies,” the Civil Defense posted on X.

“During rain, stay away from low-lying areas, water pools and deep valleys,” it added.

Makkah Governorate on X posted several videos of heavy rains, thunderstorm and waterspouts.

Social media is filled with videos from the holy cities of Makkah and Madinah, and the Red Sea City of Jeddah, showing streets and city roads flooded, and cars submerged as result of heavy rainfall.

According to the NCM, winds over the Red Sea will be northeasterly to northerly in the northern and central parts, and southeasterly to southwesterly in the southern part at speeds of 20-50 km per hour. Waves may range from one meter and a half to more than two meters, and the sea will be relatively calm to choppy.


KSrelief delivers critical food, shelter aid to Syrian families

KSrelief distributes food and shelter aid to 200 families in the city of Douma, in coordination with Syrian Arab Red Crescent.
Updated 07 January 2025
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KSrelief delivers critical food, shelter aid to Syrian families

  • Saudi aid agency also launches voluntary program to support Syrian healthcare sector

RIYADH: Saudi aid agency KSrelief on Tuesday distributed food and shelter aid to 200 families in the city of Douma, in the Rif Dimashq governorate of Syria, in coordination with the Syrian Arab Red Crescent.

Also on Tuesday, KSrelief distributed food and shelter aid in the village of Nasib, in the Daraa governorate, the Saudi Press Agency reported.

To date, seven planes carrying food, medical supplies, and shelter materials have arrived at Damascus International Airport as part of a Saudi relief airlift.

Additionally, 60 Saudi trucks containing essential supplies, including food, shelter materials, and medical supplies crossed the Nasib Border Crossing into Syria as part of a Saudi relief land bridge operated by KSrelief.

On Jan. 1, Saudi Arabia launched an initiative to provide essential aid to Syria, supporting efforts under the country’s new leadership to rebuild after years of civil war.

According to KSrelief, the Kingdom’s total aid to the Syrian people from 2011 to the end of 2024 exceeds $856 million.

Recently, Syrian Minister of Social Affairs and Labor Fadi Al-Qassem met with the KSrelief team in Damascus, where they discussed ways to deliver aid to the Syrian people and coordination between the Saudi aid agency and civil society organizations in the country.

Al-Qassem commended the support provided by Saudi Arabia through KSrelief and praised the Kingdom’s prompt response to the humanitarian situation in Syria.

Syrian Minister of Health Dr. Maher Al-Sharaa also met with the KSrelief team and discussed ways to contribute to addressing the needs of the Syrian healthcare sector.

Meanwhile, in Lebanon, KSrelief continues implementing its project to enhance healthcare services for Syrian refugees and the host community in the town of Arsal.

In one month, the Arsal Primary Health Care Center received 12,676 patients and provided 23,386 services across various departments.

The initiative is part of Saudi Arabia’s ongoing humanitarian efforts to alleviate the suffering of those in need, particularly Syrian refugees affected by the ongoing humanitarian crisis.

KSrelief also announced the opening of registration for the Saudi Voluntary Program for Syrians. The program aims to support the Kingdom’s humanitarian efforts by providing critical emergency and medical services to Syrians in need.

The initiative covers surgery, psychological support, gynecology and obstetrics, orthopedics, internal medicine, pediatrics, physiotherapy, speech and communication therapy, and prosthetics, among other treatments.

Registration is available here.


Al-Ahsa’s bishts are exquisitely tailored, rich cultural symbols

Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts. (SPA)
Updated 07 January 2025
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Al-Ahsa’s bishts are exquisitely tailored, rich cultural symbols

  • Known across the Arab world for their elegance, quality and intricate embroidery 

RIYADH: Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts, which are sought-after across the Arab world for their exquisite tailoring, quality and intricate embroidery. 

The Hasawi bisht is favored by dignitaries, officials and businesspeople for its aesthetics as well as the rich culture it represents, the Saudi Press Agency reported recently. 

They come in dark or light fabrics depending on taste, the occasion and season.

These garments are often adorned with silk thread, as well as golden and silver zari embroidery in shades of yellow, reddish hues, and white, the SPA reported.

Handmade bishts continue to be in demand despite machine-made options.

Certain families in Al-Ahsa and elsewhere in the Kingdom are renowned for their expertise in crafting handmade and artisanal bishts, with meticulous attention to design, shape and embroidery. 

Prices vary based on craftsmanship, fabric quality, and the type of zari used. Fabrics from Japan or Kashmir, along with German zari, are factors in determining cost. 

Winter bishts, woven from camel hair, come in varying quality and are distinguished by their thickness and weight compared to those made for summer.

Bisht fabrics are woven in Saudi Arabia, Syria and Jordan, with China and India offering similar manufactured options, the SPA added.

The embellishment of the winter Hasawi bisht initially had silk thread, and later incorporated golden and silver. 

Stitching the karmuk, the wide section adorned with zari, can take 14 days by hand, while a machine can complete the task in two hours.