Saudi Arabia’s Ithra Film Production unveils two new films at Cannes 

Head of performing arts and cinema at Ithra Majed Z. Samman and Egyptian screenwriter and producer Mohamed Hefzy. (@Ithra)
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Updated 14 July 2021
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Saudi Arabia’s Ithra Film Production unveils two new films at Cannes 

  • The films are part of Ithra’s commitment to nurture and develop talent across the Kingdom’s creative industries
  • Both movies, which are being produced under the Ithra Film Productions banner, are scheduled for release in 2023

RIYADH: The King Abdulaziz Center for World Culture (Ithra) is unveiling two new films at this year’s Cannes Film Festival.
The projects are part of its contribution to the Saudi Pavilion, which is being hosted by the Saudi Film Commission at the festival.
Egyptian screenwriter and producer Mohamed Hefzy will introduce his Ithra-commissioned film “Sea of Sands” alongside the unveiling of Saudi independent filmmaker Khalid Fahad’s “Valley Road.” 
The films are part of Ithra’s commitment to nurture and develop talent across the Kingdom’s creative industries.




Egyptian screenwriter and producer Mohamed Hefzy will introduce his Ithra-commissioned film “Sea of Sands” alongside the unveiling of Saudi independent filmmaker Khalid Fahad’s “Valley Road.” (Arab News/ Ammar Abd Rabbo)

Both movies, which are being produced under the Ithra Film Productions banner, are scheduled for release in 2023.
Ithra said the cast and crew for both would consist of aspiring Saudi talent, which would nurture a generation of film creatives.
They follow the successful international release of Ithra’s first commissioned film “Joud,” which is described as “an unconventional meditation on the cycle of life” and an “ancient poem for modern times.”
The film uses an experimental story structure derived from a pre-Islamic form of poetry, the qasida, and is dialogue-free. It was shot in 16 locations across Saudi Arabia and screened at several international film festivals.




Ithra said the cast and crew for both would consist of aspiring Saudi talent, which would nurture a generation of film creatives. (Arab News/ Ammar Abd Rabbo)

“Ithra Film Productions is a leading indie film producer in Saudi Arabia,” said Majed Z. Samman, head of performing arts and cinema at Ithra and producer of both new films. “We support the Kingdom’s growing film industry by nurturing homegrown talent and fostering cinema and filmmaking in Saudi Arabia. We are honored to announce our next two projects at one of the world’s most prestigious film fairs as part of the Saudi Pavilion at Cannes Film Festival.”
Hefzy has written, produced and co-produced nearly 40 feature films in Egypt, the US, the UK and the Arab world. 
“Sea of Sands” is a coming-of-age story about a young Bedouin orphan and a camel who form a special bond and embark on a journey across Saudi Arabia.
“Ithra has played a significant role in supporting independent filmmakers from Saudi Arabia at a critical time just as the Kingdom’s booming film industry begins to take shape,” said Hefzy. “I am thrilled to work with them and all the Saudi and Arab talent who will be joining this exciting project.”




“Sea of Sands” is a coming-of-age story about a young Bedouin orphan and a camel who form a special bond and embark on a journey across Saudi Arabia. (Arab News/ Ammar Abd Rabbo)

The film will be shot in various locations across Saudi Arabia.
“Valley Road” follows the journey of an autistic man called Ali who gets lost on his way to see a doctor. He finds himself alone in the middle of nowhere, but a series of obstacles and challenges cannot stop him from discovering the world ahead of him.
Apart from Ithra’s commissioned films, the center is also the driving force behind several initiatives supporting the Kingdom’s film industry.
Ithra Cinema provides a space for the country’s film talent to hone their skills and showcase their work.
It is home to initiatives and programs such as Saudi Film Production, Saudi Film Days, and the Ithra Film Society.
Ithra is also the cradle of the annual Saudi Film Festival, which supports local talent and focuses on content development.
Ithra Film Productions has produced 20 films, of which 15 have won local, regional and international awards.
The center also offers people a learning experience through a training and shadowing program, providing an opportunity for those who are passionate about filmmaking to craft their career in the field.


Ikram Abdi spotted at Moncler show in French ski resort

Updated 16 March 2025
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Ikram Abdi spotted at Moncler show in French ski resort

DUBAI: Swedish Somali model Ikram Abdi attended the Moncler Grenoble Fall/Winter 2025 runway show in Courchevel, France, on Saturday, as Saudi Arabia-based model Georgina Rodriguez hit the snowy catwalk.

Courchevel is a French Alps ski resort located in the Tarentaise Valley. It is a part of Les Trois Vallées, the largest linked ski area in the world.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Moncler (@moncler)

“The energy of winter sports, the warmth and joy of experiences shared on the snow, and the brand’s dedication to dressing all aspects of mountain life, combining high performance and high style, will be celebrated with a memorable brand experience at high altitude,” Moncler said in a statement released in December, before the unusual runway location was unveiled.

Fast forward to March 15 and the luxury label invited the who’s who of Hollywood to the resort’s snow-capped peaks as models walked a landing strip-turned-runway in a flurry of snow.

Abdi was joined by actress Ashley Park, Oscar-winner Adrien Brody, actress Jessica Chastain and South Korean star Lee Jae-wook, among others.

Jessica Chastain at the show. (Getty Images)

While the star-studded audience took in the show, Rodriguez walked the runway in a chunky knitted look complete with knee-high, fur-lined boots.

The model, who is the longtime partner of football icon Cristiano Ronaldo, has modelled for luxury brands before and was recently spotted sitting front row at Lebanese label Elie Saab’s Paris Fashion Week.

Rodriguez walked the runway in a chunky knitted look complete with knee-high, fur-lined boots. (Instagram)

Elie Saab’s Ready-to-Wear Fall/Winter 2025-2026 collection transported the Paris Fashion Week audience to the world’s most exclusive mountain retreats, where relaxed glamour meets alpine allure.

At the show in March, Rodriguez wore a pristine white outfit that was in tune with Saab’s alpine theme. The ensemble featured a luxurious, textured top adorned with delicate feather-like details, adding a touch of avant-garde flair.

Rodriguez also recently joined forces with Lebanese dance group Mayyas, who won the 17th season of “America's Got Talent,” for a new campaign released earlier this month.

They starred in an advertisement for Egyptian real estate company Horizon Egypt Developments, where Rodriguez and the Mayyas promote Saada, a real estate development in New Cairo in Egypt.

For her part, Abdi, who posed for photographs at Moncler’s latest show, made her catwalk debut in 2018 during London Modest Fashion Week. She went on to walk for the likes of Iceberg and Charles Jeffrey and she has fronted campaigns for major international brands, including Burberry and Nike. 


Bella Hadid swaps praise with Donatella Versace after fashion shake up

Updated 16 March 2025
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Bella Hadid swaps praise with Donatella Versace after fashion shake up

DUBAI: US Dutch Palestinian supermodel Bella Hadid shared praise for Italian fashion icon Donatella Versace on Saturday, days after the latter announced she will be stepping down as the creative director of the Italian luxury fashion house founded by her late brother Gianni Versace.

“Donatella era … will live on for infinity,” Hadid posted on Instagram alongside a carousel of images of her various shoots for the storied fashion house.

Bella Hadid shared praise for Italian fashion icon Donatella Versace on Saturday, days after the latter announced she will be stepping down as the creative director of the Italian luxury fashion house founded by her late brother Gianni Versace. (Instagram)

“Our time together will be memories I am buried with. The first time I truly felt beautiful in our industry … thank you for being fashion mother to us all, for making us feel loved, beautiful, unique, sexy, happy,” she added.

Versace replied with her own message for the model, who has starred in campaigns for Versace and has hit the runway for the luxury label on numerous occasions.

“Bella, your words truly mean the world to me. You are beautiful inside and out with a heart made of Versace gold. I love you so, so much. Thank you for always being there for me. With love, Donatella Versace,” she wrote in the comments section.  

Bell Hadid posted a carousel of images of her various shoots for the storied fashion house. (Instagram)

The designer will assume the new role of chief brand ambassador, Versace’s US owner Capri Holdings announced on Thursday.

Versace will be replaced by Dario Vitale, who most recently was design director at the Miu Miu brand owned by the Prada Group. His appointment is effective on April 1, the Associated Press reported.

Versace, 69, welcomed Vitale, emphasizing in a statement that “championing the next generation of designers has always been important to me,'” while Vitale, 41, thanked Versace for "her trust in me.”

Versace was thrust into the role of creative director in 1997 after her brother's murder in Miami, at first tentatively and then with a boldness that led to some big runway and red carpet moments.

The creative shift comes amid speculation that the Prada Group is in talks to buy Versace from Capri Holdings, which paid 2 billion euros (currently $2.2 billion) for the fashion house in 2018. The U.S. group also owns Michael Kors and Jimmy Choo, AP reported.

Miuccia Prada acknowledged interest in the brand on the sidelines of Milan Fashion Week last month, while Versace made no comment at what was to be her last runway show.


Actress Rachel Zegler stuns in Elie Saab gown

Updated 15 March 2025
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Actress Rachel Zegler stuns in Elie Saab gown

DUBAI: Rachel Zegler, star of Disney’s upcoming live-action movie “Snow White,” turned heads at a promotional event in Europe this week when she appeared in a breathtaking creation by Lebanese designer Elie Saab.

Featuring intricate embroidery, delicate beadwork and a regal silhouette, the gown was a testament to Saab’s signature artistry. In soft, ivory-toned fabric, it featured delicate floral appliques and shimmering embellishments, with a structured bodice supported by thin straps. A flowing overskirt cascaded into a train.

The overall aesthetic was of a dreamy, enchanted forest, in line with the Snow White theme.

Featuring intricate embroidery, delicate beadwork and a regal silhouette, the gown was a testament to Saab’s signature artistry. (Getty Images)

The actress carried a red apple-shaped purse, a symbolic nod to the fairytale’s poisoned apple. She also wore silver platform heels and minimal jewelry.

The new “Snow White” is a reimagining of the 1937 animated classic, which was Disney’s first feature-length animated film.

Zegler stars as the titular princess, alongside Gal Gadot as the Evil Queen.

Controversy has plagued the movie since it was first announced. Many activists called for a boycott due to Gadot’s stance over the conflict in Gaza.

An Israeli and former member of the Israel Defense Forces, Gadot has been an outspoken supporter of Israel on social media as well as in a passionate speech on March 4 when she was honored at the Anti-Defamation League’s annual summit in New York City.

“Never did I imagine that on the streets of the United States, and different cities around the world, we would see people not condemning Hamas, but celebrating, justifying and cheering on a massacre of Jews,” she said.

Zegler has repeatedly given interviews and used social media to advocate for a “Free Palestine,” indicating a rift between the two leads.

Meanwhile, some Disney fans have questioned casting Zegler as Snow White as she is a Latina actor. The “West Side Story” star also faced backlash when she called the 1937 original “dated” because the prince “literally stalks Snow White.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by ELIE SAAB (@eliesaabworld)

Beyond the world of cinema, Elie Saab has made headlines with the launch of his first eau de parfum for men, called Elie Saab L’Homme.

The woody vetiver scent blends bergamot and pink pepper with a bold heart of vetiver. It deepens with cedarwood, creating a warm long-lasting finish.


Unusual and memorable iftars to check out in Saudi Arabia

Updated 15 March 2025
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Unusual and memorable iftars to check out in Saudi Arabia

RIYADH: As we center our days around fasting in Ramadan, it can be fun to spice things up. Here are a few unusual and memorable ways you can experience iftar this month.

A desert experience  

(Supplied)

Take a journey back to how our elders used to break their fast with this unique experience in the desert.

The journey starts at a camel farm where a guide will share more about the treasured animals and their significance in Saudi culture.

Sit down and relax afterwards at a traditional Kashta, an outdoor picnic, to break your fast with dates and laban before heading to the tent for the main meal.

The cost per person is SR700 ($187) through the WeBook app.

24-hour escape to Hofuf

Known as one of the largest date-producing areas in the world, Al-Hofuf is the perfect place for a day of serenity in the midst of nature’s beauty.

Departing from Riyadh, this experience takes you to the city in the Eastern Province where you will enjoy the sunset at Al-Asfar Lake to break your fast.

You will then depart to the Old Souk for a traditional iftar at a local restaurant, to immerse yourself in the authentic flavors of the region.

It also includes a trip to the historic Ibrahim Palace. The next morning, you will discover the unique rock formations of Al-Qara mountain and its caves before returning to the capital.

The price per person is SR2,500 through WeBook.com.

Iftar at a family farm in Muzahmiya

This year, the Ftoon family are opening up their home to guests.

This memorable Ramadan experience is a chance to break your fast with the family before enjoying a peaceful horse ride on the premises.

You will then head back for the main meal, a home cooked dish prepared by Umm Ftoon.

The experience is SR500 per person via WeBook.com.

Break your fast on a traditional mud house rooftop

Gaze at the stars atop a traditional mud house in Diriyah before the summer heat sets in.

A culinary expert will guide you through a traditional Saudi Arabia dining experience, explaining the significance of each dish, as you mingle with new faces in an intimate setting.

The price per person is SR300 through WeBook.com.

Unique Ramadan experience on Red Sea with AROYA Cruise

If you are looking for an unforgettable way to enjoy iftar or sahoor this Ramadan, AROYA Cruise, the first-ever Saudi Arabia cruise line, offers a truly special experience.

Throughout the holy month, AROYA will be anchored in front of the prestigious Jeddah Yacht Club, welcoming guests to break their fast or enjoy a late-night meal while surrounded by the serene beauty of the Red Sea.

From 4 p.m. until noon the next day, visitors can explore the ship’s luxurious facilities, including a state-of-the-art fitness center and one of the largest kids’ clubs at sea.

Special Ramadan-themed activities include guest speakers and wellness programs, adding to the immersive experience.

For those who want to extend their evening, “Ramadan Along the Horizon” offers the option of an overnight stay.

Tickets start at SR499 for adults and SR299 for children under 17 through Aroya.com.


Saudi artist Lulua Alyahya discusses the works from her current solo show ‘Nafs’ 

Updated 14 March 2025
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Saudi artist Lulua Alyahya discusses the works from her current solo show ‘Nafs’ 

  • ‘I hope people see themselves in my work,’ says Lulua Alyahya 

JEDDAH: Saudi artist Lulua Alyahya’s “Nafs,” running at Jeddah’s Athr Gallery until March 25, is her first solo show in her homeland.  

“The title means ‘self,’” Alyahya tells Arab News. “I thought that would be suitable for my first Saudi solo. I’ve exhibited loads in the UK, but the work takes on a completely different meaning when it’s home. The work is very much about the Gulf in general, but specifically Saudi in a lot of ways.” 

The 26-year-old is a graduate of the Slade School of Fine Art and Goldsmiths, University of London. Her work blends personal and collective narratives to explore identity through introspective, minimalist paintings.   

Alyahya’s process is intuitive. Her latest works, primed with black gesso, embrace darker tones and undefined backgrounds. Here, she talks us through five pieces from her current show — something she says she doesn’t find that easy.  

“It’s kind of hard to speak about my work because what I hope is that people see it and see themselves in it. That’s kind of the story behind the title too. I wanted a word that people could literally see themselves in and for that to be the underscore behind all the images.” 

‘Jubbah Petroglyphs’ 

I made this painting in 2023. At the time, I was really fascinated by pre-Islamic petroglyphs in various parts of Saudi Arabia. This one is from Jubbah, near Hail. My family is originally from Hail and when Saudi started to take all these incredible initiatives of uncovering our pre-Islamic history and integrating those stories into our national identity, I just got super interested in looking through, like, Aramco’s archaeology archives and all these different things. I spoke to friends and family about their experiences of these places. I really wanted to make a painting of this specific rock where there are these repeated carvings of camels; I’m interested in camels as a symbol as well, because they’re obviously visually linked to this part of the world. If you go to a tourist shop in the Gulf, you get camel keychains and stuff. I don’t know if ‘kitsch’ is the right word — probably not — but it’s just feels very obvious; it’s very on the nose. And I’m interested in taking symbols that feel on the nose and making them mysterious or playing with the effect of that imagery. I pull from different things all the time; there’s never just one thing that I’m looking at, it’s more that I’m living, reading, speaking and then the paintings come out. There’s a painting I have at Hayy Jameel called “Boardroom” which has these men sitting at a meeting table and looking at a wall which has one of these petroglyph camels on it. Sometimes, there are references to other paintings — little callbacks. There are a lot of inside jokes. Humor is such a big part of the work. 

‘Smoke Break’  

The titles always come after the paintings, and I often leave things untitled — but this one kind of lends itself to the title because the guy’s having a coffee and smoking a cigarette. This is just a painting about rest, but there’s a lot of energy in the way that I’ve painted it; it’s very gestural and there are lots of these marks and splotches of paint.  

‘Magic Chocolate Ball’  

These girls are very funny. Like I said, humor is a big part of my work and this is a piece where I had fun and it was fun to show people. It’s based on a memory of a dessert that I think is so familiar to people living in the Gulf; you order this chocolate ball and the waiter comes over and pours hot melted chocolate on it and the ball melts and reveals something inside of it. I’ve seen it so many times and it just came to mind as I was painting, super-impulsively. What I’m interested in is how people see themselves, or others, in the imagery — or how they don’t. It’s a satirical approach to what’s happening in society. Satire is super-important, but it’s never just one thing or the other — it’s always a combination of various different tones and positions that I’m taking. Like, this is funny to me and I’m choosing to show it, but obviously there’s an emotional connection happening as I’m painting it. 

‘Untitled (2024)’  

It’s this guy on his phone sitting near a pool. He’s a solitary figure. Then there’s two horses and two palm trees. This took me quite a few months to paint. Sometimes I’ll have an idea and paint it and it doesn’t work out at all. That happens a lot more than you’d think. So, I’ll cover something over, then add something new and then cover that thing and then add something new, just waiting for this moment where the elements carry some kind of poetic logic that I trust will translate to the viewer. It’s always hard to articulate — but very easy to know — when it hits that point. 

‘Guard Dog’ 

I love dogs. I paint them a lot. This one is a German Shepherd, which is a guard dog. It’s based on a sketch — it’s very similar to a lot of other works I made. Sometimes, I get stuck on something and it repeats itself across multiple works and other times it’s a one-off thing. I prefer not to try and control it and just let things direct me.