Saudi Arabia’s tourism sector aims to bring 100 million visitors annually

The Silver Spirit cruise ship is pictured on Sept. 29, 2020, during a 4-day voyage between King Abdullah Economic City and two Red Sea Islands. (AFP)
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Updated 27 July 2021
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Saudi Arabia’s tourism sector aims to bring 100 million visitors annually

  • Marketing and promotional campaigns for tourist destinations in the Kingdom have been launched
  • Cruise tours have started from Jeddah port to discover the treasures of the Red Sea

JEDDAH: Saudi Arabia has become a tourist destination for regional and international visitors and the Kingdom’s tourism sector is accelerating the pace for the future by announcing several programs and initiatives.
Saudi tourism offers geographical and historical diversity, highlighting natural resources, archaeological treasures and historical places that meet the aspirations of tourists.
Prior to the COVID-19 pandemic, 450,000 tourist visas were issued, since the Kingdom’s Tourism Authority launched the tourist visa program in 2019, by targeting 49 countries in the initial stage, and facilitated access to tourist visas electronically or through entry points to the Kingdom within specific regulatory controls.
It set up performance indicators to keep pace with the goals of the Kingdom’s Vision 2030 to raise the number of annual visits to 100 million visitors by 2030, 55 million of which are inbound, and 45 million domestic, providing 1 million job opportunities and an increase of 10 percent of the country’s GDP.
The authority has prepared programs to attract tourism, and has been activating tourism investment and the role of the private sector. The authority has also participated in local and international tourism exhibitions and has managed marketing destinations, sites, itineraries, products and tourist packages internally and externally.

Marketing and promotional campaigns for tourist destinations in the Kingdom have been launched, the last of which was the “Summer of Saudi Arabia” program, which was launched by the “Spirit of Saudi Arabia” platform under the slogan “Our Summer, Your Mood”, to promote 11 tourist destinations until the end of September, with more than 500 tourist experiences, provided by 250 private sector partners.
Tourism is one of the pillars of the Kingdom’s Vision 2030, to contribute to diversifying the base of the national economy, attracting investments, increasing sources of income, and providing job opportunities for citizens, as the sector is witnessing rapid growth as a result of plans to promote the tourism sector,.
In an effort to reach a new horizon for local tourism, cruise tours have started from Jeddah port to discover the treasures of the Red Sea, and include many packages that allow travelers to have fun during the summer vacation.


Saudi Arabia leads worldwide Eid Al-Fitr celebrations marking end of Ramadan

Updated 52 min 36 sec ago
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Saudi Arabia leads worldwide Eid Al-Fitr celebrations marking end of Ramadan

  • King Salman performed Eid Al-Fitr prayer at Al-Salam Palace in Jeddah
  • Weeklong celebration ushers in the most festive period in the Islamic calendar

RIYADH: Eid Al-Fitr, a highlight of the Islamic calendar that marks the culmination of the fasting month of Ramadan, is being celebrated with religious fervor and joy as Saudi Arabia led worldwide celebrations with Eid prayers on Sunday morning.

Many Arab countries, including Saudi Arabia, the UAE, Qatar, Bahrain and Kuwait, celebrating Eid Al-Fitr were joined by Muslims in Europe and the US, while several other countries — among them Oman, Jordan, Syria, Indonesia, Malaysia and Australia —announced that the holiday will begin on Monday.

The variation, common in the lunar Hijri calendar, is the result of differences in moon sightings that determine the end of Ramadan, the month of fasting and spiritual reflection observed by Muslims worldwide.

Eid Al-Fitr — the annual Islamic celebration that runs for the first five days of Shawwal, the 10th month of the Hijri calendar — began on Sunday with early morning Eid prayers, 15 minutes after sunrise in accordance with the Umm Al-Qura calendar.

Anticipating the Eid prayer, worshippers in the pre-dawn hours filled designated prayer halls and mosques prepared in cities, governorates, and villages throughout the Kingdom.

King Salman performed Eid Al-Fitr prayers at Al-Salam Palace in Jeddah. Joining him were several princes and senior officials, who conveyed their congratulations on the joyous occasion of Eid, the Saudi Press Agency reported.

Crown Prince Mohammed bin Salman performed Eid prayers with worshippers at the Grand Mosque in Makkah.

Thousands of Muslims filled the Grand Mosque and the Prophet’s Mosque in Madinah for the Eid Al-Fitr prayer in an atmosphere of faith, joy, security and tranquility.

The imam of the Grand Mosque, Sheikh Dr. Abdulrahman Al-Sudais, led the prayer and delivered a sermon, extending his congratulations on the occasion of Eid Al-Fitr.

Madinah Governor Prince Salman bin Sultan performed the Eid Al-Fitr prayer at the Prophet’s Mosque with crowds of worshippers on Sunday morning, where the mosque’s imam, Sheikh Dr. Abdullah Al-Buaijan, led the prayer and delivered a sermon.

Minister of Interior Prince Abdulaziz bin Saud extended the greetings of King Salman and Crown Prince Mohammed bin Salman, to ministry employees on the occasion of Eid Al-Fitr, and expressed their appreciation to all security sectors for their exceptional efforts and dedication.

Minister of Defense Prince Khalid bin Salman was at Al-Safa Palace in Makkah to receive commanders and senior officials from the ministry, while Minister of National Guard Prince Abdullah bin Bandar bin Abdulaziz was in Jeddah to receive commanders of the ministry along with senior civil and military officials. The ministers conveyed greetings from the king and the crown prince to the officials for their services to the nation.

There were 122,286,712 visitors to the Grand Mosque in Makkah and the Prophet’s Mosque in Madinah during Ramadan, according to the CEO of the General Authority for the Affairs of the Grand Mosque and the Prophet’s Mosque, Ghazi Al-Shahrani.

Al-Shahrani said the number of Umrah performers was 16,558,241, while worshippers totaled 92,132,169 at the Grand Mosque and 30,154,543 at the Prophet’s Mosque.

He expressed his congratulations to King Salman and Crown Prince Mohammed bin Salman on the occasion of Eid Al-Fitr, and also his gratitude to all who contributed to serving the guests of God.

With the Eid Al-Fitr prayer over, worshippers exchanged celebratory greetings.

“The week-long festivity, with the culmination of the fasting month of Ramadan and the beginning of the Eid holidays, has ushered in the most festive celebration in the Islamic calendar as families organize get-together meetings and feasts, and people exchange greetings offering presents and delicacies,” Sara Aldossary, a Riyadh resident, told Arab News.

“The dawn of Eid Al-Fitr in Saudi Arabia is a time of vibrant tradition and heartwarming connection. As worshippers rise between Fajr and Eid prayers, a special atmosphere fills the air, where warm greetings are exchanged, homes are adorned with festive displays, children gleam in new clothing, and Eid gifts are lovingly prepared for awaiting guests. The aroma of traditional dishes mingles with fragrant incense, and colorful decorations create a welcoming atmosphere for visitors on this special occasion,” she added.

“On this biggest festive occasion, we get together with our relatives and friends to enjoy it together. This evening some of my friends are coming to our house for the celebration. We will also visit them the next day and this will continue during the holiday continuing until the next weekend. We exchange greetings, share presents and delicacies. Some families also go out to picnic spots and spend time together,” said Bilal Ahmed, a Jubail resident.

“Eid is a time of joy, gratitude and togetherness with your loved ones. One of the most beloved Eid Al-Fitr customs is exchanging Eid gifts, or Eidiyah, as a sincere way to express gratitude and love to family and friends,” said Alaa Alshammari, a Riyadh resident.

Comprehensive civil and security arrangements are in place for the annual festival to be safely enjoyed.

The capital has been adorned with special decorative arrangements, including banners bearing “Eid Saeed” on main roads in the city greeting passersby.

The Saudi General Entertainment Authority has unveiled a nationwide celebration featuring concerts, theatrical performances, fireworks, and a variety of activities across the Kingdom’s entertainment zones, offering unforgettable experiences for residents and visitors on Eid Al-Fitr.

Musical concerts will take place in Riyadh, Shaqra, Abha, Qassim, Jeddah, and Eastern Region cities, while theatrical productions will take center stage in Riyadh (April 1-19), Jeddah (April 1-6), and Dammam (April 1-3).

Fireworks will illuminate the sky at 9 p.m. in key locations, including Boulevard World in Riyadh, Jeddah Art Promenade, Alkhobar Corniche, and Arruddaf Park in Taif.

Eid celebrations kicked off on Day 1 at Riyadh’s Boulevard City, Boulevard World, VIA Riyadh, and Jeddah Art Promenade, with City Hub in Alkhobar hosting festivities on Day 2, providing diverse and family-friendly entertainment.

Streets in major cities including Riyadh and Jeddah have been decorated with colorful lights to celebrate the annual event.


The maamoul cookie — more than just an Eid sweet treat

Updated 30 March 2025
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The maamoul cookie — more than just an Eid sweet treat

  • Cookies stuffed with dates or nuts are typically prepared in the final few days of Ramadan
  • Intricately shaped desserts evoke memories of traditional gatherings for many

RIYADH: Nothing symbolizes the celebration of Eid quite like the smell of buttery, freshly baked maamoul cookies.

Maamoul are traditionally associated with Eid Al-Fitr. The cookies are stuffed with dates or walnuts, pistachios and nuts, and the outer layer sprinkled with crushed white sugar.

Typically enjoyed alongside Saudi tea or coffee, these intricately shaped desserts evoke memories of traditional gatherings for many in the Kingdom. Families would often spend the final few days of Ramadan shaping the cookies ahead of Eid celebrations.

Known for their creative take on desserts, Saudi-owned Mammol Bouquet struts a colorful array of these delectable butter cookies. Owner Hanan Al-Zain spoke to Arab News about how the cookie is a fundamental element of festive joy and Arab cultural heritage.

“Maamoul is a traditional dessert in the Arab world, especially in the Levant and the Gulf region,” she said. “It is considered an essential part of Arab heritage, passed down through generations as part of celebratory and hospitality traditions. It symbolizes generosity and hospitality and carries religious and spiritual connotations, as it is closely associated with joyous occasions such as Eid al-Fitr and Eid al-Adha.”

The store opened in 2020 and has become a go-to favorite for Qatifi locals.

Al-Zain said her inspiration to open a pastry shop stemmed from her desire to share joy with people during special occasions and that the cookies “evoke beautiful memories and the spirit of gifting.”

Mammol Bouquet specializes in floral-shaped versions of the cookie infused with different colors and flavors — yellow for saffron, green for pistachio, brown for wheat. 

“Innovation always comes from passion, and creativity is born from love. The flavors of Mammol Bouquet were carefully selected to suit the authentic Arab palate, with the aim of standing out and offering something unique and unconventional in a market filled with repetition,” said Al-Zain.


1.2m passengers travel on Haramain High Speed Railway

Saudi Arabia Railways has implemented its Ramadan operational plan, increasing passenger numbers by 21% compared to last year.
Updated 30 March 2025
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1.2m passengers travel on Haramain High Speed Railway

  • A total of 1.2 million passengers were transported through 3,310 trips on the Haramain High Speed Railway
  • The daily average during Ramadan reached 40,000 passengers

JEDDAH: Saudi Arabia Railways successfully implemented its Ramadan operational plan, increasing passenger numbers by 21 percent compared to last year.

A total of 1.2 million passengers were transported through 3,310 trips on the Haramain High Speed Railway, linking Makkah, Madinah, Jeddah, King Abdulaziz International Airport, and King Abdullah Economic City.

The daily average during Ramadan reached 40,000 passengers, the Saudi Press Agency reported on Sunday.

The railway achieved outstanding punctuality and safety, with an on-time performance rate of 99.5 percent, the SPA added.

A record 48,000 passengers were transported on Ramadan 15. This highlights the railway’s commitment to providing safe, high-quality transport for Umrah performers and visitors during Ramadan.


King Salman, crown prince perform Eid Al-Fitr prayers

Saudi Arabia’s King Salman performs Eid prayers on Sunday morning. (SPA)
Updated 30 min 34 sec ago
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King Salman, crown prince perform Eid Al-Fitr prayers

  • Lebanese Prime Minister Nawaf Salam performed the Eid prayers with the crown prince in Makkah
  • King Salman performed Eid prayers in Jeddah

RIYADH: Saudi Arabia’s King Salman performed Eid Al-Fitr prayers at Al-Salam Palace in Jeddah on Sunday morning.

The King was accompanied by various other royals and dignitaries.

Elsewhere, Crown Prince Mohammed bin Salman performed Eid Al-Fitr prayers in Makkah alongside worshippers who filled the Grand Mosque and its surrounding courtyards.

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Joining the crown prince was Lebanese Prime Minister Nawaf Salam, along with other princes, scholars, ministers, and senior officials.

Following the prayer, the crown prince received princes, scholars, and senior officials who congratulated him. Those present then had breakfast with Prince Mohammed. 


Theater celebrates joy and togetherness during Eid in Saudi Arabia

Updated 30 March 2025
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Theater celebrates joy and togetherness during Eid in Saudi Arabia

  • Growth of theatrical arts represents progress in Kingdom’s cultural transformation
  • The stage offers a platform for performers to display Saudi heritage, values and stories

RIYADH: As Saudi Arabia welcomes the Eid Al-Fitr holiday, the Kingdom is filled with excitement.

Beyond the traditional sweets, family visits, and cultural customs, one timeless form of storytelling is stealing the spotlight — the theater.

During Eid, theater in Saudi Arabia becomes a space for joy, connection and cultural expression. Throughout the Kingdom, families flock to stage productions that turn shared laughter into a celebration of identity.

“I’m reminded of the famous saying: ‘Give me bread and a stage, and I will give you a civilized nation,’” said Raghad Abdulrahman, a Saudi playwright, poet and member of Kaif Theater.

For Abdulrahman, theater offers a platform to put Saudi heritage, values and stories on show — something she believes is both urgent and long overdue.

“We have a rich cultural history that deserves to be translated and brought to life on stage,” she said. “As Peter Brook once said, theater is a medium of communication between people and cultures. And our culture has so much to say.”

Theater in the Gulf has long had a strong link to Eid. For decades, Eid celebrations included stage performances — comedies, dramas and musicals that reflect the mood of the season. While theater is part of the broader cultural fabric year round, its presence becomes especially vibrant during Eid.

“This connection runs deep in our Gulf heritage,” Abdulrahman said. “It’s how we’ve always translated joy on to the stage.”

This year, two major performances are scheduled in Riyadh: “Al-Shanta” by Nasser Al-Qasabi and “Maskoon Layla” by Hassan Al-Balam, both taking place on the third day of Eid. Kaif Theater has enjoyed significant success with its own Eid productions, such as “Haya Khallik” and “Majlis Al-Shoqaq,” which drew enthusiastic crowds.

“To me, theater feels like the family member who’s always traveling but returns for Eid — carrying gifts and joy,” Abdulrahman said. “It throws its doors wide open, welcoming guests with open arms and sharing wonder and happiness.”

She described the experience vividly: the presence of a live audience, spontaneous laughter, thunderous applause, and the joy of seeing art unfold right before your eyes — without the filter of a screen.

“You feel the laughter around you. You see the joy of Eid in the children’s sweets and new clothes, the smiles and elegance of the adults,” she said. “The stage becomes a living celebration.”

Unlike commercial productions driven by big budgets and special effects, Kaif Theater puts its trust in raw human energy. “A single performer, if sincere and committed, can hold the attention of an entire room,” Abdulrahman said.

The group invests heavily in nurturing local talent. Through initiatives such as Shaghaf — which was recognized by the Saudi Society for Culture and Arts in Jeddah — Kaif Theater provides intensive three-month training in all aspects of stagecraft.

“Our workshops cover everything: writing, acting, puppet theater, and production,” she said. “All led by seasoned professionals who know the field inside and out.”

The magic of theater begins with the written word — but it does not end there. According to Abdulrahman, a strong theatrical script is built from several essential elements. “It starts with the seed — the central idea or message,” she said. “Then the plot takes shape, building from beginning to climax to resolution.”

Characters are shaped by their conflicts, and dialogue becomes the lifeblood of the script. “In theater, dialogue moves the story,” she added. “It’s what makes a play feel alive.”

But these elements need a home. “Every play must be framed in a specific time and place — its setting, costumes, language and atmosphere matter just as much as its words,” she said. A theater director then oversees all aspects of staging: guiding performances, blocking movement, and ensuring the flow remains sharp and engaging.

Still, the transition from page to stage presents unique challenges. “Not every idea that works on paper succeeds on stage,” Abdulrahman admitted. “Some scenes require adjustments, others need visual reinforcement. The biggest test is finding which parts can come alive — and which need reshaping.”

Another challenge is to maintain balance. “If a play leans too heavily on dialogue, it risks becoming dull,” she said. “But if it relies too much on movement, it loses its narrative voice. The rhythm must be alive — neither too slow nor overly flashy.”

In an age of commercial entertainment, where box-office numbers often drive production choices, Kaif Theater is grounded in a different philosophy. “Creativity is what drives success,” Abdulrahman said. “When the script is strong, the performance sincere, and the experience meaningful — audiences return. And when they come back, they bring others.”

For her, the key is offering people something worth experiencing again. “If the audience trusts what you create, they’ll invest in it. Commercial success isn’t the goal — it’s the outcome of doing theater the right way.”

As the Kingdom drives its cultural transformation, initiatives such as Kaif Theater show just how vital live performance has become to Saudi life.

In the words of Abdulrahman: “Theater shares your sorrow, so it lessens — and shares your joy, so it grows.”