ISLAMABAD: The Pakistan government has for the first time allocated Rs1 billion ($6.2 million) for promotional advertisements on digital media platforms, making its officials maintain the decision will benefit the country’s media industry.
Under the new advertisement policy approved by the federal cabinet on Tuesday, the government will earmark at least 2.5 percent of the total budget outlay of any development project for running an effective advertisement campaign to create awareness about its policies, projects and initiatives and highlight their potential contribution to the socio-economic welfare of the people.
The government has for the first time included digital media and cinema for “transparent, judicious and merit-based utilization” of its resources on public sector advertisement campaigns.
“Digital platforms have emerged as primary source of information for many people in Pakistan,” Imran Ghazali, who works with the government’s digital media wing, told Arab News on Thursday. “Therefore, we have decided to give them ads like the traditional print and electronic media.”
The advertisement policy, a copy of which is available with Arab News, requires news websites and portals to guarantee minimum viewership of promotional material within 48 hours of its publishing.
The official document also maintains that if the minimum viewership criterion is not met, the digital platforms will have to post additional material until the mandatory numbers are reached to get their payment.
“Only those websites or social media pages will be eligible for government ads which are approved and registered with the Press Information Department and adhere to Article 19 of the constitution,” Ghazali said.
Article 19 of Pakistan’s 1973 constitution guarantees free speech and media freedom, though it also subjects them to “reasonable restrictions imposed by law in the interest of the glory of Islam or the integrity, security or defense of Pakistan.”
Ghazali informed that social media influencers, bloggers and vloggers would be registered if they had a minimum following of 35,000 and were active for at least 18 months before their registration application.
“We are going to open the registration process soon,” he added. “This will help initiate a healthy competition among content creators who will ensure that people get quality and authentic information.”
He maintained that the government had formulated a transparent mechanism for registration and issuance of digital media ads.
“We believe in merit and judicious use of officials funds, therefore there is no question of any discrimination or favoritism,” he continued.
The policy says digital content creators will have to ensure viewership of half of their total number of subscribers within two weeks.
The government has also included cinema for advertisements in its policy, saying that “cinema media can reach a huge target audience each month and its advertising recalls are four times higher than ads placed on television.”
Currently, there are 148 cinema screens in Pakistan and 7,200 seats with 3.5 million customers annually and 65,000 shows per annum.
Pakistan’s federal body of journalists has welcomed the policy, though it has also urged the government to ensure transparency and merit while registering digital platforms and releasing ads.
“We hope the government will release ads for digital media without any discrimination and bias,” Shahzada Zulfiqar, president of the Pakistan Federal Union of Journalists (PFUJ), told Arab News.
In a first, Pakistan allocates Rs.1 billion to promote official policies on digital platforms
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In a first, Pakistan allocates Rs.1 billion to promote official policies on digital platforms
- Influencers and bloggers with a minimum following of 35,000 will be eligible to register themselves for government ads
- Content creators will be paid after half of their subscribers view the promotional material posted on their website or channel
Washington says working with Pakistan to enhance civilian and military anti-terror capabilities
- Pakistan’s northwestern Khyber Pakhtunkhwa province has seen surge in militant attacks in recent months
- Southwestern province of Balochistan has also seen increase in strikes by separatist ethnic militants this year
ISLAMABAD: US State Department Spokesman Matthew Miller said this week Washington was working closely with Pakistan to enhance the counterterrorism capabilities of its civilian and military agencies, amid a rise in militancy in the South Asian nation.
Pakistan’s northwestern Khyber Pakhtunkhwa (KP) province has seen a surge in militant attacks in recent months, which Islamabad says are mostly carried out by Afghan nationals and their facilitators and by Tehreek-e Taliban Pakistan (TTP) and other militant groups who cross over into Pakistan using safe haven in Afghanistan. The Taliban government in Kabul denies the charges, saying Pakistan’s security challenges are a domestic issue.
The remote southwestern province of Balochistan has also seen an increase in strikes by separatist ethnic militants this year.
“We continue to have an important bilateral counterterrorism partnership with the Government of Pakistan, and it includes regular high-level dialogues and working level consultations dedicated to enhancing both civilian and military capabilities to detect and counter these type of threats,” Miller said at a press briefing on Tuesday evening.
Responding to a question about media reports that eight Pakistani soldiers had been killed in the country’s northwest, and seven police officers abducted near the Afghan border, Miller said the US “condemned these and all terrorist attacks.”
“I would just say, as these horrific attacks against the Pakistani people continue, we remain committed to engaging with government leaders and civilian institutions to identify opportunities to build capacity in detecting, preventing, and responding to threats posed by militant terrorist groups,” the spokesman added.
On Tuesday, Pakistan said it had approved a “comprehensive military operation” against separatist militant groups operating in Balochistan. The government did not provide any details of the military operation such as when it would be launched and in which parts of the province and which security agencies would participate.
Pakistan, Saudi Arabia discuss ‘beggar mafia’ menace, vow crackdown — interior ministry
- Beggars abusing visas to beg in foreign countries has Pakistan worried it could impact genuine visa-seekers and religious pilgrims
- Interior minister says names of 4,300 beggars added to no-fly list, “zero tolerance policy” being adopted against beggar mafia
ISLAMABAD: Pakistani interior minister Mohsin Naqvi on Wednesday met Saudi Deputy Interior Minister Dr. Nasser bin Abdulaziz Al-Dawood in Islamabad and discussed the growing menace of Pakistanis traveling to the Kingdom on pilgrim and other visas and resorting to begging, the interior ministry said.
The trend of beggars abusing visas to beg in foreign countries has Pakistan worried that it could impact genuine visa-seekers and particularly religious pilgrims to Saudi Arabia. According to widespread media reports, Riyadh has raised this issue with Islamabad at various forums.
“Discussions on suppressing the mafia that sends beggars from Pakistan to Saudi Arabia discussed,” the Pakistani interior ministry said in a statement after Naqvi met Al-Dawood. “A zero tolerance policy has been adopted against beggars going to Saudi Arabia.”
The interior minister said the names of 4,300 beggars had been added to a no-fly list and an “effective crackdown” was being carried out across the country.
The two officials also agreed to implement a prisoner exchange agreement, with Naqvi saying legal proceedings for the repatriation of 419 Pakistani prisoners in Saudi Arabia would be “completed soon.”
Previously, Naqvi had tasked the Federal Investigation Agency (FIA) with cracking down on the network of beggars traveling illegally, saying it was damaging Pakistan’s image abroad.
Pakistanis are the second-largest expatriate community in the Kingdom, with over 2.5 million living and working in Saudi Arabia, the top source of remittances to the South Asian country.
Pakistani privatization chief pitches sale of PIA, other state entities to Azerbaijani officials
- Pakistan is looking to sell debt-ridden state enterprises as envisaged under $7 billion IMF program approved in September
- Pakistan wants to position itself as pivotal trade and transit hub connecting China and Central Asia with the rest of the world
ISLAMABAD: Pakistan’s privatization chief Abdul Aleem Khan on Wednesday met Azerbaijan’s economy minister Mikayil Jabbarov and discussed, among other issues, the sale of national carrier PIA and other loss-making state entities.
Cash-strapped Pakistan is looking to offload a 51-100 percent stake in debt-ridden PIA to raise funds and reform state-owned enterprises as envisaged under a $7 billion International Monetary Fund program approved in September. The process, however, hit a snag last month when the final bidding round attracted just one bid of Rs10 billion ($36 million) for a 60 percent stake in the national flag carrier.
PIA’s existing liabilities stand at approximately Rs250 billion ($896 million).
Pakistan is also trying to sell power distribution (discos) and other loss-making state owned companies that are a main hole in its $350 billion economy.
“Discussions with the Azerbaijani government on government-to-government and business-to-business partnerships regarding privatization in Pakistan were discussed in the meeting,” Khan’s office said in a statement after he met Jabbarov in Baku.
“Participation in privatization of PIA, Agricultural Development Bank, discos, utility stores and other projects offered.”
According to the statement from the Pakistani side, Khan said Pakistan and Azerbaijan could make “mutual investments” in the LNG and renewable energy sectors.
“There can be huge investments in the IT sector, telecom, agriculture, energy and other sectors,” Khan said, apprising the Azerbaijani official of cooperation opportunities in Pakistan’s communication sector as well. “We have to take concrete and practical steps to increase the volume of bilateral trade.”
Khan is in Azerbaijan on a two-day visit, and will attend various meetings aimed at discussing investment opportunities and strengthening bilateral relations.
Pakistan wants to position itself as a regional trade hub, leverage its strategic geopolitical position and enhance its role as a pivotal trade and transit hub connecting China and Central Asia with the rest of the world. In recent months, there has been a flurry of visits, investment talks and economic activity between Pakistan, China and Central Asian states, including Uzbekistan, Azerbaijan, Tajikistan and Turkmenistan.
Pakistan, Saudi Arabia discuss exchange of police, paramilitary forces, joint trainings
- Military and security cooperation is a strong aspect of close relationship between Islamabad and Riyadh
- They regularly engage in joint exercises, training programs to enhance their respective defense capabilities
ISLAMABAD: Pakistani interior minister Mohsin Naqvi on Wednesday met Saudi Deputy Interior Minister Dr. Nasser bin Abdulaziz Al-Dawood in Islamabad and discussed the exchange of police and paramilitary forces, as well as joint training programs between the two brotherly nations.
Military and security cooperation is a strong aspect of the close relationship between Islamabad and Riyadh. They regularly engage in joint military exercises and training programs to enhance their respective defense capabilities. Pakistan is also a member of the Saudi-led Islamic Military Alliance, which aims to combat terrorism and promote regional security. Since the 1970s, Pakistani soldiers have been stationed in Saudi Arabia to protect the Kingdom while Pakistan has also been providing training to Saudi soldiers and pilots.
“Discussion held on mutual exchanges of paramilitary forces and police and joint trainings,” the Pakistani interior ministry said in a statement after Naqvi’s meeting with Al-Dawood.
A day earlier, Pakistan’s Prime Minister Shehbaz Sharif also met Al-Dawood and expressed “satisfaction” over the implementation of recently signed business agreements between the two countries.
Pakistani and Saudi businesses signed 27 memorandums of agreement (MoUs) worth $2.2 billion on Oct. 10 during the Saudi investment minister’s visit to Islamabad. On Oct. 30, while Sharif was visiting Riyadh, Saudi Arabia announced it had enhanced the number of business agreements from 27 to 34 and increased their value to $2.8 billion.
Pakistan approves winter power package to spur demand, cut gas use
- Move to provide relief to businesses and citizens after steep increases in electricity tariffs following energy reforms pushed by IMF
- Utilities in Pakistan, many of which have had to curtail or completely cease operations in winter months, will also benefit
ISLAMABAD: The Economic Coordination Committee (ECC) of the Pakistan government on Tuesday formally approved subsidy-neutral discounted electricity rates during winter in a bid to boost consumption and cut the use of natural gas for heating, the finance ministry said.
The move is expected to provide relief to businesses and citizens, who have suffered from steep and sudden increases in electricity tariffs following energy sector reforms suggested by the International Monetary Fund (IMF). Utilities in Pakistan, many of which have had to curtail or even completely cease operations in winter months due to demand dropping by up to 60 percent from peak summer levels, will also benefit from the move.
Pakistan relies heavily on expensive natural gas and burning wood for heating during winter. Power consumption in Pakistan has declined 8-10 percent year on year over the past three quarters, according to energy ministry figures.
The new winter package, which will apply between Dec. 2024 to Feb. 2025, has been approved for the industrial, domestic, commercial and general services consumers of state distribution companies (discos) and K-Electric, the main utility in the port city of Karachi, “to enable optimum use of system generation capacity besides reducing gas demand due to shifting of favorabe demand toward electricity.”
“The ECC discussed the proposal and approved it, calling the subsidy-neutral interim relief initiative worked out by the Power Division as being timely and relevant in view of recent surge in electricity tariffs and the reduced demand across various consumer categories,” the finance division statement added.
The package would apply to incremental consumption over the past years and includes 18-50 percent discounts depending on various consumer categories and consumption slabs.
Incremental consumption will be calculated using a weighted average formula based on the last three years’ usage.
According to the power division, the base rate for domestic consumers is a minimum of Rs37.49 per unit and a maximum of Rs52.07 per unit, but additional consumption would be charged at Rs26.07 per unit for both categories. This would be 30 percent cheaper (Rs11.42 per unit) compared to a minimum rate of Rs37.49 and 50 percent (Rs26 per unit) compared to the maximum rate.
The energy ministry has previously said the move to slash winter tariffs will help industries reduce electricity costs by 7-8 percent at an optimal level, while stimulating industrial growth in the process.
