Saudi crown prince launches $13bn strategy to turn Asir into global tourism hub

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The crown prince’s strategy aims to turn Asir region into an international tourism hub, attracting 10 million visitors by 2030. (SPA)
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Asir province is located in Saudi Arabia’s southwestern region and along the Red Sea coast. (SPA)
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The crown prince’s strategy aims to turn Asir region into an international tourism hub, attracting 10 million visitors by 2030. (SPA)
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Asir shares a border with five other regions in the Kingdom and has an estimated population of more than 2.3 million people. (SPA)
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Asir province is located in Saudi Arabia’s southwestern region and along the Red Sea coast. (SPA)
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Updated 29 September 2021
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Saudi crown prince launches $13bn strategy to turn Asir into global tourism hub

  • Asir strategy to attract more than 10 million local and foreign visitors by 2030
  • Aims to make the region a year-round destination

JEDDAH: Saudi Arabia’s Crown Prince Mohammed bin Salman has launched a SR50 billion ($13 billion) tourism strategy for Asir that aims to attract more than 10 million visitors from inside and outside the Kingdom by 2030.

The plan for the region, under the theme “The Arabian Highland,” aims to be a “comprehensive and unprecedented development renaissance for the region, by pumping 50 billion riyals through various investments,” Saudi Press Agency reported on Tuesday.

The investments include financing projects and developing tourist attractions on the peaks of Asir’s mountains to turn the province into a year-round destination.

The projects will rely on the area’s cultural and natural strengths that combine “authenticity and modernity,” and help advance social and economic growth in the region.

The crown prince, who is also chairman of the Council of Economic and Development Affairs, said the strategy aims to exploit the huge tourism potential in the region, including the geographical and natural diversity, and rich culture and heritage.




Asir shares a border with five other regions in the Kingdom and has an estimated population of more than 2.3 million people. (SPA)

The strategy seeks to attract local and foreign investments and help make tourism and culture major drivers of Asir’s economic development.

It will help provide new job opportunities, raise the quality of life, and upgrade basic services and infrastructure in the region.

Asir’s governor Prince Turki bin Talal bin Abdulaziz thanked the crown prince for his “continuous support and generous care for the Asir region and its people.”

The strategy was launched through joint work between the Development Authorities Support Office and the Asir Development Authority, in cooperation with the US-based Boston Consulting Group.
Discussions took place between local residents, experts and private sector companies to develop the general plans.
The region is located in the Kingdom’s southwest and extends 125 kilometers along the Red Sea coast.
It has an area of around 80,000 square kilometers and its highest mountain, Mount Sawda, is 3,015 meters above sea level. Asir shares a border with five other regions in the Kingdom and has an estimated population of more than 2.3 million people.
The region has two airports, including Abha International Airport, and two universities — King Khalid University and Bisha University.
King Khalid University is involved in the strategy due to its developmental and human importance.
The plans would see Abha airport expanded to handle 10 million passengers a year.


New initiative to plant 60m seeds for sustainability

Updated 43 sec ago
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New initiative to plant 60m seeds for sustainability

  • Center’s CEO, Khaled Al-Abdulkader, outlined the initiative’s goal of dispersing 60 million seeds and cleaning floodplains throughout the governorate
  • Efforts are part of the broader National Greening Season, which aims to increase green spaces and address environmental challenges

RIYADH: Saudi Arabia's National Center for Vegetation Cover Development and Combating Desertification has launched the Grow Impact initiative in Hafar Al-Batin governorate to encourage community participation in preserving and expanding vegetation cover, while promoting sustainability and environmental awareness.

The center’s CEO, Khaled Al-Abdulkader, outlined the initiative’s goal of dispersing 60 million seeds and cleaning floodplains throughout the governorate.

These efforts are part of the broader National Greening Season, which aims to increase green spaces and address environmental challenges, according to the Saudi Press Agency.

Al-Abdulkader described Grow Impact as a key step toward achieving sustainable development goals, restoring ecological balance, and enhancing biodiversity.

He said that the initiative also encourages environmental responsibility among individuals and communities.

The initiative aims to reduce waste in natural areas, protect plant and animal species from human activity, and combat desertification by inspiring communities to protect natural resources.

These goals align with Saudi Arabia’s vision for preserving the planet and its natural heritage, SPA reported.

The center continues its mission to develop and protect vegetation cover throughout the Kingdom, rehabilitating degraded areas, addressing violations, combating illegal logging, and overseeing rangelands, forests and national parks.


Thunderstorms forecast across Saudi Arabia until Sunday 

Updated 48 min 42 sec ago
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Thunderstorms forecast across Saudi Arabia until Sunday 

  • Makkah region is forecast light to moderate rain showers that could lead to flash floods
  • Asir and Jazan regions will also be affected by moderate to heavy showers

RIYADH: The General Directorate of Civil Defense has forecast thunderstorms in several regions across the Kingdom until Sunday.

Makkah region is forecast light to moderate rain showers that could lead to flash floods, hail and dust-stirring winds, reported the Saudi Press Agency, while moderate to heavy rain is expected in Riyadh region.

Asir and Jazan regions will also be affected by moderate to heavy showers, while the Qassim, Eastern and Baha regions will experience moderate rain. The regions of Madinah and Najran can expect light rain.

The directorate has urged people to exercise caution, avoid areas prone to flash flooding, and refrain from swimming in flooded areas.

Members of the public should follow media channels to keep themselves updated on the latest conditions.

Autumn in Saudi Arabia is typically rainy, with rapid weather changes providing relief from the heat, according to the National Center for Meteorology.


Shoura Council, EU officials discuss strengthening ties

Updated 27 November 2024
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Shoura Council, EU officials discuss strengthening ties

RIYADH: Saudi Arabia’s Shoura Council Vice Speaker Mishaal Al-Sulami met in Riyadh with an EU Political and Security Committee delegation, led by its chair Delphine Pronk, the Saudi Press Agency reported on Wednesday.

The delegation included ambassadors from the 27 EU member states, the EU Special Representative for the Gulf Luigi Di Maio, and the EU Ambassador to the Kingdom Christophe Farnaud.

Al-Sulami highlighted the Shoura Council’s oversight and legislative roles and emphasized the importance of parliamentary diplomacy in strengthening cooperation.

The delegates praised the Kingdom’s significant developments and the ambitious Saudi Vision 2030, SPA reported.

The talks addressed the strong relations between Saudi Arabia and the EU, ways to enhance collaboration between the Shoura Council and the European Parliament, and other topics of mutual interest.

Earlier, the EU delegation visited the Global Center for Combating Extremist Ideology in Riyadh, where they discussed ways to counter extremism.

The delegation also visited the Gulf Cooperation Council headquarters in Riyadh, where they discussed joint efforts to tackle global challenges.


Saudi aid targets schools in Yemen, health in Somalia

Updated 27 November 2024
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Saudi aid targets schools in Yemen, health in Somalia

RIYADH: The Saudi aid agency KSrelief signed a cooperation agreement with a civil society organization to implement the third phase of the Back to School project in Yemen.

The initiative will be executed in the Al-Mukha district of Taiz governorate, Thamud district in Hadramout governorate, and the governorates of Shabwah, Abyan and Lahj, benefiting about 6,000 individuals.

KSrelief’s Assistant Supervisor-General for Operations and Programs Ahmed Al-Baiz signed the agreement on the sidelines of the International Conference on Conjoined Twins in Riyadh, the Saudi Press Agency reported on Wednesday.

The agreement includes the provision of 60 fully equipped classrooms, the outfitting of 10 schools to create a suitable learning environment, and the distribution of 6,000 school uniforms and bags containing essential supplies.

Additionally, job opportunities will be provided to low-income families — previous beneficiaries of training and empowerment projects — who will produce the school bags and uniforms.

This initiative is part of Saudi Arabia’s humanitarian efforts, led by KSrelief, to support the educational process, reduce dropout rates, and ensure a safer learning environment in Yemen.

In a separate agreement, KSrelief and the International Medical Corps signed a $1-million partnership to equip Garowe General Hospital in Somalia with dialysis machines and enhance its dialysis center. This project is expected to benefit 3,666 individuals.

The agreement was signed by KSrelief Supervisor-General Dr. Abdullah Al-Rabeeah and International Medical Corps President and CEO Nancy Aossey, also during the conference in Riyadh.

The initiative reflects Saudi Arabia’s humanitarian efforts through KSrelief to support health care services for those in need in Somalia.


Saudi Arabia welcomes ceasefire in Lebanon

People celebrate after a ceasefire between Israel and Hezbollah went into effect in Sidon, Lebanon, Wednesday, Nov. 27, 2024. AP
Updated 27 November 2024
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Saudi Arabia welcomes ceasefire in Lebanon

  • Kingdom appreciates all international efforts made to achieve the ceasefire, foreign ministry statement said

RIYADH: Saudi Arabia welcomes the ceasefire in Lebanon, the Kingdom’s Foreign Ministry said in a statement on Wednesday.

“The Kingdom appreciates all international efforts made in this regard and hopes that this will lead to the implementation of UN Security Council Resolution 1701, the preservation of Lebanon’s sovereignty, security, and stability, and the safe return of the displaced to their homes,” the statement said. 

A ceasefire between Israel and Hezbollah started on Wednesday morning after the two sides struck a deal brokered by the US and France.

The agreement ended the deadliest confrontation between Israel and Hezbollah in years.