Nesma and Partners, an integrated projects solutions company in Saudi Arabia, has announced the successful completion of its acquisition of Al-Yusr Industrial Contracting Company, a prominent provider of industrial services in the Kingdom.

This strategic investment positions Nesma and Partners as a leading integrated industrial services platform, enhancing its capabilities across the energy, infrastructure, and industrial sectors in alignment with Saudi Arabia’s Vision 2030 development objectives.

AYTB will continue to operate as an independent company within the Nesma and Partners Group, preserving its organizational structure, brand, and operational autonomy. This acquisition enhances both companies’ capacity to deliver high-value project solutions across the whole asset lifecycle — from consulting, engineering, construction, and commissioning to operations, maintenance, and upgrades.

“We are proud to welcome AYTB into the Nesma and Partners family,” said Samer Abdul Samad, chief executive of Nesma and Partners and newly appointed chairman of AYTB. “AYTB has built a remarkable legacy of performance, particularly in operations and maintenance and plant industrial services. This partnership is based on mutual respect, complementary strengths, and a shared commitment to operational excellence.”

As part of this transition, Cristiano Tortelli has been appointed as chief executive of AYTB. Tortelli brings more than 30 years of global experience in energy and industrial services and has been actively involved in the transaction from its early stages. His leadership will support AYTB’s next phase of growth while maintaining continuity across all operations.

“I am honored to join AYTB as CEO at this exciting moment,” he said. “Together with the leadership team and the skilled workforce across AYTB, we will strengthen what has already been built, grow with confidence, and deliver sustainable value to our clients and stakeholders.”

AYTB is a leading Saudi, multi-disciplinary industrial contracting company providing a range of services and solutions to oil and gas, petrochemical, power generation and other major industrial sectors of Saudi Arabia. Boasting more than 40 years of experience in the fields of plant project services, manufacturing, industrial services, operations and maintenance, and housing and catering, AYTB has more than 6,000 employees.

Meanwhile, Nesma and Partners has grown its footprint both locally through its contracting and industrial services and globally through its wholly owned subsidiary, Kent, a leader in engineering and project management services.

Amazon Payment Services, a regional leader in digital payments across the Middle East and North Africa, has added Tamara, a leading “buy now, pay later” provider in the GCC, to its expanding suite of flexible payment options. As a new split payments partner, Tamara enables businesses in Saudi Arabia and the UAE to offer seamless, flexible payment experiences to their customers.  
The partnership comes at a time when consumers are increasingly seeking payment methods that deliver both flexibility and transparency. With BNPL demand on the rise across the region, Tamara’s inclusion in the Amazon Payment Services portfolio is a timely move to meet these growing consumer expectations and enhance the overall customer journey.
With BNPL adoption accelerating, industries such as airlines, e-commerce, healthcare, insurance, education, fashion, and lifestyle stand to benefit from Tamara’s Shariah-compliant flexible payment solutions. With Tamara, customers can split their payments into four equal installments — a feature designed to boost sales, reduce cart abandonment, and enhance customer satisfaction. Merchants, in turn, will benefit from larger basket sizes, improved conversion rates, and an enhanced shopping experience for their customers.
Peter George, managing director of Amazon Payment Services MENA, said: “As more consumers across the region look for affordable ways to manage their purchases, BNPL solutions are becoming more and more indispensable for merchants. Partnering up with Tamara, a leading split payments provider, was a natural next step in our commitment to empowering diverse businesses as they navigate today’s digital payments space. With this expansion of our offering, we are thrilled to unlock new revenue streams for businesses, help them deliver more value to their customers, and ultimately grow their online business.”
Sami Louali, EVP and chief revenue officer at Tamara, added: “At Tamara, we’re focused on creating a payment experience that benefits both businesses and consumers. Partnering with Amazon Payment Services allows us to expand our reach across the UAE and Saudi Arabia — supporting business growth and delivering a hassle-free, flexible payment solution for consumers. This partnership marks an exciting milestone in our mission to meet the changing needs of merchants and their customers while driving loyalty and sales.”
Amazon Payment Services already offers a range of BNPL services and credit card installment options in partnership with more than 25 banks across the Kingdom, UAE, Egypt, and Jordan, allowing customers to split payments over terms of up to 36 months. With Tamara’s inclusion, Amazon Payment Services can now cater to a wider audience, including customers who prefer to use either debit or credit cards.
This partnership ensures that merchants in the Kingdom and UAE have the tools they need to offer a seamless, flexible payment experience to their customers. With a single integration, businesses gain access to a wide range of payment options, advanced reporting dashboards, and streamlined reconciliation processes, keeping them ahead of the curve in the fast-paced digital payments landscape.