Despite COVID-19 pandemic, cruise company debuts in Saudi Arabia

Short Url
Updated 14 October 2021
Follow

Despite COVID-19 pandemic, cruise company debuts in Saudi Arabia

  • As part of the Kingdom’s initiatives to open up tourism, the MSC Bellissima started its series of voyages around the Red Sea
  • MSC Cruises had to adapt to pandemic restrictions and hire ‘cruise ambassadors’ to meet the standards of Saudi guests

JEDDAH: Timing is everything in business so for a cruise ship company to launch its debut voyage in Saudi Arabia the same year as a global pandemic seemed like a dicey move.

But it did not slow down the well-known Geneva-headquartered MSC Cruises, which waited for COVID-19 restrictions to calm down before it hit the open water.

“After what happened with the cruising industry, everything stopped,” Giuseppe Pane, the hotel director of MSC Cruises, told Arab News. “MSC was the first company with big ships to start cruising again and open the sea.”

This was the first year for MSC to cruise in Saudi Arabia as part of the Kingdom’s initiatives to open up the country for tourism. The MSC Bellissima, which is longer than three football fields, started its series of voyages around the Red Sea from Jeddah Islamic Port to Aqaba in Jordan and Safaga in Egypt in July 2021. 

Even though MSC was hoping to make a big splash in a post-pandemic world, the company still had to adapt to restrictions and limitations that affected the entire industry. Cruise ships tend to make stops at different ports so each time the vessel docked, the crew and passengers were exposed to different protocols and circumstances.

“These protocols caused a lot of limitations,” Pane said. “What you experience now onboard a three- or four-day trip are just a little part of what cruising is really about.”

Mask mandates, vaccination status, and social distancing are all somewhat new concepts for an international cruising industry that really took off in the 1960s. 

But Pane said MSC was a leading example for other cruising companies who suffered during the pandemic, as it quickly adapted to protocols approved by different governments and ports.

The main example was the number of passengers the MSC Bellissima could take on board. The massive ship was built in 2019 with a capacity of 4,500 passengers, but due to COVID-19 restrictions, the boat’s capacity was cut in half. 

The cruise ship’s theater can usually hold up to 975 guests but the empty seats during a show were vast and the same thing was felt inside the many dining areas onboard.

But despite the limitations, Pane said he was happy with the results this year, especially since cruising in the Kingdom is new. 

“The thing that makes me emotional is to see the children crying when they disembark because they are leaving something that they enjoyed,” he said. 

The ship is also equipped with an aquapark, bowling alley, Formula One simulator, kids club, cinema, and shopping gallery with more than 200 brands.

During a four-day cruise, Saudi comedians perform two interactive shows while mixing local flavor, excitement, and plenty of laughs.

Aside from the pandemic, Pane said MSC faced challenges when it launched the cruise in the Kingdom as some of the products the cruise offered did not match the Saudi standards. Especially when it came to entertainment along with food and beverage.

“Wherever you go around the world, the products offered have to adapt to the guests’ taste,” he said.

Pane said MSC had the local culture in mind when it planned out activities. It took some time but Saudis started to enjoy some of the new entertainment options offered. He said guests were shy to take dance lessons during the first few weeks of the trips. But after a while, the participation wheel turned and the dance floor was packed.  

To adapt to the guests’ food and beverage preferences, Pane said MSC recruited a team of Saudi chefs to help design a menu that would satisfy all guests. 

The crew did not want to get lost in translation when dealing with guests so the company hired many employees from the Kingdom who served as “cruise ambassadors” to smooth out communication. 

MSC announced earlier this year that it was open to train and qualify Saudi nationals in all areas of the cruise industry. Their emergence within the staff has been a successful one.

“The team on board was fantastic,” Pane said. 

“What makes me happy is that most of the guests say that they want to come back. They want to bring their families and friends and this means that we are doing a good job. But still, we are always trying to find how we can do better.”

The latest series of MSC Bellissima voyages in Sadi Arabia ended Wednesday. Pane said MSC’s seven-day trips will open again Nov. 13 and continue until March 26, 2022. The ship will be cruising in Asia next summer.


Saudi FM attends Oslo Forum in Norway

Updated 10 June 2025
Follow

Saudi FM attends Oslo Forum in Norway

  • Forum hosts global leaders and conflict mediators
  • Prince Faisal bin Farhan will meet foreign officials

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan arrived in the Norwegian capital on Tuesday to take part in the Oslo Forum.

The annual event, organized by the Norwegian Ministry of Foreign Affairs in collaboration with the Center for Humanitarian Dialogue in Switzerland, hosts global leaders and conflict mediators.

Prince Faisal will meet foreign officials to strengthen relations with the Kingdom and discuss various regional and international issues, the Saudi Press Agency reported.


What pilgrims are sharing online after their Hajj journey

Updated 10 June 2025
Follow

What pilgrims are sharing online after their Hajj journey

  • Worshippers take to social media to share profound experiences with loved ones
  • Posting online becomes a way to process the weight of Hajj for many

RIYADH: For many pilgrims, the spiritual journey of Hajj does not end when they leave the holy sites. It continues — quietly, intentionally — in the days and weeks that follow.

Across Saudi Arabia, young pilgrims are using social media to process the weight of Hajj and share the experience with loved ones.

Noor Ahmad, 21, did not plan to post during her pilgrimage. But after she returned, the urge to share came naturally.

After returning from Hajj, I decided to share a few captured moments. But how can a photo truly capture the depth and majesty of the experience?

Noor Ahmad

“After returning from Hajj, I decided to share a few captured moments,” she said. “But how can a photo truly capture the depth and majesty of the experience?”

She described how people responded in varied ways. “Those who had gone before felt nostalgic and started sharing their own stories. Others — those who hadn’t been yet — expressed their longing. It became this moment of connection.”

For Noor, the decision to post was not about aesthetics. “It’s a monumental event. Maybe I could inspire someone who’s hesitant to go. Maybe they’ll see what I saw — and want to experience it for themselves.

“It was my way of saying thank you”

Shatha Al-Jadaan, 25, took a different approach to sharing, after taking a digital detox.

I enjoy sharing meaningful moments, and after seeing the tremendous effort put into Hajj on every level, I felt my post was a small, sincere gesture of appreciation.

Shatha Al-Jadaan

“During Hajj, I decided to partially fast from social media. I used only the essentials,” she said. “After I returned, I posted a thread to my close friends explaining where I’d been and shared some of the most meaningful moments.”

The response was full of prayers and warmth. “People were kind, supportive, and curious. But what mattered most to me was that I used the thread to say thank you — to the organizers, to the volunteers, and to Allah.”

She spoke about how she found value in using digital platforms to document something greater than herself.

“I enjoy sharing meaningful moments, and after seeing the tremendous effort put into Hajj on every level, I felt my post was a small, sincere gesture of appreciation.”

Salem Al-Khudair, 28, recorded a voice note to his family group chat while performing the rites.

“I just couldn’t find the words to write. So I recorded myself speaking right after standing in Arafat. I sent it to my family WhatsApp group. My mom was emotional. My dad said, ‘May God accept from you.’ That was enough.”

In an age of curated content, Hajj posts tend to stand out for their sincerity. Pilgrims often strip away the filters, metaphors and trend-driven formats, and just speak from the heart.

Noura Al-Dosari, 23, uploaded a private Instagram story highlight with no captions. “Just visuals. No filters. No hashtags,” she said. “It wasn’t for followers. It was for me. For reflection. A digital bookmark of who I became.”

Some write long captions, others simply post a photo of their ihram folded neatly back into a drawer.

But all of them carry a silent message: I went. I came back different.

Many pilgrims use their posts to recall moments of physical hardship that brought emotional breakthroughs — the heat, the long walks, the brief but powerful connections with strangers.

Others use it to highlight the seamless organization of the pilgrimage as a reminder of how far the experience has evolved.

Amani Al-Saad, 26, used X to share a short story about a volunteer who helped her carry her bag in Muzdalifah. “She didn’t speak much, but she smiled at me and said, ‘This is what we’re here for.’ That stuck with me. I wrote about it as a reminder to myself — that sometimes the smallest moments hold the most meaning.”

While digital connections are increasingly common, most pilgrims emphasize that the real processing happens offline — in quiet conversations with family, in their prayer rooms, or on long drives home.

“I didn’t post to perform,” said Al-Jadaan. “I posted to remember.”

 


National Water Co. ready for post-Hajj season

Updated 10 June 2025
Follow

National Water Co. ready for post-Hajj season

  • The company added the plan included securing water storage and coordinating with water production and distribution systems

MADINAH: The National Water Co. has confirmed it is operationally ready for the post-Hajj season.

The company said it would distribute more than 630,000 cubic meters of potable water daily to pilgrims at the Prophet’s Mosque and throughout Madinah and said its readiness built on ongoing efforts to serve pilgrims and visitors.

The plan involves more than 1,200 employees, including technical, administrative and engineering staff, working to provide water and environmental services.

The company added the plan included securing water storage and coordinating with water production and distribution systems, the Saudi Press Agency reported.

Water will be supplied daily during the post-Hajj season through continuous pumping to the central area and religious sites. Chemical and biological tests will be conducted to ensure compliance with water quality standards.

The company said its smart operation system continues to manage and monitor Madinah’s water network, overseeing water pressure and quality in pipelines and reservoirs.

 


Saudi film body joins global audiovisual group

Updated 10 June 2025
Follow

Saudi film body joins global audiovisual group

  • Through this affiliation, the commission plans to develop archiving projects and engage in knowledge exchange with international institutions

RIYADH: The Film Commission announced its membership in the International Association of Sound and Audiovisual Archives, a step aimed at supporting its work in audiovisual archiving.

The association includes members from 70 countries and represents institutions that preserve materials such as visual content, musical works, historical and literary recordings, and oral histories.

According to the Saudi Press Agency, this membership supports the commission’s efforts to preserve Saudi Arabia’s audiovisual heritage.

Through this affiliation, the commission plans to develop archiving projects and engage in knowledge exchange with international institutions.

The move also reflects the commission’s aim to adopt recognized practices and modern technologies in film archiving, the SPA reported.

Cooperation with association members will provide access to innovations in audiovisual preservation and contribute to efforts to safeguard the Kingdom’s cultural heritage.

Founded in 1969 in Amsterdam, the association promotes collaboration among institutions focused on audiovisual preservation.

It hosts an annual conference for sharing expertise in preservation, restoration, digitization, intellectual property, and public access to archival materials.

 


French architect showcases AlUla’s heritage in New York exhibition

Updated 10 June 2025
Follow

French architect showcases AlUla’s heritage in New York exhibition

  • The exhibition was opened by Abdullah Al-Hamdan, the Kingdom’s consul general in New York, who spoke about the role of art in encouraging cultural exchange and international understanding

RIYADH: The Didier Aaron Gallery in New York, in collaboration with the Consulate General of Saudi Arabia, is hosting an art exhibition by French architect Jean-Pierre Heim.

The exhibition showcases AlUla’s culture and heritage through a collection of sketches depicting Saudi Arabia’s archaeological landmarks.

It runs until June 20, reported the Saudi Press Agency.

A special event at the exhibition featured Heim speaking about his visits to AlUla and the surrounding region.

It was opened by Abdullah Al-Hamdan, the Kingdom’s consul general in New York, who spoke about the role of art in encouraging cultural exchange and international understanding.

He also noted the value of such exhibitions in sharing aspects of Saudi heritage with a wider audience.

Heim described his design approach as being informed by local culture and geography, emphasizing the integration of architecture with environment, history, and traditions.

The exhibition includes selected architectural drawings by Heim, inspired by his travels to more than 80 countries, including Saudi Arabia, Egypt, Sudan, Jordan, Greece, and China.