BEIRUT: Fireworks lit up the night sky over Beirut’s famous St. Georges Hotel as hit songs from the 1960s and 70s filled the air in a courtyard overlooking the Mediterranean Sea.
The retro-themed event was hosted last month by Lebanon’s Tourism Ministry to promote the upcoming summer season and perhaps recapture some of the good vibes from an era viewed as a golden one for the country. In the years before a civil war began in 1975, Lebanon was the go-to destination for wealthy tourists from neighboring Gulf countries seeking beaches in summer, snow-capped mountains in winter and urban nightlife year-round.
In the decade after the war, tourists from Gulf countries – and crucially, Saudi Arabia – came back, and so did Lebanon’s economy. But by the early 2000s, as the Iran-backed militant group Hezbollah gained power, Lebanon’s relations with Gulf countries began to sour. Tourism gradually dried up, starving its economy of billions of dollars in annual spending.
Now, after last year’s bruising war with Israel, Hezbollah is much weaker and Lebanon’s new political leaders sense an opportunity to revitalize the economy once again with help from wealthy neighbors. They aim to disarm Hezbollah and rekindle ties with Saudi Arabia and other Gulf countries, which in recent years have prohibited their citizens from visiting Lebanon or importing its products.
“Tourism is a big catalyst, and so it’s very important that the bans get lifted,” said Laura Khazen Lahoud, the country’s tourism minister.
On the highway leading to the Beirut airport, once-ubiquitous banners touting Hezbollah’s leadership have been replaced with commercial billboards and posters that read “a new era for Lebanon.” In the center of Beirut, and especially in neighborhoods that hope to attract tourists, political posters are coming down, and police and army patrols are on the rise.
There are signs of thawing relations with some Gulf neighbors. The United Arab Emirates and Kuwait have lifted yearslong travel bans.
All eyes are now on Saudi Arabia, a regional political and economic powerhouse, to see if it will follow suit, according to Lahoud and other Lebanese officials. A key sticking point is security, these officials say. Although a ceasefire with Israel has been in place since November, near-daily airstrikes have continued in southern and eastern Lebanon, where Hezbollah over the years had built its political base and powerful military arsenal.
Tourism as a diplomatic and economic bridge
As vital as tourism is — it accounted for almost 20 percent of Lebanon’s economy before it tanked in 2019 — the country’s leaders say it is just one piece of a larger puzzle they are trying to put back together.
Lebanon’s agricultural and industrial sectors are in shambles, suffering a major blow in 2021, when Saudi Arabia banned their exports after accusing Hezbollah of smuggling drugs into Riyadh. Years of economic dysfunction have left the country’s once-thriving middle class in a state of desperation.
The World Bank says poverty nearly tripled in Lebanon over the past decade, affecting close to half its population of nearly 6 million. To make matters worse, inflation is soaring, with the Lebanese pound losing 90 percent of its value, and many families lost their savings when banks collapsed.
Tourism is seen by Lebanon’s leaders as the best way to kickstart the reconciliation needed with Gulf countries — and only then can they move on to exports and other economic growth opportunities.
“It’s the thing that makes most sense, because that’s all Lebanon can sell now,” said Sami Zoughaib, research manager at The Policy Initiative, a Beirut-based think tank.
With summer still weeks away, flights to Lebanon are already packed with expats and locals from countries that overturned their travel bans, and hotels say bookings have been brisk.
At the event hosted last month by the tourism ministry, the owner of the St. Georges Hotel, Fady El-Khoury, beamed. The hotel, owned by his father in its heyday, has acutely felt Lebanon’s ups and downs over the decades, closing and reopening multiple times because of wars. “I have a feeling that the country is coming back after 50 years,” he said.
On a recent weekend, as people crammed the beaches of the northern city of Batroun, and jet skis whizzed along the Mediterranean, local business people sounded optimistic that the country was on the right path.
“We are happy, and everyone here is happy,” said Jad Nasr, co-owner of a private beach club. “After years of being boycotted by the Arabs and our brothers in the Gulf, we expect this year for us to always be full.”
Still, tourism is not a panacea for Lebanon’s economy, which for decades has suffered from rampant corruption and waste.
Lebanon has been in talks with the International Monetary Fund for years over a recovery plan that would include billions in loans and require the country to combat corruption, restructure its banks, and bring improvements to a range of public services, including electricity and water.
Without those and other reforms, Lebanon’s wealthy neighbors will lack confidence to invest there, experts said. A tourism boom alone would serve as a “morphine shot that would only temporarily ease the pain” rather than stop the deepening poverty in Lebanon, Zoughaib said.
The tourism minister, Lahoud, agreed, saying a long-term process has only just begun.
“But we’re talking about subjects we never talked about before,” she said. “And I think the whole country has realized that war doesn’t serve anyone, and that we really need our economy to be back and flourish again.”

ATHENS: A vessel organized by an international activist coalition to deliver humanitarian aid to Gaza has rescued several migrants from the sea near Crete, a support group in Greece said on Friday.
The Madleen, launched by the Freedom Flotilla Coalition, said it had received a distress signal from a boat in the Mediterranean, forcing it to change course off the coast of Crete.
The Madleen has “a 12-member crew of peaceful activists” headed for Gaza “with the aim of breaking the blockade of Palestine by the state of Israel,” the March to Gaza Greece group said.
“Upon arrival (at the scene), it discovered that the boat was sinking with approximately 30-35 people aboard.”
At that point, the Madleen was approached by a ship that initially identified itself as Egyptian.
“The activists aboard the Madleen quickly realized that this was a false identification and that the ship was, in fact, a Libyan coast guard vessel,” they said.
“Libya is not considered a safe country and for this reason some of the refugees jumped into the sea to avoid being returned there.
“The Madleen rescued four Sudanese individuals who had jumped into the water and brought them aboard.”
After several hours of calls for assistance, a Frontex vessel eventually picked up the rescued individuals, the group said, referring to the European Union’s border and coast guard agency.
The Madleen sailed from Sicily on Sunday.
Those on board include climate activist Greta Thunberg.
The Freedom Flotilla Coalition, launched in 2010, is a non-violent international movement supporting Palestinians.
It combines humanitarian aid with political protest against the Israeli blockade of Gaza.
Israel has come under increasing international criticism over the critical humanitarian situation in the occupied Palestinian territory.
It blocked all aid into Gaza on March 2. The United Nations warned on May 30 that the entire population of more than two million was at risk of famine.
Fighters from Palestinian group Hamas launched an attack on Israel on October 7, 2023.
A total of 1,218 people died, mostly civilians, according to an AFP tally based on official Israeli figures.
The militants abducted 251 hostages, 55 of whom remain in Gaza, including 32 the Israeli military says are dead.
Since October 2023, Israel’s retaliatory war on Hamas-run Gaza has killed 54,677 people there, mostly civilians, according to the Gaza health ministry.
The United Nations deems the health ministry figures to be reliable.
The International Criminal Court has issued arrest warrants against Israeli Prime Minister Benjamin Netanyahu and former Israeli defense minister Yoav Gallant for alleged war crimes and crimes against humanity in Gaza.