RIYADH: An exquisite range of more than 4,000 American products, including 24 brands, will be featured across all LuLu stores in Saudi Arabia as part of “Discover America” festival from Nov. 10 to 16.
The festival was inaugurated at Atyaf Mall in Yarmouk, Riyadh, today in the presence of the guest of honor, the deputy chief of mission at the US Embassy in Riyadh, Denison Offutt, and the US consul general in Jeddah, Faris Asad. In Al-Khobar, the inauguration was attended by the US consul general in Dhahran, David Edginton, and the regional US agriculture attache, Mark Ford.
With a plethora of US-made selected and attractive promotional offers on all American foods, chilled products, fresh fruit and vegetables, this is a great opportunity to showcase LuLu’s American connection.
The popular LuLu kitchens will fill the aisles with specialty hot foods fragrant with signature American flavours inspired by classic culinary items.
LuLu Hypermarkets director for Saudi Arabia Shehim Mohammed said: “The LuLu Group has a very active and large sourcing hub in New Jersey, US through Y-International US and this is reflected across our global network of 218 stores in the range of excellent food and non-food products that carry the US innovation and production impression. Discover America is a great way to explore the popularity of products that represent the new tastes which America has introduced to the world.”