Soudah Development races into extreme sports as main partner for Dakar Saudi Arabia 2022

Soudah Development is aiming to promote extreme sports at a mountain tourism destination in Soudah and parts of Rijal Almaa. (Soudah Development Company)
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Updated 21 November 2021
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Soudah Development races into extreme sports as main partner for Dakar Saudi Arabia 2022

  • SD becomes first main sponsor of 9,000 kilometer race, which will take place in Kingdom for third consecutive year

SOUDAH: Soudah Development, a closed joint-stock real estate development company owned by the Public Investment Fund of Saudi Arabia, has become the main partner in one of the world’s toughest endurance motorsports event, the Dakar Saudi Arabia 2022.

The sponsorship is part of SD’s plans to promote extreme sports and adventure sports under its vision to create a luxury mountain tourism destination in Soudah and parts of Rijal Almaa.

Dakar Saudi Arabia 2022 will see drivers from around the world navigate a challenging 9,000 kilometer journey across vast swaths of desert terrain, traveling through Hail, Riyadh, Jeddah and the Asir region — where SD is based — in the quest for glory.

“As a key driver of sports and entertainment in Saudi Arabia, we are proud of our valuable partnership with Soudah Development. Dakar Rally is one of the toughest motorsports in the world and we are excited to bring it back to the Kingdom for the third year in a row and look forward to welcoming sports fans from all over the world,” Prince Khalid Bin Sultan Al-Abdullah Al-Faisal, chairman of the Saudi Automobile and Motorcycle Federation and Saudi Motorsport Company, said.

“Our partnership embodies the vision of the Custodian of the Two Holy Mosques King Salman and Crown Prince Mohammed Bin Salman,” he added. “Through the support of Prince Abdulaziz Bin Turki Al-Faisal, minister of sport, we have ensured continue success by spearheading local collaborations and supporting global sporting events that deliver on the goals enshrined by Vision 2030.”

Dakar Saudi Arabia 2022 is the first motorsports competition SD has sponsored since it was established by Crown Prince Mohammed bin Salman, the chairman of the board. It will invest SR11 billion ($2.9 billion) to establish world-class infrastructure and tourism projects under plans to develop 2,700 hotel rooms, 1,300 residential units, and 30 commercial, entertainment, sports and adventure attractions.

Sponsoring the toughest race in the world aligns with SD’s efforts to create a luxury tourism destination and attract more than 2 million tourists throughout the year by 2030. The mountains in Soudah and parts of Rijal Almaa boast a formidable legacy in extreme sports and adventure with its high altitude and cool temperatures providing an ideal environment for a wide range of adrenaline-fueled activities.

Dakar Rally 2022 will also be the first of many local, national and global events that SD will support to highlight the immense sports, entertainment, wellness, relaxation, cultural and heritage offerings that the destination offers to both domestic and international tourists.

“We are delighted to announce our partnership with the Dakar Rally 2022, a high-octane motorsports contest that will accelerate the Kingdom’s position as a global extreme sports hub,” said Hussam Almadani, CEO of Soudah Development. “We share many of the same values as the organizers: Both of us care deeply about the environment, reducing carbon emissions and supporting local communities. As such, we are thrilled to become the main partner of this exhilarating race as efforts to create a luxury mountain tourism destination high above the clouds go up a gear.

“We are working hard to transform Soudah and parts of Rijal Almaa into a year-round tourism and entertainment destination,” he added. “Visitors will be transported from a day of wellness and reflection to another full of adrenaline-fueled adventures such as paragliding and hiking in the clean air and cool temperatures of this high-altitude destination. As the Kingdom sets the pace with world-class sports events in the region, we want to ensure our destination is recognized as an attractive destination for extreme sports and adventure seekers. We can think of no better partner to accelerate this and share the unique culture and heritage of the region than the team at Dakar Rally.”

The 44th Dakar Rally is organized by AOS in partnership with the International Automobile Federation, The Saudi Arabian Automobile and Motorcycle Federation and other local authorities.

Yann Le Moenner, CEO of Amaury Sport Organisation, said: “Thanks to the Dakar partnership with the Kingdom of Saudi Arabia, competitors and viewers from all over the world have been able to admire the beauty and diversity of Saudi landscapes over the past two years.

“They discovered a land of contrast made for adventure and extreme sports,” he said. “We are therefore particularly happy to welcome Soudah Development as a main partner of the event in order to jointly promote sport and tourism while supporting our project of developing an ambitious energy transition program.”

Dakar Rally will support local communities in Saudi Arabia and reduce its carbon footprint by using renewable energy to power the bivouac, a temporary camp and offset event emissions. The new T1 Ultimate class has also been approved for the rally, allowing manufacturers to develop a blend of vehicles with electric, hybrid or hydrogen engines that are better for the environment.

For its part, SD has a number of initiatives to support the local community and plans to create more than 8,000 full-time jobs by 2030. It has also announced plans to plant more than 1 million trees by 2030 under its sustainable development program. This is in line with the Saudi Green Initiative, which aims to reduce carbon emissions by 4 percent.


‘Europe’s best’ Liverpool aim to pile pain on Man City

Updated 57 min 53 sec ago
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‘Europe’s best’ Liverpool aim to pile pain on Man City

  • Jude Bellingham said Real Madrid were beaten by “the best-performing team in Europe

LIVERPOOL: Jude Bellingham said Real Madrid were beaten by “the best-performing team in Europe” as Liverpool’s dismantling of the Spanish giants set a new bar in Arne Slot’s stunning start at Anfield.
Beleaguered Manchester City are next to run the gauntlet against the rampant Reds on Sunday as Liverpool sense the opportunity to land a knockout blow to Pep Guardiola’s men in the Premier League title race.
Slot has won 17 and drawn one of his 19 matches in all competitions since replacing a legendary figure in Jurgen Klopp.
Liverpool enjoy a commanding eight-point lead at the top of the Premier League and have one foot in the last 16 of the Champions League as the only side in the competition with a perfect record from five games.
Overcoming the might of Madrid was the sweetest one so far as Slott did what Klopp could not do during his glorious reign in leaving the kings of the Champions League with a bloodied nose.
Liverpool had not won in the previous eight meetings between the clubs, including defeats in the 2018 and 2022 Champions League finals.
“You know how special it is to play against a club that won this Champions League so many times, are the reigning champions and were a pain in the ass for Liverpool many times as well,” said Slot.
“We are happy where we are but we are not getting carried away by only winning in a group-stage game. This club wants more than only winning group-stage games.”
Slot described the visits of Madrid and City within the space of five days as an “incredible week.”
Halfway through they remain unscathed and are big favorites to take a huge step toward just a second league title in 35 years on Sunday.
Even at their strongest under Guardiola, City have not won in front of an Anfield crowd since 2003.
This version of the English champions is winless in six games and suffering from an existential crisis of confidence.
City blew a 3-0 lead to draw 3-3 with Feyenoord on Tuesday on the back of Guardiola’s first ever five-game losing streak as a coach.

Liverpool have often been the victim of City’s relentless consistency in the Guardiola era.
Twice Klopp’s sides finished second by the finest of margins despite amassing 97 points in 2018/19 and 92 three years later.
Now they have the chance to open up an 11-point lead that even Guardiola has conceded would be too much for his side to bridge.
“Man City is Man City. They have a bad time now but they have great players,” said Liverpool’s top goalscorer Mohamed Salah.
“We have a game against them so hopefully, we win it and go 11 points clear.”
In stark contrast to Manchester United’s struggles after the departure of Alex Ferguson, Liverpool have thrived despite the loss of a much-loved and charismatic leader in Klopp.
The German explained that part of his reasoning for stepping down when he did was that he was leaving the club in a good place.
Liverpool were on course for a quadruple deep into last season before faltering in the final months of the campaign as injuries and fatigue took hold.
But Klopp had helped rebuild a team in his final year that Slot is now bearing the fruits of.
Alexis Mac Allister and Cody Gakpo scored the goals against Madrid, neither of which were part of Klopp’s major glories in winning the Champions League and Premier League in 2019 and 2020 respectively.
Slot also credited the club’s academy for adding depth to his squad after Caoimhin Kelleher and Conor Bradley shone against Madrid to mitigate the loss of Alisson Becker and Trent Alexander-Arnold to injury.
“We know that players that come in are really important to finish the games and if you want to win trophies, you need them,” said Mac Allister.
“Of course, you don’t want to be on the bench but we know that every guy here, when he comes in, does his best for the team.”
All three sides that have ever enjoyed an eight-point lead at the top of the Premier League after 12 games went on to win the title.
On current form, Liverpool are an unstoppable force that an under-par City look incapable of handling.


Snyman leads International Series Qatar after first-round seven-under-par 65

Updated 28 November 2024
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Snyman leads International Series Qatar after first-round seven-under-par 65

  • Advice from South African great David Frost helps Snyman flourish

DOHA: South African Ian Snyman says spending two days in the company of one of his country’s finest golfers, David Frost, played a big part in his fine run of form recently — a run that includes taking the lead on the opening day of the $2.5 million International Series Qatar on Wednesday.

Snyman carded a confident seven-under-par 65 at Doha Golf Club to lead the way from compatriot Louis Oosthuizen, Spaniard David Puig and Zach Bauchou from the United States, who carded 66s.

Two other Spaniards, Luis Masaveu and Eugenio Lopez-Chacarra, fired 67s, as did Sadom Kaewkanjana from Thailand and Japan’s Tomoyo Ikemura, in the penultimate event of the season for the Asian Tour and The International Series.

After today’s opening salvo, consisting of an eagle, seven birdies, and one double, Snyman is on course to make his 12th successive cut on the Asian Tour, as well as put himself in position to claim his first title on the circuit.

“My coach, Paul McKenzie, and I have been working on a few things and I also got some advice from David Frost. He is a former Asian Tour winner having won in Hong Kong,” Snyman said of Frost — winner of the Hong Kong Open in 1994 and 29 titles around the world.

“About five months ago we spent two days with David. We were trying to find some consistency, that was my main concern. Looks like we are getting there. Just need to get some low ones like we did today, which is exciting.

“The big thing we worked on with David was the takeaway. I always take the club back outside and get laid off at the top. He kind of helped me feel a way to get it straighter.

“Another big thing was not to be so rigid. I would be very stickman-like golf, my left arm would be very stiff and strong but he kind of got me to relax a bit more, you can actually bend that left arm.”

He was cruising at eight under with two to play but made double on the par- three 17th.

He duffed his chip and three putted but bounced back on the par-five 18th hitting his third to two feet.

Puig is making his first appearance on the Asian Tour since April — in that time he has played in the LIV Golf League, three majors and the Olympics, where he played alongside Jon Rahm.

“Pretty solid, especially after a month off tournaments. Super, super proud of how I fought,” said Puig, winner of the season-opening Malaysian Open and runner-up in the International Series Macau presented by Wynn, where American John Catlin beat him in a play-off.

“Didn’t hit it that good but somehow managed to post a pretty good score. Hit a lot of greens in regulation, which is something I have been working on.”

His compatriot Masaveu, 21, was even happier because the day marked his debut as a professional in a Tour event.

“First tournament as a professional, so very happy,” said the Spaniard, who birdied the last three holes and has his dad, Rafa, caddying for him.

“To be honest, I didn’t really think about this being my first event as a pro. The good thing is my coach Gonzalo (Fernandez-Castano) is also playing. We did a good plan. I just tried to stay focused on my emotions.”

Masaveu finished third in this year’s US Amateur, having been beaten by compatriot and eventual winner Jose Luis Ballester 3&2 in the semis, and could be one to watch this week.

The International Series Rankings, which will reward the champion with a place in next year’s LIV Golf League, will go down to the wire at next week’s $5 million PIF Saudi International powered by SoftBank Investment Advisers.

Thailand’s Ratchanon Chantananuwat, the amateur star currently in his freshman year at Stanford University, returned a 71 in his first appearance on the Asian Tour since April.

International Series Qatar takes place at Doha Golf Club from Nov. 27-30. For tickets and further information, visit www.internationalseries.com.


Pakistan wins the toss and elects to bat in third and final ODI against Zimbabwe

Updated 28 November 2024
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Pakistan wins the toss and elects to bat in third and final ODI against Zimbabwe

  • Pakistan recovered from a first-match loss with a 10-wicket win in the second ODI
  • ODI series will be followed by three Twenty20 matches at Bulawayo from Sunday

BULAWAYO, Zimbabwe: Pakistan won the toss and elected to bat in the third and final one-day international against Zimbabwe on Wednesday.

Pakistan bounced back from a shocking loss in the rain-affected first match with a 10-wicket win in the second game after a maiden ODI century from Saim Ayub.

The tourists retained the same winning combination with Faisal Akram, Abrar Ahmed, and Salman Ali Agha the three spin options.

Ahmed and Salman sliced through the Zimbabwe batting lineup in the second match by sharing seven wickets between them with leg-spinner Abrar getting 4-33 in his debut ODI.

Zimbabwe brought in wicketkeeper-batter Clive Madande and fast bowling all-rounder Faraz Akram for their first game of the series in place of Brandon Mavuta and Trevor Gwandu.

The ODI series will be followed by a three-match Twenty20 series starting at Bulawayo from Sunday.


LIV Golf’s Herbert in charge at Australian Open, Smith two back

Updated 28 November 2024
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LIV Golf’s Herbert in charge at Australian Open, Smith two back

  • Smith, who finished second at last week’s Australian PGA Championship, is yet to win an Australian Open and has made no secret of his desire to do so
  • In the women’s tournament, Australia’s Su Oh shared a one shot lead with South Korean teenager Yang Hyo-jin ahead of major winner Hannah Green

MELBOURNE: Lucas Herbert drained an eagle at the last in a flawless eight-under-par 63 Thursday to lead the Australian Open in Melbourne and upstage LIV Golf teammate Cameron Smith who trails by two.

In the women’s tournament, Australia’s Su Oh shared a one shot lead with South Korean teenager Yang Hyo-jin ahead of major winner Hannah Green.

Starting on the 10th, Australia’s Herbert sunk six birdies to no bogeys before his sensational eagle propelled him into the outright lead at the second event of the DP World Tour’s 2025 season.

He ended one clear of Rintaro Nakaro — Japan’s amateur champion in 2023 — and American Ryggs Johnson, with 2022 British Open champion Smith a shot further back in a four-way tie.

The mixed Australian Open involves men and women teeing off in alternating groups on the same courses.

Kingston Heath in Melbourne’s famous sandbelt region is the main venue across all four days with Victoria Golf Club also hosting play on the opening two days.

“I felt like there was a lot of shots left out there,” said Herbert, a three-time winner on the European circuit, after negotiating soggy fairways and soft greens.

“I feel like that with every round of golf, to be fair, but didn’t really think I holed that many. Just hit it quite nicely.”

Nakaro was the early pacesetter with eight birdies, but his round was spoilt by a bogey at the last.

“I’m surprised but very happy,” said the 21-year-old, who plans to turn professional next year.

Smith, who finished second at last week’s Australian PGA Championship, is yet to win an Australian Open and has made no secret of his desire to do so.

He was one-over after three, but then reeled off six straight birdies to remain in the hunt.

“I mean the greens are soft and there wasn’t much wind out there this morning, so a lot of those par-fives played really quite short whereas typically you get one hole into the wind or something like that,” he said.

“So yeah, I was just able to take advantage of that.”

At stake for the men is a place at next year’s British Open at Royal Portrush with the top three earning a spot.

Chilean defending champion Joaquin Niemann, Smith and Englishman Jordan Smith are already exempt.

Niemann, also on the LIV Tour, had a day to forget with 73 while Smith carded 70.

Australia’s Su shot nine birdies in her 66 to lead the women’s field alongside Yang, just 17.

But they have Green, a three-time winner on the LPGA Tour this year, breathing down their neck.

“I’ve worked really hard the last few months and felt like I was hitting the ball a lot better and just happy and proud,” said Su.

South African defending champion Ashleigh Buhai struggled to 73 to be seven adrift.


Record number of local golfers to take part in 2024 Saudi International at Riyadh Golf Club

Updated 28 November 2024
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Record number of local golfers to take part in 2024 Saudi International at Riyadh Golf Club

  • Four Saudis, including Othman Almulla and Faisal Salhab, will participate in next week’s tournament
  • Locals join Sergio Garcia, Dustin Johnson, Tyrrell Hatton and Bubba Watson in stellar line-up

RIYADH: For the first time in its history, the PIF Saudi International powered by SoftBank Investment Advisers will feature an unprecedented line-up of Saudi Arabian players with four representatives from the Kingdom in the event, which takes place from Dec. 4-7 at Riyadh Golf Club.

Othman Almulla, Faisal Salhab, Saud Al-Sharif and Khalid Walid will take part in the competition, marking a groundbreaking moment for Saudi golf on a global stage. They are joined by Golf Saudi ambassador, the UK-born Shergo Al-Kurdi, who represents Jordan internationally.

Almulla, Saudi Arabia’s first professional golfer, has paved the way for the game’s growth in the Kingdom and remains a key ambassador for the sport. Before turning professional in 2019, he became the first Saudi golfer to win the Qatar Open and qualify for two professional events, the 2007 Dubai Desert Classic and the 2008 Qatar Masters.

“It’s an honour to be part of this milestone for Saudi golf, competing alongside my fellow countrymen on such a prestigious stage,” Almulla said. “The PIF Saudi International is a testament to the incredible progress golf has made in the Kingdom and the bright future ahead. This achievement wouldn’t have been possible without Golf Saudi’s support, and I’m proud to represent Saudi Arabia while inspiring the next generation of golfers to elevate the game even further.”

Salhab turned professional last year and has represented Saudi Arabia at various international tournaments, including the Pan Arab Golf Championships. Attieh, meanwhile, made history in February 2024 at the International Series Oman when he became the first amateur player from Saudi Arabia to make the cut.

Almulla, Salhab and Al-Sharif are also Golf Saudi ambassadors, whose mission is to elevate the game in the Kingdom.

The growing number Saudi players, who will be competing alongside global superstars such as Bubba Watson, Sergio Garcia, Dustin Johnson, Tyrrell Hatton, Charl Schwartzel and Louis Oosthuizen, reflect the targets set by Saudi Arabia’s Vision 2030 goals, which aims to establish the Kingdom as a global golf destination.

Alongside the professional action, the Saudi International aims to encourage more individuals, particularly young Saudis, to take up the sport.

Through its Go Golf initiative, Golf Saudi offers three months of free lessons for all new golfers in the Kingdom, followed by 12 complimentary rounds, as well as discounted memberships and coaching. Golf Saudi is committed to expanding access to the sport for players at all levels and building a vibrant golf community in the Kingdom.