RIYADH: Saudi fashion designer Shouq Almubarak is dreaming big, both for the Kingdom’s fashion industry and for her own brand, Pavone.  

“The future holds endless possibilities, and I have ambitious plans aligned with the growth of the Kingdom’s fashion industry,” Almubarak told Arab News on the sidelines of Riyadh Fashion Week in October. “I aim to continue expanding my work with larger projects that seamlessly blend authenticity with modern creativity. My ultimate vision is to reach a global audience, sharing the beauty and pride of the Saudi identity.” 

The designer also expressed her gratitude at being selected as one of the designers to represent the Kingdom on a global stage at the event, which took place from Oct. 17 to Oct. 21. 

“Being part of Riyadh Fashion Week is a true honor and a moment of immense pride,” she said. “It’s not just about presenting my designs, but about contributing to the rise of Saudi fashion on the global stage. It’s an opportunity to leave my mark and help shape the future of fashion in the Kingdom.” 

Almubarak established Pavone in 2016 in the Eastern province of Saudi Arabia with the aim of creating innovative designs that “meet the ultimate beauty and spirit of modern women.” She told Arab News that much of her inspiration — aside from seeing beautiful things that spark her imagination — comes from within. 

“I draw from moments that leave a lasting impact — whether it’s an emotion, a scene, or just a quiet moment of reflection. I then transform these moments into tangible works of art that capture and reflect the essence of those experiences. My designs are a heartfelt expression,” she said. 

Those “artistic pieces” include her couture collection “Lina,” which she presented at last year’s Riyadh Fashion Week and which she describes as one of her greatest accomplishments as a designer. 

“This collection was a breakthrough for me, as it challenged me to explore new, unconventional ideas,” Almubarak said. “‘Lina’ is more than just a fashion line — it symbolizes the beginning of an exciting new chapter in my career, full of opportunities; a defining moment that has shaped my journey as a designer.” 

The biggest challenge Almubarak has faced so far, she said, is finding partners who not only understand her vision but also share her commitment to exceptional quality. 

“Ensuring that every design was brought to life with meticulous attention to detail and delivering the level of excellence my clients deserve has always been the goal I strive to achieve,” she said. 

Discussing tips for aspiring designers, she said: “My key advice is to prioritize quality; you have to select the right factory and partners. Design isn’t just about the concept — it’s about translating creativity into a finished product with precision and craftsmanship that aligns with the customer’s expectations.” 

RIYADH: The only thing sparkling brighter than the stars on the red carpet and performers on stage were the dresses on the runway as Lebanese icon Elie Saab put on a spectacle on Wednesday night in Riyadh with Jennifer Lopez, Celine Dion and Halle Berry hitting the stage in addition to a runway show of his creations.

In celebration of 45 years of Elie Saab, the show displayed 300 designs under the theme “1001 Seasons of Elie Saab,” an homage to the 1001 nights collection of Middle Eastern folktales.

Former French Vogue editor Carine Roitfeld styled all the looks for the runway.

Guests were given a surprise when stars Lopez, Camila Cabello, Nancy Ajram, Amr Diab, and the legendary Celine Dion took to the stage in celebration of Elie Saab.

Opening the show was none other than Hollywood actress Berry wearing the same Elie Saab gown she wore when she won her first Oscar in 2002, making her the first Black woman to win the award for Best Actress.

Prior to the show, Berry was seen on the red carpet talking about how this was her first time meeting Saab in person, “That was the highlight of this trip for me to finally meet this man who I have been inextricably connected to for 22 years, and to give him a hug and tell him thank you.”

Celebrity stylist Law Roach, known for styling Hollywood A-listers like Zendaya, Anya Taylor Joy, Bella Hadid, and Celine Dion, talked to Arab News about Elie Saab’s ability to transcend eras.

“Elie Saab is one of the few couturiers whose clothes can be passed down to generations and generations and be reinterpreted.”

“Maybe someone got married in it (a dress), and maybe generations down the granddaughter of someone gets married in the same dress, it has that possibility of just being timeless and forever,” he said.

The spectacle began with a performance by Lopez, a frequent wearer of Saab’s creations. The first designs exhibited an array of black-and-white dresses adorned in classic crystals, a signature touch in most of his designs.

Next up was “an ode to the female figure”, where dresses in different shades of pink and green were lit up on stage with the help of singer-songwriter Camila Cabello. This section of the show featured what looked like a garden theme, detailing the beauty of the natural world as it interconnects with the beauty of women.

The tale continued into a silver and blue chapter, where the audience was given a touch of Arab culture with Lebanese singing icon Nancy Ajram, a nod to Elie Saab’s Lebanese heritage as well, followed by Egyptian star Amr Diab.

“Elie Saab, the name introduces itself. When we say Elie Saab we say elegance… when I wear Elie Saab I look at myself in the mirror more often and find myself more beautiful,” Ajram stated before her performance.

“I am also happy that a Lebanese creative deserves to be honored, is very successful, and we all see ourselves in him.”

The show concluded with a showcase by Dion, who gave an emotional and empowering performance that had the entire audience on their feet.

“Being here (in Riyadh) for the first time is kind of a dream come true,” Dion said.

“His (Elie Saab’s) generosity, his talent, he has been singing with me because I have been wearing his dresses, his talent, for many, many, years.”

Elie Saab Jr., CEO of Elie Saab, said: “We have been thinking a lot about how to create an international event in high fashion in the heart of Riyadh. And I believe it is a one of a kind event, not just for Riyadh, but for the whole world and the whole fashion industry.”

The evening was attended by more than 1,000 guests, including Egyptian actress Youssra; Italian star Monica Bellucci; British models Rosie Huntington-Whiteley, Poppy Delevingne  and Jourdan Dunn, supermodels Adriana Lima, Candice Swanepoel and Helena Christensen, and Arab actresses Nadine Njeim, Cyrine Abdel Nour, and Tara Emad.

Mustafa Sammak, COO of Ohana Development, which collaborated with Elie Saab on the Waterfront Tower in Abu Dhabi, told Arab News at the event that the showcase “powerfully reflects Middle Eastern artistry and heritage, drawing global attention to the region’s luxury landscape and creative depth. It reminds us that design — whether in fashion or real estate — has the ability to tell stories and bridge cultures.”