JEDDAH: Art Jameel, in collaboration with the Consulate General of Japan in Jeddah and Abdul Latif Jameel Motors, has launched the second edition of Hayy Matsuri, a cultural festival celebrating the fusion of Japanese and Saudi traditions, arts, and innovation. 

The festival runs until Jan.11 at Hayy Jameel, and marks the 70th anniversary of diplomatic relations between Japan and Saudi Arabia.

This year’s event features exclusive performances by Japanese music project Electronicos Fantasticos! and sound artist Daisuke Tanabe, both making their Saudi debut. 

Their groundbreaking work, which transforms everyday objects and repurposed electronics into musical instruments, will be showcased in collaboration with Saudi artists such as DesertFish, Akram Ali, and Abstract Crew. Together, they explore memories of the past, present, and future through immersive audiovisual performances.

The festival has already garnered immense public interest, with more than 3,000 visitors attending on its opening day.

Antonia Carver, director of Art Jameel, highlighted the festival’s importance in fostering cultural exchange.  “Through the Jameel family’s great history of philanthropy and long-standing relationship with Japan through ALJ Motors and Toyota, we have a special cultural connection here to explore through Hayy Matsuri. 

“This year marks 70 years of Toyota in Saudi Arabia and 70 years of diplomatic relations between Japan and Saudi Arabia, making it a particularly significant year for us. 

“The enthusiasm for Japanese culture in Saudi Arabia is immense, as demonstrated by the overwhelming response we received during our open call for the Hayy Matsuri market and the crowds here tonight — the creativity and passion for Japan that exists here is truly remarkable. 

“This year’s highlight is a set of performances and workshops by Electronicos Fantasticos!, a groundbreaking band that transforms old technology into instruments. Their fusion performance with Saudi musicians is a perfect example of the cross-cultural exchange we aim to foster at Art Jameel, showcasing how music, cinema and the arts can unite and communicate across cultures in an exciting and compelling way.”

Daisuke Yamamoto, consul general of Japan in Jeddah, expressed his enthusiasm for the event and its role in strengthening Saudi-Japanese ties. “Hayy Matsuri, held in wonderful cooperation with Hayy Jameel for the second consecutive year, strengthens the bonds of friendship and cultural exchange between Japan and Saudi Arabia. 

“This festival showcases various forms of Japanese culture, introducing them to Saudi society, and we are excited to have welcomed over 5,000 visitors last year, with hopes of seeing even more this year. 

“As Saudi Arabia embraces cultural openness through its Saudi Vision 2030, Japan is proud to partner with the Kingdom in achieving these cultural goals, and Hayy Matsuri plays a vital role in this mission. 

“This year, as Japan and Saudi Arabia celebrate the 70th anniversary of diplomatic relations, we are reminded of the importance of cultural exchange, as demonstrated by the recent signing of an MoU between Saudi Arabia’s minister of culture and Japan’s minister of education, culture, sports, science, and technology.”

The festival offers an array of workshops, performances, and activities that reflect Japanese and Saudi cultural practices. Visitors can enjoy a traditional tea ceremony, Ikebana flower arrangements, Japanese calligraphy, and origami. 

Interactive sessions such as manga drawing, fan art illustration, a board games zone, printmaking activations and cosplay competitions provide creative outlets for all ages.

An open cultural market, supported by Monochrome Community, brings together over 30 vendors, celebrating a fusion of local and Japanese creativity. 

The market features brands and artisans, such as Taiyo Matcha, The Boba Bar, and Onigiri Bites, offering visitors a range of authentic and innovative cultural experiences. 

Founders of Taiyo Matcha, Anas Jeelani and Ai Nakamura, launched their products at the festival, aiming to elevate matcha standards in Saudi Arabia. 

“We noticed that the matcha sold in the Saudi market is not as authentic as we are used to in Japan. We thought if we could bring authentic matcha from Japan and sell it at competitive prices, it would raise the standard for matcha in Saudi Arabia,” Jeelani said.

Workshops such as “Manga Drawing: The Hero’s Story” by Mohamed Almadan immerse participants in Japanese art techniques.

Almadan said: “In this workshop, we focused on creating a space-themed story where everyone had the chance to both write and draw their own manga. 

“My goal is to guide participants in building their unique stories and characters while making the process approachable and fun.”

Alliance Française Saudi Arabia, in collaboration with Hayy Cinema, presents Rendez-vous with French Cinema as part of the Hayy Matsuri 2025 festival. 

Larry Lamartiniere, managing director of Alliance Française, expressed his excitement about the collaboration, saying: “As the newest resident of Hayy Jameel, we are thrilled to partner on Hayy Matsuri 2025 to highlight the strong cultural ties between France and Japan.”

“Our collaboration features two key components: the screening of ‘The Truth,’ a French-Japanese film directed by Hirokazu Kore-Eda, and a workshop dedicated to exploring the influence of Japanese culture on French traditions. 

“France, now the second-largest market for Japanese animation and manga, has embraced various aspects of Japanese culture, from martial arts like judo to the growing popularity of sushi. 

“Through this partnership, we aim to showcase the cultural synergy between the two nations and emphasize France’s role as a global cultural powerhouse. 

“We hope to introduce audiences to the French perspective, encourage them to learn French, and offer them a deeper understanding of the fascinating world of manga, anime, and Japanese pop culture. 

“The workshop will provide a unique opportunity to explore these cultural connections, and attendees can also dive into our newly available French manga collection at the Alliance Francaise library.”