Saudi fashion brand HINDAMME launches fifth season

1 / 5
Mohammed Khoja, owner of Saudi brand HINDAMME, launches his fifth season, at Hia Hub by Hia Magazine in Jax District, Diriyah. (AN Photo/Abdullah Al-Jabr)
2 / 5
Mohammed Khoja, owner of Saudi brand HINDAMME, launches his fifth season, at Hia Hub by Hia Magazine in Jax District, Diriyah. (AN Photo/Abdullah Al-Jabr)
3 / 5
Inspired by the richness and beauty of the environment, Khoja utilizes color therapy alongside murals and motifs in his fifth season. (AN Photo/Abdullah Al-Jabr)
4 / 5
Mohammed Khoja, owner of Saudi brand HINDAMME, launches his fifth season, at Hia Hub by Hia Magazine in Jax District, Diriyah. (AN Photo/Abdullah Al-Jabr)
5 / 5
Inspired by the richness and beauty of the environment, Khoja utilizes color therapy alongside murals and motifs in his fifth season. (AN Photo/Abdullah Al-Jabr)
Short Url
Updated 21 December 2021
Follow

Saudi fashion brand HINDAMME launches fifth season

  • The Arabic word hindamme means to possess perfect form in harmony and aesthetic

RIYADH: Saudi fashion brand HINDAMME had its fifth season soft launch in Diriyah’s Jax District Hia Hub, with the brand paying tribute to the Kingdom’s history and blending Western and Eastern concepts.

“As a very proud Saudi who has grown up in different parts of the world, I have a duty to highlight my culture to more of a global audience,” HINDAMME founder and designer Mohammed Khoja told Arab News. “So, it's just a very simple way of me being able to draw inspiration from my culture, but also being able to export it to a Western and global audience.”

He said the latest season was inspired by people’s experiences of dealing with coronavirus.

Khoja uses color therapy alongside murals and motifs in his fifth season, inspired by the richness and beauty of the environment.

He said he wanted people to reconnect with the environment and family following the quarantine measures that many were faced with globally.

“I've chosen to kind of translate a very positive outlook through my collection, and my message is that we did go through some hard times, but also we should kind of reconnect to the simpler things in life, to our environment, to our families.”

During quarantine, Khoja collaborated with Japanese artist Ikegami Yoriyuki through Zoom to create a piece for the new season.

“It all happened online, similar to everyone else. We were using Zoom to communicate, and we created and commissioned a piece together, a collaborative piece called ‘A Certain Planet.’”

His season four collection, titled “Al Ula” in collaboration with the Winter at Tantora festival, highlighted the ancient and historical civilization of AlUla.

“HINDAMME is a reflection of my experiences, and it's inspired by me being able to highlight my heritage and my culture in a contemporary way and to a global audience.”

The Arabic word hindamme means to possess perfect form in harmony and aesthetic.

“I think it's the ability to merge things that, normally, let's say would clash. It's very authentic, so most of it does come from the inspiration that comes from within my community.”

Khoja said he had always been creative since childhood, and that his passion for design and creativity flourished through painting. He was drawn into the world of fashion because of its ability to reach wider audiences.

“What drew me to fashion specifically is the fact that it’s an art form that you can create and people can engage with. You can automatically see people wearing your clothes, engaging with their clothes. It's a way your vision translates to a wider audience.”

He also shared with Arab News that the new season could potentially feature in Saks Fifth Avenue in Bahrain, as well as in the Personage boutique and through the online store.

Hia Hub hosts art and cultural events, as well as lectures and exhibitions in Jax District, an industrial area that has turned into a platform for artists in Diriyah, near Riyadh.


Mawhiba to host ‘Beyond Creative Minds’ conference this month

Updated 14 November 2024
Follow

Mawhiba to host ‘Beyond Creative Minds’ conference this month

  • The organization, which nurtures the talents of gifted students, says event is a ‘global platform for talented and creative youth to collaborate in building a prosperous future’
  • It is expected to attract experts and researchers in the fields of science, technology and innovation from more than 50 countries

RIYADH: Mawhiba, an organization that works to nurture the talents of gifted students in scientific fields, will hold its third international conference this month with the theme “Beyond Creative Minds.”

Its Global Conference for Giftedness and Creativity will take place from Nov. 24 to 26 at King Abdullah Petroleum Studies and Research Center in Riyadh. Khalid Al-Sharif, the organization’s acting secretary-general, described the event as a “global platform for talented and creative youth to collaborate in building a prosperous future through the exchange of ideas and expertise.”

He told the Saudi Press Agency: “The event reflects the Kingdom’s commitment to supporting and empowering talent and promoting a culture of innovation to address future global challenges.”

The conference is expected to attract experts and researchers in the fields of science, technology and innovation from more than 50 countries, many of whom will give keynote speeches, take part in panel discussions and lead workshops.

Al-Sharif said the event will include a “‘creathon’ aimed at finding creative solutions to contemporary challenges. Attendees will also have access to exhibitions and various cultural visits scheduled alongside the conference.”

He added that Mawhiba, more formally known as the King Abdulaziz and His Companions Foundation for Giftedness and Creativity, will continue to develop talent, support creativity and provide resources to nurture the potential of gifted individuals. He thanked Minister of Education Yousef Al-Benyan for the substantial support he provides for the biennial conference.


Saudi and French ministers discuss cultural cooperation

Updated 14 November 2024
Follow

Saudi and French ministers discuss cultural cooperation

  • Prince Badr bin Abdullah bin Farhan and Rachida Dati discussed cultural exchanges and cooperation relating to museums, libraries, theater, the arts, cuisine, heritage and film production

RIYADH: Saudi Arabia’s minister of culture, Prince Badr bin Abdullah bin Farhan, and his French counterpart, Rachida Dati, held talks in Paris on Wednesday on cultural cooperation.

They discussed cultural exchanges between their countries and cooperation relating to museums, libraries, theater, the arts, cuisine, heritage and film production.

Riyadh and Paris are looking to strengthen partnerships, nurture talent through training programs for workers in cultural sectors, and exchange expertise, the Saudi Press Agency reported. The Kingdom’s assistant culture minister, Rakan Al-Touq, also took part in the meeting.


Riyadh governor receives Albania’s envoy

Updated 13 November 2024
Follow

Riyadh governor receives Albania’s envoy

Riyadh Gov. Prince Faisal bin Bandar received Ambassador of Albania to the Kingdom Saimir Bala in Riyadh on Wednesday.

They discussed various topics of common interest, the Saudi Press Agency reported.

Meanwhile, Eastern Province Gov. Prince Saud bin Nayef bin Abdulaziz met with Ukrainian Ambassador to Saudi Arabia Anatolii Petrenko in Dammam on Wednesday.

Prince Saud welcomed the ambassador to the Eastern Province. During the meeting, the two exchanged friendly talks and discussed a number of topics.
 


Biofach offers look into Saudi Arabia’s agricultural growth, future

Updated 13 November 2024
Follow

Biofach offers look into Saudi Arabia’s agricultural growth, future

  • The Kingdom and MENA region represent an emerging market for organic food, says organizing official

RIYADH: Saudi Arabia is among the Gulf Cooperation Council nations taking significant steps to invest in developing its organic food and beverage sector, which has experienced a growth surge in recent years.

The three-day Biofach Saudi Arabia, which was held alongside Saudi Organic Food Day and concluded on Wednesday, is a key platform showcasing the Kingdom’s commitment to developing its agricultural future.

Biofach was organized by 1st Arabia Tradeshows and Conferences in collaboration with NurnbergMesse, with support from the Saudi Ministry for Energy, Water and Agriculture and the Saudi Organic Farming Association.

Christian Beyer, manager of international events at NurnbergMesse, highlighted the potential of the Middle East and North Africa region: “The MENA region, especially Saudi Arabia, represents an emerging market for organic food that was estimated at USD 7 billion in 2022 and can expect ongoing growth.”

Recognizing the importance of organic farming for food security and environmental sustainability, Saudi authorities are focusing on enhancing rural production and improving supply chains to ensure organic products reach consumers efficiently.

The exhibition’s knowledge-exchange platform addressed local challenges, including effective water and fertilizer management, which are crucial for the region’s arid climate.

Among the exhibitors was the Saudi company Aamal Al-Andalus, which provides organic fertilizers to address soil degradation and declining fertility. Their products are said to help treat and reduce environmental stress, increase agricultural production, and improve the quality of crops to enhance export opportunities.

Youssif Abdulqader, sales manager and engineer at Aamal Al-Andalus, told Arab News: “Food around the world is increasingly going organic, particularly when all inputs in the plants come from organic and safe sources.”

He noted that this shift is largely driven by the health issues linked to consuming fruits and vegetables produced through conventional farming methods, which are often less beneficial or even harmful to human well-being.

Abdulqader explained: “Conventional farming practices are generally well-structured and effective; however, they face challenges such as the excessive use of pesticides and their persistence in the soil.”

Farmers often encounter bacterial issues within their crops that need to be addressed cost-effectively to maximize profitability.

“This is where organic alternatives can be prohibitively expensive, prompting conventional farmers to seek cheaper, often internationally banned options,” he added.

He added that the use of pesticides results in chemical residues that can remain in the plant’s environment.

These residues pose significant health risks when consumers ingest vegetables like cucumbers and tomatoes.

“There is a concern that these chemicals may contain heavy metals that the human body cannot process, leading to serious health issues such as cancer, kidney failure, and liver diseases, which are frequently associated with traditional farming practices,” he explained.


Prophet’s Mosque imam attends India peace forum

Updated 13 November 2024
Follow

Prophet’s Mosque imam attends India peace forum

  • More than 50,000 Muslims attended the event, which was broadcast on several media platforms and garnered more than 4 million views

RIYADH: The imam and khatib of the Prophet’s Mosque, Sheikh Abdullah Al-Baijan, took part in a peace conference themed “Islam is the Religion of Humanity and Peace” during his recent visit to India

More than 50,000 Muslims attended the event, which was broadcast on several media platforms and garnered more than 4 million views, the Saudi Press Agency reported on Wednesday.

As guest of honor, Al-Baijan delivered a speech in which he said that Islam was a religion of security and peace. He warned against divisions among Muslims and said that such discord threatened national unity, led to chaos and could incite wars.

Minister for Wakf and Haj in the government of Kerala Shri. V. Abdurahiman also spoke at the event, praising Saudi Arabia for its efforts in promoting Islam, peace and moderation.

Al-Baijan also joined the 35th All India Ahle Hadith Conference in New Delhi, where he commended Saudi Arabia’s efforts, led by its leadership, to promote security, peace, stability and the safeguarding of human dignity globally.