Who’s Who: Majid Roshdi, marketing adviser at the Royal Commission for Riyadh City
Updated 24 December 2021
Arab News
Majid Roshdi has been the marketing adviser for projects at the Royal Commission for Riyadh City since July.
Prior to this role, he served as the chief of marketing and corporate communications at the Real Estate Development Fund from February 2019.
Before that, he was the director of business development for small and medium-sized enterprises at Tawuniya Insurance.
While being a member of the franchise and marketing committee at the Riyadh Chamber of Commerce and Industry since September 2020, he also heads the chamber’s Marketing Creativity Awards committee, which launched its first Ramadan and National Day campaigns awards in 2021.
He has also served as a Marketing Pioneers Award committee Judge in 2019 and has been a Wa’i Awards judge with the Ministry of Health since 2020.
Roshdi believes that marketing is too important to be left to marketers. He holds that all company members should promote company values and brand essence for the client to get the whole experience they would expect from the brand.
As a marketing enthusiast, he is committed to sharing his views on social media through Twitter and LinkedIn, writing about global and local companies’ stories, focusing on marketing tactics that led to their successes or failures.
He also gives business lectures at many of Saudi Arabia’s top schools to share his views on marketing from a professional standpoint with future generations of business leaders.
With his diverse expertise from food and beverages to insurance and mortgages, he has given many marketing consultations to companies, launching the Saudi Azom Tech cellphone back in January 2021.
Roshdi received a master’s degree in business administration and marketing from Cleveland State University in the US and a bachelor’s degree in marketing from King Fahd University of Petroleum and Minerals in Dhahran.
KSrelief continues humanitarian outreach in Jordan, Afghanistan and Lebanon
KSrelief provided medical services and distribution of basic needs to individuals
Updated 5 sec ago
Arab News
RIYADH: The King Salman Humanitarian Aid and Relief Center (KSrelief) continues its humanitarian activities in Jordan, Afghanistan and Lebanon with the provision of medical services and distribution of basic needs to individuals.
At Jordan’s Zaatri Camp, the Saudi aid agency provided medical services to 2,738 patients during the second week of November. General practitioners treated 657 patients, internists saw 125 patients dealing with diabetes, hypertension and asthma.
The pediatric clinic examined 270 children, while the emergency department attended to 297 patients. Meanwhile, dentists attended to 183 patients
The gynecology clinic served 182 women while ear, nose, and throat doctors clinic treated 57 patients for conditions such as sinusitis, pharyngitis, tonsillitis, and otitis media.
The ophthalmology clinic assisted 51 patients and provided them with medications. The cardiology clinic received 27 patients, and the diagnostic radiology clinic conducted examinations for 25 patients.
Other medical services provided also included laboratory tests, x-rays and vaccinations.
In Afghanistan, 200 shelter kits and 200 tents have been handed out for the benefit of 1,200 individuals as part of a project for returnees from Pakistan to Afghanistan and those affected by flooding.
In Lebanon, KSrelief distributed 530 purchase coupons to orphans and people with disabilities in Akkar region, Beirut, central and western Bekaa and Armoun.
The coupons allow recipients to buy winter clothing of their choice from approved stores.
Saudi GEA chief named most influential personality of last decade at MENA Effie Awards
Turki Alalshikh’s contribution to Kingdom’s entertainment sector honored
Updated 22 November 2024
Arab News
RIYADH: The head of Saudi Arabia’s General Entertainment Authority was named the most influential personality of the last decade at the MENA Effie Awards ceremony in Riyadh, the Saudi Press Agency reported.
The event, which was held on Thursday as part of this year’s Riyadh Season calendar, honored Turki Alalshikh’s contribution to the Kingdom’s entertainment sector and its emergence as a global hub for world-class events, the SPA added.
Alalshikh thanked Saudi Arabia’s leadership for their support in his acceptance speech, attributing the achievement to the “collaborative efforts of the nation’s people.”
He added that the recognition was a nod to the Kingdom’s growing global stature in the entertainment sector.
The 15th year of the MENA Effie Awards, which were hosted in Saudi Arabia for the first time, celebrated innovation and excellence in the marketing and advertising sectors across the Middle East and North Africa.
This latest accolade followed Alalshikh’s recent distinction as one of the 50 most influential figures in the world of boxing and mixed martial arts, awarded by the British online newspaper The Independent earlier this year.
Under Alalshikh’s leadership, the GEA has transformed the Kingdom’s entertainment sector, with Riyadh Season becoming a flagship event attracting millions of visitors each year.
Gaming community in Saudi Arabia catches them all with Pokemon Go
Maan Al-Qurashi, one of the community leaders at Pokemon Go Saudi, told Arab News that the game holds a special place in his heart because he has played different versions for more than 20 years
Updated 22 November 2024
Sulafa Alkhunaizi
RIYADH: The official launch of Pokemon Go in Saudi Arabia has brought together a community of gamers who have embraced their inner child while competing and connecting in a world of nostalgic adventure.
Pokemon Go is an augmented reality game that creates an immersive experience of a world where human beings co-exist with colorful creatures with otherworldly superpowers, known as Pokemon.
The game, launched internationally in 2016, uses GPS to track movement and invites players to travel to real-world locations to catch Pokemon and battle with others.
Fans from more than 20 countries around the globe registered at the event. (Supplied)
A local gaming group, “Pokemon Go Saudi,” has created a lively community with members from Riyadh and the Eastern Province who have a shared love of the game.
Maan Al-Qurashi, one of the community leaders at Pokemon Go Saudi, told Arab News that the game holds a special place in his heart because he has played different versions for more than 20 years.
“Pokemon accompanied me in all stages of my life, from childhood to teenager, and still is a part of my daily life after marriage. Hopefully, I will pass down the same passion to my kids.”
HIGHLIGHT
Pokemon Go is an augmented reality game that creates an immersive experience of a world where human beings co-exist with colorful creatures with otherworldly superpowers, known as Pokemon.
Al-Qurashi said Pokemon Go Saudi began with 10 members in 2017, after the international launch of the game.
Today, the community comprises a diverse group of 500 members from all age groups who have made lasting friendships with their Pokemon partners. As a team, they go on adventures, train to improve their skills, and battle in friendly competitions.
‘Saudi Arabia is experiencing incredible growth in gaming with more than 67 percent of the population being passionate gamers.’ (Supplied)
Al-Qurashi said that it is more than a game. It is a community that fosters growth and friendship.
“Multiple in-person activities and relationships have been linked to Pokemon Go. For example, the daily routine is not only going to work and staying with family, it includes playing Pokemon Go even if it’s for a few minutes during the day or an hour or so.”
Last week, more than 5,000 Pokemon Go fans gathered at Boulevard City to celebrate the official launch of the Saudi application. Omar Tellez, vice president at Niantic, said that the event was the largest Pokemon Go event of its kind in the region to date.
Maan AlQurashi, one of the community leaders at Pokemon Go Saudi. (Supplied)
“Seeing the joy of the thousands of attendees, of all ages, has been such a delight. The success of today’s event is a testament to the popularity of Pokemon Go here in the Kingdom. The community has really responded.”
Fans from more than 20 countries around the globe registered at the event.
“It’s been incredible to see them unite to catch some of their favorite Pokemon and enjoy their time together in person. That’s what our game is all about.
Fans from more than 20 countries around the globe registered at the event. (Supplied)
“We have loved seeing their passion and excitement firsthand – whether through cheering on their teams during the PvP battles, or celebrating that iconic button-press moment — or join forces to catch Mewtwo as the legendary Pokemon took over the Boulevard Screens. The atmosphere was truly something special,” Tellez said.
Saudi Arabia is experiencing incredible growth in gaming with more than 67 percent of the population — more than 23.5 million people — being passionate gamers, Tellez said.
“We are excited to welcome many of them into our global trainers community, and we know this event is just the start of our adventure together as we create new experiences and ways for them to connect here in KSA.”
Today, more than 100 million people play Pokemon Go every year in more than 150 countries and regions, making for more than a billion downloads. Trainers have walked more than 8 billion kilometers collectively while playing the game.
Future cool: Understanding the Saudi national air conditioning replacement scheme
Initiative aims to enhance energy efficiency
Updated 23 November 2024
Arab News
RIYADH: The National Center for Waste Management, also known as MWAN, in collaboration with the Saudi Energy Efficiency Center, announced on Thursday the launch of the third phase of the Replace initiative to dispose of old window air conditioners nationwide.
This scheme aims to enhance energy efficiency by replacing 250,000 old window air conditioners that do not meet environmental standards and turning them into recyclable materials during a period that extends until the end of December next year.
The initiative builds on the successes of the first and second phases of the scheme — in which 88,000 window air conditioners were recycled, reducing waste and transforming it into reusable raw materials — and aims to achieve the goals of sustainable development and environmental preservation.
The implementation of the initiative in its third phase will be expanded to include all regions of the Kingdom, in cooperation with the private sector, ensuring the continuity of the initiative and maximizing its positive impact.
MWAN plays a key role in supporting efforts and regulating the sector by supervising the private sector in achieving recycling operations and utilizing the resulting raw materials.
This contributes to building a sustainable economy, enhancing sector regulation and increasing the efficiency of using natural resources.
MWAN works through these endeavors to reduce waste production and promote the adoption of the circular economy, in addition to managing waste in a sustainable way.
It focuses on transforming environmental challenges into economic opportunities that reflect its pioneering role.
This is in addition to building effective partnerships with the private sector to ensure the continuity of these efforts and achieve a positive impact on the environment, economy, and society.
Hosted with support of Prince Badr bin Abdullah bin Farhan, Saudi minister of culture
Concert culminated in collaboration between Saudi Orchestra and Tokyo University of Music Orchestra Academy
Updated 22 November 2024
Arab News
TOKYO: The Saudi National Orchestra and Choir gave a finale performance on Friday at the Tokyo Opera City Theater of its “Masterpieces of the Saudi Orchestra” concert, Saudi Press Agency reported.
The Tokyo show marked the fifth leg of the Saudi Orchestra’s global run, following critically acclaimed performances in Paris, Mexico City, New York City, and London.
Hosted with the support of Prince Badr bin Abdullah bin Farhan, Saudi minister of culture and chairman of the board of directors of the Saudi Music Authority, the event showcased a blend of the Kingdom’s rich musical heritage and Japan’s renowned musical traditions, SPA added.
The concert featured 100 musicians and performers, and attracted an audience of officials, business leaders, media professionals, and music enthusiasts.
Paul Pacifico, CEO of the Saudi Music Authority, praised the global impact of the Masterpieces of the Saudi Orchestra performances in his address at the event.
He said the concerts had introduced Saudi musical heritage to the world and represented a step toward sharing the Kingdom’s diverse traditions on an international stage.
The evening featured a performance by the Japanese Imperial Orchestra, presenting ancient Japanese court music with a history spanning over 1,300 years.
The Saudi National Orchestra and Choir also performed an anime medley infused with Saudi musical motifs, followed by a performance of the theme of AlUla, composed by celebrated artist Omar Khairat.
The concert culminated in a collaboration between the Saudi Orchestra and the Tokyo University of Music Orchestra Academy, alongside Japanese artist Hotai.
The Saudi Music Authority said it has plans to continue the tour in new destinations in the coming years.
