Who’s Who: Majid Roshdi, marketing adviser at the Royal Commission for Riyadh City

Majid Roshdi
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Updated 24 December 2021
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Who’s Who: Majid Roshdi, marketing adviser at the Royal Commission for Riyadh City

Majid Roshdi has been the marketing adviser for projects at the Royal Commission for Riyadh City since July.

Prior to this role, he served as the chief of marketing and corporate communications at the Real Estate Development Fund from February 2019.

Before that, he was the director of business development for small and medium-sized enterprises at Tawuniya Insurance.

While being a member of the franchise and marketing committee at the Riyadh Chamber of Commerce and Industry since September 2020, he also heads the chamber’s Marketing Creativity Awards committee, which launched its first Ramadan and National Day campaigns awards in 2021.

He has also served as a Marketing Pioneers Award committee Judge in 2019 and has been a Wa’i Awards judge with the Ministry of Health since 2020.

Roshdi believes that marketing is too important to be left to marketers. He holds that all company members should promote company values and brand essence for the client to get the whole experience they would expect from the brand.

As a marketing enthusiast, he is committed to sharing his views on social media through Twitter and LinkedIn, writing about global and local companies’ stories, focusing on marketing tactics that led to their successes or failures.

He also gives business lectures at many of Saudi Arabia’s top schools to share his views on marketing from a professional standpoint with future generations of business leaders.

With his diverse expertise from food and beverages to insurance and mortgages, he has given many marketing consultations to companies, launching the Saudi Azom Tech cellphone back in January 2021.

Roshdi received a master’s degree in business administration and marketing from Cleveland State University in the US and a bachelor’s degree in marketing from King Fahd University of Petroleum and Minerals in Dhahran.


Saudi crown prince receives call from Ukraine’s Zelensky

Saudi Arabia’s Crown Prince Mohammed bin Salman. (File/AFP)
Updated 12 sec ago
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Saudi crown prince receives call from Ukraine’s Zelensky

RIYADH: Saudi Arabia’s Crown Prince Mohammed bin Salman received a phone call from Ukrainian President Volodymyr Zelensky, Saudi Press Agency reported on Wednesday. 

During the call, the two leaders discussed the latest developments in the Ukrainian-Russian crisis and efforts made to resolve it. 

They also reviewed Saudi-Ukrainian relations and discussed issues of common interest. Regional and international developments were also discussed. 


Islamic Arts Biennale 2025 features first display of Holy Kaaba’s Kiswah outside Makkah

Updated 28 min 3 sec ago
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Islamic Arts Biennale 2025 features first display of Holy Kaaba’s Kiswah outside Makkah

  • Exhibition will highlight Saudi Arabia’s key role in serving Islam and Muslims
  • Kiswah of the Holy Kaaba is “considered the highest form of creative production in Islamic arts”

JEDDAH: Saudi Arabia’s Islamic Arts Biennale 2025 will feature, from Jan. 25 to May 25, the first public display outside Makkah of the whole Kiswah of the Holy Kaaba.

The Diriyah Biennale Foundation is hosting the unprecedented event at the Western Hajj Terminal of King Abdulaziz International Airport in Jeddah, titled “And All That Is In Between.”

Visitors can admire the intricate weaving and embroidery of the Kiswah, the cloth that adorns the Holy Kaaba in the Grand Mosque in Makkah, featuring silk, gold and silver threads.

Since 1927, the King Abdulaziz Complex for Holy Kaaba Kiswa has been producing decorative embroidered clothes for the Holy Kaaba, which is replaced annually.

The Diriyah Biennale Foundation said that the Kiswah of the Holy Kaaba, with its distinctive inscriptions and ornamentations, is “considered the highest form of creative production in Islamic arts” and holds significance in the lives of Muslims worldwide.

The exhibition will highlight Saudi Arabia’s key role in serving Islam and Muslims over the decades and showcase the exceptional skills and craftsmanship of the Kiswah Factory of the Holy Kaaba.

Alongside the Kiswah display, the Islamic Arts Biennale 2025 will exhibit a collection of historical Islamic artifacts and contemporary artworks. The organizers aim to surpass the 600,000 visitors who attended the 2023 event.

The event also aims to enhance pilgrims’ religious and cultural experiences while preserving the Kingdom’s Islamic heritage as part of Saudi Arabia’s Vision 2030.


Deal to enhance heritage conservation in AlUla, China

Royal Commission for AlUla and Dunhuang Academy have signed a strategic partnership to enhance collaborations.
Updated 08 January 2025
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Deal to enhance heritage conservation in AlUla, China

  • Agreement unites expertise in cultural preservation and tourism growth 

RIYADH: The Royal Commission for AlUla and Dunhuang Academy have signed a strategic partnership to enhance cultural, tourism and heritage collaborations between Saudi Arabia and China.

This partnership marks a key milestone in Saudi Arabia-China relations, combining the academy’s 80 years of expertise in heritage research and cultural conservation with the commission’s dedication to preserving AlUla’s cultural heritage. 

The academy manages the Magao Grottoes, a UNESCO World Heritage Site with 735 Buddhist caves in Gansu province, famous for their murals and sculptures that reflect Silk Road cultural influences.

The agreement unites the organizations as guardians of unique heritage, history and traditions, according to a recent press release.

The academy’s successful preservation of the Magao Grottoes has earned praise from UNESCO, the World Bank, and the Chinese government.

Both entities will collaborate on a conservation program for historic sites and artifacts in AlUla and western China. They will also organize academic exhibitions and exchange programs for staff and scholars.

Silvia Barbone, vice president of strategic partnerships at the commission, said that China and Saudi Arabia share a rich legacy that has connected people and places across vast distances and centuries.

“Today, our work in global heritage is strengthened by successful collaborations with leading institutions and destinations.”

Barbone added that the academy joins the commission in “our goal to establish northwest Arabia as a hub for research, exploration, and discovery in culture, heritage, tourism, and more, as we drive the regeneration of AlUla.” 

The partnership follows the Saudi Travel Expo, organized by the Saudi Tourism Authority, where AlUla was prominently featured. The event, held in Beijing’s Tian Tan Garden in October 2024, highlighted AlUla’s natural and cultural heritage.

Su Bomin, director of Dunhuang Academy, said this collaboration was a significant step in “bridging our cultural histories and advancing heritage conservation efforts.

“By sharing our expertise and resources, we aim to foster cultural exchange, deepen mutual understanding, and create innovative programs that will benefit communities in both China and Saudi Arabia.”

In January 2024, the “AlUla, Wonder of Arabia” exhibition, featuring artifacts from the commission’s archaeological collection on public display for the first time, was hosted at Beijing’s Forbidden City UNESCO World Heritage Site.

Attracting over 220,000 visitors, the exhibition followed the signing of a partnership agreement between the commission and the Cultural Heritage Administration of China’s Henan province.


Saudi FM discusses Middle East issues with Spanish, British counterparts, UNRWA chief

Updated 08 January 2025
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Saudi FM discusses Middle East issues with Spanish, British counterparts, UNRWA chief

  • Prince Faisal meets Philippe Lazzarini in Riyadh

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan received separate phone calls from Spanish Foreign Minister Jose Manuel Albares and UK Foreign Secretary David Lammy on Wednesday.

He discussed recent developments in the Middle East with his Spanish and British counterparts, and efforts to address them.

The Saudi foreign minister also met the chief of the UN Relief and Works Agency for Palestine Refugees in the Near East, Philippe Lazzarini, in Riyadh. They discussed Saudi Arabia’s efforts to cooperate with UNRWA on projects benefiting the Palestinian people.


Saudi leadership offers condolences to Chinese president for earthquake victims

Updated 08 January 2025
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Saudi leadership offers condolences to Chinese president for earthquake victims

  • A 6.8-magnitude earthquake hit southwest China, leaving more than 120 people dead and over 100 injured

RIYADH: King Salman and Crown Prince Mohammed bin Salman expressed their condolences in separate messages to Chinese President Xi Jinping regarding the victims of the earthquake that hit Dingri County in the Xizang Region of southwest China.

The Saudi leadership extended heartfelt condolences and sincere sympathy to the Chinese president and the families of those who died in the natural disaster, wishing a speedy recovery to the injured.

On Tuesday, a 6.8-magnitude earthquake hit southwest China, leaving more than 120 people dead and over 100 injured.