Sports media urged to lift its game for women

JUSCo. is the first Saudi private sports company to train girls and boys in basketball, football and volleyball. (Photo/Instagram @jeddahunited)
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Updated 07 January 2022
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Sports media urged to lift its game for women

  • Female athletes call for equal funding as ‘sister sector’ chases wider audience

JEDDAH: Media coverage of sports plays a key role in representing athletes from different nationalities and ethnicities in their respective fields. It can promote global dialogue that transcends femininity and masculinity, embracing the inclusive nature of sports and reporting it to the world.

Yet on a global and local scale, women’s representation in sports media coverage seems to remain at a disadvantage compared with that of men.

In December 2007, Arab News covered the first women’s street basketball tournament in Jeddah, organized by Jeddah United Sports Company and Gold’s Gym, and showcasing Saudi sportsmanship and highly skilled female athletes.

When asked about the exposure gained from the tournament, Lina Al-Maeena, co-founder of JUSCo. and former Shoura Council member, told Arab News: “I have to say that it opened up doors for us, especially on the international front. CNN and BBC, as well as many international channels, approached us, and numerous potential sponsors, such as Nike, also connected with us.”

JUSCo. is the first Saudi private sports company to train girls and boys in basketball, football and volleyball, and promote the culture of sports and physical activity.

Al-Maeena added: “Women’s sports are definitely underfunded and under-promoted. We are yet to have broadcasting initiatives, but advocating for equal airtime is important to promote women representation in sports, along with fundraising through sponsorship.”

In alignment with Vision 2030 and the 16 sustainable development goals, the Kingdom aims to ensure healthy lives and well-being for individuals of all ages.

The Saudi National Transformation Program launched in 2016 continues to raise the standard of living, and enable the sports and private sectors, including social development and empowerment of the Saudi people, and women, in particular.

On Nov. 22, 2021, the Saudi Arabian Football Federation’s Regional Football League kicked off, marking a new era for women’s football in the Kingdom.

“The NTP has empowered young individuals to widen their horizon and explore the possibilities in sports, too,” said Al-Maeena.

She added that the sports sector is a sister sector to the health and education sectors, highlighting physical activity as preventive aid to many physical, psychological and social ailments.

BACKGROUND

In December 2007, Arab News covered the first women’s street basketball tournament in Jeddah, organized by Jeddah United Sports Company and Gold’s Gym, and showcasing Saudi sportsmanship and highly skilled female athletes.

Arab News spoke to female athletes about their journey from amateur to professional, and the familial and sports sector support they received in their quest to fulfil their dream.

Saja Kamal, a 32-year-old Saudi sports advocate and professional football player, shared the uplifting experience of the professional 2020 Saudi Sports For All Women’s Football League under the Ministry of Sports.

“My father introduced me to football at the age of four, at a time where taking part of a male-dominated sport was difficult, and almost a privilege for girls and women,” said Kamal.

During her high school education in Bahrain, Kamal joined the Arsenal Soccer School.

“It’s not that female sports don’t have their fan base or interested audience, it’s just a matter of equal access and media coverage,” she said.

Elham Al-Fahad, a 36-year-old Saudi football player, broke the 2019 world record for the longest football match held at the Lyon Foundation under a nonprofit initiative promoting gender equality and access in sports, with Kamal ranked in third place.

“My dream is to become a coach for Al-Hilal football club when it establishes a national team,” said Al-Fahad when asked about her future plans.

Al-Fahad was also part of the football team challenge in Riyadh in the days before football for women was made official in the Kingdom.

“I was encouraged by my male family members to join them in playing football, and by the age of seven I became completely hooked on the sport, up to the point of taking my football with me to bed as a child.”

Yasmina bin Mahfooz, a 30-year- old professional tennis player, told Arab News that she joined the Al-Nasser tennis club early in 2021.

“My parents allowed me to experience all sorts of sports and activities, and in doing so, my passion for tennis was born at six years of age,” she said.

“Introducing children from a young age to all sorts of sports serves as an outlet for them and a disciplinary tool, and for that I encourage women and young girls to always dream big and indulge in the world of physical activity.”

Al-Maeena said: “Legislation of women’s clubs is very new and even though the trend is toward privatization, women’s sports have not received the opportunities and funding that men’s sports received in the past decades which enabled them to develop and advance far more than women’s sports.”

She said that attitudes toward women in sport could be helped by promoting equal access to sports media and the various sports in educational institutions under the Ministry of Sports.

Any promotion has to be cultur- ally sensitive, and abiding by the public decency regulations is important to gaining acceptance, she added.


How Saudi organizations are building a sustainable future for wildlife

Updated 22 sec ago
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How Saudi organizations are building a sustainable future for wildlife

  • Recent initiatives underscore strong commitment to restoring ecosystems and protecting biodiversity
  • Kingdom’s approach seen as proof that environmental stewardship and economic growth can coexist
GHADI JOUDAH

RIYADH: Saudi Arabia is solidifying its position as a global leader in biodiversity preservation through a series of pioneering initiatives aimed at protecting endangered species and restoring fragile ecosystems.

From the release of endangered animals in the King Khalid Royal Reserve to the historic birth of Arabian leopard triplets, the Kingdom’s conservation efforts highlight a forward-looking commitment to safeguarding its natural heritage for generations to come.

On Dec. 23, 2024, the National Center for Wildlife (NCW) achieved a significant milestone with the release of 66 endangered animals into the King Khalid Royal Reserve, located northeast of Riyadh.

The release included 40 rhim gazelles, 10 Arabian oryx, 10 Houbara bustards and six Idmi gazelles.

This initiative, conducted in collaboration with the Imam Abdulaziz bin Mohammed Royal Reserve Development Authority, is part of a broader strategy to restore ecological balance, enhance biodiversity and promote eco-tourism.

To ensure the program’s success, some of the released animals were equipped with solar-powered tracking devices, enabling researchers to monitor their integration and behavior in the wild.

The Arabian Leopard Conservation Breeding Centre in Taif has reached a groundbreaking achievement — a rare litter of Arabian leopard triplets, two males and one female, was born earlier this month.

This marks the first recorded triplet birth of the critically endangered Arabian leopard in Saudi Arabia and only the third such occurrence in captivity worldwide over the past 30 years.

The birth is a pivotal moment for Saudi Arabia’s conservation efforts led by the Royal Commission for AlUla (RCU).

Fewer than 120 Arabian leopards remain in the wild, placing them in the critically endangered category of the International Union for Conservation of Nature’s Red List.

Since partnering with Panthera in 2019 under the Arabian Leopard Initiative, RCU has made significant strides in protecting this iconic species.

“When we assumed management of the Arabian Leopard breeding program in December 2020, we inherited 14 leopards and immediately began drafting strategic plans for new enclosures, team building, and breeding targets,” Abdulaziz Al-Enzy, senior manager of the RCU Breeding Center Management, told Arab News.

The initiative focuses on boosting wild populations, expanding breeding programs, and advancing research to ensure the species’ survival.

The breeding center, now home to over 32 leopards, has emerged as a global leader in conservation efforts.

“Through our KPIs, the center set an ambitious goal of producing two cubs annually,” Al-Enzy said.

“To date, it has consistently exceeded expectations: one cub in 2021, three in 2022, seven in 2023, and five in 2024.”

The center also follows strict protocols for pregnant leopards.

Al-Enzy said females are separated from males during their final trimester, and all activity around them is minimized to ensure a stress-free delivery.

Veterinary teams remain on standby to intervene in case of complications.

“We’ve achieved remarkable growth by constructing state-of-the-art open-top enclosures, the first of their kind in the Middle East for Arabian leopards, and implementing 24-hour monitoring using 200 CCTV cameras,” Al-Enzy said.

The team, according to him, ensures the leopards are healthy, safe and enriched in their environment.

Protecting the Arabian leopard is not just about saving a species—it’s about preserving ecological balance and cultural heritage.

“The Arabian leopard plays a critical role in regulating prey populations, maintaining the health of ecosystems, and is deeply rooted in Saudi Arabia’s culture," Al-Enzy said.

The ultimate goal is to reintroduce these magnificent creatures into the wild sometime in the future. However, this process is fraught with challenges.

“Leopards must be trained to hunt and acquire survival skills, and pre-release enclosures are currently being developed to prepare cubs for life in the wild.”

Genetic diversity remains a significant concern, with active collaboration between Saudi Arabia, Oman, Yemen, and the UAE to enhance breeding programs.

“To address these challenges, RCU launched a genetic exchange program in 2023, swapping male leopards with Oman’s Royal Court to strengthen genetic diversity,” Al-Enzy said.

These conservation efforts are not just about Saudi Arabia.

“We are working to save the Arabian leopard from extinction globally, which requires international collaboration and learning from others’ experiences,” Al-Enzy said.

Reintroducing captive-bred Arabian leopards to their natural habitat is a complex and long-term goal. Each cub undergoes rigorous evaluation before release, and success depends on partnerships with local and international organizations.

“We aim to save the Arabian leopard not for one country but for the world. The progress we’ve made so far is just the beginning of this long journey,” Al-Enzy said.

By combining cutting-edge breeding techniques, meticulous monitoring, and global collaboration, Saudi Arabia is setting an example for wildlife conservation efforts across the region.

Saudi Arabia is also making strides in reintroducing cheetahs, which disappeared from the Arabian Peninsula over 40 years ago. Under the National Cheetah Reintroduction Program, four cubs were born in captivity in 2024—a landmark achievement given the complexity of breeding cheetahs.

Globally, only 15 percent of wild-born cheetahs manage to reproduce in captivity, with just 20 percent of those continuing to do so.

By overcoming these odds, the National Center for Wildlife is contributing to the survival of a species that now numbers only 7,100 worldwide.

Combining habitat restoration with advanced research and breeding programs, Saudi Arabia is playing a pivotal role in ensuring the cheetah’s future.

The Arabian oryx, once extinct in the wild by 1972, symbolizes the Kingdom’s conservation triumphs.

Reintroduced into its natural habitat, the species was reclassified as vulnerable in 2011.

By 2019, the wild population had risen to 1,220, with an additional 6,000–7,000 individuals thriving in semi-captive conditions worldwide.

Saudi Arabia has reported a remarkable 60-fold increase in the oryx population, making it one of the most successful wildlife restoration programs globally.

Saudi Arabia’s conservation efforts extend far beyond individual species. The Kingdom’s integrated approach leverages cutting-edge technology, international collaborations and community engagement to achieve its goals.

Programs such as the Saudi Green Initiative and the Middle East Green Initiative, the Arabian Leopard Fund and the National Cheetah Conservation Strategy reflect a deep commitment to restoring ecosystems and protecting biodiversity.

From reintroducing onagers to the Prince Mohammed bin Salman Royal Reserve after a century-long absence to breeding endangered species at state-of-the-art facilities, the Kingdom is setting a global benchmark for conservation.

As biodiversity faces unprecedented threats worldwide, experts say Saudi Arabia’s approach demonstrates that environmental stewardship and economic growth can coexist.

These efforts not only preserve the Kingdom’s natural legacy but also offer a blueprint for global action to protect the planet’s most vulnerable species. Through innovation, dedication, and collaboration, Saudi Arabia is proving that a sustainable future for wildlife is possible.

SFD funds specialized hospital in Zambia with $135m

Updated 27 December 2024
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SFD funds specialized hospital in Zambia with $135m

  • The project seeks to establish a specialized gynecological and pediatric hospital with 800 medical beds

RIYADH: The Saudi Fund for Development has signed an additional development loan agreement worth $35 million for the construction of the King Salman bin Abdulaziz Specialized Hospital in Zambia, raising the total SDF funding for the hospital to $135 million.

The agreement was signed by SFD CEO Sultan bin Abdulrahman Al-Marshad and Minister of Finance and National Planning of the Republic of Zambia Situmbeko Musokotwane in a ceremony attended by Saudi Ambassador to Zambia Ali Al-Qahtani, the Saudi Press Agency reported Friday.

The project seeks to establish a specialized gynecological and pediatric hospital with 800 medical beds in an area of over 200,000 square meters.

The facility will contribute to enhancing specialized healthcare, providing healthcare training, and improving the standards of health services in Zambia, ultimately alleviating financial pressures on beneficiaries.

Al-Marshad, accompanied by Musokotwane and Al-Qahtani, visited the hospital project site to observe the ongoing construction.

Since 1978, the SFD has supported Zambia with over $170 million in financing for various development projects and programs across essential sectors, aimed at fostering social growth and economic prosperity.

The SFD was established to advance sustainable economic development in the world’s least developed countries by leveraging the Kingdom’s resources to provide financial, technical and human support to meet the needs of its partners.


Kuwait’s crown prince meets foreign ministers from Saudi Arabia and other GCC nations

Updated 27 December 2024
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Kuwait’s crown prince meets foreign ministers from Saudi Arabia and other GCC nations

  • Meeting takes place on sidelines of 46th extraordinary meeting of GCC’s Ministerial Council, during which ministers discuss developments in Syria, Lebanon and Gaza

RIYADH: The crown prince of Kuwait, Sheikh Sabah Khaled Al-Hamad Al-Sabah, met the Saudi minister of foreign affairs, Prince Faisal bin Farhan, and the foreign ministers of other Gulf Cooperation Council member states at Bayan Palace in Kuwait City on Thursday

The meeting took place on the sidelines of the 46th extraordinary meeting of the GCC’s Ministerial Council, during which ministers and other officials discussed the latest developments in Syria, Lebanon and Gaza.

They stressed the need to uphold Syria’s sovereignty and territorial integrity in the aftermath of the fall of President Bashar Assad’s regime this month, and condemned Israeli authorities for their attacks against Syria and Lebanon.

They also affirmed the GCC’s support for the Palestinian people and called for a permanent ceasefire in Gaza.


Makkah’s cultural gem offers journey through history and faith 

Updated 27 December 2024
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Makkah’s cultural gem offers journey through history and faith 

  • Hira Cultural District has books, gifts and special cuisine
  • ‘Revelation Exhibition’ focuses on messages to prophets 

MAKKAH: As winter arrives, the Hira Cultural District in Makkah, a landmark destination combining history, knowledge and services for tourists, has emerged as a hub for residents and visitors seeking cultural and recreational experiences. 

At the heart of the district lies the “Revelation Exhibition,” which vividly narrates the story of divine messages to the prophets. It features a section focused on the life of Prophet Muhammad and the significance of Hira Mountain. 

Using cutting-edge audiovisual technology, the exhibition is an immersive and enriching journey through Islamic history, the Saudi Press Agency reported. 

The district’s cultural library offers a treasure trove of information on the history of Makkah and Madinah, the life of the prophet, and the legacy of Hira Mountain and its surrounding areas.

This knowledge can be explored through books, scientific references, and interactive displays. 

Beyond its historical and educational appeal, the cultural district constitutes a vibrant destination for leisure and commerce.

Restaurants and cafes serve a mix of local dishes inspired by Makkah’s heritage alongside international cuisine, while shops offer unique gifts and souvenirs reflecting the district's identity. 

The Saudi Coffee Museum adds a distinctive flavor to the experience. Here guests can savor traditional Saudi coffee while learning about its regional variations and preparation methods. 

For those seeking adventure, the district provides access to the Cave of Hira via a specially paved pathway, allowing visitors to connect with the site’s spiritual and historical significance. 

A visitors’ center provides comprehensive information on the district’s features, services and cultural offerings.


Saudi attorney general holds talks with Turkish counterpart in Makkah

Updated 27 December 2024
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Saudi attorney general holds talks with Turkish counterpart in Makkah

MAKKAH: Saudi Arabia’s attorney general, Sheikh Saud bin Abdullah Al-Mujib, praised the strong relationship between the Kingdom and Turkiye as he welcomed a delegation led by his Turkish counterpart, Muhsin Senturk, to Makkah on Thursday.

The officials discussed legal collaborations between their nations and affirmed their desire to enhance judicial cooperation to serve common interests, the Saudi Press Agency reported.