Sony unveils new Bravia XR TV lineup

The new Bravia XR television series includes Master Series Z9K 8K and X95K 4K Mini LED models, Master Series A95K, A80K 4K OLED model, and X90K 4K LED model.
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Updated 09 January 2022
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Sony unveils new Bravia XR TV lineup

Sony Electronics has announced the new Bravia XR television series, including Master Series Z9K 8K and X95K 4K Mini LED models, Master Series A95K, A80K 4K OLED model, and X90K 4K LED model.

Powered by Cognitive Processor XR, the unique XR Backlight Master Drive precisely controls the latest generation Mini LED backlight in the Z9K and X95K series for incredible brightness. Viewers can enjoy an unprecedented dynamic range with dazzling lights and deep blacks, as well as natural mid tones with almost no flare or halos around highlights.

The Cognitive Processor XR also powers the A95K’s new OLED (QD-OLED) panel with XR Triluminos Max, which delivers Sony’s widest color palette and reproduces naturally beautiful shades and hues. With millions of individual, self-illuminating pixels, the A95K delivers more colors than ever before for an entirely new viewing experience.

“These new innovations help us deliver the best and most immersive viewing experiences, authentically delivering the creator’s true intent,” a press release said. “When watching movies, viewers can experience our enhanced Acoustic Surface Audio+ for OLED models and Acoustic Multi-Audio for LED models, precisely matching the position of the sound with the images on the screen for a truly immersive audio/visual experience.”

The lineup also includes new features that customize and enhance at-home entertainment.

Together with Netflix, Sony has released Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light, so users’ favorite shows and films look like the creator intended, under any conditions. Additionally, Sony’s new Bravia Core Calibrated Mode will automatically adjust the image quality on screen to better align with the video creator’s original vision.

All 2022 Bravia XR televisions are designated to be “Perfect for PlayStation 5,” which includes two PS5 exclusive features — Auto HDR Tone Mapping and Auto Genre Picture Mode.

“Sony is committed to offering the best viewing experience possible, no matter the at-home environment or content selection,” said Takakiyo Fujita, managing director, Sony Middle East and Africa. “With best-in-class picture and sound quality, our new TVs enhance any on-screen streaming and gaming content to create a powerfully immersive big-screen experience.”

This year, Sony also introduces a newly developed original camera device, Bravia Cam, which recognizes where users are sitting and optimizes the picture and sound accordingly. It includes gesture controls, video chat and other new experiences waiting to be explored.

With growing demand for even larger TV screens, there is also the risk of greater resource and energy use. However, Sony is committed to sustainability from the development process all the way through to the viewing experience.

Sony’s “Road to Zero” global environmental plan aims to achieve a sustainable society by reaching a zero environmental footprint throughout the lifecycle of its products and business activities by the year 2050. With these goals in mind, the company’s 2022 TVs use high recycled plastic content with Sony-developed Sorplas.

“By using Sorplas, we’ve increased our use of recycled material without sacrificing design and durability and reduced overall virgin plastic use by up to 60 percent, which equates to approximately 140,000,000 compact discs,” the company said.

Additionally, Sony’s Bravia Cam can recognize when viewers are no longer in front of the TV and dim the display to conserve energy.


Tuaja resorts in Al-Ahsa set to transform rural tourism

Updated 04 June 2025
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Tuaja resorts in Al-Ahsa set to transform rural tourism

The lavender carpet was laid out last Wednesday in Al-Ahsa as a special groundbreaking ceremony was held for Tuaja Luxury Resorts, marking the start of a new chapter in Saudi Arabia’s rural tourism and hospitality sector.

Slated to open by early 2027, three brand new resorts — Tuaja Premium Farm Resorts, Tuaja Eco Resorts, and Tuaja Adventure Resorts — will be operated by Hilton Worldwide.

All will be clustered around a central area of Al-Ahsa, surrounded by lush picturesque farms.

This trio of tailored activations are expected to play a key role in positioning Al-Ahsa as a leading destination in rural tourism, capitalizing on its location within the largest palm oasis in the world.

Attended by Prince Saud bin Talal bin Badr, governor of Al-Ahsa, the event marked the groundbreaking of the first luxury resort development project by Dan Company under the Tuaja brand and featured detailed mock-ups of the resort rooms.

“We remain committed to strengthening collaboration between the public and private sectors to deliver development projects that meet the highest standards of quality, fulfill the aspirations of citizens and visitors — and align with Vision 2030,” Prince Saud said.

Dan Company, a wholly owned subsidiary of Saudi Arabia’s Public Investment Fund, was established to unlock the potential of rural tourism across the Kingdom. This inaugural project will transform rural areas into sustainable tourism hubs that align with the goals of Vision 2030, supporting national economic diversification and community development.

Dan Company also aims to contribute approximately SR6 billion ($1.6 billion) to the Kingdom’s GDP by 2030. Its strategy includes attracting around 14 million visitors, including 1.4 million overnight stays and 12 million day experiences, through an innovative business model that combines luxury hospitality under the Tuaja Luxury Resorts brand, with rural lodges developed in partnership with local communities across the Kingdom.

The Tuaja resorts are being developed in the Al-Ahsa region with the support of the Al-Ahsa Development Authority.

Saad bin Abdulaziz Al-Kroud, chairman, Dan Company, who describes himself as “a son of Al-Ahsa,” underlined the significance of the event, saying: “Today marks a major milestone and turning point in our journey to deliver exceptional hospitality experiences across the Kingdom, celebrating the cultural, historical, and natural richness of the Al-Ahsa region. Tuaja resorts are not merely destinations, they offer an extraordinary blend of authenticity and modernity.”

During the ceremony, Abdulrahman Abaalkhail, chief executive of Dan Company, was in conversation with popular media personality Weam Al-Dakheel, highlighting the company’s vision to redefine rural tourism through immersive, community-driven experiences.

The Tuaja resorts in Al-Ahsa will cover 1.8 million square meters and feature nearly 200 accommodation units, including upscale villas and hotel rooms — some with private pools.

These developments represent the first phase of the Tuaja resort portfolio, which will expand to other regions across the Kingdom. Each resort will feature a design identity rooted in the culture and natural character of its location.

Dan Company is aiming for LEED Gold certification for all its developments.


3,500 products, 25 countries: Saudi Warehousing Expo concludes

Updated 04 June 2025
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3,500 products, 25 countries: Saudi Warehousing Expo concludes

The Saudi Warehousing and Logistics Expo was held last week in Riyadh under the patronage of the Ministry of Transport and Logistic Services. The event, which took place at Riyadh International Convention and Exhibition Center from May 27-29, showcased more than 3,500 products, solutions, systems and services to improve supply chain efficiency across warehousing, transport and logistics.

The exhibition opened with a formal inauguration by the Ministry of Transport and Logistic Services, graced by Vice Minister of Transport and Logistic Services Dr. Rumaih bin Mohammed Al-Rumaih.

A strong lineup of government entities participated under the ministry, including Saudi Arabia Railways, Roads General Authority, General Authority of Civil Aviation, Saudi Post SPL, Transport General Authority and Saudi Ports Authority.

The exhibition featured exhibitors from more than 25 countries. Some of the top exhibiting brands included Swisslog, a global leader in intralogistics, warehouse automation and material handling; El-Ajou, a Saudi enterprise delivering integrated digital solutions and workspace services that enhance operational efficiency; SAL Logistics, a leading logistics and supply chain services provider in the Kingdom; and Savoye, a technology solutions provider in logistics and warehousing, among others.

An invite-only gathering on May 27, Saudi Warehousing and Logistics Summit was headlined by more than 40 influential voices shaping the future of warehousing and logistics in the Kingdom. The CPD-accredited program explored key themes including AI integration, infrastructure transformation, ESG and future workforce development, all aligned with Vision 2030. 

Focused on strategy, collaboration and long-term value creation, the summit offered critical insight into the sector’s next phase of growth.

On May 28-29, Hala Chats presented fast-paced sessions tackling operational challenges through case studies, panels and success stories from Saudi Arabia’s logistics and warehousing ecosystem. With contributions from industry leaders at Swisslog Middle East, Smartlog MEA, Dematic, Kaden, Shipsy and more, the program offered visitors an opportunity to gain practical insights and learn how leading organizations are responding to real-world demands.

Showcasing Saudi Arabia’s $6.7 billion commercial vehicle market, Commercial Vehicles Zone highlighted manufacturers, fleet solutions, electric vehicles and alternative fuel technologies and more. Brands such as Toyota, Abdul Latif Jameel Motors, Bin-Shihon and Petromin — Foton headlined the exhibition.

Sponsored by SADR Logistics Services, Demo Hub featured a live, intelligent shuttle system that handles real-time pallet and container movement with seamless integration into warehouse control and management systems, using RFID and barcode scanning. The setup includes high-density pallet shuttles and container shuttles for fast goods-to-person picking, offering a first-hand view of warehouse automation.

Powered by Rfufco, Pack n Stack Challenge encouraged visitors to test their speed, precision and stacking skills in a fast-paced logistics simulation.


HungerStation records milestone achievements in 2025, reinforcing leadership in quick commerce

Updated 04 June 2025
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HungerStation records milestone achievements in 2025, reinforcing leadership in quick commerce

Ali Al-Damanhouri, CEO of HungerStation, announced through his official accounts on X and LinkedIn that HungerStation — a leading Saudi tech and delivery company — has achieved a series of significant milestones in 2025, further strengthening its position as a key driver of quick commerce transformation across the Kingdom. 

Al-Damanhouri said that these accomplishments reflect the trust of customers, the strength of strategic partnerships, and the efficiency of the team leading the company’s journey toward broader horizons of innovation and sustainable growth in the delivery sector. 

In recent months, HungerStation has achieved remarkable results across various fronts, including: 

  • The number of subscribers to HungerStation Plus (HPlus) surpassed 10 million, with over 100 million orders completed to date. 
  • The company provided exclusive discounts to HPlus members exceeding SR1.5 billion ($400 million), reinforcing its commitment to delivering real value to its customers. 

The announcement concluded by affirming that these milestones mark the beginning of a new phase of smart growth and technological innovation, aligned with the goals of Saudi Vision 2030. These achievements further cement HungerStation’s role as a pioneering company shaping the future of Saudi Arabia’s digital and logistics ecosystem — a future that is being written today, with HungerStation leading the transformation. 


Flying cars in Saudi Arabia? ALJ, Joby sign agreement

Updated 04 June 2025
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Flying cars in Saudi Arabia? ALJ, Joby sign agreement

Abdul Latif Jameel, an 80-year-old network of diversified businesses, and Joby Aviation, a company developing electric air taxis for commercial passenger service, have announced the signing of an MoU to explore opportunities to establish a distribution agreement in Saudi Arabia for Joby’s electric aircraft.

This announcement builds upon the renewed economic partnership between the US administration and the Saudi government toward shared innovation and transportation growth. Potential delivery of up to 200 Joby aircraft and related services valued at approximately $1 billion are expected by the businesses over the coming years. In the long-term, Abdul Latif Jameel and Joby also see potential revenue opportunities across the Middle East. 

Abdul Latif Jameel and Joby share complementary long-term visions to revolutionize the future of mobility through transportation services that are cleaner, safer, more efficient and more affordable, helping to improve passenger experiences while simultaneously protecting the planet. In addition, the Jameel family invested in Joby’s Series C funding round, led by Toyota Motor Corporation in 2020.

The direct sale of aircraft through businesses such as Abdul Latif Jameel form one pillar of Joby’s commercialization strategy. Additionally, Joby will directly own and operate its aircraft and services in certain markets, like the US, and partner for similar operations in other markets, such as Japan. 

“This collaboration is about bringing America’s leadership in electric air mobility to the world,” said JoeBen Bevirt, founder and CEO of Joby Aviation. “Together with Abdul Latif Jameel, we’re not just imagining a cleaner, safer, more efficient future— we’re building it. And there is no better partner to help unlock the extraordinary opportunity for air travel in the region.”

Hassan Jameel, vice chairman, Saudi Arabia, Abdul Latif Jameel, said: “Saudi Arabia is transitioning toward a new era of mobility — one that is on-demand, shared, connected, and sustainable. eVTOL is an exciting and important component of this. We are looking forward to collaborating with Joby to support the transformation of the Kingdom’s mobility sector. This collaboration also comes as Abdul Latif Jameel Motors marks 70 years of distributing Toyota in Saudi Arabia — a strategic investor in Joby.”

Joby’s collaboration with Abdul Latif Jameel will initially focus on Saudi Arabia, where Abdul Latif Jameel has an extensive presence, network and deep operational experience. The two businesses will work together to explore distribution and sales collaborations, the launch of local air taxi services, including the establishment of aftermarket services such as maintenance, repair, and overhaul, and pilot training.

Joby’s piloted, all-electric aircraft is designed to carry four passengers at speeds of up to 200 mph, offering high-speed mobility with a fraction of the noise produced by helicopters and zero operating emissions. The business plans to carry its first passengers in Dubai in 2026.

Given the importance of mobility to Saudi Arabia’s urban transformation, the collaboration will drive socioeconomic growth in the Kingdom and create employment opportunities for Saudi nationals, in line with Vision 2030.


Hajj: Najm ensures safety of pilgrims on the road

Updated 03 June 2025
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Hajj: Najm ensures safety of pilgrims on the road

Najm is playing a pivotal role in bolstering traffic safety within the holy sites by ensuring prompt arrival at accident scenes, initiating necessary procedures and alleviating traffic congestion.

Najm’s operational plan for Hajj reinforces national efforts to ensure the safety and comfort of pilgrims. The plan facilitates the smooth and secure performance of rituals, safeguarding pilgrims from the moment of their arrival at the Kingdom’s border crossings until their safe return home. Najm has prepared a field fleet of approximately 120 vehicles, including 54 motorcycles, and a dedicated field team of more than 150 qualified specialists.

The operational plan incorporates a robust, integrated technical infrastructure designed to proactively manage the expected rise in pilgrim numbers and bolster traffic safety in the holy sites. A central operations room, outfitted with the latest smart systems and diverse digital communication channels, serves as the command hub. This network leverages tools such as the Najm application, IVR system, and the direction and control system. Complementing these are a full-service call center and WhatsApp service, all integrated to expedite response times and optimize the handling of any traffic incidents. 

Abdullah Al-Khalaf, acting CEO at Najm

Abdullah Al-Khalaf, acting CEO at Najm, said: “We at Najm are proud to be part of the integrated national system concerned with serving pilgrims, under the supervision of our leadership. We have worked to improve our operational readiness this year in a qualitative manner, harnessing all our human and technical capabilities to support the efforts made to enhance traffic safety during the Hajj season in cooperation with the General Traffic Department and all concerned parties.”

He added: “Najm’s operational plan for this year’s Hajj season reinforces the Kingdom’s commitment to caring for pilgrims. It aligns with the ‘Pilgrims’ Experience Program’ — a key initiative of Saudi Vision 2030 — to enhance the Hajj journey and enable pilgrims to perform their rituals with ease and peace of mind.”

In addition, within the framework of its social responsibility program “Najm Al-Khair” and in continuation of the company’s efforts in the Hajj mission, Najm is sponsoring the “Aoun” initiative in cooperation with the National Center for Responsibility and Studies. 

Aoun is a community initiative helping pilgrims through a team of volunteers providing professional services to pilgrims that enable them to perform their rituals with ease.

Moreover, Manafeth, Najm’s subsidiary, is actively receiving pilgrims at the Kingdom’s border crossings. Manafeth facilitates their entry by issuing mandatory third-party liability insurance for foreign vehicles. This service, accessible through its border offices, website, and the Manafeth application, ensures pilgrims receive necessary insurance protection, safeguarding their rights and covering their liabilities in the event of traffic incidents during their Hajj.