KARACHI: Saudi Arabia has announced the next phase of its global tourism campaign and named it “Ramadan Lights,” the Saudi Tourism Authority (STA) said on Monday, sharing a range of offerings in the Kingdom.
During Ramadan, Saudi transforms into a vibrant hub where tradition meets celebration. While the days are peaceful and relaxing, the nights come alive with bustling markets, festive stalls, and extended shopping hours, offering visitors a chance to immerse themselves in the country’s rich culture.
People can explore districts like Historic Jeddah, Al Balad, and Diriyah, visit awe-inspiring mosques, and discover traditional souks filled with unique finds. With a lively atmosphere and special Ramadan events, it’s the perfect time to experience the warm, welcoming spirit of Saudi.
“From the crystalline waters of the Saudi Red Sea, lively coastal city of Jeddah, to the heritage-soaked AlUla, and the vibrant capital of Riyadh, visitors venturing to Saudi can experience a land of firsts, and create memories for a lifetime,” the STA said in a statement shared by its Pakistani PR partner firm. 
“From wellness retreats, stargazing, beach horse riding, paddleboarding and kitesurfing there is somethings for every type of interest. History and heritage come to life in Diriyah, near Riyadh, walking through the ancient rock carved tombs near AlUla, or wending your way through the alleys of Historic Jeddah.”
Ramadan is traditionally a time for family and reflection, and the Kingdom truly comes alive as the sun sets.
In Jeddah, visitors are treated to a diverse selection of Ramadan delicacies to suit every taste, or vibrant Ramadan tents filled with surprises and exciting events. For those wanting to celebrate, the Al Falah Square Bazaar offers a distinctive cultural experience that revitalizes authentic Ramadan traditions whilst offering shoppers a different experience through a range of shops and products.
AlUla is the place where Ramadan’s serene ambiance blends harmoniously with the tranquil surroundings, creating the perfect setting for reflection and relaxation while enjoying nature’s beauty. A visit to Bukhoor Road for shopping and tasting coffee is a must or enjoying wonderful Ramadan events at Al-Manishiyah Square.
Riyadh City offers a unique Ramadan ambiance, where iftar and suhoor gatherings bring families together, and special Ramadan events create a distinct atmosphere. Visitors can wonder through the Souk Al Zal, an exceptional market for incense, traditional artifacts and textiles, combining Saudi heritage with a Ramadan atmosphere, or watch the Ghabga, a Ramadan event that offers a unique experience, mixing traditional and modern atmosphere and featuring a range of entertainment and cultural events to enhance the Ramadan experience.
Saudi Arabia is currently boosting its public service sectors such as health, education, infrastructure, recreation and tourism as part of the Vision 2030 framework, which aims to cut the Kingdom’s reliance on oil.
The Ramadan Lights season is part of the Kingdom’s global tourism campaign, “Saudi, Welcome to Arabia,” a vibrant consumer brand dedicated to sharing Saudi Arabia with the world and welcoming travelers to explore all the country has to offer.
It aims to drive forward the country’s tourism industry through awareness-raising campaigns and to provide a comprehensive array of information and resources for travelers to plan and enjoy unforgettable journeys.

Riyadh: Saudi aid agency KSrelief has delivered thousands of food parcels to some of the world’s most vulnerable people, the Saudi Press Agency reported on Monday.

In South Africa, 400 packages were given to families in need as part of the Etaam Ramadan food distribution project.

In Somalia, 1,390 parcels were handed out across multiple governorates, while in Nigeria, 613 parcels were provided in Adamawa state, benefiting 3,678 people.

In Djibouti, 700 parcels helped 4,200 people in Balbala, while 250 were given out in Bangladesh’s Bagerhat district.

In northern Montenegro, 300 packages were given to help 1,500 vulnerable people that included widows and orphans.

In Romania, 530 parcels were distributed in Bucharest and Constanta, with 379 baskets given to Syrian refugees in the Miniyeh district of Lebanon.

Now in its fourth phase, the Etaam project aims to distribute 390,109 food parcels across 27 countries during Ramadan, benefiting 2.3 million people at a cost of over SR67 million ($17.8 million).