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Huawei debuts flagship smartphones — P50 Pro and P50 Pocket — in the region 

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Pablo Ning, president of Huawei Consumer Business Group — Middle East and Africa. (Supplied)
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Updated 07 February 2022
Arab News
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Huawei debuts flagship smartphones — P50 Pro and P50 Pocket — in the region 

  • The Huawei P50 Pro is now available for pre-order at a price of SR4,299 ($1,145) in two beautiful, premium finishes
Updated 07 February 2022
Arab News

RIYADH: Huawei Consumer Business Group launched the new P50 Pro, the ultimate camera phone with aesthetic design, and P50 Pocket, its latest foldable phone that takes fashion, beauty and technological innovations to the next level, during a recent event that took place in Riyadh. 

Pablo Ning, president of Huawei Consumer Business Group — Middle East and Africa, said: “We are glad to bring the new Huawei P50 Pro and Huawei P50 Pocket to our users in the region as we remain committed to the pursuit of the best quality, aesthetics and photography experiences. The new Huawei P50 Pro returns to the philosophies that sit at the heart of flagship phones with a True-Form Dual-Matrix Camera and exquisite design while the Huawei P50 Pocket brings fashion, beauty and tech innovations into the fold with Huawei Image, whilst its all-new hinge design enables the smartphone to fold seamlessly into a slim and pocketable form.”

The Huawei P50 Pro is now available for pre-order at a price of SR4,299 ($1,145) in two beautiful, premium finishes — Cocoa Gold and Golden Black — while the Huawei P50 Pocket is available for pre-order at a price of SR5,299 in White and Premium Gold, from Huawei’s online platforms as well as certified retailers in the Kingdom.

During the event, an MoU had been announced on stage between Huawei and Saudi Arabian Airlines by Capt. Ibrahim Koshy, CEO of Saudia, who said that the MOU — between the two parties — would strengthen their partnership. He said: “Saudia always prioritizes innovation in all of our products and services and our new partnership with Huawei will help us to deliver exciting experiences to our guests. Huawei is a giant tech company and has built a trusted reputation among consumers and enterprises for creating unique experiences that deliver on business outcomes. The partnership with AppGallery will allow more guests in the international markets, such as China and APAC to experience the benefits of our industry-leading digital application. This is a step in our efforts to keep pace with the expansion of our flights and operations in China and APAC, which remain vitally important markets both for Saudia and the Kingdom of Saudi Arabia.”

Huawei P50 Pro: The ultimate camera phone with aesthetic design

The Huawei P50 Pro’s Dual-Matrix Camera system delivers true to life imagery with extreme clarity. The Huawei XD Optics allow consumers to capture amazing images and reproduce fine details. Huawei P50 Pro also launches with XD Fusion Pro, an improved solution that incorporates a new Super Color Filter System, True-Chroma Image Engine and Super HDR technology to significantly improve detail, color and dynamic range. It also supports an unprecedented 200 times zoom range, helping users capture any object regardless of distance. 

The True-Chroma Image Engine delivers the highest possible color accuracy, creating images that reflect what is seen by the human eye. The ambient light sensing system uses a 10-channel multi-spectrum sensor, which is coupled with color calibration of more than 2,000 colors across the P3 wide color gamut, to improve its ability to detect ambient light and average color hue accuracy by 50 percent and 20 percent respectively. In low-light scenarios, pictures come out brighter and more detailed. The Super HDR technology captures 28 percent more of the dynamic range for better backlit performance; while light and shadows are optimized. The Huawei P50 Pro supports 4K video recording across the full focal range. The all-new AIS Pro image stabilization solution helps users easily capture stable handheld videos, while AI cinemagraph is great for creative shots that showcase minor movements.

Pure and elegant design philosophy with the Dual-Matrix Camera design

Huawei P50 Pro introduces a new Dual-Matrix Camera design. Its double ring structure is an instant classic, symbolizing the infinite possibilities of the smartphone’s camera. It also comes with a bigger screen and battery, while remaining lighter and slimmer. The Huawei P50 Pro has a 3D True-Chroma 6.6-inch curved glass display with a refresh rate of up to 120 Hz and a single, unobtrusive punch hole camera in the middle of the display ensuring an immersive experience. The Huawei P50 Pro is IP68 certified for dust and water resistance, and both phones have dual stereo speakers. 

Performance Reborn

The Huawei P50 Pro achieves a perfect balance of battery life, fast-charging speed and thickness. It incorporates a 4,360 mAh battery into its slim body that only measures 8.5 mm, while also supporting 66W Huawei SuperCharge and 50W Wireless Huawei SuperCharge. 

Super Device features with new inspirations 

Huawei P50 Pro is powered by EMUI 12 that produces an innovative UI with a clean and elegant look. 

Controlling multiple devices at once is as easy as controlling just one single device, thanks to the Super Device features. The Device+ tab in Control Panel enables users to easily control or set up multi-device collaboration with other devices, such as the Huawei Vision, FreeBuds, MatePad and MateBook. 

With the Distributed File System, Huawei P50 Pro can also function as a wirelessly connected external storage unit for the PC, meaning you can access the files you want more easily than ever before. 

Using the Huawei P50 Pro, users can also transfer MeeTime calls onto Huawei Vision smart TV and conduct the call by taking advantage of the larger display, camera and speakers. 

Huawei P50 Pocket: Bringing fashion, beauty and tech innovations into the fold

The Huawei P50 Pocket folds seamlessly into an ultra-slim, lightweight body that is a joy to hold. The new-generation Multi-Dimensional Hinge is a total upgrade from its predecessor, featuring an even shorter radius. Combined with the exclusive Multi-Dimensional Lifting design, it allows the device to be even slimmer and produce a smoother screen when unfolded. 

The back of the device captures the shadows and texture of the earth, which are brought to life through the advanced 3D micro-sculpture design on the white version of the device. Huawei joined forces with prominent haute couture designer, Iris Van Herpen, in a cross-industry collaboration to create the Huawei P50 Pocket Premium Edition. 

A new breakthrough for Huawei Image

The Huawei P50 Pocket fully supports the cutting-edge technology that debuted with Huawei P50 Pro, including the True-Chroma Image Engine and Huawei XD Optics. One of the main features is the selfie with rear camera: It uses selfie algorithms and the big camera sensor to boost low light performance, allowing users to take superior, more atmospheric selfies. The Huawei P50 Pocket’s Ultra Spectrum Camera combines powerful hardware and software, as well as the tweaking of over 2,000 colors across the full P3 color gamut, to let users accurately capture what they see. Using the Ultra Spectrum Fluorescence Photography feature, the phone can also capture content and details that are unseen by the human eye. It also introduces sunscreen detection for the first time. Accessible via the Mirror app, this handy feature visualizes the spread of sunscreen on skin to help users check for uncovered spots and avoid getting sunburnt. 

Innovative interactions with smart cover screen

The Huawei P50 Pocket’s cover screen supports the display of notifications, schedule, calendar, music, weather, and control of other features. A range of vibrant themes are available, so users can customize their cover screen interaction experience. Content and services seamlessly flow between both screens and users can even access the camera from the cover screen.

The trusted, innovative and secure AppGallery is available on the Huawei P50 Pro and Huawei P50 Pocket where users can download a wide range of high-quality apps. 

Petal One with Huawei P50 Pro and Huawei P50 Pocket

Petal One is an all-in-one subscription package to make your life better, including mobile cloud, video, music and more services to come. Petal One provides a multi-scenario membership service and can be supported on multiple devices including Huawei mobile phones, tablets smart wearables. 

With the purchase of Huawei P50 Pro or the Huawei P50 Pocket, consumers can now benefit from a Petal One free subscription and a VIP service. The free subscription includes the Huawei mobile cloud up to 200 GB on a 1-month trial, six months of free Huawei Music VIP subscription and six months of free Huawei Video VIP subscription. 

The VIP service also included with the purchases of the devices, includes a 12-month warranty on the device, door-to-door service, two times free film service and a one-time laser engraving service.

Huawei MateBook E: The ultra-slim 2-in-1 laptop

As the new Huawei 2-in-1 laptop, it features a new design and the first-ever OLED Real Color Huawei FullView Display. The new Huawei MateBook E is specifically designed for those who wish to stay productive on the go, empowering and allowing users to be more productive anytime anywhere. It boasts a versatile hybrid design, smart interaction features, pro-grade performance and outstanding Super Device features. It is a powerful productivity tool combining the advantages of traditional laptops and tablets to help users get work done faster and more efficiently. It is the perfect 3-screens-in-1 laptop because it depicts the complete experience of PC, tablet and smartphone in one device. Thanks to its innovative architecture design, the weight of Huawei MateBook E is as light as 709 grams and is as thin as 7.99 mm. The Huawei MateBook E is slim and easy to carry with three modes that can be switched accordingly (Laptop mode, Tablet mode, and Smartphone mode) to tackle numerous mobile office scenarios. The 12.6-inch OLED Real Color Huawei FullView Display has a screen-to-body ratio of 90 percent. It supports a peak brightness of 600 nits, P3 wide color gamut and has a pro-grade color accuracy of ∆ E < 1. The new laptop expands on the Huawei Super Device capabilities with innovative multi-device connectivity features and leverages the distributed capabilities of the Super Device to boost productivity and creativity. 

Pricing and availability 

The Huawei P50 Pro is available for purchase on pre-orders in Cocoa Gold and Black Gold at the price of SR4,299 with offers including the Huawei Watch GT 3 Pro, gray (priced at SR899), the Huawei VIP service — six months free screen protection and 24 months warranty with multi-country support and access to Petal One.

The Huawei P50 Pocket is available to purchase on pre-orders in White (priced at SR5,299) and the premium version in gold (priced at SR6,499), with gifts worth SR1,772. When purchased during pre-orders, consumers can look forward to receiving the Huawei Watch GT 3 Gold (SR1,299) and Petal One free subscription and VIP service. 

Available in Nebula Grey, the 3-in-1 12.6-inch Huawei MateBook E is available in the Kingdom with pre-orders at a price of SR4,499, from Huawei’s online platforms as well as certified retailers.

Topics: Huawei

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Driving digital growth in MENAT: A reflection on the Stanford GSB case study, ‘Aleph: A Collaborative Advantage’

Updated 16 June 2025
Arab News
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Driving digital growth in MENAT: A reflection on the Stanford GSB case study, ‘Aleph: A Collaborative Advantage’

Updated 16 June 2025
Arab News

Stanford Graduate School of Business selects companies that redefine industries, scale sustainably, and set new benchmarks for success. Aleph was the subject of a recent study titled “Aleph: A Collaborative Advantage,” which provided an in-depth exploration of how trust, innovation, and strategic execution built a company that is bridging the global digital divide.

Digital advertising has often been defined by volume and scale, where the focus is on platform size and audience reach, however the Stanford GSB case study, “Aleph: A Collaborative Advantage,” invites us to reconsider this approach, especially in emerging markets like the MENAT by considering the value of prioritizing the opportunities we unlock for businesses, creators, and communities across the world, which is at the core of Aleph’s mission, and particularly relevant to the MENAT’s dynamic landscape.

This region, with its unique blend of tradition and rapid modernization, stands at the forefront of not only digital transformation but digital revolution. Aleph’s approach, as detailed in the Stanford study, is not just about providing access; it’s about building a sustainable ecosystem that fosters growth and innovation. In MENAT, we see firsthand the transformative power of digital inclusion, where businesses are not just adopting new technologies, but are reshaping their identities and creating new opportunities. 

Aleph has been present in the MENAT for more than 20 years (previously Connect Ads), pioneering the digital advertising industry in the region with a geofootprint covering 15 markets through eight strategically located offices spanning the region, from the Atlantic Ocean to the Arabian Gulf, and being part of this as Aleph’s MD in MENAT, and I can speak on behalf of our entire MENAT teams of more than 180+ digital advertising experts, makes us proud — proud to be part of this great legacy, proud to play a role in empowering, advancing and developing our region and its great people. We see Stanford GSB case study, “Aleph: A Collaborative Advantage” as a testament to the value we bring. To put it simply, it is a confirmation that we are definitely doing something meaningful here.

Our journey continues and is defined by several key principles: decisive decision-making, unwavering persistence, a strong belief in our mission, and a clear vision for the future of digital growth in emerging markets. These principles are not just abstract concepts; they are the driving force behind our expansion, our partnerships, and our commitment to our clients across the MENAT. As the Stanford case study illustrates, our focus on education, financial solutions, and localized support is crucial for navigating the complexities of this diverse region.

Here are some key takeaways and highlights from the Stanford GSB case study, which are particularly relevant to our region:

  • Building sustainable ecosystems: Aleph’s approach is about creating ecosystems that foster growth and innovation. This is particularly important in MENAT, where building a robust and sustainable digital infrastructure with an eye on human capability building and upskilling is crucial for long-term economic development.
  • Empowering entrepreneurs: The case study emphasizes Aleph’s commitment to empowering entrepreneurs, a vision that strongly resonates in MENAT, where there’s a growing drive to support local businesses and innovation.
  • Transformative power of digital inclusion: The study highlights the transformative power of digital inclusion. In the MENAT, this is evident in how businesses and people are adopting new technologies and reshaping their identities, leading to new opportunities and growth.
  • Strategic focus: The case study also underlines the importance of education, financial solutions, and localized support, which are key to navigating the diversity and challenges of the MENAT region.

The MENAT region holds immense potential, and we are committed to unlocking it by providing businesses with the tools, knowledge, and connections they need to thrive in the global digital landscape. This case study is proof that our approach is not only effective, but also transformative. It inspires us to continue pushing boundaries, to keep innovating, and to work tirelessly to ensure that the digital future is accessible to all.

  • The writer, Mohamed Megahed, is managing director of Aleph, MENAT.

 

Abeer Medical lauded for Hajj healthcare services

Updated 15 June 2025
Arab News
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Abeer Medical lauded for Hajj healthcare services

Updated 15 June 2025
Arab News

Abeer Medical Group has concluded its 2025 Hajj pilgrimage medical services with resounding success, providing vital healthcare to thousands of pilgrims in both Mina and Arafah. Their dedicated efforts, which ensured a healthier and more fulfilling Hajj experience for many, have been lauded by pilgrims and health officials alike.

In Mina, Abeer’s Urgent Medical Care Center, situated at Tent 5505 on Street 520, served more than 2,000 pilgrims this year. Operating with full approval from the Saudi Ministry of Hajj and Umrah and the Ministry of Health, the center became operational a day before pilgrims’ arrival on June 4. A volunteer team of doctors, nurses, and paramedics worked tirelessly, attending to pilgrims from over 12 countries, with a significant number from Bangladesh, Indonesia, India, and Pakistan. The clinic remained open until all pilgrims had departed Mina.

Saudi Health Minister Fahad AlJalajel, who led a high-level delegation from the Ministry of Health to inspect the Abeer clinic’s preparations, expressed his satisfaction with the arrangements. Abdurahman Al-Bedani, operation manager at Abeer Medical Group, received the delegation. Pilgrims who utilized the clinic’s services expressed profound appreciation for Abeer’s dedicated care.

Dr. Ahmed Alungal, executive vice president, and Dr. Jamsheed Ahmed, vice president of Abeer Medical Group, directly supervised the Mina clinic’s operations. Alungal Mohammed, president of Abeer Medical Group, extended his gratitude to all participants, expressing pride in providing healthcare facilities to pilgrims for the second consecutive year.

Beyond Mina, Abeer Medical Group’s commitment extended to the critical rituals at Arafah. Recognizing the profound emotional impact of missing the Arafah stand for pilgrims admitted to hospitals due to health conditions, Abeer’s dedicated healthcare team ensured that even these patients could fulfill this essential rite. A fleet of ambulances, accompanied by doctors and paramedics, safely transported patients to Arafah within the designated time, turning hope into reality for many.

This comprehensive and compassionate approach to pilgrim healthcare by Abeer Medical Group, strongly supported by the Saudi Ministry of Health, has significantly contributed to the well-being and spiritual fulfillment of Hajj pilgrims this year.

Investment Ministry supports launch of new health & fitness event ‘FIBO Arabia’

Updated 15 June 2025
Arab News
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Investment Ministry supports launch of new health & fitness event ‘FIBO Arabia’

Updated 15 June 2025
Arab News

The Ministry of Investment for Saudi Arabia and its Sport Sector Team have signed an investment agreement with RX Arabia to support the launch of FIBO Arabia in the Kingdom. The annual show brings together key players from the health, fitness, and wellness sectors to create a platform for innovations, investments, and trends tailored to an active lifestyle.

The event will debut at the Riyadh Front Exhibition and Conference Center from Oct. 1-3.

Organized by RX, a global leader in events and exhibitions, and under the theme for a strong and healthy society, FIBO Arabia is already 60 percent sold out following a successful sales launch at FIBO’s flagship trade show in Cologne, Germany last month. There, 1,200 exhibitors and partners from 60 nations and 154,748 visitors from 129 countries were welcomed.

The launch of FIBO Arabia coincides with the Saudi government’s significant support for investing in the country’s sports sector as part of the Kingdom’s Vision 2030 strategy to diversify its economy. The government aims to increase sports spending by $22 billion by 2030, encompassing sports clubs, academies, sportswear and equipment, and sports facilities.

Vasyl Zhygalo, managing director, Middle East and emerging markets, RX: “We are honored that the Ministry of Investment for Saudi Arabia is supporting the launch of FIBO Arabia. This underscores the importance of health and fitness to the Saudi Arabian government and highlights its investment-friendly attitude toward overseas entrepreneurs and progressive companies that want to invest in their health and fitness sector.”

The country’s focus on becoming a global sports hub is underscored by the announcement of major events set to take place in Saudi Arabia, including the 2034 FIFA World Cup, 2027 AFC Asian Cup, and the 2029 Asian Winter Games.

Furthermore, according to Gymnation, which operates a chain of fitness centers in Saudi Arabia and the UAE, the Saudi fitness market is expected to grow at a compound annual growth rate of 9.7 percent between now and 2032 when the health and fitness market is projected to be worth $2.28 billion.

Basim K. Ibrahim, sport sector investment development director, at the ministry added: “FIBO Arabia represents a pivotal platform in advancing Saudi Arabia’s Vision 2030 goals by promoting a culture of fitness and wellness while also highlighting the Kingdom’s growing potential as a hub for investment within this sector. With increasing emphasis on exercise, sports, and well-being across the Kingdom, the event provides a vital opportunity for international and local brands to showcase the latest innovations and technologies in the industry.” 

We look forward to the positive impact FIBO Arabia will have on our communities and the exciting prospects it will unlock for the future.”

Over the course of three dynamic days, FIBO Arabia will offer unparalleled opportunities for building businesses, networking, and educating at the highest level.

Professional development will be a key focus of the show, with FIBO Arabia hosting a series of expert-led workshops, seminars, and keynote sessions. 

Hospitality Awards 2025 celebrate visionaries shaping future of Saudi hospitality

Updated 16 June 2025
Arab News
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Hospitality Awards 2025 celebrate visionaries shaping future of Saudi hospitality

Updated 16 June 2025
Arab News

The Hospitality Network has unveiled the winners of The Hospitality Awards 2025, honoring excellence across 11 categories that spotlight innovation, leadership, and alignment with Saudi Vision 2030. The awards ceremony, held as part of The 2025 KSA Stakeholder Gathering, brought together senior decision-makers from the hotel and real estate industries at this influential conference.

Winners of the 2025 Hospitality Awards are:

  1. City of Tomorrow: Mohammed Bin Salman Nonprofit City 
  2. Cultural and Architectural Preservation: AlUla Development Company 
  3. Development Leader: Imran Changezi, Diriyah Company 
  4. Groundbreaking Project: Desert Rock Resort 
  5. Heritage Conservation Project: Bab Samhan, a Luxury Collection Hotel, Diriyah
  6. Iconic Project: Shebara Resort 
  7. Innovator of the Year: King Abdullah Financial District 
  8. Luxury Hospitality Pioneer: Desert Rock Resort 
  9. National Hospitality Champion: Fabien Toscano, AlUla Development Company
  10. Sustainability Champion: King Abdullah Financial District 
  11. Urban Living Excellence: Rua Al-Madinah Holding 

A celebration of vision and progress

“These awards are milestones on a much larger journey, powered by purpose, passion, and vision,” said Martina Bjorkenor, managing director, The Hospitality Network. The evening celebrated the drive of Saudi Arabia’s hospitality and real estate leaders to innovate while preserving heritage and advancing sustainability.

Beyond awards, creating opportunity through connection

Held as part of the 2025 KSA Stakeholder Gathering, The Hospitality Awards took place during a high-impact event that brought together over 500 senior leaders from Saudi Arabia’s hospitality and real estate sectors. 

The program featured keynote speeches from Joseph Bradley of TONOMUS, who explored the future of AI in hospitality, and Philip Wooller of STR, a CoStar Group Company, who shared key insights on regional hotel performance. 

Attendees participated in expert-led panel discussions covering technology, sustainability, development as well as design and architecture. Together, these elements created a strategic platform to accelerate partnerships, create new opportunities, and drive forward Vision 2030’s ambitious hospitality goals.

What’s next?

The momentum continues at The 2025 EMEA Stakeholder Conference in Dubai this November, where The Hospitality Network will unite the industry’s most influential leaders shaping the future of hospitality and real estate across Europe, the Middle East, and Africa.

This exclusive gathering brings together owners, operators, giga-developers, consultants, and leading suppliers who are key decision-makers driving hundreds of hotel and real estate projects in the region.

stc uses AI to ensure smarter, safer Hajj for 1.6m pilgrims

Updated 14 June 2025
Arab News
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stc uses AI to ensure smarter, safer Hajj for 1.6m pilgrims

Updated 14 June 2025
Arab News

stc group, a leading digital enabler, supported more than 1.6 million Hajj pilgrims with a robust digital ecosystem, ensuring seamless connectivity, secure communications, and an exceptional spiritual experience.

The group managed the holy season with outstanding readiness and reliability, elevating pilgrims’ experience through advanced telecommunications infrastructure and dedicated onsite maintenance teams. stc utilized its integrated operations center to monitor all performance indicators in real time, while leveraging cutting-edge analysis and network operation technologies to make swift, precise decisions, ensuring uninterrupted service, even during peak network traffic.

stc’s network reached record-breaking data and call volumes on the day of Arafah and the first day of Eid Al-Adha, surpassing previous Hajj seasons. The deployment of an advanced technical system powered by generative AI and cognitive SON enabled more than 14,000 technical actions per hour, a 30 percent increase from last year. This system also improved upload speed by 20 percent and achieved a self-recovery rate of more than 95 percent during peak times. stc’s 5G network recorded its highest-ever utilization rate of 90 percent during Arafah, successfully meeting the unprecedented demand and ensuring a seamless customer experience.

Data usage peaked at Muzdalifah on the first day of Eid, with a 64 percent increase in traffic, a 129 percent surge in 5G usage, and a 25 percent improvement in user experience. In Mina, AI-based predictive analytics optimized load distribution, boosting data traffic by more than 30 percent and enhancing 5G performance by 39 percent compared to last season.

In response to the heightened demand throughout this season, stc set up 436 fixed towers and 78 mobile towers to serve the Haram area and the holy sites, along with 259 5G sites, 83 upgraded 4G sites, and 21 additional coverage sites. Moreover, 998 Wi-Fi access points and 179 dedicated indoor data network sites ensured optimal coverage.

stc dedicated 144 critical communications network sites to deliver immediate support to security and service sectors, backed by a robust team of on-ground maintenance professionals ensuring uninterrupted services in all conditions. The group also played a key role in supporting government and private entities serving pilgrims, demonstrating its commitment to fostering national collaboration during the Hajj season.

stc contributed to the delivery of more than 203 million text messages on the day of Arafah, providing pilgrims with multilingual guidance to perform rituals with ease.

stc subsidiaries played a vital role in enhancing the Hajj experience. 

“sirar by stc” delivered cyber protection solutions to safeguard data and ensure the continuity of digital systems, while “specialized by stc” provided critical communication services via TETRA and LTE networks through its Miqat and Manasik solutions. Additionally, its Event Management Platform seamlessly connected operations rooms with field teams in real time, facilitating the safe and efficient movement of pilgrims.

“solutions by stc” contributed with advanced services such as SD-WAN, router management, and high-performance Wi-Fi to ensure continuous connectivity. “iot squared” introduced smart tents equipped with sensors to monitor temperature, humidity, and smoke, enabling early emergency detection and faster response through command centers.

“The success of this year’s Hajj underscores the group’s commitment to serving pilgrims as a trusted digital partner,” the group said. “Operating behind the scenes, stc connected hearts and networks by delivering advanced telecommunications services that respected the sanctity of the occasion. stc group is proud to support the goals of Saudi Vision 2030 by driving digital transformation and enhancing the experience of pilgrims during Hajj.”

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