KARACHI: Pakistani water management solutions startup Asani.io is planning expansion to Saudi Arabia after "successful" participation in the LEAP Riyadh information technology exhibition earlier this month, the startup's founder said on Sunday.
Forty Pakistani companies, including 15 startups, participated in LEAP Riyadh, a global platform for the innovation ecosystem that connects pioneers and disruptors with business and government leaders, entrepreneurs and inventors that are keen to explore the Middle Eastern market
“LEAP Riyadh has been instrumental for us to introduce our products in the Saudi market,” Ansab Naqvi, the founder of Asani.io, told Arab News. “We are negotiating with the two companies to set up an execution partnership in the kingdom and hopefully, the deals will be materialized within eight months.”
Asani.io was a semifinalist out of 1,400 startups that participated in LEAP Rocket Fuel Startup Competition in Riyadh.
This was the first time Pakistani IT companies participated in any event held in Saudi Arabia in collaboration with the Pakistan Software Houses Association (P@SHA), Pakistan Software Export Board (PSEB), Pakistani Ministry of IT and Telecom and the Trade Development Authority of Pakistan (TDAP).
Asani.io offers a product line that resolves problems relating to water, motors, water tanks, supply lines and tankers in domestic, commercial and industrial settings. It says it has saved more than 12.3 million gallons of fresh water in Karachi by increasing outreach and reducing inequitable distribution of resources.
The smart water management solution, regulated through mobile phones, is developed keeping in view the water shortages being faced by Pakistan, which are expected to become more severe due to climate change, a growing population and poor management of water resources, Naqvi said.
“Our system is capable of collecting the data related to water requirement, consumptions and wastage that can be utilized for water conservation throughout the country,” Naqvi said. “Our water supply bodies lack such data which is vital to deal with water shortages.”
Talha Bin Afzal, a marketing director at P@SHA, the strategic lead for Pakistani participants at the Riyadh exhibition, told Arab News the body was conducting a survey of the companies that participated in LEAP “to exactly know about the impact in terms of leads and revenue expectations.”
“The response was overwhelming and beyond our expectations,” Afzal said. “Now we have decided to participate in next year’s event with more than 50 companies as compared to 24 that participated this year.”
The Pakistani startup ecosystem is booming and attracted around $375 million in foreign investment in 2021, which is twice as much as the country received during the last six years together, according to the Alpha Beta Core startup advisory firm.