KARACHI: Hukum Janab, a Pakistani ‘handyman’ services startup, is gearing up to venture into the Saudi market after receiving a “great response” during the LEAP Riyadh information technology exhibition held earlier this month, the startup’s founder said on Friday.
Facilitated by the Pakistani embassy in Riyadh, 40 Pakistani companies, including 15 startups, participated in LEAP Riyadh, a global platform for the innovation ecosystem that connects pioneers and disruptors with business and government leaders, entrepreneurs and inventors that are keen to explore the Middle Eastern market.
The mega event was organized by Saudi Arabia’s Ministry of Communications and Information Technology (MCIT).
“The exposure for Pakistani startups in LEAP2022 was great and we got many links to launch in Europe and Gulf countries,” Khizer Ahmed Siddiqui, the founder of Hukumjanab.pk, told Arab News on Friday.
“We have generated connections with Saudi and other investors that are expected to be materialized within next three months. In collaboration with investors, we would launch our brand in Saudi Arabia and other Gulf countries.”
The startup provides services of technicians, mechanics, plumbers, electricians and car-towing as well as business-to-business (B2B) services through a smart application.
“Hukumjanab.pk is the only application in Pakistan which is providing AAA services of handymen at your location. AAA means in an emergency on roads or in your house,” Siddiqui said. “Our technicians reach the site within 45 minutes of the call.”
The two-year old startup is connected with some 135 service providers, who are certified skilled workers with security clearance, in Karachi, according to Siddiqui. It is planning to expand operations to Pakistani cities of Haiderabad, Lahore, Sialkot and Islamabad this year, besides its overseas expansion.
The LEAP Riyadh exhibition was instrumental for Pakistani startups to look into the Gulf market, which is mostly dominated by arch-rival India.
“Indians have captured the Saudi market since 2006. They have 90 percent of the Saudi business share. Pakistanis are coming in very late into this market,” Azhar Ali Dahar, the minister (trade and investment) at the Pakistani embassy in Riyadh, told Arab News on Friday.
“On the basis of services/talent, it is expected that Pakistanis can safely increase their share in this market as many Indians are offering very poor services. Most of the Pakistani IT companies are now approaching the trade mission in Riyadh for registration, which is a legal requirement to get business.”
The participation of Pakistani firms in LEAP exhibition was a result of joint efforts by Pakistan Software Houses Association (P@SHA), Pakistan Software Export Board (PSEB), Pakistani Ministry of IT and Telecom and the Trade Development Authority of Pakistan (TDAP), according to the Pakistani trade mission chief.
“My Annual Business Plan identified IT or digital tech as the market worth $500 billion, under the Saudi Vision 2030, to focus on,” Dahar said. “TDAP approved my idea and asked to market this event, and Pakistan participated in it in a grand manner.”
He said Pakistani participants were surprised by the response they received, hoping they would look into the Saudi and other regional markets, apart from the European, American and Canadian markets.
In 2019, Pakistan’s commerce ministry approved its E-Commerce Policy, aiming to help businesses and firms direct their remittances to Pakistan. Dahar said the policy helped small startups grow.
Pakistan’s startup ecosystem is booming and has attracted around $375 million during 2021, which is twice as much as the country received during the last six years together, according to the Alpha Beta Core startup advisory firm.